e marketing ppt
TRANSCRIPT
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PRESENTED TO: MS. QURATULAIN
PRESENTED BY: AMIR JAMIL
AAMIR HANIF
E-Marketing
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Outlines
E-marketing definitionSix methods of e-marketingE-marketing strategiesE-marketing models
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What is E-Marketing?
Internet or Online Marketing
Marketing a brand of the internet
Distributing information
Promoting an organization
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E-Marketing Methods
1) Search engine marketing
2) Display Advertising
3) E-mail marketing
4) Interactive marketing
5) Blog marketing
6) Viral marketing
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E-Marketing Methods
1) Search engine marketing
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Advanced Search
Preferences
E-Marketing Methods
2) Display Advertising
33) E-mail marketing (ex. Health related emails)4) Viral Marketing (ex. Word of mouth)
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Interactive Marketing
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Blog Marketing
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E-Marketing Strategies
Market research
E-mail marketing
Direct sales
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Business Models
E-marketing
E-Commerce:Selling goods And services
online
Publishing:Where you sell
advertiseLead-Based- Sites:Banner sites online
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Slogans for Coca-Cola From 1886 to 2006
1886 - Drink Coca-Cola 1904 - Delicious and Refreshing1905 - Coca-Cola Revives and Sustains1906 - The Great National Temperance Beverage1917 - Three Million a Day1922 - Thirst Knows No Season1923 - Enjoy Thirst
1924 - Refresh Yourself1925 - Six Million a Day1926 - It Had to Be Good to Get Where It Is1927 - Pure as Sunlight1927 - Around the Corner from Everywhere1929 - The Pause that Refreshes 1932 - Ice Cold Sunshine
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1938 - The Best Friend Thirst Ever Had1939 - Thirst Asks Nothing More1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself
1948 - Where There's Coke There's Hospitality1949 - Along the Highway to Anywhere
1952 - What You Want is a Coke1956 - Coca-Cola... Makes Good Things Taste Better1957 - Sign of Good Taste1958 - The Cold, Crisp Taste of Coke1959 - Be Really Refreshed
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1963 - Things Go Better with Coke1969 - It's the Real Thing 1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign)1975 - Look Up America
1976 - Coke Adds Life 1979 - Have a Coke and a Smile1982 - Coke Is It!
1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic)1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic)1986 - Red, White & You (for Coca-Cola classic) 1986 - Catch the Wave (for Coca-Cola)
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1986 - Catch the Wave (for Coca-Cola)1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling1988 - You Can't Beat the Feeling 1989 - Official Soft Drink of Summer1990 - You Can't Beat the Real Thing1993 - Always Coca-Cola2000 - Coca-Cola. Enjoy
2001 - Life Tastes Good2003 - Coca-Cola... Real2005 - Make It Real2006 - The Coke Side of Life2009 - Open Happiness
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Market shares of Coke and Pepsi
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Online Purchasing store
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Charity contribution by Coke and Pepsi
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This grant will help enable approximately 800,000 people to access safe water by March 2016.and contribute 8MM dollars.
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Strategic GrantsSince 2005, PepsiCo, through its Foundation
and divisions, has donated more than $800 million in cash and product to NGO’s.
In 2012, PepsiCo and the PepsiCo Foundation provided more than $1.4 million for tornado polluted relief efforts.
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Event Organizing by Coke And Pepsi
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Conclusion
Now a days e-markiting is playing an important role to capture the market. Because mostly companies use the new e-markiting strategies to compete its competitors. For this purpose they promote and advertise its product on social media and other media channels according to the current event or occasion . And they provide online purchasing facilities to their customers.
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References
www.cocacola.com.pkwww.pepsico.com.pkYouTubeGoogle