e-commerce and m-commerce briefing for fgv sp
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e-Commerce
Jesper Rhode
m-Commerce
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775.000 2.000.000.000
20.000.000.000
40.000.000.000
500.000.000
8.000.000.000
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$1bn > $4bn 2009 2013
Virtual Goods revenue (USD)
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• Online sales: $200 bn/y in the US, and about 8% of total retail sales.
• Brazil was $11 bn in 2011 with 26% growth yoy.
• 32 million consumers bought via the Web in 2011.
Source: Forbes (exluding group buying websites like Groupon)
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Commodity versus Branded
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Changing our lives
• Adding Value and Ease of Use
• Creating a Norm
• Developing Broader Audience Spending
• Growing Integral Payments
• Spurring New Payment Options
.
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Shoppers go mobile
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The US shopping list
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The Mobile shopper profile
• Mobile Shopping Doesn't Equal Mobile Purchasing
• Men Are More Likely To Consult Their Phone
• Mobile Devices Often Trump Computers • Mobile Phones Hardly Impact Shopping
Habits • The Mobile Experience is Good, • …but It Still Needs Some Work • Touchscreens Are Preferred
. Source: Mashable
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Further reading
• http://www.mobilecommercedaily.com/
• http://blog.nielsen.com/nielsenwire/tag/mobile-apps/
• http://www.europarl.europa.eu/document/activities/cont/201209/20120914ATT51402/20120914ATT51402EN.pdf
• http://www.camara-e.net/
• http://www.viralculture.com/
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@jesperrhode