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E-Commerce developer experience

Meera Mahabala –Program ManagerDragos Avadanei - Engineer

Disclaimer

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other

product names are or may be registered trademarks and/or trademarks in the U.S. and/or other

countries. Other names and brands may be claimed as the property of others.

The information herein is for informational purposes only and represents the current view of

Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to

changing market conditions, it should not be interpreted to be a commitment on the part of

Microsoft. Microsoft cannot guarantee the accuracy of any information provided after the date of

this presentation. All product release dates and features specified are preliminary based on

current expectations, and are subject to change without notice. Microsoft may make changes to

specifications and product descriptions at any time, without notice.

Sample code included in this presentation is made available AS IS. THE ENTIRE RISK OF THE USE

OR THE RESULTS FROM THE USE OF THIS CODE REMAINS WITH THE USER.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE

INFORMATION IN THIS PRESENTATION. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR

OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS PRESENTATION.

Microsoft products are not intended for use in medical, life saving, or life sustaining applications.

Session focus

Centralized Omni-Channel Management

E-Commerce POS

IT Pro Experience

UX Improvements

Flexible, Scalable & Extensible Infrastructure

Search driven Shopping

Experience

OOB “Starter” Storefront

Hardware

Time Clock Customer OrdersPayment

Processing

Commerce Data Exchange (CDX)

Commerce Run Time (CRT)

Storefront Extensibility POS Extensibility

Merchandising

Payment ProcessingBI/ReportingOrder Management &

Fulfillment

Customer ManagementChannel Management & Publishing

Catalog Management, Enrichment &

Publishing

Scale/Performance Upgrade & SupportMonitoring & Diagnostics

Rapid StartSetup/Deployment

Administration Experience

Payments Extensibility

Customer Management

CRT Services Omni-Channel

Workflows

Pricing, Shipping & Taxes

Search, Scan

Inventory & Replenishment

EOD & Financials

Pain points and challenges

Engaging experienceRapid alterations Multiple devices

Scalability and performance

Key InvestmentsSearch-driven experiencesCatalog data routed through the search index enabling dynamics pagesFaceted and managed navigationFlexible navigation and ease of adding refiners at different category nodesAdaptive experiencesUse click-through, views, and other analytics to feedback into search

Device channelsAbility to deliver different skins for different device channels

Customizable authenticationExtensive customizability based on the SharePoint 2013 authentication framework

Architecture

Commerce Runtime

Shipping

Commerce Runtime

Product Catalog Site Collection

SSO

M Term Store

Product CatalogCraw

ler

Serv

ice

Publishing Site Collection

SP Connector

Administrator

Administration Portal

Dynamics AX for Retail (HQ)

SharePoint 2013

Consumer

CDX - Real time Service

Proxy

CDX - Sync

Service

Data Access

CRT DBPromotions

Pricing

Taxes

Customer

Payments

Orders

3rd Party Extensions

Other Plug-ins...

CRT API

Ex

Ex

Ex

Ex

Ex

Ex

Ex

3P Ext

3P Ext

Search Index

CDX - Sync Service

Net.TCP

TCP/IP

Shipping Ex

Comm

erce AJA

X Services

Dynamics web parts

Search-driven experiencePUBLIC FACING WEBSITE

(Publishing site)

Page layoutsControls look & feel, content based on associated

content type

Content search web partsFunctional apps that can be deployed on pages

Display templatesControl layout and behavior of results and layout of

each result

Site collectionsPrimary and micro site “containers”

INTERNAL FACING WEBSITE(Product catalog site)

Term storeNavigation and categorization structure of a site

Site columnsDefine the attributes of a product catalog

Content typesCreate relationships between site columns

ProductsCatalog items and variants

Search propertiesAttribute refinement, indexing, and query rules

FAST

This is about the content This is about how its presented

Master pagesDefine the shared framing elements for all pages

SharePoint 2013 page model

Master page

Master page

Page layout

Page field

control

Page field

control

Page field control

Page

Authored

content

Authored

content

Content Search Web PartList template

Item templat

e

Item templat

e

Item templa

te

Paging, sorting, other links

Content search web part List template

Item templat

e

Item templat

e

Item templat

e

Paging, sorting, other links

Content search web part

Display template

Query rules

Query conditions

What queries should be handled?

Query actions

What happens when a rule matches?

Publishingoptions

Is the rule active and for how long?

Under the covers of a search-driven site

Term store

Assets site collection

Catalog site collection

URL links

Managed metadata columns

BLO

B

cach

e

Query

URL links

Friendly URLs and catalog

pages

Rendering site collection

Cach

esSEARCH

index

Cra

wl

Query

rule

s

Resu

lt souce

Crawl

SharePoint 2013

Out of box online store architecture

AJA

X s

erv

ices

HTTPHTML/ Java Script

Search index

Pages

and

web p

art

sCRT DB

CDX

Com

merc

e

Runti

me

Microsoft Dynamics AX

2012 for Retail

Reusable out of box online store controls

My accountOrder historyProduct detailsProduct galleryProduct quick viewAddress edit Associate customerChange passwordCheckout confirmFacebook logon

Page layoutsItem_ProductDetailItem_ProductClickViewItem_ProductGalleryItem_ProductQuickView

Display templatesAdd to cartCheckoutPromotion codeSubmit orderMini shopping cartShopping cartAddressCustomer

Web parts

Mobile online store

New device channelRegister a mobile device channel and register display user agents

Mobile-specific master page, images, style sheetsChange the master page to reflect the smaller form factor

Device-channel panelAdd device-specific HTML snippets

Centralized Data & Order Management Across all ChannelsMobile online store

Effective device channelSpecify item templates that are device specific

Demo

Online store customization

Forms based authentication

Forms based identity provider

Dynamics Custom claims provider

Customer mapping database

Forms based membership

database

Storefront website

SharePoint 2013 Secure Token Service

Authentication components

Login.aspx

Authenticated pages

Demo

Facebook authentication

Key Takeaways

Structured approach enforcing good design guidelinesE-Commerce specific reusable pages and web parts available

Search queries drive the data binding

Ease of enabling devices

Customizable authentication

Q & A

Ecommerce topology and deployment

Dynamics for Retail Deployment Topology

Microsoft Dynamics AX 2012 for Retail

Online Channel

Brick and Mortar Channel

SharePoint Farm C

omm

erce

Runtim

e C

omm

erce

Runtim

ePOS Terminals

Retail Headquarters

CDX

CDX

e-Commerce Solution TopologyMultiple Datacenters

Microsoft Dynamics AX 2012 for Retail

Online Channel

Datacenter: Europe C

omm

erce

Runtim

e

Retail Headquarters

CDX

CDX

Online Channel

Datacenter: Asia

C

omm

erce

Runtim

e

e-Commerce Solution TopologyServer Roles

CDX

SharePoint Farm

Retail Headquarters

Dynamics AX 2012 for Retail

Online Channel

Note: Server roles can be combined

Performance Test ResultsScenario Duration

Create, Validate & Publish Catalog to Website – 1 Million Products (30% variants, 10,000 trade agreements)

11:22:17 hours

Download and create complete Orders from Website, ready for processing and fulfillment – 10,000 orders

35:23 mins

Performance Test Results - Breakdown Action Time

Catalog Publishing1 million products

Catalog Validation (AX) 01:15:51

Catalog Publishing(AX) 00:55:46

CDX data transfer (AX->SP) 02:42:21

Publishing (SP) 06:28:19

Total 11:22:17

10K Online Sales Orders

Create online orders (AX) 00:32:49

CDX data Transfer (SP->AX) 00:02:34

Total 00:35:23Note: Benchmarking tests were done for small SharePoint farm

Performance Test Topology

Dynamics AX 2012 Physical Hyper-V Host:

VM: 2 x AOS VMs – 4 cores, 16 GB RAM VM: Communication Server (CDX) – 2 cores, 4 GB RAM

Physical: SQL Server (AX DB) - 24 cores, 64 GB RAM

Online Channel Physical Hyper-V Host:

VM: 2 x Front End SharePoint Server – 16 cores, 64GB RAM VM: 2 x Back End SharePoint Server – 16 cores, 64GB RAM VM: Communication Server (CDX) - 2 GHz processor; 2GB RAM

Physical: SQL Server (SharePoint DB) – 16 cores, 32 GB RAM

Larger Scale Topology

Prebuilt Demo/Sales Virtual Machines Fully functional VM’s of AX, CRT, SP and Storefront to support demos and sales presentations

Training Standalone EnvironmentSimple deployment of Storefront and CRT to an existing AX and SP instance to support demos and training

Developer EnvironmentDeployed by developers for customization, development and repackaging

Pre-Live/Staging/Test EnvironmentDeployment of a customized Storefront and CRT as a precursor to going into production

Production EnvironmentsDeployment of Storefront and CRT for production

Role-based Environments

Customization and Deployment

• Prepare:• Obtain and install the SDK• Generate strong name key

• Develop:• Customize existing CRT and demo storefront code• Design and implement website/web parts• Implement additional functionality

• Test:• Configure topology • Build and deploy from Visual Studio 2012• Verify publishing, store front functionality

• Go Live:• Set up the SP topology• Build the WSP packages, copy to SP environment• Configure the topology settings• Run the deployment scripts• Verify the functionality in the production environment

Demo

Deployment

Q & A

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.