itc e-choupal final ( csr )
DESCRIPTION
CSR initiative of ITCTRANSCRIPT
ITC e-Choupal
BACKGROUND Agriculture produces 23% of India’s GDP Provides employment to about 66% of
workforce in India Extensive dependence on Monsoon Illiteracy and black-marketing prominent
FARMER MANDI BUYER
Lack of Information Local Mandis
dominated by Commission Agents
Commission Agents major link between Farmer and Buyers.
Spoilage, Wastage further hamper Net Productivity
CONTD…
Inspection by Sight or Moisture meter Crops affected by Wastage and Spillage Malpractices by Agents Multiple points of handling Untimely Payments Mixing of Premium quality produce with
inferior to inflate prices No Direct interaction with farmers High dependence on Commission
Agents(Adatiya’s) Commission 2.5% to 3%
FARMER MANDI BUYER
Role Of e-Choupal
Information and Prices
Payments, Labor, Transportation and Storage
0.5%
e-CHOUPAL
Sanchalak
Information
Information to Farmer
Input
Output
Sell Output
Kiosks
WORKING MODEL
e-CHOUPAL PLATFORM
FARMER e-CHOUPAL BUYER
TRANSACTION COSTS
CONTD…
INFORMATION AVAILABLE (e-CHOUPAL)
TRAINING THROUGH ICT
• Market Adding Six New Choupals every day•Intend Scaling up to 100,000 in 15 states by 2010
E- Choupal Now Next 5 Years
States Covered 10 15
Villages Covered 40000
100000
No. of e-Choupals 6500 20000
Farmers e-empowered 4 Mn. 10 Mn.
CURRENT NETWORK SIZE
On time Information Payment on Delivery Transportation Costs are reimbursed No Malpractices Reduction in transportation cycle Reduction in wastage and spillage Lower Cost of Inputs for Farmer as well as ITC Supply Security Save of US$6(Rs 270) per metric tonne
BENEFITS OF e-CHOUPAL
CHALLENGES FACED BY e-CHOUPAL
•Better Returns•Education•Social Security
•Lower Cost of Inputs•Better Relations•Supply Security•Improvement in
Productivity•Reduction in Disparity•Reduction in Hoarding & Blackmarketing
•Lower cost of products•Social Stability•Check Migration to Cities
SOCIAL IMPACT OF e-CHOUPAL
Thank You