e-marketing project-bwl
DESCRIPTION
TRANSCRIPT
GROUP MEMBER
TAN KHER XIANYEOH SIEW CHINGTHONG WEI YEN
TEH JA YINGOH YIN FANG
TAN CHIU PENGLIU PENG LE
BWL Best World Lifestyle
Introduction
• Founded in 1990 • Health and wellness manufacturer• Provide the best quality products to enhance
customers' lives
Site Objectives
Build Awareness of BWL
Build Brand Image
Lower Operating Costs
Create business opportunity
Distribute information
a. Build Awareness of BWL
my.bwlgroup.com
Domain name
b. Build Brand Image
Best World Lifestyle
Brand name synonymous with
healthy, wellness and best lifestyle.
Marketing Public Relations (MPR)
Trust
http://my.bwlgroup.com/avance
http://my.bwlgroup.com/drseager
c. Deliver information
Products
Promotion
Place
• Currency
Search box
d. Create business opportunity
e. Lower Operating Costs
Site Objectives
Build Awareness of BWL
Customer Relationship
Management Features
Build Brand Image
Lower Operating Costs
Create business opportunity
Distribute information
Additional Site Objective:
Customer Relationship Management