russian marketing plan
TRANSCRIPT
Marketing plan LR
RUSSIA
2
Marketing plan LRFirst steps in the business
3
Fair and promising marketing plan
Bonus
Special bonus
Year bonus
3-21%
7-10%
1-2,5%
Silver bonus
Platinum bonus
2%
1%
President bonus
Top President bonus
0,5%
0,5%
<<Fast start >> program
Leader bonus
Top – Silver bonus
Top – Platinum bonus
Increased Presidential bonus
3%
2%
1%
1,2% Fair
Promising
Accessible
!
!
!
!
Reliability
Stability
4
Marketing plan LR- Source of income
Trade overcharge
Bonus
Personal turnover
Group bonus/ difference between the bonus interest
Leader bonus
Special bonus
Depth bonus
Top-depth bonus
President bonus
Bonus training
Year bonus
5
LR business – just that simple!
Purchase Sale
Your purchase price: only 12.500 rub.
Catalog price: 17.500 rub.
+40%*trade
overcharge
6
LR business – just that simple!
Purchase Sale
Your purchase price: only 12.500 rub.
Catalog price: 17.500 rub.
Purchase price for the Partner LR 12.500 руб.
Sale price in the catalog 17.500 руб.
Your earnings : 40% of bargaining margin 5.000 руб.
+40%*trade
overcharge
7
Marketing plan LR- Source of income
Trade overcharge
Bonus
Personal turnover
Group bonus/ difference between the bonus interest
Leader bonus
Special bonus
Depth bonus
Top-depth bonus
President bonus
Bonus training
Year bonus
8
Interest levelx БО = bonus
695 БО
25 PWdetermine
Interest level for calculating bonus
Score & БО – currencies LR determine your bonus
1) Цена for Партнера без НДС
Purchase price for a partner 695 rub.
Remember: 25 руб. ЗЦ 1) соответствуют Example 1 PW 1 балл соответствует Example 25 БО
9
Marketing plan LR- Source of income
Trade overcharge
Bonus
Personal turnover
Group bonus/ difference between the bonus interest
Leader bonus
Special bonus
Depth bonus
Top-depth bonus
President bonus
Bonus training
Year bonus
10
12.000 PW 21% bonus
8.000 PW 16% bonus
4.000 PW 14% bonus
2.000 PW 11% bonus
1.000 PW 9% bonus
500 PW 6% bonus
bonusная таблица
~12.500 БО
~500 PW
You получите bonus уже от 250 PW Личного turnover. Interest rate is determined by bonus scale.
Покупка
Ваша закупочная цена: только 12.500 руб.
Ваш bonus
12.500 БО x 6%= 750 руб.
250 PW 3% bonus
11
Marketing plan LR- Source of income
Trade overcharge
Bonus
Personal turnover
Group bonus/ difference b/w bonus interest
Leader bonus
Special bonus
Depth bonus
Top-depth bonus
President bonus
Bonus training
Year bonus
12
Групповой bonus – Привлекайте ноYouх Партнеров и зарабатывайте на разнице bonusпроцентов
Позвольте всем вокруг
воспользоваться
возможностями бизнеса LR!
13
That is how your business might look in a month
100 руб. = ca. 4 б.
12.000 PW 21% bonus
8.000 PW 16% bonus
4.000 PW 14% bonus
2.000 PW 11% bonus
1.000 PW 9% bonus
500 PW 6% bonus
250 PW 3% bonus
Bonus table
YOU
14%14%1.000 PW25.000 руб.
ЗЦ
Aннa
9%1.000 PW
25.000 руб. ЗЦ
Сергей & Елена
9%1.000 PW
25.000 руб. ЗЦ
Евгений
9%1.000 PW
25.000 руб. ЗЦ
Вера & Андрей 9%
1.000 PW25.000 руб. ЗЦ
14
That is how your business might look in a month
100 руб. = ca. 4 б.
12.000 PW 21% bonus
8.000 PW 16% bonus
4.000 PW 14% bonus
2.000 PW 11% bonus
1.000 PW 9% bonus
500 PW 6% bonus
250 PW 3% bonus
Bonus table
YOU
14%14%1.000 PW25.000 руб.
ЗЦ
Aннa
9%1.000 PW
25.000 руб. ЗЦ
Сергей & Елена
9%1.000 PW
25.000 руб. ЗЦ
Евгений
9%1.000 PW
25.000 руб. ЗЦ
Вера & Андрей 9%
1.000 PW25.000 руб. ЗЦ
5% =1.250 руб.
5% = 1.250 руб.
5% = 1.250 руб.
5% = 1.250 руб.
15
Your profit
100 руб. = ca. 4 б.
12.000 PW 21% bonus
8.000 PW 16% bonus
4.000 PW 14% bonus
2.000 PW 11% bonus
1.000 PW 9% bonus
500 PW 6% bonus
250 PW 3% bonus
Bonus table
You earnTrade interest 40 % 10.000 руб.с 25.000 руб. ЗЦbonus with ЛО 14% с 25.000 руб. ЗЦ 3.500 руб.bonus persent 4 х 1.250 руб. 5.000 руб.
You earn 18.500 руб.
Aннa
9%1.000 PW
25.000 руб. ЗЦ
Сергей & Елена
9%1.000 PW
25.000 руб. ЗЦ
Евгений
9%1.000 PW
25.000 руб. ЗЦ
Вера & Андрей 9%
1.000 PW25.000 руб. ЗЦ
5% =1.250 руб.
5% =1.250 руб.
5% =1.250 руб.
5% =1.250 руб.
YOU
14%14%1.000 PW
25.000 руб. ЗЦ
16
Marketing plan LR- Source of income
Trade overcharge
Bonus
Personal turnover
Group bonus/ difference between the bonus interest
Leader bonus
Special bonus
Depth bonus
Top-depth bonus
President bonus
Bonus training
Year bonus
17
Leader bonus
3% added bonus to your Residual turnover 2)
For 16.000 PW Общего turnover ~12.000 руб.
You need all 8 bonus lines(>250 PW)
If you have one partner with 21%, Residual turnover should not be12.000 PW
Leader bonus You receive уже от 16.000 PW Общего turnover
1) на Residual turnover 2) не на Personal turnover
11%2.000 PW
9%1.000 PW
6%500 PW
21%12.000 PW
16%8.000 PW
14%4.000 PW
+3% 1)16.000 PW
3%250 PW
18
Example:Leader bonus
1) на Residual turnover 2) не на Personal turnover
Your Leader bonus
4.000 PW
2.000 PW
2.000 PW
2.000 PW
2.000 PW
2.000 PW
1.000 PW
1.000 PW
~100.000 БО x 3% = 3.000 руб.
~50.000 БО x 3% = 1.500 руб.
~50.000 БО x 3% = 1.500 руб.
~50.000 БО x 3% = 1.500 руб.
~50.000 БО x 3% = 1.500 руб.
~50.000 БО x 3% = 1.500 руб.
~25.000 БО x 3% = 750 руб.
~25.000 БО x 3% = 750 руб.
~12.000 руб.
Left turnover
≥ 16.000 PW
8 bonus
lines
You21%
19
16.000 PWTotal turnover
8 bonus lines
12.000 PWResidual turnover
Следите за вашим Остаточным оборотом!
You21%
Residual turnover
= 8.000 PW
You don’t geta
Leader Bonus
500 PW
500 PW
1.000 PW
1.000 PW
1.000 PW
2.000 PW
2.000 PW
12.000 PW21%
20
Marketing plan LR- Source of income
Trade overcharge
Bonus
Personal turnover
Group bonus/ difference between the bonus interest
Leader bonus
Special bonus
Depth bonus
Top-depth bonus
President bonus
Bonus training
Year bonus
21
You will receive special bonus once you and your partners reach the 21% level
Special bonus
12 1) x 21% = 10%
12 2) x 21% = 9,5%
10 x 21% = 9%
7 x 21% = 8,5%
4 x 21% = 8%
2 x 21% = 7,5%
1 x 21% = 7%
You21%
12.000 PW
21%
2.000 PW
4.000 PW
6.000 PW
1) плюс 1 million PW Общего turnover или 3 квал. уровня СЛО 2) плюс 2 million PW Общего turnover или 2 квал. уровня ПЛО
You need all the residual turnoverOr you will not get all the payment
Special bonus
22
Residual turnover
Residual turnover
Personal turnover+
Group Turnoverwithout 21%-lines
You
21% 2.000 2.000 2.000 6.000
Residual turnover
23
Residual turnover defines the Special bonus you get
No rights for
Special bonus<4.000 PW
Proportional
Special bonus4.000 PW – 11.999 PW
All applied
Special bonus≥ 12.000 PW
You getResidual turnover
24
Special bonus example: No “full” Residual turnover
Residual turnover<4.000 PW
You21%
12.000 PW
21%
2.000 PW
1.000 PW
500 PW
You don’t getSpecial bonus!
25
You have “full” Residual turnover (≥12.000 PW) You get «full» Special bonus
Special bonus
7% Special bonus 12.000 PW(~300.000 БО) ≈ 21.000 руб.
You21%
12.000 PW
21%
6.000 PW
2.000 PW
2.000 PW
2.000 PW
2.000 PW
2.000 PW
Residual turnover>12.000 PW
26
Residual turnover= 4.000 PW до11.999 PW
You получите соразмерную Youплату Специального bonus при Residual turnover в пределах от 4.000 PW до 11.999 PW
Special bonus с
Residual turnover9.000 PW (~225.000 БО)
x 7%
≈ 15.750 руб.You21%
12.000 PW
21%
6.000 PW
2.000 PW
1.000 PW
Запомни: При 1 x 21% уровне и соразмерным Остаточным оборотом You получите Special bonus
с Residual turnover!
27
При 2 x 21% / 3 x 21% уровнях и соразмерным Остаточным оборотом You получите Special bonus с 50% объёма turnover ваших 21% levels
Residual turnover= 4.000 PW до11.999 PW
Special bonus
Special bonus с
50% x 40.000 PW (~1.000.000 БО)
x 7,5%
≈ 75.000 руб.
You21%
20.000 PW
21%
20.000 PW
21%
2.000 PW
2.000 PW
2.000 PW
Запомни: При 2 x 21% и 3 x 21% уровнях You получите соразмерную Youплату Специального
bonus с 50% объёма turnover ваших 21% levels
28
Residual turnover= 10.000 PW(необходимо 12.000)
Побеждают 4!: При 4 x 21% уровнях и Остаточном обороте <12.000 PW вам Youчитают лишь отсутствующий Residual turnover
Special bonus
Special bonus с
82.000 PW
- 2.000 PW
= 80.000 PW
≈ 2.000.000 БО
x 8%
= 160.000 руб.
You21%
22.000 PW
21%
20.000 PW
21%
20.000 PW
21%
20.000 PW
21%
6.000 PW
4.000 PW
29
Marketing plan LR- Source of income
Trade overcharge
Bonus
Personal turnover
Group bonus/ difference between the bonus interest
Leader bonus
Special bonus
Depth bonus
Top-depth bonus
President bonus
Bonus training
Year bonus
30
Silver bonus and Platinum bonus are Depth bonuses
Depth bonus
Silver bonus
2%
Platinum bonus
1%
You need4 x 21%
Youплата на объём непрямых 21% levels
You need10 x 21%
Youплата на объём непрямых 21% levels
31
Depth bonus works for 21% levels второго поколения
Глубинный bonus
Special
bonus
21%40.000 PW
21%20.000 PW
21%12.000 PW
21%12.000 PW
21%12.000 PW
16%10.000 PW
Special
bonus
Special
bonusРазница
bonus
процентов
Residual turnover 20.000 б.
You получите …
Special bonus с Residual turnover А20.000 PW (~50.000 БО)
x 8,5%≈ 42.500 руб.
Silver bonus с B20.000 PW (50.000 БО)
x 2%≈ 10.000 руб.
Remember:
Глубинный bonus платится на тот объём, на который You больше не получаете Special bonus
Вам необходимо иметь 4 x 21%
You21%
Silver bonus
32
10 x 21% lines and You get Platinum bonus!
Special bonus! Depth bonus!
10 x 21% You recieveSpecial bonus with Residual turnover А50.000 PW (~1.250.000 БО)x 9%≈ 112.500 руб.
You21%
Special bonus
21%50.000 PW
21%100.000 PW
21%
21%
21%
21%
21%
21%
21%
21%
21%
Silver bonus with B50.000 PW
(~1.250.000 БО)x 2%≈ 25.000 руб.
Platinum bonus with B
50.000 PW
(~1.250.000 БО)x 1%≈ 12.500 руб.
33
Marketing plan LR- Source of income
Trade overcharge
Bonus
Personal turnover
Group bonus/ difference between the bonus interest
Leader bonus
Special bonus
Depth bonus
Top-depth bonus
President bonus
Bonus training
Year bonus
34
Top-depth bonus
Top- Silver bonus
Top– Platinum bonus
0,75%
0,50%
0,25%
1,25%
1,00%
0,75%
0,50%
0,25%
7 x 21%4 x 21% ПВП10 x 21%
Top-depth bonus
Топ-depth bonus depends on number of 21% partners and the current other bonuses
От 4 x 21% You have the right of top-Silver bonus
От 10 x 21% You have the right of ADDED top-Platinum bonus
35
ЗЛО7 x 21%
СЛО
21% 21% 21% 21%
21% 21% 21% 21%
Qualified for Silver bonus на непрямых 21%
Qualified for Silver bonus на непрямых 21%
0.5% Top-depth bonus на объем Серебряного bonus B
Top-depth bonus
36
Example Top - Silver bonus
2% Silver bonusFor A (80' PW)
2% Silver bonusFor B (60‘ PW)
0,25% Toп - Silver bonusFor A (60‘ PW)
A
Toп - Silver bonus
20'
20'
20'СЛО
B
20' 20' 20'
20' 20' 20' 20'
20'
37
2% Silver bonus
for A (80' PW)
2% Silver bonus
for B (60‘ PW)
0,50% Toп - Silver bonus for A (60' PW)
A
Toп - Silver bonus
21%
21%
21% ЛО
ЛО
ЛОЗЛО
B
ЛО
20' 20' 20'
20' 20' 20' 20'
Example Toп - Silver bonus
38
20‘ 20‘ 20‘20‘20‘20‘
Toп – Platinum bonus
ПЛО
ПЛО
20‘ 20‘ 20‘ 20‘
40‘ 40‘ 40‘
B
A
2% Silver bonus & 1% Platinum bonus for A(на 200‘ PW)
1% Platinum bonus & 2% Silver bonus for B (120‘ PW)
0,25% Топ-Platinum bonus и 0,75% Топ-Silver bonus for A (на 120‘ PW)
Example Toп – Platinum bonus
39
LR reveals new opportunitiesКвалификация Vice-President с 12 x 21 levels и оборотом
Титул # 21% Turnover/ month (PW) Residual turnover without a strong line
President 12 12.000.000 7.200.000
President 12 10.000.000 6.000.000
President 12 8.000.000 4.800.000
President 12 6.000.000 3.600.000
President 12 4.000.000 2.400.000
President 12 2.000.000 1.200.000
Vice - President 12 1.000.000 0
40
Marketing plan LR- Source of income
Trade overcharge
Bonus
Personal turnover
Group bonus/ difference between the bonus interest
Leader bonus
Special bonus
Depth bonus
Top-depth bonus
President bonus
Bonus training
Year bonus
41
bonus President
You получите bonus President на объем продаж ваших непрямых 21% levels, которые не получают Special bonus
В зависимости от вашего уровня bonusной квалификации You получите от 0.2% до 1.2% bonus
0.2%
0.2% 0.2%
0.2% 0.2% 0.2%
0.2% 0.2% 0.2% 0.2%
0.2% 0.2% 0.2% 0.2% 0.2%
0.2% 0.2% 0.2% 0.2% 0.2% 0.2%
Вид bonus
President
President
President
President
President
President
President PresidentPresidentPresidentPresidentPresident
42
Title # 21% Leader bonusSpecial bonus Silver bonus
Top Silver bonus
Platinum bonus
Top Pl. bonus
bonus President
President 12 3% 10% 2% 2,00% 1% 1,00% 1,2%
President 12 3% 10% 2% 2,00% 1% 1,00% 1%
President 12 3% 10% 2% 2,00% 1% 1,00% 0,8%
President 12 3% 10% 2% 1,75% 1% 1,00% 0,6%
President 12 3% 10% 2% 1,50% 1% 1,00% 0,4%
President 12 3% 10% 2% 1,25% 1% 0,75% 0,2%
Vice-President
12 3% 9,5% 2% 1,00% 1% 0,50% Enlarged
POL 10 3% 9% 2% 0,75% 1% 0,25%
GOL 7 3% 8,5% 2% 0,50% NewSOL 4 3% 8% 2% 0,25%
BOL 2 / 3 3% 7,5% New
OL1x21/
24‘ PW3% 7%
New
President bonus
43
Marketing plan LR- Source of income
Trade overcharge
Bonus
Personal turnover
Group bonus/ difference between the bonus interest
Leader bonus
Special bonus
Depth bonus
Top-depth bonus
President bonus
Bonus training
Year bonus
44
Training bonus will help you conduct training for your organization
Training bonus is a defined amount of
money which depend on the number of 21%
lines
1) При одной 21% линии требуются 12.000 PW Residual turnover
500 EUR5
600 EUR6
700 EUR7
150 EUR2 1)
200 EUR3
400 EUR4
800 EUR8
900 EUR9
bonus# 21%
45
Marketing plan LR- Source of income
Trade overcharge
Bonus
Personal turnover
Group bonus/ difference between the bonus interest
Leader bonus
Special bonus
Depth bonus
Top-depth bonus
President bonus
Bonus training
Year bonus
46
Yearly bonusD
*вкл. Personal turnover
2,50
2,25
2,00
1,50
1,00
1 millionPW
4 millionPW
3 millionPW
2 millionPW
5 millionPW
Yearly bonus
Depends on the yearly
turnover*!
47
Rules for taking Yearly bonusD
250.000 PW Residual turnover
(without 21% lines)
At least 1 million 1PW of
the all turnover
The best line should not exceed 60% of all turnover or at least min 1 million PW without a strong line
48
ExceptionD
In case of 4 x 21%
We will fill up your
Residual turnover!
4
WINS
49
Career list up to junior team leader
21%
16%14%
11%9%
6%
3%
250 PW 500 PW 1.000 PW 2.000 PW 4.000 PW
+ 250 PWPersonal turnover
+ 3 bonus lines
8.000 PW
+ 250 PW Personal turnover
+ 4 bonus lines
12.000 PW
+ 250 PW Personal turnover
+ 6 bonus lines
Junior Manager
Manager Junior Team Leader
50
Career list up from Group Leader to Platinum Organization leader
Group Leader Platinumorganization
leader
Organization Leader
Bronze organization
leader
Silver organization
leader
Gold organization
leader
Min10х21% levels
+ 12 bonus lines
6 3 consequtive months
7–9х21% bonus levels + 12 bonus
lines
6 3 consequtive months
4–6х21% bonus levels и 12.000 PW Residual turnover
+ 12 bonus lines
6 3 consequtive months
2 или 3х21% bonus levels and
12.000 PW Residual turnover
+ 12 bonus lines
6 3 consequtive months
24.000 PW или12.000 PW
Residual turnover at 1x 21% bonus
line+ 12 bonus lines6 3 consequtive
months
16.000 PW
+ 8 bonus lines
3 consequtive months
51