BLS Institute of Technology Management

Public Relation Lab (254)

Assignment on Press Release

Submitted To: Submitted By:Mr. Diwakar Sharma Ms. Bushra 01720502409

History of Nestle

• Nestle is the largest food and nutrition companies in the world, founded and headquartered in Vevey, Switzerland. Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactée Henri Nestlé Company, which was founded in 1866 by Henri Nestle. Henri nestle developed a milk based baby food and soon began marketing it was the first product of nestle.

Nestle product list

• Nestle Milkmaid• Ice cream • Syrups• Jam• Honey• Huckleberries• Candies• Nestle Fresh and

Natural Dahi (Curd)

• Nestle Slim Milk• Magi Sauces• Magi Pizza Mazza• Magi Pichkoo• Nescafe Cappuccino• Nestle Iced Tea• Nestle Milo Smart Plus• Nescafe Sunrise• Nestle Munch

Products of Nestle

What is the brand name that comes to your mind when, you hear the word “NOODLES”?

Introduction of Maggi 2 minute Noodles

• It’s a brand of Instant Noodles made by Nestle India ltd. It was found by the Maggi family in Switzerland in the 19th century. Nestle launched Maggi for the first time in India in the 1982. Nestle wanted to explore the potential for such an instant food among the Indian market.

The Brand is popular in :

• India • Australia• Malaysia• New Zealand• Singapore• South Africa

Initial Strategies of Maggi

• Maggi has faced lot of hurdles in its journey in India.• Initially Nestle tried to position the noodles in the

platform of convenience targeting the working women.

• The noodles tagline, “FAST TO COOK, GOOD TO EAT” was also in keeping with this positioning.

• Effective tagline communication.

STPD Analysis

• Segmentation: Based on lifestyle and habits of urban families.

• Targeting: Kids, office goers.• Positioning: with statements as “2 minute noodles”

and easy to cook, good to eat”.• Differentiation: taste, flavours, packaging.

Marketing Penetration Strategies

• Promotional campaigns in school• Advertising strategies: focusing on Kids.• New product innovation according to the need of consumers. -Veg Atta Noodles -Dal Atta Noodles -Cuppa Mania• Availability in different packages. -50gms -100gms -200gms -family packs (400)gms

Hurdles faced

• Competition increase in noodle segments:-

-Top Ramen

- Indo Nissan (Japanese Co.)• New product launched in market but failed:• Dal Atta Noodles Sambhar flavour.• Maggi launched some new products under their brand

but these products were not successful:-• Ketchups, Soups, Tastemakers, etc.

Current scenario of Maggi

• leading brand in India as well as world.

• Reasonable competitive pricing.

• Focus mainly on health benefits.

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THANK YOU