e-mail recipients’ impressions of senders’ likability

8/7/2019 E-Mail Recipients Impressions of Senders Likability

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Computer-mediated communication (CMC) :

E-Mail is a form of computer-mediated

communication (CMC) which involves the usage

of two or more computers as a mode of message-transmission. The way communication occurs

entirely depends not only on the social,

professional or educational environment but also

upon the method of communication used.


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There are several advantages of CMC. For

example,

` The two individuals communicating may not be

physically present at the same place or at thesame time.

` The time taken for message delivery is minimum.

` Also CMC has an added advantage of

data/message storage which can be very usefulfor future reference.


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` Any CMCs, an E-mail for an instance, is

contextually bound so the recipient is free to

generate meaning out of it.

` Face-to-face communication will involve a lot ofnon-verbal cues which would rightly denote the

intention of the sender or speaker.

` However cues are sparse or absent in CMCs so it

is more vulnerable to uncertainty andmisperception about the views of the sender.


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Personality, Emoticons and Capitalization in E-

mails:

` Both Capitalization and Emoticons can provoke

polarized responses and a sense of excitement.` Emoticons incur flaming, which is primarily an E-

mail with negative contents.

` Sometimes, correct usage of Capitalization and

Emoticons can make a better impression onreaders.


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Researches say that people perceive emails asmore negative than they are intended to be, andeven emails that are intended to be positive canbe misinterpreted as more neutral.

When you get an email that's really short, with nogreeting, no closing; it's probably because theywere very rushed, or maybe they're not very goodtypists. But because of those things, people have

a tendency to perceive the message as negative."


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Although certain factors, such as the use of

correct capitalization and even emoticons, can

positively affect the recipients' opinion of the

sender, people's perceptions of nonverbal cuesare consistently inconsistent. So the best solution

isn't necessarily better emails, but fewer emails.

Before you shoot off another missive, consider the

face-to-face meeting or phone call first.


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We started our research by asking college

students to fill in a personality questionnaire and

then read emails from an unknown person. Each

student was randomly assigned to read two of four

differently presented emails. Some of the emails

were all capitalized, others included emoticons

and the rest neither, so the researchers could

compare responses. The students then rated thesender's likeability.


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` Kind of data : Data taken from random people

through bivariant method (yes/no).` Size of data : Number of samples taken are 25.

` Method adopted : Simple random sampling by

questionnaire.


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` APPENDIX : Sample Questionnaire

` Name

` Mobile No.

` Type of format used (Formal/Informal)

` Usage of emoticons

` Whether type of message change with the receiver?

` Does personal mindset affect the writing style?

` Does the receivers image influence your mails?

` Does the style of writing influence the recipient` Preference of E-mails


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` 62.5% of the sample said that they use formal e-mails intheir proceedings.

` 58.33% of the sample said that they use emoticons in

their e-mails.

` 62.5% of the sample said that they change their writingstyles depending on the type of message.

` 54.17% of the sample said that their personal mindset

about the recipient affect their style of writing.

` 70.83% of the sample said that they get attracted by the

style of writing.

` 69.56% of the sample prefers subject-centric e-mails.


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It is amazing to find that in this day and age, somecompanies have still not realized how importanttheir e-mail communications are. Many companiessend email replies late or not at all, or send replies

that do not actually answer the questions youasked. If your company is able to dealprofessionally with email, this will provide yourcompany with that all important competitive edge.Moreover by educating employees as to what canand cannot be said in an email, you can protectyour company from awkward liability issues.


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THANK YOUu

e-mail recipients’ impressions of senders’ likability

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