BY: NISHANT DOGRAFOUNDER & CEO - MOBILE STRATEGY

ABOUT MOBILE STRATEGYCreative Mobile Agency specialized in Mobile Retail

We help leading retailers to create unique and powerful mobile brand

experiences to engage with their audience: from strategy to realization.

Market Leader in the Dutch non-food Retail Segment (B2C)

Founded in 2010, 12 FTE, located in IJsselstein Utrecht

THE MOBILE RETAIL LANDSCAPE

THE OMNI-CHANNEL CUSTOMER JOURNEY

STATISTICS - NL

MOBILE STRATEGY

Smartphone Penetration: 72% (Android 69% vs. Apple iOS 22%)

Tablet Penetration: 45%

Web Traffic From Mobile & Tablet: 20-40%

PRE-SHOPPING

MOBILE STRATEGY

IN-STORE

MOBILE STRATEGY

MULTI-DEVICE PATH

MOBILE STRATEGY

MOBILE RETAILING?

SITE VS. APP

Site = For the Mass

APP = For the Loyal

TABLET VS. SMARTPHONE

Tablet = Inspiration & Direct Conversion

Smartphone = 24/7 Inspiration & Engagement (Loyalty)

ENABLING NEW OPPORTUNITIES

MOBILE STRATEGY

DO YOU REALLY KNOW YOUR CUSTOMER?

360°

MOBILE RELATIONSHIP MANAGEMENT

MOBILE STRATEGY

MOBILE LOYALTY: RELEVANT COMMUNICATION

CASE: HUNKEMOLLER MOBILE

MOBILE STRATEGYMOBILE STRATEGY

WHY SHOUT, IF YOU CAN WHISPER

CRM – THE HEART OF OUR ORGANIZATION

+ 70% Member share + 2 mio active members

HUNKEMOLLER MOBILE

AND CHANGING OUR ATTITUDE

MOBILE STRATEGYMOBILE STRATEGY

HUNKEMOLLER MOBILE

HUNKEMOLLER MOBILE

- The First Mobile Loyalty APP in the Netherlands and Germany

- 2nd Most Successful Fashion APP in NL

- 300.000+ downloads

- Over 30% Active Mobile MemberCard Users

- No. 1 in the APP Stores

- Nominated for the Dutch Interactive Awards in 2012 and 2013

- Over 400% improvement of the mobile conversion

- The first APP using Geo-fencing & Real Time Couponing

MOBILE LOYALTY RESEARCH

Survey onder 10.000 mensen (12% response rate)

Zowel gedrags- als transactionele data

SO WHAT’S NEXT?

1. PERSONAL COMMUNICATION

IBEACONS

2. DIGITAL IN-STORE INTEGRATION

DIGITAL IN-STORE INTEGRATION

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QUESTIONS?

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Thank You!