e-marketing and e-commerce found dead side by side! "e" is the main suspect!
DESCRIPTION
How are brands supposed to operate in a time when terms such as “e-marketing” & “Digital Marketing” are essentially “dead”? Odysseas Ntotsikas, Founder & Managing Director of the Thinkdigital Group, summarizes the main global trends and analyzes the shift in consumers’ habits and expectations, while he also explains how the multiple new channels influence the relationship between retailers and customers. Finally, he focuses on the additional skills that marketers will have to master in order to rise to the occasion.TRANSCRIPT
e-Marketing and e-Commerce found dead side by side. “e” is the main suspect!
Changing Consumption PatternsChanging Consumer ExpectationsAIDA doesn’t live here anymoreData connecting the dots
96% of UK Shoppers have researched online before buying in-store
65% of UK Shoppers have researched in-store before buying online
43% of UK Shoppers have researched mobile while in-store shopping
ChangingConsumption Patterns
Source: Emarketer Multichannel Retail Report, August 2012,
Varying Purchasing Behavior
Source: Tradedoubler – Mobile Consumers & You 2012
Multitude of 3d Party Touchpoints
Changing Consumer Expectations
AIDA doesn’t live here anymore
AIDA doesn’t live here anymore!
Who said Social is not for Customer Service?
Data connecting the dots
Single Product View & Central Management
Single Product View & Central Management
Single Product View & Central Management
