E14005066

A

Literary

1.

2.

John Dewey

3.

1.

2.

3.

1.

2.

2010

1.

2.

3.

1.

2.

3.

4.

Narative

story-telling

--------->--------->

Mathematical theory of communication

linear model of communication

Also known as information theory

2Schramm

Source & destination

Encoding and decoding

Interpretation

3Berlo

Communication as a process

Continuous, dynamic phenomenon

Arises as the interaction, between communication

B

:

:

: Rhizophora

1. []??

2. []?

Bruguiera gymnorrhiza Sonneratia alba and S.caseolaris Xylocarpus

granatum Nypa fruticans

3. []?

4. []?

35%

70%

;

;

...

AEIOU

(Awareness)

(Enjoyment)

(Interest)

(Opinion-forming)

(Understanding)

(Scientific Knowledge

(Scientific Literacy)

(Scientific Culture)

?

...

vs.

Outputs vs. Outcomes

: . .

: vs.

: ...TV.

: ()...

: ...E3 . OPCS...

: . . . .. IMC

Initiator

Watch Dog

Gatekeeper

Public Forum

Sounding Board

()

Objective Reporting 19

Interpretative Reporting 1980

Investigative Reporting 1970

() News Journalism 1960

Precision Journalism 1960

Service Reporting 1980

Multiple Writing 21

(Objective Reporting)

19

(Interpretative Reporting)

1980

(Investigative Reporting)

1970

()(New journalism)

1960

(Pjbrecision journalism)

1960

(Philip Meyer)()

(Service Reporting)

1980

(Multiple Writing)

21

-

---

-

(DVR)

iPad

-

(non-linear)(on demand)

(unicastmulticast)

/(1993)

UGC

Social Media /

-

72 60

2000

2000 2 25

2001 7 1

2006 4 28

2001

2001 3 13