e-commerce exports - tracking online trade across the world's biggest digital economies
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E-COMMERCE EXPORTS
Tracking online trade across the world’s biggest digital economies.
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The UK is the world’s leading exporter of online goods with a trade surplus of over
Nearest challengers US and Germany follow with £109m and £21m trade surpluses respectively.
£700m
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International surplus trade: 2013
Trade surplus Trade deficit
UK USA GERMANY NORDICS NETHERLANDS FRANCE
Nearest challengers US and Germany follow the UK with £109m and £21m trade surpluses respectively.
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
£109m£21m
£30m £232m£573m
£718m
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INTERNATIONAL TRADE FLOW: ONLINE GOODS
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Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
USA
£712mFRANCE
£435mGERMANY
£163mNORDICS
£121mNETHERLANDS
£60m
Trade flow of online goods from the UK
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Trade flow of online goods from the USA
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
UK
£573mFRANCE
£121mGERMANY
£217mNORDICS
£97mNETHERLANDS
£42m
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Trade flow of online goods from Germany
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
FRANCE
£350mNORDICS
£78mUK
£36mUSA
£54mNETHERLANDS
£145m
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Trade flow of online goods from Nordic countries
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
GERMANY
£121mFRANCE
£30mUK
£42mNETHERLANDS
£48mUSA
£42m
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Trade flow of online goods from the Netherlands
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
GERMANY
£24mNORDICS
£6mUK
£12mFRANCE
£24mUSA
£18m
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Trade flow of online goods from France
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
UK
£151mNORDICS
£36mGERMANY
£127mUSA
£48mNETHERLANDS
£18m
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International trade flow: online goods
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
UK USA GERMANY NORDICS NETHERLANDS FRANCE
UK
USA
GERMANY
NORDICS
NETHERLANDS
FRANCE
g
g
g
g
g
g
g g g g g g
£60m£163m £435m£121m£712m
£573m £217m £121m£97m £42m
£48m
£36m
£12m £6m£18m £24m £24m
£54m £78m £145m £350m
£42m
£48m
£42m £121m £30m
£151m £127m £36m £18m
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STEPS FOR RETAILERS TO SUCCESSFULLY INTERNATIONALISE
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• Determine the right multichannel approach for you• Develop and invest in a clear strategy to build awareness and drive traffic• Develop price strategy to profitably serve international markets• Organise to deliver your ambition
PREPARE LAUNCH GROW LEAD
PRIORITISE markets and
identify easy wins
CONSIDER testing with
marketplaces
ESTAbLISH the last mile
solution
INvEST in a scalable
solution
INvEST in key markets
LOCALISE where it matters
to clients
REINvENT your supply
chain
DEvELOP a global view of
customers
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SEIzE THE GLObAL OPPORTUNITY
Find more insight to get you inspired, informed and involved at Gameplan.
lloydsbank.com/gameplan
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