e-marketing in russian social media
DESCRIPTION
Редкая марка - о российских соцмедиа для финских туристических компанийTRANSCRIPT
E-marketingin russian social media
Natalia Korolevafor
Suomen matkailuorganisaatioiden yhdistys – Suoma ry
September 2010
E-marketing ?..
...ACHIEVING YOURMARKETING GOALS
BRAND AWARENESS
INFORMING
ATTRACTING CUSTOMERS
MAINTAINING PUBLIC IMAGE
INCREASING SALES
EMOTIONAL CONTACT
1,5 billionsInternet users in the World
50 000 000Russian Internet users
Every 7th
Internet-user
read blogs of others
18 000 000
internet-blogs
in Russian
Russia holds the 1st place
in the World in involvment
in social networks
Every day
200.000 new posts
about 1 000 000 tweets (in Twitter.com)
about 7 000 new blogs
450 000 comments on Liveinternet.ru и Livejournal.com
There are more than 500 000 000 posts in Russian-language blogs
Why is it
important for your business?
How do you use Internet?
70,8% internet users READ blogs
27,7% internet users OWN blogs
Some statistics
34%
writes in blogs about their impressions on products and brands
32%
believes bloggers, who writes about products and brands
55% believes people with detailed blog's profile
Russian top sites
Livejournal.comБлоги@mail.ru http://blogs.mail.ru/
Liveinternet.ruDiary.ru
Ya.ruПривет.ру http://blogs.privet.ru/
Blogger.comYoutube.com
Rutube.ruMoikrug.ru
Vkontakte.ru
Topics valuable for Russian tourists
Travel stories,travel photos Advises for travelers
Hard advertisingGeografical leader - Ukraine
Monitoring
How do you know that you are mentioned in blogs?
Query language
Туризм
Туризм&Финляндия
Финляндия (туризм | путешествие | поездка ) - Хельсинки
Blog search in russian
http://blogs.yandex.ru/
http://blogsearch.google.com/
''Отпуск в Финляндии''
For comparison
For comparison
Success stories
Canada invites you!
Ролик на Youtube
Смотрим видео
32000 views in 2 months
And more!
How do they do it?
Тhe Canadian Tourism Commission has launched interactive murals to inspire Americans to book a Canadian vacation.
The Canadian Tourism Commission can be found on the following social channels:Facebook - http://facebook.com/keepexploring
Twitter - http://twitter.com/keep_exploring
And website:http://www.canada.travel
14 594 ''Like'' on the Facebook
2301 followers on Twitter
Cheaptrip
How do they do it?
Cheaptrip on Twitter
Results
QUEUES FOR TICKETS AT 4 OFFICES IN MOSCOW
45908 участников сообщества в Livejournal.com
2200 followers on Twitter
INTERNET PROMOTION ONLY!
How do you get recognized?
FREE ways to get promoted
over Internet
Social bookmarks
Social notes
in Internet
Web 2.0
News -
Post &
Vote
Social news
smi2.ru
news2.ru
newsland.ru
vkurse.ru
Social objects attract millions
Social objects
Inspired by Iceland
Results
800 000 views on Vimeo
500 000 views on official website
On the TOP of Facebook during a week
2 000 000 tweets on Twitter
5 steps to social media
Start with monitoringGet involved in dialogDefine the strategy
Create your blogGenerate content and social objects
Promote
Feel free to ask any questions.
Natalia Koroleva
cell.:+7 905 546 11 53
e-mail: [email protected]
skype: shokopay
www: Remarkable.ru
Thank you
for your attention!