E-COMMERCE GROUP ASSIGNMENTName: Cham Ho Leung, Tiger 10086542a

Lai Hong U David 10066242a

Leung Tsz Fung, Fung 10084689a

Poon Chun Ming, Eric 10084120a

Language |Privacy Policy | F.A.Q | Affiliate | Site Map

© 2011Hike-King.com Product

Home Page

About Us

Hiking Resources

Shops

Membership

Forum

Contact Us

Footwear

Clothing

Accessories

Bags

Others

Banner ads

Feedback channel

Log-in functionSearch engine

HIKE-KING

Mission: Treat hikers as king all-round, first-tier services

Goal/Objective: First Year: Balance costs Following year(s): Make profits

So that we can continue our services

Target customers: Hikers Folks who love outdoor activities

Product: FootwearClothingAccessoriesBags

Service: Hiking recommendationTour

Information contents:MapSafety guideline

WEB BUSINESS: BUSINESS-TO-CUSTOMER

COMPETITORS ANALYSIS: E-TAILER Overlander

Sizable, ExperiencedPhysical + Website Stores: 9

e.g. Mong Kok Flagship Shop

Features Full range of products Comfortable shopping experience Free Technical & Buying Guide Membership Program Special Event Sponsor Outdoor Activities

COMPETITORS ANALYSIS: E-TAILERPeak Sport Yahoo ShopNo physical storeMode

1)View

2)Contact

3)TradeNo bidding & Evaluation Save Transaction Fee

COMPETITORS ANALYSIS: CONTENT PROVIDERSHiking.com.hkFirst Content Providers for hikers Information:

WeatherTrailDetailGeneral Knowledge Others

INFRASTRUCTURE:

Mixed responsibility Build the website by ourselvesHost the web server outsourcing (by Hostingspeed)

3 databasesCatalog databaseCustomer databaseOrder database

2 serversVideo serverAds server

SECURITY

Use SSL to encrypt the transactionsEncode private information To protect Internet communicationsTo Secure channels of communication

Protecting networksFirewall: Set by the hosting company

filter unwanted packet apply as gateways

SECURITY

Protecting servers and clientsShould use anti-virus software to do thatSet by hosting companyNo need to upgrade the OS system No need daily updated the anti-virus software

Reduce the cost

PAYMENT

Use credit card(VISA, MasterCard)Most common payment method

Use Paypal Protect customer sensitive financial detailsBuyers trust PayPal Buyers can use credit card in Paypal

Provide policy statementShow how to protect customers’ private information

E-MARKETING SOLUTIONHOW SHOPPERS FIND US?

Search Engine most direct way Yahoo, Google, Sina etc.

Facebook Page word of mouth

Related Websites Blogs Forum Affiliate

E-MARKETING SOLUTIONKEEP CONTACT WITH CURRENT CUSTOMERS

Database, cookiesRecords and Historiesunderstanding visitors behavior

Customer Relationship management system create customer profile e.g. product and usage summary, contact history

Personalizationbase on the customer profilepersonalized e-mail advertisement

E-MARKETING SOLUTIONATTRACT COMPETITORS CUSTOMERS AND POTENTIAL CUSTOMERS

Online AdvertisingDisplay ads:

banners in webs

Search engine keyword e.g. hiking

Opt-in e-mail Video-ad

social network e.g. Youtube and Facebook

E-MARKETING SOLUTIONADVANCE IN CUSTOMER SERVICE

FAQprovide solutions to question of visitors towards

our website or serviceE-Pay

Credit card, PayPal etc.Shopping Cart

DESIGN LAYOUT

Home Page

About Us

Mission, History

Hiking Resources

Safety guideline, Hiking trails(map) , Video

Shops

Footwear, Clothing, Accessories, Bags, Others

Membership

Membership discount, Tour guide

Forum

Contact Us

ANOTHER FUNCTIONS

Shopping Cart Just tick the item and put it into shopping cart Accumulates a list of items for purchase Calculates a total

Online catalog Product with pictures and description Click on the designated product with more information Have different angle of product With product comparison

2-YEAR INCOME

Estimation: 1200 members

Type(S) Expected Amount(s)

Sale of physical good(1200 X $750)

900,000

Tour Service Revenue (600 X 5 X $30)

90,000

Subscription($120 X 2 X 1,200)

288,000

Other revenue – Advertising($1500 X2 X12)

36,000

Total 1,233,000

2-YEAR EXPENDITUREType(S) Expected Amount(s)

Advertising & Promotion 300,000

Web Design Cost 3,000

Web Hosting Cost($98$66X12X2)

1,584

Domain Name Cost($99X2)

198

Salary (10,000 X 3 X12)3 Staff : Online Q/A + Trader + Tour guide

360,000

Cost of goods sold(1200X300)

360,000

Total 1,024,782

Profits: ~ $200,000

RECOMMENDATION AND CONCLUSIONAccessibility rules

To convenience disabled users to view our webExtend to International scale

Conclusion:Combination: Store + Information+ SharingNovel, considerate idea, multi-function

Success