e-comerce and marketting strategies

8/14/2019 E-comerce and Marketting Strategies

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Term Paper

E-

Commerc

eTopic: e commerce and marketing strategies

Date-of-Submission : 10/12/2008

Submitted To Submitted By

Miss. Aastha Alok Ranjan


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24

MCA-A

2010070036

Acknowledgement

The gratitude passes to Miss. Aastha (Lecturer), Department of Computer Science& Engineering, Lpu, for his special interest, guidance and moral boostingencouragement that motivated me to a higher level of performance. I want tothank him for his valuable & precious suggestions and support for this term paper.

Heartiest gratitude is showered upon all those who have played an eminent role forthe completion of this Term paper.

Alok Ranjan


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Index

Contents Page No

1. Introduction & History 5-62. Terminology used in E-commerce 7

3. Models of E-commerce 8-9

4. Affiliated Programs 10-11

5. Easy and Hard Aspect of Ecommerce 12

6. Building of an Ecommerce Site 13

7. Implementing and Ecommerce site 14-15

8. Marketing and older strategies 16-17

9. Characteristic of Modern Marketing 17

10.Managing Customer 18-19

11.Promotion 20

12.New Marketing Strategies 21-22

13.Other Marketing Strategies 23-24

14.Marketing management of eBiz 25

15.Marketing Strategies for eBay Selling 26-27

16.2 Marketing strategies from Amazon.com 28

Conclusion

Reference


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Part of a series on

Electronic commerce

Online goods and services

Streaming media

Electronic books

Software

Retail services

Banking Food ordering

Flower delivery DVD rental

Marketplace servicesTrading communities

Auctions Online wallet

Advertising

Price comparison service

E-procurement
http://wiki/Online_bankinghttp://wiki/Online_food_orderinghttp://wiki/Online_food_orderinghttp://wiki/Online_flower_deliveryhttp://wiki/Online_DVD_rentalhttp://wiki/Online_trading_communityhttp://wiki/Online_auction_business_modelhttp://wiki/Online_wallethttp://wiki/Online_advertisinghttp://wiki/Price_comparison_servicehttp://wiki/E-procurementhttp://wiki/Image:Bills_and_coins.svghttp://wiki/Online_food_orderinghttp://wiki/Online_flower_deliveryhttp://wiki/Online_DVD_rentalhttp://wiki/Online_trading_communityhttp://wiki/Online_auction_business_modelhttp://wiki/Online_wallethttp://wiki/Online_advertisinghttp://wiki/Price_comparison_servicehttp://wiki/E-procurementhttp://wiki/Online_banking


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Electronic commerce, commonly known as e-commerce or eCommerce,consists of the buying and selling of products or services over electronic systemssuch as the Internet and other computer networks. The amount of trade conductedelectronically has grown extraordinarily since the spread of the Internet. A widevariety of commerce is conducted in this way, spurring and drawing on

innovations in electronic funds transfer, supply chain management, Internetmarketing, online transaction processing, electronic data interchange (EDI),inventory management systems, and automated data collection systems. Modernelectronic commerce typically uses the World Wide Web at least at some point inthe transaction's lifecycle, although it can encompass a wider range oftechnologies such as e-mail as well.

History

Early development

The meaning of electronic commerce has changed over the last 30 years.Originally, electronic commerce meant the facilitation of commercial transactionselectronically, using technology such as Electronic Data Interchange (EDI) andElectronic Funds Transfer (EFT). These were both introduced in the late 1970s,allowing businesses to send commercial documents like purchase orders orinvoices electronically. The growth and acceptance of credit cards, automated

teller machines (ATM) and telephone banking in the 1980s were also forms ofelectronic commerce. Another form of e-commerce was the airline reservationsystem typified by Sabre in the USA and Travicom in the UK. Online shoppingwas invented in the UK in 1979 and during the 1980s it was used extensively

particularly by auto manufacturers such as Ford,Peugeot-Talbot, General Motorsand Nissan. From the 1990s onwards, electronic commerce would additionallyinclude enterprise resource planning systems (ERP), data mining and datawarehousing.

Perhaps it is introduced from the Telephone Exchange Office, or maybe not.The

earliest example of many-to-many electronic commerce in physical goods was theBoston Computer Exchange, a marketplace for used computers launched in 1982.The first online information marketplace, including online consulting, was likelythe American Information Exchange, another pre-Internet online systemintroduced in 1991.
http://wiki/Invoicehttp://wiki/Invoice


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Although the Internet became popular worldwide in 1994, it took about five yearsto introduce security protocols and DSL allowing continual connection to theInternet. And by the end of 2000, a lot of European and American businesscompanies offered their services through the World Wide Web. Since then people

began to associate a word "ecommerce" with the ability of purchasing various

goods through the Internet using secure protocols and electronic payment services.


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Terminology used in E-Commerce

Buyers - these are people with money who want to purchase a good orservice.

Sellers - these are the people who offer goods and services to buyers.

Sellers are generally recognized in two different forms: retailers who selldirectly to consumers and wholesalers ordistributors who sell to retailersand other businesses.

Producers - these are the people who create the products and services thatsellers offer to buyers. A producer is always, by necessity, a seller as well.The producer sells the products produced to wholesalers, retailers ordirectly to the consumer.


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Models of E-Commerce running in India

1. Business-to-business (B2B)2. Business-to-customer (B2C)3. Business-to-government (B2G)

4. Consumer-to-consumer (C2C)5. Government-to-business (G2B)6. Government-to-citizen (G2C)7. Consumer-to-business (C2B)

B2B:

Business-to-business (B2B) is a term commonly used to describe commercetransactions between businesses, as opposed to those between businesses andother groups, such as business-to-consumers (B2C) or business-to-government(B2G). More specifically, B2B is often used to describe an activity, such as B2Bmarketing, or B2B sales, that occurs between businesses and other businesses.

B2C:

Business-to-consumer (B2C), sometimes also called Business-to-Customerdescribes activities of businesses serving end consumers with products and/or

services.

An example of a B2C transaction would be a person buying a pair of shoes from aretailer. The transactions that led to the shoes being available for purchase, that isthe purchase of the leather, laces, rubber, etc. as well as the sale of the shoe fromthe shoemaker to the retailer would be considered (B2B) transactions.

C2C

Consumer-to-consumer (C2C) websites enable the sale and purchase of products

and services between individual customers. Individual customers frequently buyand sell products like automobiles (two and four wheelers), furniture and realestate from each other. They can find such products on a C2C site and conducttransactions online. The best example of a C2C E-Commerce model is an onlineauction site. In 1995, eBay.com pioneered C2C auctions. This site has become one
http://en.wikipedia.org/wiki/Business-to-consumerhttp://en.wikipedia.org/wiki/Business-to-governmenthttp://en.wikipedia.org/wiki/Business_marketinghttp://en.wikipedia.org/wiki/Business_marketinghttp://en.wikipedia.org/wiki/Business-to-businesshttp://en.wikipedia.org/wiki/Business-to-consumerhttp://en.wikipedia.org/wiki/Business-to-governmenthttp://en.wikipedia.org/wiki/Business_marketinghttp://en.wikipedia.org/wiki/Business_marketinghttp://en.wikipedia.org/wiki/Business-to-business


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of the Internet's most popular websites. Some of the other popular online auctionsites are mortgage.com and bazee.com.

B2G:

Business to Government (B2G) is a derivative of B2B marketing and referred toas a market definition of "Public Sector Marketing" which encompasses marketing

products and services to the U.S. Government through Integrated MarketingCommunications techniques such as strategic public relations, branding, marcom,advertising, web-based communications.

Examples of B2G Marketing Communications and Public Relations Agencies andCounselors that support Public Sector IT Marketers in the Multi-Billion dollarfederal marketplace include:

FEDERAL DIRECT THE BORENSTEIN GROUP PRESTOVIVACE

G2B:

Government-to-Business (abbreviated G2B) is the online non-commercialinteraction between local and central government and the commercial businesssector, rather than private individuals (G2C). For example http://www.dti.gov.uk isa government web site where businesses can get information and advice on e-

business 'best practice'.

G2C:

Government-to-Citizen (abbreviated G2C) is the online non-commercialinteraction between local and central Government and private individuals, ratherthan the commercial business sector G2B. For example Government sectors

become visibly open to the public domain via a Web Portal. Thus making publicservices and information accessible to all. One such web portal is Government

Gateway.


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Affiliate Programs

A big part of today's e-commerce landscape is the affiliateprogram (also known as associate programs). This area waspioneered by Amazon. Amazon allows anyone to set up aspecialty book store. When people buy books from the specialtystore, the person who owns the specialty bookstore gets acommission (up to 10 percent of the book's list price) fromAmazon. The affiliate program gives Amazon great exposurebecause it now has over 1,000,000 specialty bookstores all overthe Web [ref]. Therefore this model is now copied by thousands ofe-commerce sites. If we are setting up an e-commerce site wewill want to consider an affiliate program as one way to getexposure. Link Share is a company that helps e-commerce sitesset up affiliate programs.

Another twist on affiliate programs is the CPC Link(CPC=Cost Per Click), alsoknown as affiliate links or click-thru links. We put a link on your site and thecompany pays us when someone clicks on the link. A typical payment ranges from5 cents to 20 cents per click. Affiliate links represent the middle ground between

banner ads and commission-based affiliate programs. With banner ads, theadvertiser takes all the risk -- if no one clicks on the banner then the advertiserwastes money. Commission-based affiliate programs place all the risk on the Website. If the Web site sends a bunch of people to the affiliate e-commerce site but noone buys anything, then it has no value for the Web site. In CPC links, both sidesshare risks and rewards equally. We may want to consider setting up this sort ofaffiliate program to gain exposure for our e-commerce site.


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Unless we have been living under a rock for the last few years, we have probablyheard about e-commerce. And we have heard about it from several differentangles. We may have:

heard about all of the companies that offer e-commerce because we havebeen bombarded by their TV and radio ads

read all of the news stories about the shift to e-commerce and the hype thathas developed around e-commerce companies

seen the huge valuations that Web companies get in the stock market, evenwhen they don't make a profit

purchased something on the Web, so we have direct personal experiencewith e-commerce

Still, we may feel like we don't understand e-commerce at all. What is allthe hype about? Why the huge valuations? And most importantly, is there away for we to participate? If we have an e-commerce idea, how might weget started implementing it? If we have had questions like these, then thisarticle will help out by exposing we to the entire e-commerce space.


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Easy and Hard Aspects of E-commerce

The things that are hard about e-commerce include:

Getting traffic to come to your Web site Getting traffic to return to your Web site a second time Differentiating yourself from the competition Getting people to buy something from your Web site. Having people look at

your site is one thing. Getting them to actually type in their credit card

numbers is another. Integrating an e-commerce Web site with existing business data (if

applicable)

There are so many Web sites, and it is so easy to create a new e-commerce website, that getting people to look at yours is the biggest problem.

The things that are easy about e-commerce, especially for small businesses andindividuals, include:

Creating the web site Taking the orders Accepting payment

There are innumerable companies that will help you build and put up yourelectronic store. We'll discuss some options in the next section


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Building an E-commerce Site

The things you need to keep in mind when thinking about building an e-commercesite include:

Suppliers - this is no different from the concern that any normal store ormail order company has. Without good suppliers you cannot offer products.

Your price point - a big part of e-commerce is the fact that pricecomparisons are extremely easy for the consumer. Your price point isimportant in a transparent market.

Customer relations - E-commerce offers a variety of different ways to relateto your customer. E-mail, FAQs, knowledge bases, forums, chat rooms...

Integrating these features into your e-commerce offering helps youdifferentiate yourself from the competition. The back end: fulfillment, returns, customer service - These processes make

or break any retail establishment. They define, in a big way, yourrelationship with your customer.

When you think about e-commerce, you may also want to consider these otherdesirable capabilities:

Gift-sending

Affiliate programs Special discounts Repeat buyer programs Seasonal or periodic sales


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The reason why you want to keep these things in mind is because they are alldifficult unless your e-commerce software supports them. If the software doessupport them, they are trivial.

Implementing an E-commerce Site

Let's say that you would like to create an e-commerce site. There are three generalways to implement the site with all sorts of variations in between. The threegeneral ways are:

Enterprise computing Virtual hosting services Simplified e-commerce

These are in order of decreasing flexibility and increasing simplicity.

Enterprise computing means that you purchase hardware and software and hire astaff of developers to create your e-commerce web site. Amazon, Dell and all ofthe other big players participate in e-commerce at the enterprise level. You mightneed to consider enterprise computing solutions if:

You have immensely high traffic - millions of visitors per month You have a large database that holds your catalog of products (especially if

the catalog is changing constantly) You have a complicated sales cycle that requires lots of customized forms,

pricing tables, et cetera You have other business processes already in place and you want your e-

commerce offering to integrate into them.

Virtual hosting services give you some of the flexibility of enterprise computing,but what you get depends on the vendor. In general the vendor maintains the


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equipment and software and sells them in standardized packages. Part of thepackage includes security, and almost always a merchant account is also an option.Database access is sometimes a part of the package. You provide the webdesigners and developers to create and maintain your site.

Simplified e-commerce is what most small businesses and individuals are usingto get into e-commerce. In this option the vendor provides a simplified system forcreating your store. The system usually involves a set of forms that you fill outonline. The vendor's software then generates all of the web pages for the store foryou. Two good examples of this sort of offering include Yahoo Stores and VerioStores. You pay by the month for these services.

For lots more information on e-commerce and related topics, check out the linkson the next page.


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Marketing and older strategies of marketingof e commerce

Definition of Marketing

Marketing consists of the strategies and tactics used to identify, create and

maintain satisfying relationships with customers that result in value for both the

customer and the marketer.

It is the key functional area for generating revenue, while other definitions lean

more toward defining marketing in terms of its most visible tasks, such asadvertising and creating new products.

The Role of Marketing

At the organizational level, marketing is a vital business function that is necessaryin nearly all industries whether the organization operates as a for-profit or as a not-for-profit. For the for-profit organization, marketing is responsible for most tasksthat bring revenue and, hopefully, profits to an organization. For the not-for-profit

organization, marketing is responsible for attracting customers needed to supportthe not-for-profits mission, such as raising donations or supporting a cause.

At a broader level marketing offers significant benefits to society. These benefitsinclude:


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Developing products that satisfy needs, including products that enhancesocietys quality of life

Creating a competitive environment that helps lower product prices Developing product distribution systems that offer access to products to a

large number of customers and many geographic regions Building demand for products that require organizations to expand their

labor force Offering techniques that have the ability to convey messages that change

societal behavior in a positive way (e.g., anti-smoking advertising)

Social Responsibility in Marketing

Marketing often operates as the public face of an organization, when issues arisebetween the public and the organization marketing is often at the center. In recentyears the number and variety of issues raised by the public has increased. One

reason for the increase is the growing perception that marketing organizations arenot just sellers of product but also have an inherent responsibility to be moresocially responsible, including being more responsible for its actions and moreresponsive in addressing social concerns.

Being socially responsible means an organization shows concern for the peopleand environment in which it transacts business. It also means that these values arecommunicated and enforced by everyone in the organization and, in some cases,with business partners, such as those who sell products to the company (e.g.,

supplier of raw material for product production) and those who help the companydistribute and sell to other customers (e.g., retail stores).

Characteristics of Modern Marketers

Todays marketers undertake a variety of tasks as they attempt to build customerrelationships and the knowledge and skill sets needed to perform these taskssuccessfully are also varied.

Basic Business Skills

These basic skills include problem analysis and decision-making, oral andwritten communication, basic quantitative skills, and working well withothers.

Understanding Marketings ImpactThey must realize that marketing decisions are not made in isolation andthat decisions made by the marketing team could lead to problems forothers.


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Technology SavvyTodays marketers must have a strong understanding of technology on twofronts. First, marketers must be skilled in using technology as part of theireveryday activities.

The Need for a Global Perspective

Marketers selling internationally must understand the nuances of internationaltrade and cultural differences that exist between markets.

Information Seeker

Marketers must maintain close contact with these changes through a steady diet ofinformation.

Managing Customer

A customer is a person or organization that a marketer believes will benefit fromthe goods and services offered by the marketers organization. As this definitionsuggests, a customer is not necessarily someone who is currently purchasing fromthe marketer. In fact, customers may fall into one of three customer groups

Types of Customer

Existing Customers Consists of customers who have purchased or otherwiseused an organizations goods or services

Former Customers This group consists of those who have formerly hadrelations with the marketing organization typically through a previous purchase.

Potential Customers The third category of customers includes those who haveyet to purchase but possess what the marketer believes are the requirements toeventually become Existing Customers.

Types of Consumer Purchase Decisions

Consumers are faced with purchase decisions nearly every day. But not alldecisions are treated the same. Some decisions are more complex than others andthus require more effort by the consumer.

Minor New Purchase

Minor Re-Purchase


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Major New Purchase

Major Re-Purchase

Customer Service and Marketing

An important non-product benefit that affects customers feelings about a

company is customer service, which is defined as activities used by the marketerto support the purchasers experience with a product. Customer service includesseveral activities

Training - services needed to assist the customer in learning how to use aproduct

Repair services needed to handle damaged or malfunctioning products Financial Assistance services needed to help customers with the financial

commitment in purchases or using the product Complaint Resolution - services needed to address other problems that

have arisen with customers use of a product

Marketing ResearchResearch, as a general concept, is the process of gathering information to learnabout something that is not fully known.

Research is not only used for the purpose of learning, it is also a criticalcomponent needed to make good decisions. Market research does this by givingmarketers a picture of what is occurring (or likely to occur) and, when done well,offers alternative choices that can be made

Marketing

DecisionTypes of Research


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Target MarketsSales, market size; demand for product, customercharacteristics, purchase behavior, customer satisfaction,website traffic

DistributionDistributor interest; assessing shipping options; onlineshopping, retail store site selection

PromotionAdvertising recall; advertising copy testing, sales promotionresponse rates, sales force compensation, traffic studies(outdoor advertising), public relations media placement

Pricing Price elasticity analysis, optimal price setting, discount options

Promotion

AdvertisingAdvertising is a non-personal form of promotion that is deliveredthrough selected media outlets that, under most circumstances,require the marketer to pay for message placement. Advertisinghas long been viewed as a method of mass promotion in that asingle message can reach a large number of people.

Types of Advertising

Product Oriented

Most advertising spending is directed toward the promotion of aspecific good, service or idea, what we have collectively labeledas an organizations product.

Image Oriented

Image advertising is undertaken primarily to enhance anorganizations perceived importance to a target market.

Advocacy Advertising

Organizations also use advertising to send a message intended toinfluence a targeted audience.

Public Service Advertising

In some countries, not-for-profit organizations are permitted torun advertisements through certain media outlets free-of-charge


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if the message contained in the ad concerns an issue viewed asfor the greater good of society

Sales Promotion

Public Relations

New Marketing Strategies of ecommerce

Competitive Intelligence

Viral Marketing

Search Engine Placement

Competitive intelligence

A broad definition of Competitive Intelligence is the action of gathering,analyzing, and applying information about products, domain constituents,customers, and competitors for the short term and long term planning needs of anorganization. Competitive Intelligence (CI) is both a process and a product. The

process of collecting, storing and analyzing information about the competitivearena results in the actionable output of intelligence ascertained by the needs

prescribed by an organization.

Key points of this definition:


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1. Competitive Intelligence is an ethical and legal business practice. (This isimportant as CI professionals emphasize that the discipline is not the sameas industrial espionage which is both unethical and usually illegal).

2. The focus is on the external business environment.3. There is a process involved in gathering information, converting it into

intelligence and then utilizing this in business decision making. CIprofessionals emphasize that if the intelligence gathered is not usable (oractionable) then it is not intelligence.

Viral Marketing

Virtual Marketing Communications provides professional Internetmarketing, web design and development, and search engine optimization toclients ranging from small businesses to divisions of major corporations.

We help our clients understand the unique nature of online marketing andachieve their marketing goals through clean, effective website architectureand design.

You can find out about our experience, services and clients by exploring ourwebsite.

Search Engine Placement

Have a unique product

Offer good content and features

Get listed in regional and industry directories

Include address / phone #

Buy traffic

Top 3 Search Engine

Google

Yahoo

MSN


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How Search Engine finds any website

1. Search engine Spider or Crawler visits your site

2. Or you can register at search engines

3. Your site information is added to the search engine index

4. Search engine software finds your site in their index

Other marketing strategies of e-Commerce

Linking business leads and customers to the company through its presenceon the internet:

- Website,

- Directories,

- Industry portals.

Advertising online:

- e-mail marketing,

- Newsletters,

- Online polls.

Gaining visibility.


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Online Advertising

Offer based e-mails

Newsletters

Opinion Polls

Catalog requests

Dynamic, interactive and inexpensive!

Customer service tool


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Marketing Management of eBiz

eBiz can help virtually any business increase revenues and profits using theInternet, including:

Retail stores and professionals: Doctors, dentists, chiropractors, podiatrists,personal trainers, attorneys, accountants, and most any retail store that wants toattract more customers...

Consultants, managers and specialists in the following fields: Business,management, technical, engineering, human resources, process improvement,

productivity, energy, organizational development, communications, employment,proposal and grant writing, financial, Internet, software, computer, health care,

fitness, insurance, security, non-profit fund raising, retail store management,building/construction, politics, image enhancement, private investigation, forensicanalysis...

Trainers, coaches, consultants and specialists who teach, train or motivate people,including workshop and seminar leaders in:


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Career advancement, personal growth and development, telephone sales, in-personsales, communication and presentation skills, public speaking, team building,writing and editing, marketing and promotion, retail sales, customer service,employee relations and management, holistic healing...

Product and service providers in virtually any category, including: Accounting andtax, legal and paralegal, financial planning and investments, insurance, residentialand commercial real estate, mortgage loans, security, investigations, secretarialservices, word processing, medical billing, medical and legal transcription, notary

public, rsum preparation, job placement, software programming, computerinstallation, repair and networking, computer and Internet security, event/meeting

planning and marketing, promotion, advertising, photography...

Non-profit and for-profit groups and associations, trade and industry groups, and

membership organizations, including: Charities, education-related fundraisers, public awareness groups, civic and community groups, social services andhumanitarian groups, philanthropic organizations, museums, exhibits, advocatesfor the homeless, advocates for distressed children, orchestras, choirs, religiousgroups, private foundations, professional and trade associations...

Manufacturers, wholesalers and distributors of just about any product

Marketing Strategies for eBay Selling

If we sell on eBay, we know the importance of getting your products viewed. Thisis as true on eBay as it is anywhere else in the business world. I have been sellinghere on eBay for a little over two years. While I do not know all of the tricks, Ihave stumbled upon many helpful ideas. The great part is that most are FREE!

So, what can you do to market your eBay items? we definitely want to maximizeyour exposure. Here are some great ways to do this.

Utilize eBay's Community Links- If we click on the Community link at

the top of any eBay page, it will open up a whole new eBay world to we.Here we can find:

- Groups - There are groups for EVERYTHING on eBay! We canjoin groups for hobbies, selling, or local interests. In these groups we can findinvaluable information, great friends, and threads where we can showcase wereitems.


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- Discussion Boards - Again, there is a discussion board foreverything eBay related. Have a question? Someone there can answer. They sharetips for marketing as well. Not only that, but your ID gets known! Perhaps a fewsales will ensue!

Utilize our E-Mail- Add a signature line to your outgoing e-mail. All weneed to include is a hyper link to were eBay listings with a line such as"Check Out My EBay Listings!"

Utilize a Business Card- There are sites where we can order these for nextto nothing. Google search a company called Vista Print.

- Put one in every package we ship out

- Post them at area businesses. The Laundry Mat, Library, etc.

- Give them to friends

- Post them to the bulletin board at work

Utilize a Coupon- We can design these yourself or order them made foryou. Obviously designing your own saves you even more money. There arealso online services such as Pay codes that will incorporate them into yourPayPal payments. These do cost money as well.

Check out some FREE websites - There are plenty out there that allow we

to design your own website to direct people to your EBay listings. Some totry include Yahoo's Geocities, Angel Fire, Lycos, Brave Net and Tripod.

EBay Store Owners - There are store malls that have formed to help wegain exposure as well. Two such malls are Avid Cat and List My Store.These are exclusively designed for EBay stores.

Get Yourself a My Space Account- It's not just for teenagers anymore!There are thousands of business owners on MySpace for the sole purpose ofmarketting their industry. Get on board! A few clicks in your profile set upcan protect your account, so all friends must be approved by we. Try it out. I

have found that MySpace has risen to the 4th ranking site directing traffic tomy store.


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Include the unexpected - When packaging your items, include a little somethingextra. This could be something as simple as a craft project printed out for a craftseller to care instructions for jewelry if we sell jewelry. Customers love the extratouch!

2 Marketing Strategies from Amazon.com

While out at Amazon.com, I gathered lots of stuff into my shopping cart.

Right before checking out, I noticed a box labeled Important Message at the topof the page. The box said that an item in my shopping cart had come down in

price.

There are two marketing strategies to recognize here:

1. Communicate & re-enforce we PPODs (positive points of difference)before, during and after the sale.2. Use newsworthy info as an opportunity to get back in front of prospects &

clients and to ask for the sale, again.

Communicate & re-enforce your PPODs

I was already going to be buying what I had in my cart. By showing me that the


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price had reduced, Amazon pointed out a value they added to me helping mefurther build the association that I am smart for using Amazon.com. This type of

behavior helps build meaningful brands.

Use Newsworthy Info to Get Back In Front

The item in question had been sitting in my cart for a few weeks now. In fact, Ihad even forgotten about it. Using the price change as a good reason, they wereable to bring the product to the top of mind. This got me to remember the reasonswhy I wanted the product in the first place. Amazon may even at some point

become more aggressive with this strategy email me when a price changehappens or a newer version of the product is released so I dont buy the olderversion.

PS: The comedy of the situation was that the price change was from $106.84 to$106.82.

PS2: Volcanic is an Internet marketing agency that can help you plan & executethe above 2 marketing strategies using email and more.

Conclusion

Electronic Commerce (EC) is the paperless exchange of business informationusing Electronic Data Interchange (EDI) and related technologies. If we arefamiliar with Electronic Mail (E-Mail), computer bulletin boards, facsimilemachines (faxes), Electronic Funds Transfer (EFT) You can very wellunderstand what is e-commerce. These are all forms of EC. All EC systemsreplace all or key parts of paper-based work flow with faster, cheaper, moreefficient, and more reliable communications between machines. In today's DefenseDepartment procurement arena, however the most important EC technology toknow about is Electronic Data Interchange, or EDI.


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It is very beneficial in case of time and money and any one can reach to the globalmarket 24X7.

Reference

www.ArtSuppliesOnline.com

www.OldWorldVenison.com

www.LenasLefse.com

http://www.virtualmarcom.com/

http://srdc.msstate.edu/e2/ppts/montgomery_search_engine

s.htm


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http://eBay.com/Marketing-Strategies-For-EBay-

Selling_W0QQugidZ10000000003266845

http://www.volcanicmarketing.com/blog/2006/06/22/2-

marketing-strategies-from-amazon/

e-comerce and marketting strategies

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