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Marketing plan LR RUSSIA

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Page 1: Russian Marketing plan

Marketing plan LR

RUSSIA

Page 2: Russian Marketing plan

2

Marketing plan LRFirst steps in the business

Page 3: Russian Marketing plan

3

Fair and promising marketing plan

Bonus

Special bonus

Year bonus

3-21%

7-10%

1-2,5%

Silver bonus

Platinum bonus

2%

1%

President bonus

Top President bonus

0,5%

0,5%

<<Fast start >> program

Leader bonus

Top – Silver bonus

Top – Platinum bonus

Increased Presidential bonus

3%

2%

1%

1,2% Fair

Promising

Accessible

!

!

!

!

Reliability

Stability

Page 4: Russian Marketing plan

4

Marketing plan LR- Source of income

Trade overcharge

Bonus

Personal turnover

Group bonus/ difference between the bonus interest

Leader bonus

Special bonus

Depth bonus

Top-depth bonus

President bonus

Bonus training

Year bonus

Page 5: Russian Marketing plan

5

LR business – just that simple!

Purchase Sale

Your purchase price: only 12.500 rub.

Catalog price: 17.500 rub.

+40%*trade

overcharge

Page 6: Russian Marketing plan

6

LR business – just that simple!

Purchase Sale

Your purchase price: only 12.500 rub.

Catalog price: 17.500 rub.

Purchase price for the Partner LR 12.500 руб.

Sale price in the catalog 17.500 руб.

Your earnings : 40% of bargaining margin 5.000 руб.

+40%*trade

overcharge

Page 7: Russian Marketing plan

7

Marketing plan LR- Source of income

Trade overcharge

Bonus

Personal turnover

Group bonus/ difference between the bonus interest

Leader bonus

Special bonus

Depth bonus

Top-depth bonus

President bonus

Bonus training

Year bonus

Page 8: Russian Marketing plan

8

Interest levelx БО = bonus

695 БО

25 PWdetermine

Interest level for calculating bonus

Score & БО – currencies LR determine your bonus

1) Цена for Партнера без НДС

Purchase price for a partner 695 rub.

Remember: 25 руб. ЗЦ 1) соответствуют Example 1 PW 1 балл соответствует Example 25 БО

Page 9: Russian Marketing plan

9

Marketing plan LR- Source of income

Trade overcharge

Bonus

Personal turnover

Group bonus/ difference between the bonus interest

Leader bonus

Special bonus

Depth bonus

Top-depth bonus

President bonus

Bonus training

Year bonus

Page 10: Russian Marketing plan

10

12.000 PW 21% bonus

8.000 PW 16% bonus

4.000 PW 14% bonus

2.000 PW 11% bonus

1.000 PW 9% bonus

500 PW 6% bonus

bonusная таблица

~12.500 БО

~500 PW

You получите bonus уже от 250 PW Личного turnover. Interest rate is determined by bonus scale.

Покупка

Ваша закупочная цена: только 12.500 руб.

Ваш bonus

12.500 БО x 6%= 750 руб.

250 PW 3% bonus

Page 11: Russian Marketing plan

11

Marketing plan LR- Source of income

Trade overcharge

Bonus

Personal turnover

Group bonus/ difference b/w bonus interest

Leader bonus

Special bonus

Depth bonus

Top-depth bonus

President bonus

Bonus training

Year bonus

Page 12: Russian Marketing plan

12

Групповой bonus – Привлекайте ноYouх Партнеров и зарабатывайте на разнице bonusпроцентов

Позвольте всем вокруг

воспользоваться

возможностями бизнеса LR!

Page 13: Russian Marketing plan

13

That is how your business might look in a month

100 руб. = ca. 4 б.

12.000 PW 21% bonus

8.000 PW 16% bonus

4.000 PW 14% bonus

2.000 PW 11% bonus

1.000 PW 9% bonus

500 PW 6% bonus

250 PW 3% bonus

Bonus table

YOU

14%14%1.000 PW25.000 руб.

ЗЦ

Aннa

9%1.000 PW

25.000 руб. ЗЦ

Сергей & Елена

9%1.000 PW

25.000 руб. ЗЦ

Евгений

9%1.000 PW

25.000 руб. ЗЦ

Вера & Андрей 9%

1.000 PW25.000 руб. ЗЦ

Page 14: Russian Marketing plan

14

That is how your business might look in a month

100 руб. = ca. 4 б.

12.000 PW 21% bonus

8.000 PW 16% bonus

4.000 PW 14% bonus

2.000 PW 11% bonus

1.000 PW 9% bonus

500 PW 6% bonus

250 PW 3% bonus

Bonus table

YOU

14%14%1.000 PW25.000 руб.

ЗЦ

Aннa

9%1.000 PW

25.000 руб. ЗЦ

Сергей & Елена

9%1.000 PW

25.000 руб. ЗЦ

Евгений

9%1.000 PW

25.000 руб. ЗЦ

Вера & Андрей 9%

1.000 PW25.000 руб. ЗЦ

5% =1.250 руб.

5% = 1.250 руб.

5% = 1.250 руб.

5% = 1.250 руб.

Page 15: Russian Marketing plan

15

Your profit

100 руб. = ca. 4 б.

12.000 PW 21% bonus

8.000 PW 16% bonus

4.000 PW 14% bonus

2.000 PW 11% bonus

1.000 PW 9% bonus

500 PW 6% bonus

250 PW 3% bonus

Bonus table

You earnTrade interest 40 % 10.000 руб.с 25.000 руб. ЗЦbonus with ЛО 14% с 25.000 руб. ЗЦ 3.500 руб.bonus persent 4 х 1.250 руб. 5.000 руб.

You earn 18.500 руб.

Aннa

9%1.000 PW

25.000 руб. ЗЦ

Сергей & Елена

9%1.000 PW

25.000 руб. ЗЦ

Евгений

9%1.000 PW

25.000 руб. ЗЦ

Вера & Андрей 9%

1.000 PW25.000 руб. ЗЦ

5% =1.250 руб.

5% =1.250 руб.

5% =1.250 руб.

5% =1.250 руб.

YOU

14%14%1.000 PW

25.000 руб. ЗЦ

Page 16: Russian Marketing plan

16

Marketing plan LR- Source of income

Trade overcharge

Bonus

Personal turnover

Group bonus/ difference between the bonus interest

Leader bonus

Special bonus

Depth bonus

Top-depth bonus

President bonus

Bonus training

Year bonus

Page 17: Russian Marketing plan

17

Leader bonus

3% added bonus to your Residual turnover 2)

For 16.000 PW Общего turnover ~12.000 руб.

You need all 8 bonus lines(>250 PW)

If you have one partner with 21%, Residual turnover should not be12.000 PW

Leader bonus You receive уже от 16.000 PW Общего turnover

1) на Residual turnover 2) не на Personal turnover

11%2.000 PW

9%1.000 PW

6%500 PW

21%12.000 PW

16%8.000 PW

14%4.000 PW

+3% 1)16.000 PW

3%250 PW

Page 18: Russian Marketing plan

18

Example:Leader bonus

1) на Residual turnover 2) не на Personal turnover

Your Leader bonus

4.000 PW

2.000 PW

2.000 PW

2.000 PW

2.000 PW

2.000 PW

1.000 PW

1.000 PW

~100.000 БО x 3% = 3.000 руб.

~50.000 БО x 3% = 1.500 руб.

~50.000 БО x 3% = 1.500 руб.

~50.000 БО x 3% = 1.500 руб.

~50.000 БО x 3% = 1.500 руб.

~50.000 БО x 3% = 1.500 руб.

~25.000 БО x 3% = 750 руб.

~25.000 БО x 3% = 750 руб.

~12.000 руб.

Left turnover

≥ 16.000 PW

8 bonus

lines

You21%

Page 19: Russian Marketing plan

19

16.000 PWTotal turnover

8 bonus lines

12.000 PWResidual turnover

Следите за вашим Остаточным оборотом!

You21%

Residual turnover

= 8.000 PW

You don’t geta

Leader Bonus

500 PW

500 PW

1.000 PW

1.000 PW

1.000 PW

2.000 PW

2.000 PW

12.000 PW21%

Page 20: Russian Marketing plan

20

Marketing plan LR- Source of income

Trade overcharge

Bonus

Personal turnover

Group bonus/ difference between the bonus interest

Leader bonus

Special bonus

Depth bonus

Top-depth bonus

President bonus

Bonus training

Year bonus

Page 21: Russian Marketing plan

21

You will receive special bonus once you and your partners reach the 21% level

Special bonus

12 1) x 21% = 10%

12 2) x 21% = 9,5%

10 x 21% = 9%

7 x 21% = 8,5%

4 x 21% = 8%

2 x 21% = 7,5%

1 x 21% = 7%

You21%

12.000 PW

21%

2.000 PW

4.000 PW

6.000 PW

1) плюс 1 million PW Общего turnover или 3 квал. уровня СЛО 2) плюс 2 million PW Общего turnover или 2 квал. уровня ПЛО

You need all the residual turnoverOr you will not get all the payment

Special bonus

Page 22: Russian Marketing plan

22

Residual turnover

Residual turnover

Personal turnover+

Group Turnoverwithout 21%-lines

You

21% 2.000 2.000 2.000 6.000

Residual turnover

Page 23: Russian Marketing plan

23

Residual turnover defines the Special bonus you get

No rights for

Special bonus<4.000 PW

Proportional

Special bonus4.000 PW – 11.999 PW

All applied

Special bonus≥ 12.000 PW

You getResidual turnover

Page 24: Russian Marketing plan

24

Special bonus example: No “full” Residual turnover

Residual turnover<4.000 PW

You21%

12.000 PW

21%

2.000 PW

1.000 PW

500 PW

You don’t getSpecial bonus!

Page 25: Russian Marketing plan

25

You have “full” Residual turnover (≥12.000 PW) You get «full» Special bonus

Special bonus

7% Special bonus 12.000 PW(~300.000 БО) ≈ 21.000 руб.

You21%

12.000 PW

21%

6.000 PW

2.000 PW

2.000 PW

2.000 PW

2.000 PW

2.000 PW

Residual turnover>12.000 PW

Page 26: Russian Marketing plan

26

Residual turnover= 4.000 PW до11.999 PW

You получите соразмерную Youплату Специального bonus при Residual turnover в пределах от 4.000 PW до 11.999 PW

Special bonus с

Residual turnover9.000 PW (~225.000 БО)

x 7%

≈ 15.750 руб.You21%

12.000 PW

21%

6.000 PW

2.000 PW

1.000 PW

Запомни: При 1 x 21% уровне и соразмерным Остаточным оборотом You получите Special bonus

с Residual turnover!

Page 27: Russian Marketing plan

27

При 2 x 21% / 3 x 21% уровнях и соразмерным Остаточным оборотом You получите Special bonus с 50% объёма turnover ваших 21% levels

Residual turnover= 4.000 PW до11.999 PW

Special bonus

Special bonus с

50% x 40.000 PW (~1.000.000 БО)

x 7,5%

≈ 75.000 руб.

You21%

20.000 PW

21%

20.000 PW

21%

2.000 PW

2.000 PW

2.000 PW

Запомни: При 2 x 21% и 3 x 21% уровнях You получите соразмерную Youплату Специального

bonus с 50% объёма turnover ваших 21% levels

Page 28: Russian Marketing plan

28

Residual turnover= 10.000 PW(необходимо 12.000)

Побеждают 4!: При 4 x 21% уровнях и Остаточном обороте <12.000 PW вам Youчитают лишь отсутствующий Residual turnover

Special bonus

Special bonus с

82.000 PW

- 2.000 PW

= 80.000 PW

≈ 2.000.000 БО

x 8%

= 160.000 руб.

You21%

22.000 PW

21%

20.000 PW

21%

20.000 PW

21%

20.000 PW

21%

6.000 PW

4.000 PW

Page 29: Russian Marketing plan

29

Marketing plan LR- Source of income

Trade overcharge

Bonus

Personal turnover

Group bonus/ difference between the bonus interest

Leader bonus

Special bonus

Depth bonus

Top-depth bonus

President bonus

Bonus training

Year bonus

Page 30: Russian Marketing plan

30

Silver bonus and Platinum bonus are Depth bonuses

Depth bonus

Silver bonus

2%

Platinum bonus

1%

You need4 x 21%

Youплата на объём непрямых 21% levels

You need10 x 21%

Youплата на объём непрямых 21% levels

Page 31: Russian Marketing plan

31

Depth bonus works for 21% levels второго поколения

Глубинный bonus

Special

bonus

21%40.000 PW

21%20.000 PW

21%12.000 PW

21%12.000 PW

21%12.000 PW

16%10.000 PW

Special

bonus

Special

bonusРазница

bonus

процентов

Residual turnover 20.000 б.

You получите …

Special bonus с Residual turnover А20.000 PW (~50.000 БО)

x 8,5%≈ 42.500 руб.

Silver bonus с B20.000 PW (50.000 БО)

x 2%≈ 10.000 руб.

Remember:

Глубинный bonus платится на тот объём, на который You больше не получаете Special bonus

Вам необходимо иметь 4 x 21%

You21%

Silver bonus

Page 32: Russian Marketing plan

32

10 x 21% lines and You get Platinum bonus!

Special bonus! Depth bonus!

10 x 21% You recieveSpecial bonus with Residual turnover А50.000 PW (~1.250.000 БО)x 9%≈ 112.500 руб.

You21%

Special bonus

21%50.000 PW

21%100.000 PW

21%

21%

21%

21%

21%

21%

21%

21%

21%

Silver bonus with B50.000 PW

(~1.250.000 БО)x 2%≈ 25.000 руб.

Platinum bonus with B

50.000 PW

(~1.250.000 БО)x 1%≈ 12.500 руб.

Page 33: Russian Marketing plan

33

Marketing plan LR- Source of income

Trade overcharge

Bonus

Personal turnover

Group bonus/ difference between the bonus interest

Leader bonus

Special bonus

Depth bonus

Top-depth bonus

President bonus

Bonus training

Year bonus

Page 34: Russian Marketing plan

34

Top-depth bonus

Top- Silver bonus

Top– Platinum bonus

0,75%

0,50%

0,25%

1,25%

1,00%

0,75%

0,50%

0,25%

7 x 21%4 x 21% ПВП10 x 21%

Top-depth bonus

Топ-depth bonus depends on number of 21% partners and the current other bonuses

От 4 x 21% You have the right of top-Silver bonus

От 10 x 21% You have the right of ADDED top-Platinum bonus

Page 35: Russian Marketing plan

35

ЗЛО7 x 21%

СЛО

21% 21% 21% 21%

21% 21% 21% 21%

Qualified for Silver bonus на непрямых 21%

Qualified for Silver bonus на непрямых 21%

0.5% Top-depth bonus на объем Серебряного bonus B

Top-depth bonus

Page 36: Russian Marketing plan

36

Example Top - Silver bonus

2% Silver bonusFor A (80' PW)

2% Silver bonusFor B (60‘ PW)

0,25% Toп - Silver bonusFor A (60‘ PW)

A

Toп - Silver bonus

20'

20'

20'СЛО

B

20' 20' 20'

20' 20' 20' 20'

20'

Page 37: Russian Marketing plan

37

2% Silver bonus

for A (80' PW)

2% Silver bonus

for B (60‘ PW)

0,50% Toп - Silver bonus for A (60' PW)

A

Toп - Silver bonus

21%

21%

21% ЛО

ЛО

ЛОЗЛО

B

ЛО

20' 20' 20'

20' 20' 20' 20'

Example Toп - Silver bonus

Page 38: Russian Marketing plan

38

20‘ 20‘ 20‘20‘20‘20‘

Toп – Platinum bonus

ПЛО

ПЛО

20‘ 20‘ 20‘ 20‘

40‘ 40‘ 40‘

B

A

2% Silver bonus & 1% Platinum bonus for A(на 200‘ PW)

1% Platinum bonus & 2% Silver bonus for B (120‘ PW)

0,25% Топ-Platinum bonus и 0,75% Топ-Silver bonus for A (на 120‘ PW)

Example Toп – Platinum bonus

Page 39: Russian Marketing plan

39

LR reveals new opportunitiesКвалификация Vice-President с 12 x 21 levels и оборотом

Титул # 21% Turnover/ month (PW) Residual turnover without a strong line

President 12 12.000.000 7.200.000

President 12 10.000.000 6.000.000

President 12 8.000.000 4.800.000

President 12 6.000.000 3.600.000

President 12 4.000.000 2.400.000

President 12 2.000.000 1.200.000

Vice - President 12 1.000.000 0

Page 40: Russian Marketing plan

40

Marketing plan LR- Source of income

Trade overcharge

Bonus

Personal turnover

Group bonus/ difference between the bonus interest

Leader bonus

Special bonus

Depth bonus

Top-depth bonus

President bonus

Bonus training

Year bonus

Page 41: Russian Marketing plan

41

bonus President

You получите bonus President на объем продаж ваших непрямых 21% levels, которые не получают Special bonus

В зависимости от вашего уровня bonusной квалификации You получите от 0.2% до 1.2% bonus

0.2%

0.2% 0.2%

0.2% 0.2% 0.2%

0.2% 0.2% 0.2% 0.2%

0.2% 0.2% 0.2% 0.2% 0.2%

0.2% 0.2% 0.2% 0.2% 0.2% 0.2%

Вид bonus

President

President

President

President

President

President

President PresidentPresidentPresidentPresidentPresident

Page 42: Russian Marketing plan

42

Title # 21% Leader bonusSpecial bonus Silver bonus

Top Silver bonus

Platinum bonus

Top Pl. bonus

bonus President

President 12 3% 10% 2% 2,00% 1% 1,00% 1,2%

President 12 3% 10% 2% 2,00% 1% 1,00% 1%

President 12 3% 10% 2% 2,00% 1% 1,00% 0,8%

President 12 3% 10% 2% 1,75% 1% 1,00% 0,6%

President 12 3% 10% 2% 1,50% 1% 1,00% 0,4%

President 12 3% 10% 2% 1,25% 1% 0,75% 0,2%

Vice-President

12 3% 9,5% 2% 1,00% 1% 0,50% Enlarged

POL 10 3% 9% 2% 0,75% 1% 0,25%

GOL 7 3% 8,5% 2% 0,50% NewSOL 4 3% 8% 2% 0,25%

BOL 2 / 3 3% 7,5% New

OL1x21/

24‘ PW3% 7%

New

President bonus

Page 43: Russian Marketing plan

43

Marketing plan LR- Source of income

Trade overcharge

Bonus

Personal turnover

Group bonus/ difference between the bonus interest

Leader bonus

Special bonus

Depth bonus

Top-depth bonus

President bonus

Bonus training

Year bonus

Page 44: Russian Marketing plan

44

Training bonus will help you conduct training for your organization

Training bonus is a defined amount of

money which depend on the number of 21%

lines

1) При одной 21% линии требуются 12.000 PW Residual turnover

500 EUR5

600 EUR6

700 EUR7

150 EUR2 1)

200 EUR3

400 EUR4

800 EUR8

900 EUR9

bonus# 21%

Page 45: Russian Marketing plan

45

Marketing plan LR- Source of income

Trade overcharge

Bonus

Personal turnover

Group bonus/ difference between the bonus interest

Leader bonus

Special bonus

Depth bonus

Top-depth bonus

President bonus

Bonus training

Year bonus

Page 46: Russian Marketing plan

46

Yearly bonusD

*вкл. Personal turnover

2,50

2,25

2,00

1,50

1,00

1 millionPW

4 millionPW

3 millionPW

2 millionPW

5 millionPW

Yearly bonus

Depends on the yearly

turnover*!

Page 47: Russian Marketing plan

47

Rules for taking Yearly bonusD

250.000 PW Residual turnover

(without 21% lines)

At least 1 million 1PW of

the all turnover

The best line should not exceed 60% of all turnover or at least min 1 million PW without a strong line

Page 48: Russian Marketing plan

48

ExceptionD

In case of 4 x 21%

We will fill up your

Residual turnover!

4

WINS

Page 49: Russian Marketing plan

49

Career list up to junior team leader

21%

16%14%

11%9%

6%

3%

250 PW 500 PW 1.000 PW 2.000 PW 4.000 PW

+ 250 PWPersonal turnover

+ 3 bonus lines

8.000 PW

+ 250 PW Personal turnover

+ 4 bonus lines

12.000 PW

+ 250 PW Personal turnover

+ 6 bonus lines

Junior Manager

Manager Junior Team Leader

Page 50: Russian Marketing plan

50

Career list up from Group Leader to Platinum Organization leader

Group Leader Platinumorganization

leader

Organization Leader

Bronze organization

leader

Silver organization

leader

Gold organization

leader

Min10х21% levels

+ 12 bonus lines

6 3 consequtive months

7–9х21% bonus levels + 12 bonus

lines

6 3 consequtive months

4–6х21% bonus levels и 12.000 PW Residual turnover

+ 12 bonus lines

6 3 consequtive months

2 или 3х21% bonus levels and

12.000 PW Residual turnover

+ 12 bonus lines

6 3 consequtive months

24.000 PW или12.000 PW

Residual turnover at 1x 21% bonus

line+ 12 bonus lines6 3 consequtive

months

16.000 PW

+ 8 bonus lines

3 consequtive months

Page 51: Russian Marketing plan

51