e commerce project
TRANSCRIPT
“ACKNOWLEGEMENT”
y the Grace of Allah and the utmost efforts of our group
members, which are Rana Muhammad Hassan, Imtiaz
Karim, Ahmad Hasan, Asia Ramzan and Ammara Farooq we are
now able to accomplish our project well within the time frame. Our
efforts in project were never be able to give us this fruitful report
without the help of certain individuals. At this moment, we would like
to accomplish those individuals who have helped us a lot, so that we
could make and complete our website and final report within limited
time.
First of all we would like to pay special thanks to our
devoted teacher Prof. Amir Awan, that if he wouldn’t have given us
this project, we wouldn’t be able to explore the E-commerce.
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PREFACE
ur overall experience of preparing this report was a
knowledgeable journey. We learn a lot about the functions
of e-commerce. Apart from this, by actually conducting this
report, We also learnt practical application of what We have been
studying in overall M.B.A.
For completing this project We required the e-commerce business
plan for completing our project, we have visited several relevant
websites to benchmark at this time in the industry in order to
estimate the industrial profile, business processes and SWOT analysis.
We got our required data from websites of online business.
While conducting this report We faced some problems in getting the
data as at websites data is not managed very well. The knowledge of
what We have studied in MBA also came in handy. Once every thing
was found out it got very interesting.
RANA M. HASSAN
IMTIAZ KARIM
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AMMARA FAROOQ
AHMED HASSAN
ASIA RAMZAN
Introduction to Carpets
The history of Pakistani carpets goes centuries back in carpets
weaving and it has earned a name for its high quality carpets made in
exquisite designs and pleasing / pastel colors combinations and
offered at most competitive prices.
Lahore Oriental Rugs
Our Lahore Oriental Rugs consists of the finest quality rugs made by
Pakistani master weavers, who have passed down the skill from
generation to generation since the Mogul rule of the Indian
subcontinent in the 16th century. For this reason, they are also often
referred to as Mogul rugs. The materials used in these rugs are top
quality - most of them use 100% New Zealand worsted wool for the
pile, and many have silk fields or highlights of silk.
Other Facilities with Lahore Oriental Rugs
Industries
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We have a large network of masters, craftsmen, weavers, designers,
dyers and finishers keep a close watch on all steps of manufacturing
from spinning of yarn to wool, dying, designing, weaving and
finishing. Extreme care is taken to ensure that every piece is a perfect
piece, free of defects and blemishes.
OVERVIEW
Our Lahore Oriental Rugs consists of the finest quality rugs made by
Pakistani master weavers, who have passed down the skill from
generation to generation since the Mogul rule of the Indian
subcontinent in the 16th century. For this reason, they are also often
referred to as Mogul rugs. The materials used in these rugs are top
quality - most of them use 100% New Zealand worsted wool for the
pile, and many have silk fields or highlights of silk.
QUALITY POLICY
OUR COLOURS
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We attach special importance to colors and choose only those in
fashion at a given time. Our colors are always fast and have special
sheen. In response to market demands we always introduced new
designs and colors.
OUR SPECIAL SIZES
Stock available in all sizes from 1*1 to 9*12 and runners (special sizes
10*14 and 12*18) are always available in our warehouse for spot
selection. We have built in capacity to under take manufacture of
programmed goods.
OUR DESIGNING
We give special attention to designing which constitute the Saul of a
carpet. Our team designers have latest information on color trends
and designs preferences CREATE SCINTILLATING new designs.
This revolutionary change in carpet designing offers an infinite choice
of designs to consumers. This is what makes Lahore oriental rugs
difference from other exporters.
OUR CRAFTSMANSHIP
We make extra efforts to ensure that every carpet should be flat piled
weaved which is made in our hand looms as a price of art. We employ
the best experts in the field for clipping and finishing the carpet.
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Edges are also stitched with special trends to ensure resistance to
rough handling and heavy traffic.
PRODUCTS
DESIGNS
1. Single knot 9/16 quality woolen Caucasian design.
2. Single knot 9/14 silk ground 30%wool 70%silk Persian designs.
3. Double knot chobi/ziggler designs in handspun ghazni wool.
4. Single knot 9*14 quality silk touch medallian designs.
5. Single knot 9*14 quality movri bokhara woolen designs.
SHOW ROOM
ADDRESS: 15/A NEW CLOTH MARKET, M.A.JINNAH ROAD
TELEPHONE NOS: 0092-42-4727578---4101323
FAX NO: 0092-42-6611761 MOBILE NO: 0092-300-4541513
WEBSITE: WWW.LAHOREORIENTALRUGS.COM
EMAIL: [email protected]
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DEPARTMENTSFINANCE DEPARTMENT:
MARKETING DEPARTMENT:
SHOWROOM:
CONTACT US
ADDRESS: 15/A NEW CLOTH MARKET, M.A.JINNAH ROAD
TELEPHONE NOS: 0092-42-4727578---4101323
FAX NO: 0092-42-6611761 MOBILE NO: 0092-300-4541513
B2B AND B2C
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On our site organizations and individuals both can order any time. We
deal with organizations and with individuals both. That’s why our site
is supporting business to business and business to consumer dealing.
PURE AND PARTIAL
Our business is basically not a pure one. We are delivering carpets
through “FedEx”. Our product is physical but we are delivering
through “FedEx” and giving services at door step. That’s why our
business is not a pure one.
DIRECT MARKETING
Customer can contact our showroom and can get information. Same
as customer can visit our site and can order for free broachers of our
products which will be mailed with in 3 days. These broachers have no
cost and it will be delivered free at customer’s door step.
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Enquiry Form
Name: Name
Company
Telephone
Fax
Address
Enquiry
Business Model
Direct Marketing:
We believe in direct marketing because we think that no one can
better advertise your product as you can do. The reason is that you
know better your product and better you know that how to present
your product. That’s why we concentrate only on direct marketing.
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Full cyber and partial cyber marketing:
We are depending on full cyber and partial cyber marketing. In full
cyber marketing we are using Google channel for advertisement and
using some banners on other famous websites.
In partial cyber marketing we are using some local and international
mags for advertisement our product.
Global Marketing:
We are establishing our business globally so we are marketing our
products globally. Customer can order online from any country and
order will be delivered in 4 working days at customer’s door step.
Special Electronic Distributors:
Order will be delivered through electronic distributors and those
distributors will make sure the payments of products.
Advertisement Strategy
Page Loading Speed:
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We keep care about the size of the website. As we show the front page
of our website which size in only 889bytes.
Passive Pull Strategy:
We make an attractive website and provide full information about the
product, ordering and payment. Customer can get any type of
information from our site and can query from given emails addresses.
The style of the given information is.
1- There will be product image.
2- The size of the product.
3- Material of the product.
4- Price of the product.
5- Order button
Ad Display Strategy:
We are using ad display strategy. For this purpose we designed some
colorful add for different websites.
Payment Methods
Cash On Delivery ( Lahore Only )
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Now you can order your products online and we will charge you the amount on delivery
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Cheque On Delivery ( Lahore Only )
Please make your Check payable to:
"Lahore Oriental Rugs"
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Credit Card
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All Visa and Master card are accepted at our office premises (Lahore Only)2.0% surcharge will be added
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Online Credit Cards Accepted
Citibank and cybernet are the payment processors.
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Online Bank Transfer:
All it takes to enjoy hassle-free payments is to follow 4 simple steps:
1. Logon to UBL netbanking
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2. Click on Pay Bills & Prepaid from menu bar
3. Scroll down to Online Shopping, and you can view Shophive.com.
4. Click on Pay and enter your Order Id (given to you by Lahore
Oriental Rugs.com) Enter your PIN on the confirmation page to
execute the transaction.
Bank Transfer From anywhere in Pakistan
Branch Locator:
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________________________
Online Bank Transfer:
Bank Transfer From anywhere in Pakistan
Branch Locator:
________________________________________________________________________
________________________
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Bank Transfer From anywhere in Pakistan
Branch Locator :
________________________________________________________________________
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Money Transfer From anywhere in the World
Send money transfer online via Credit Card from
Australia
Austria
Canada
France
Germany
Ireland
Italy
Netherlands
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New Zealand
Norway
Sweden
United Kingdom
United States
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Check / Money Order / Demand Draft
Please make your Check / Money Order / Demand Draft payable to:
"Lahore Oriental Rugs"
And should be sent to the following address
Lahore Oriental Rugs . c o m
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How Secure Lahore Oriental Rugs is?
Security is probably one of the most significant concerns for both the shopper and the retailer during an online transaction. In reality an online transaction is probably more secure than a card transaction in a shop or conducted over the telephone or by fax, as the information transmitted online is highly encrypted using complicated logarithm combinations. To ensure the security we at Lahore Oriental Rugs do not save the credit card numbers in our database, and we use the third party payment processing system of WorldPay.com and PayPal.com
At Lahore Oriental Rugs, we process your order request (before the payment page) on SSL Secure server. The privacy of communications between you (your browser) and our servers is ensured via encryption. Encryption scrambles messages exchanged between your browser and our online secure server. Encryption makes it impossible for unauthorized people to view information traveling between computers, it is therefore very unlikely that anyone read this page as it traveled across the network.
There are two general indications of a secured web page
1) Check the web page URL
Normally, when browsing the web, the URLs (web page addresses) begin with the letters ''http''. However, over a secure connection the address displayed should begin with ''https'' - note the ''s'' at the end
2) Check for the ''Lock'' icon
In order to ensure a connection is secure, your browser will inform you visually by displaying a lock in the status bar of your browser.Location of the imagei-Internet Explorer (bottom right corner)ii-Netscape Navigator (bottom left corner).
The Lahore Oriental Rugs payment system in association with WorldPay.com uses a combination of both established and innovative
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techniques to ensure the security and integrity of all sensitive data. Furthermore, our public web servers are certified by Thawte, a public Certificate Authority, ensuring that both the shopper and retailer can have confidence that nobody can impersonate WorldPay to obtain confidential information.
Transaction Encryption
The transfer of the purchase details from the Lahore Oriental Rugs site to Worldpay are encapsulated using our own encrypted and digitally-signed protocol. This uses a combination of standard methods such as PGP, RSA and MD5 to ensure that the information passed is secure and tamper-proof.
Security for the Shopper
Any communication between the shopper and WorldPay is also encrypted to the maximum strength supported by the shopper's browser using TLS or 128 Bit SSL. Shopper are also protected from fraudulent use of their card in a "card not present" environment, by their card issuers. The card issuers provides the right for shopper to dispute a transaction if the goods/services did not arrive or if the card was used fraudulently.
Data Storage
Data storage on WorldPay systems, and the communication between WorldPay and the worldwide banking networks, is regularly audited by the banking authorities to ensure a secure transaction environment. We also ensure that we stay up-to-date with the latest versions of any third-party code we use, and continually review our own proprietary code.
Privacy
You should be assured that the information you provide during an online transaction is treated confidentially, and not disclosed to a third party. Lahore Oriental Rugs's payment processor WorldPay has
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adopted a set of guidelines to protect our users' privacy, which comply with the Data Protection Act 1998. We do not provide or sell your details to third parties unless you have specifically requested that we do so, in order that these advertisers and/or third parties can offer you information, goods and services that may be of interest to you.
Returns and Exchanges:
If you are not completely satisfied with your purchase our standard policy for merchandise returns is 14 days from date of receipt. Returned items must be not used, original tags must be attached, the item must be returned in the product box if delivered in one, and with no visible usage or damage. You must have a valid reason to return an item. We'll be happy to exchange or issue web site credit within this period. Customized items and special orders are not returnable or exchangeable. Shipping and handling are not refundable. Please send back the package securely wrapped, via prepaid and insured mail. Lahore Oriental Rugs.com will not be held responsible for items lost or damaged during return shipment (from customer to Lahore Oriental Rugs). Return shipment is the responsibility of the customer and should be insured properly based on the value of the contents. Therefore, customers who wish to return a product should be conscious about which shipping company and method of shipment they choose, please remember that the returning shipping charges are paid by the customer, not by Lahore Oriental Rugs.
It is highly unlikely that a customer would receive damaged goods. All items are inspected prior to shipping. However, in the unlikely event you do receive a damaged item, it must be returned within 14 days of receiving that item. This is necessary in order to control our inventory. Shipped items to you may be different in color, flavor or design from the presented on web, only in case if exact match is not available at that time, but the quality/price would be same.
All items are shipped from Pakistan, therefore they must be returned
to our office in Pakistan.
Please send the merchandise to:
Lahore Oriental Rugs
ADDRESS: 15/A NEW CLOTH MARKET, M.A.JINNAH ROAD
TELEPHONE NOS: 0092-42-4727578---4101323
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FAX NO: 0092-42-6611761 MOBILE NO: 0092-300-4541513
Contact our customer service department for return or exchange. Our
staff is available during normal business hours, Monday to Saturday.
Revenue (Source of Income)
As there every business have a source of income. Same here in e-
commerce there is two types of source of income 1-by the sale of our
original items or goods 2- advertising on the web site etc.
Sale of goods
Advertising on the page
Subscription charges
Transaction fee
Affiliation fee
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