E - N E W S L E T T E R

F A L L 2 0 1 3

NewsletterForeword

Fall is in full swing across much of the US and while many of us are preparing our

pools for winter there are usually a few more opportunities for those in the southern

states to enjoy a swim At CL Industriesrsquo headquarters in Central Florida wersquore

enjoying a warm start to Fall and that means getting to enjoy watching our favorite

football teams poolside Outdoor living is no longer an after thought Wersquove seen a

growing trend of homeowners reinvesting in their backyards and creating unique

backyard living spaces In honor of fall and the holiday with turkey and fixings we

are thankful that the swimming pool is the focus of outdoor living For those looking

to create a new backyard or remodel an existing space CL Industries has a finish for

every pool

We are pleased to bring you our Fall Edition of the CL Industriesrsquo quarterly digital

newsletter Our goal is to bring you unique and inspiring content our companyrsquos

news happenings from our partners and trends all related to the pool finish industry

CL Industries takes pride in creating the most dynamic pool finishes on the market

In this edition we highlight an integral member of the CL Industriesrsquo manufacturing

team discuss the Pool Corp Vendor trade show release our lsquoWomanrsquos Oasisrsquo video

and much more For more information about our company and products please visit

our website wwwclindustriescom You can also stay in touch with us in real time

with facebook Twitter (CL_Industries) Youtube and Flickr

Thank you for following us

Attention Distributors Plasterers and Builders we are always seeking your feedback and

knowledgehellip Please send submissions for newsletter content news and trendsinnovations in

your area to newsletterclindustriescom

NewsletterForeword

Fall is in full swing across much of the US and while many of us are preparing our

pools for winter there are usually a few more opportunities for those in the southern

states to enjoy a swim At CL Industriesrsquo headquarters in Central Florida wersquore

enjoying a warm start to Fall and that means getting to enjoy watching our favorite

football teams poolside Outdoor living is no longer an after thought Wersquove seen a

growing trend of homeowners reinvesting in their backyards and creating unique

backyard living spaces In honor of fall and the holiday with turkey and fixings we

are thankful that the swimming pool is the focus of outdoor living For those looking

to create a new backyard or remodel an existing space CL Industries has a finish for

every pool

We are pleased to bring you our Fall Edition of the CL Industriesrsquo quarterly digital

newsletter Our goal is to bring you unique and inspiring content our companyrsquos

news happenings from our partners and trends all related to the pool finish industry

CL Industries takes pride in creating the most dynamic pool finishes on the market

In this edition we highlight an integral member of the CL Industriesrsquo manufacturing

team discuss the Pool Corp Vendor trade show release our lsquoWomanrsquos Oasisrsquo video

and much more For more information about our company and products please visit

our website wwwclindustriescom You can also stay in touch with us in real time

with facebook Twitter (CL_Industries) Youtube and Flickr

Thank you for following us

Attention Distributors Plasterers and Builders we are always seeking your feedback and

knowledgehellip Please send submissions for newsletter content news and trendsinnovations in

your area to newsletterclindustriescom

Our CL Industriesrsquo staff is always intrigued by the pools that our industryrsquos professionals put in their own back yards Kevin Carroll the owner of Coastal Luxury Outdoors found that the ldquoHydrazzo Clas-sico - Oceana Blurdquo pool finish compliments his out-door lifestyle best He strategically chose Oceana Blu in the pool to match his familyrsquos outdoor decor (from outdoor umbrellas to the blue embroidery on the pillows) The finish makes for an aesthetically beautiful oceanic blue water color and the finish also seems to enhance the calm oasis feeling His wife and her friends have given their seal of approval Thatrsquos really all that matters right

In our own experience we have noticed that women seem to gravitate towards the smooth feel and timeless beauty that Hydrazzo and Hydrazzo Classico offer The Hydrazzo line is a polished marble product so the smoothness on your skin creates a heightened relaxation when you first step into the pool The ladies in the ldquoWomanrsquos Oasisrdquo short film felt right at home enjoying a girlrsquos day by the pool We filmed most of the action in slow motion to further enhance the dreaminess of the Womanrsquos Oasis

Behind the ScenesldquoA Finish for Every Poolrdquo

Second Installment ldquoThe Womanrsquos Oasisrdquo

The elegant ldquoWomanrsquos Oasisrdquo pool was created as a year round entertainment area The pool sits next to a golf course and a salt marsh which is teeming with wild birds produces beautiful sunsets and catches cool ocean breezes In the summer months the ladies enjoy the soft feeling of lying on the polished marble sun bench In the cooler months you can soak in the elegant spa finished with Oceana Blu pool plaster and Ivory Travertine tile on the deck In the coldest months the ladies stay warm next to the fire pit within the recessed entertainment area Anytime of year the relaxing

sounds of nature and the poolrsquos waterfalls offer up poolside relaxation at the ldquoWomanrsquos Oasisrdquo

Click here to enjoy the ldquoWomanrsquos Oasisrdquo with them httpvimeocom72365759

If you would like your pool featured in our seasonal newsletter feel free to contact us and share your photos We always enjoy seeing our CL Industriesrsquo products make happy homeowners and happy builders

The elegant ldquoWomanrsquos Oasisrdquo pool was created as a year round entertainment area The pool sits next to a golf course and a salt marsh which is teeming with wild birds produces beautiful sunsets and catches cool ocean breezes In the summer months the ladies enjoy the soft feeling of lying on the polished marble sun bench In the cooler months you can soak in the elegant spa finished with Oceana Blu pool plaster and Ivory Travertine tile on the deck In the coldest months the ladies stay warm next to the fire pit within the recessed entertainment area Anytime of year the relaxing

sounds of nature and the poolrsquos waterfalls offer up poolside relaxation at the ldquoWomanrsquos Oasisrdquo

Click here to enjoy the ldquoWomanrsquos Oasisrdquo with them httpvimeocom72365759

If you would like your pool featured in our seasonal newsletter feel free to contact us and share your photos We always enjoy seeing our CL Industriesrsquo products make happy homeowners and happy builders

KrystalKretereg is made from naturersquos finest materials to

create the most luxurious quartz pool finish in the world

It is available in 14 distinct colors that will transform your

pool into a breathtaking masterpiece Michael Kopke CL

Industriesrsquo Midwest and Canada Sales Manager explains that

KrystalKretereg has become quite popular for every type of

pool in his region ldquoItrsquos so popular because of its value and

proven durability compared to traditional marcite finishesrdquo

Whether yoursquore looking for traditional elegance contemporary

flair or some combination of the two nothing captivates the

imagination like KrystalKretereg

KrystalKretereg combines the performance properties of

enriched Portland cement with factory-blended crystalline

aggregates These aggregates are enhanced with sparkling

colored quartz to create luster and strength that outshines

and outlasts traditional pool finishes We take great pride in

owning and sourcing all of our own raw materials This allows

use to manage the consistency strength and colors of our

aggregates Our sister company provides these specialized

ceramic coated aggregates and they have adopted the same

Luxurious Pool

Libertyville Illinois

This tropical oasis utilizes the natural

look with its rocky waterfalls curved

outline and the inviting water color

that KrystalKretereg Super Blue creates

Super Blue plastered on this sun bench

looks like an off white beach entry

calling you toward the pool The Super

Blue finish really shows its true colors

in the deep end when the pool sparkles

blue in the full mid-day sun The full

service tiki bar and Super Blue spa

create a paradise that many families

would love in their own back yard

Product Spotlight

reg

Ebony Pool

Midwest USA

This elegant pool was created to

enjoy during the warmer months in

the Midwest This swimming pool

and backyard landscaping are so well

constructed and maintained that

you canrsquot help be impressed by itrsquos

symmetrical design The KrystalKretereg

Ebony finish creates a dark sun bench

that stands out from the rest of the

ivory white home The deep end of the

pool is also plastered with the Ebony

finish and the warmer hues of blue

water make it much more inviting

for everyone to dive in

strict quality control program that CL Industries has created

and maintained over the years The ldquoNon-Fading Color Fast

Technologyrdquo and lasting attractiveness have kept builders and

applicators requesting this product year after year

Our pre-blended KrystalKretereg product is one of the only

pre-blended offerings available on the market We believe that

working with a pre-blended product (all ingredients in a ready

to mix bag) is imperative to achieve the greatest and most

enduring finish For new construction renovation or just to

show off KrystalKretereg sets the bar competition canrsquot reach

Contact your local CL Industries sales professional to discuss

the best finish options for your pool We have a finish for

every pool

reg

Pool of Innovation with John Garner Pools

Our Fall Pool of Innovation comes to us from the

great folks at John Garner Pools in Jacksonville

FL John Garner Pools is a family owned and

operated company that has been in business for

over 30 years The company is headed up by John

Garner Sr who recently completed his third year as

President of the Northeast Chapter of the Florida

Swimming Pool Association (also serves on the

Executive Committee of the FSPA) John Sr started

building and designing pools 44 years ago and his

son John Jr is following in his fatherrsquos footsteps

They pride themselves on combining function and

artistry to create the ultimate backyard paradise for

their customers

John Garner Pools started using CL Industries

finishes exclusively 20 years ago We sat down

with John Garner Sr recently to get his take

on the design process and gain some insight

on this incredible newly constructed pool The

homeowners had a grand vision and the finished

product isnrsquot your typical backyard pool

Pool Highlights bull Located in Ponte Vedra Beach FL

bull 2200 sq ft

bull 100 ft long

bull 12 ft deep

bull 5 Pentair LED Laminar Jets

bull 4 Fire Bowls

bull 20 ft slide

bull Waterfall and hidden grotto

QampAWhat do you like most about designingbuilding pools

Where do you get your inspiration from in the design process

Where does the interior finish of the pool come into the equation

How important are water color and texture in the design process

What do you like most about the CL Industriesrsquo product lines

We love working with homeowners to develop their dreams

Inspiration comes from many places the landscape we are working with plays a big part but ultimately the customerrsquos visions and plans for the use of their pool

As the final step in the actual construction process the interior finish is the most visual It can make or break a project When meeting with a client to choose their tile and deck material we coordinate those choices with wide variety of colors available from CL Industries

Most customers have an idea of what color they want their water to be ndash deep blue lagoon look very light blue etc The color of the interior brings it all together It has to flow visually and not draw your eye to only 1 element of the entire project

The quality of product authorized installers warranty large variety of plaster products and textures

ldquoldquoldquoldquoldquo

ldquoldquoldquoldquoldquo

We recently sat down with owner John Garner Sr to get some insight into

the design process and his passion to set new standards of excellence

Explain the importance of the applicator in the pool construction process

How have the homeowners reacted to the finish product

For night time what kind of lighting did you use

What physical design elements did you incorporate to tie everything together in regard to water color

What finish did they select

In terms of water color what did the homeowner want and why

The entire CL Industriesrsquo team would like to thank John and John Garner Pools

for their submission and patronage

As a luxury custom pool builder it is imperative that you have a good relationship with your applicator and that you have the level of trust needed for completing your projects As mentioned the plaster can make or break the entire project

The homeowner is extremely pleased with the entire backyard paradise that has been created

5 Pentair Intellibrite color changing LED lights 5 Pentair LED laminar jets and 4 fire bowls

2x2 glass tile 1x1 glass tile on grotto wall silver travertine deck and coping

Crystal Stones Island Blue

This particular project is a little unusual for a residential setting as the pool is 100rsquo long and 12rsquo deep The homeowner wanted the deep blue look without being too dark since the pool is so deep

ldquo

ldquoldquoldquoldquoldquo

ldquo

ldquoldquo

ldquoldquo

ldquo

CL Industriesrsquo products are sold mainly through

a network of distributors Our largest distribution

partner is Pool Corp (and its subsidiaries SCP

Superior Pool Products and General Pool amp Spa

Supply) Every year in Dallas Texas Pool Corp

puts on its International Sales Conference which

functions essentially as an internal pool industry

product trade show This allows its vendors to

showcase their latest products all at once It also

provides the Pool Corp salesforce the education

necessary to successfully represent their vendors

Over 1000 Pool Corp employees attend the show

every year

CL Industries is a VIP Vendor and one of our

benefits is dedicated booth space at the show

We decided that this year would be a good year

to redesign our booth so that it reflects our

new visual branding Our goal was to create a

comfortable lounge like environment within our

booth Selling our products is all about creating

strong relationships and we wanted people

to feel relaxed when they visited our booth

We overhauled the entire booth adding new

couches branded pillows a coffee table with a

stainless steel tub (to fill with water and display

our product samples) high boy cocktail tables

flat screen TV custom rug and all new banners

We are pleased with the results and everyone

who visited the booth complimented us on the

redesign

The show is filled with activities great food

product demonstrations sales meetings awards

ceremonies and every evening is capped of

with a cocktail lsquohourrsquo On Monday and Tuesday

evenings Pool Corp dedicated one of the open

bars to be set up at our booth Two members of

Pool Corp Vendor Trade Show

our marketing team accompanied the sales staff

this year at our booth and they were able to get

the Monday Night football game (New Orleans

vs Miami) hooked up on our new TV With Pool

Corp being headquartered just outside of New

Orleans we had a pretty solid crowd at our

booth all night Overall this yearrsquos show was a big

success for us at CL Industries After undergoing

a complete brand reinvention it was important for

us to showcase our new messaging and image to

our biggest customer

How did you first get involved in the Pool Industry

I started out driving a truck for CL Industries and made job site deliveries

What is your position at CL Industries and what do you do in your role

I am the Orlando warehouse and transportation manager I maintain the warehouse to make sure we have the right stock of material to fulfill the orders I

also run the transportation department shipping the product and setting up the trucks for raw materials coming into CL Industries and material going out

How does your job impact the overall end productprocess (pool finish)

I complete the circle to make sure the end product gets to the end user

What do you like most about your job

The employees I work with and the relationship with our customers

What factors do you feel have made CL Industries a leader in this industry

Our great products and customer service

Jeff Shortt is one of our most valued employees not only by our own team but also by our customers

Jeff has been with our team for sometime now and originally came to us as a drivertransporter Since

that time Jeff has grown into managing our transport and logistics department Jeff takes great pride

in knowing that his department directly impacts the cycle of distribution and he also enjoys his role in

helping our customers succeed in their jobs by delivering quality material in a timely manner We are

thrilled to share with you a Q amp A with the man responsible making sure our products arrive to distributors

and job sites around the globe on time

We sat down with Jeff to discuss his experience in the industry future trends and what he feels makes CL

Industries the leader in pool finishes

Jeff Shortt CL Industriesrsquo Logistics Manager

EmployeeSpotlight

What would you like to accomplish with the company in the future

To keep improving our sales and customer service

What trends do you feel the future of the industry holds

I hope to keep making new products and see our innovative ideas come to life

What is your favorite CL Industries finish or product line

My favorite finishes would be in the Sunstone Pearl line

Tell us a story about how you have delivered for a client in a big way when they had a job on the line (examples bad weather sourcing of materials transport shut down etc)

Irsquove turned around emergency shipments within hours of the order request so the homeowner and builder stay on schedule and remain happy

We had one homeowner up in Pennsylvania and he said no one else would help him because he only needed one bag of plaster to repair his pool He called me in Orlando directly and we took care

of him The customer said ldquoI really appreciate you going out of your way to personally ship one bag all the way across the country I canrsquot thank you enoughrdquo

Behnd the scenes with Jeff

wwwclindustriescom

To get updates from our team follow us on Facebook Twitter Youtube and Flickr

copy Copyright 2013 All Rights Reserved

Ebony Pool

Midwest USA

This elegant pool was created to

enjoy during the warmer months in

the Midwest This swimming pool

and backyard landscaping are so well

constructed and maintained that

you canrsquot help be impressed by itrsquos

symmetrical design The KrystalKretereg

Ebony finish creates a dark sun bench

that stands out from the rest of the

ivory white home The deep end of the

pool is also plastered with the Ebony

finish and the warmer hues of blue

water make it much more inviting

for everyone to dive in

strict quality control program that CL Industries has created

and maintained over the years The ldquoNon-Fading Color Fast

Technologyrdquo and lasting attractiveness have kept builders and

applicators requesting this product year after year

Our pre-blended KrystalKretereg product is one of the only

pre-blended offerings available on the market We believe that

working with a pre-blended product (all ingredients in a ready

to mix bag) is imperative to achieve the greatest and most

enduring finish For new construction renovation or just to

show off KrystalKretereg sets the bar competition canrsquot reach

Contact your local CL Industries sales professional to discuss

the best finish options for your pool We have a finish for

every pool

reg

Pool of Innovation with John Garner Pools

Our Fall Pool of Innovation comes to us from the

great folks at John Garner Pools in Jacksonville

FL John Garner Pools is a family owned and

operated company that has been in business for

over 30 years The company is headed up by John

Garner Sr who recently completed his third year as

President of the Northeast Chapter of the Florida

Swimming Pool Association (also serves on the

Executive Committee of the FSPA) John Sr started

building and designing pools 44 years ago and his

son John Jr is following in his fatherrsquos footsteps

They pride themselves on combining function and

artistry to create the ultimate backyard paradise for

their customers

John Garner Pools started using CL Industries

finishes exclusively 20 years ago We sat down

with John Garner Sr recently to get his take

on the design process and gain some insight

on this incredible newly constructed pool The

homeowners had a grand vision and the finished

product isnrsquot your typical backyard pool

Pool Highlights bull Located in Ponte Vedra Beach FL

bull 2200 sq ft

bull 100 ft long

bull 12 ft deep

bull 5 Pentair LED Laminar Jets

bull 4 Fire Bowls

bull 20 ft slide

bull Waterfall and hidden grotto

QampAWhat do you like most about designingbuilding pools

Where do you get your inspiration from in the design process

Where does the interior finish of the pool come into the equation

How important are water color and texture in the design process

What do you like most about the CL Industriesrsquo product lines

We love working with homeowners to develop their dreams

Inspiration comes from many places the landscape we are working with plays a big part but ultimately the customerrsquos visions and plans for the use of their pool

As the final step in the actual construction process the interior finish is the most visual It can make or break a project When meeting with a client to choose their tile and deck material we coordinate those choices with wide variety of colors available from CL Industries

Most customers have an idea of what color they want their water to be ndash deep blue lagoon look very light blue etc The color of the interior brings it all together It has to flow visually and not draw your eye to only 1 element of the entire project

The quality of product authorized installers warranty large variety of plaster products and textures

ldquoldquoldquoldquoldquo

ldquoldquoldquoldquoldquo

We recently sat down with owner John Garner Sr to get some insight into

the design process and his passion to set new standards of excellence

Explain the importance of the applicator in the pool construction process

How have the homeowners reacted to the finish product

For night time what kind of lighting did you use

What physical design elements did you incorporate to tie everything together in regard to water color

What finish did they select

In terms of water color what did the homeowner want and why

The entire CL Industriesrsquo team would like to thank John and John Garner Pools

for their submission and patronage

As a luxury custom pool builder it is imperative that you have a good relationship with your applicator and that you have the level of trust needed for completing your projects As mentioned the plaster can make or break the entire project

The homeowner is extremely pleased with the entire backyard paradise that has been created

5 Pentair Intellibrite color changing LED lights 5 Pentair LED laminar jets and 4 fire bowls

2x2 glass tile 1x1 glass tile on grotto wall silver travertine deck and coping

Crystal Stones Island Blue

This particular project is a little unusual for a residential setting as the pool is 100rsquo long and 12rsquo deep The homeowner wanted the deep blue look without being too dark since the pool is so deep

ldquo

ldquoldquoldquoldquoldquo

ldquo

ldquoldquo

ldquoldquo

ldquo

CL Industriesrsquo products are sold mainly through

a network of distributors Our largest distribution

partner is Pool Corp (and its subsidiaries SCP

Superior Pool Products and General Pool amp Spa

Supply) Every year in Dallas Texas Pool Corp

puts on its International Sales Conference which

functions essentially as an internal pool industry

product trade show This allows its vendors to

showcase their latest products all at once It also

provides the Pool Corp salesforce the education

necessary to successfully represent their vendors

Over 1000 Pool Corp employees attend the show

every year

CL Industries is a VIP Vendor and one of our

benefits is dedicated booth space at the show

We decided that this year would be a good year

to redesign our booth so that it reflects our

new visual branding Our goal was to create a

comfortable lounge like environment within our

booth Selling our products is all about creating

strong relationships and we wanted people

to feel relaxed when they visited our booth

We overhauled the entire booth adding new

couches branded pillows a coffee table with a

stainless steel tub (to fill with water and display

our product samples) high boy cocktail tables

flat screen TV custom rug and all new banners

We are pleased with the results and everyone

who visited the booth complimented us on the

redesign

The show is filled with activities great food

product demonstrations sales meetings awards

ceremonies and every evening is capped of

with a cocktail lsquohourrsquo On Monday and Tuesday

evenings Pool Corp dedicated one of the open

bars to be set up at our booth Two members of

Pool Corp Vendor Trade Show

our marketing team accompanied the sales staff

this year at our booth and they were able to get

the Monday Night football game (New Orleans

vs Miami) hooked up on our new TV With Pool

Corp being headquartered just outside of New

Orleans we had a pretty solid crowd at our

booth all night Overall this yearrsquos show was a big

success for us at CL Industries After undergoing

a complete brand reinvention it was important for

us to showcase our new messaging and image to

our biggest customer

How did you first get involved in the Pool Industry

I started out driving a truck for CL Industries and made job site deliveries

What is your position at CL Industries and what do you do in your role

I am the Orlando warehouse and transportation manager I maintain the warehouse to make sure we have the right stock of material to fulfill the orders I

also run the transportation department shipping the product and setting up the trucks for raw materials coming into CL Industries and material going out

How does your job impact the overall end productprocess (pool finish)

I complete the circle to make sure the end product gets to the end user

What do you like most about your job

The employees I work with and the relationship with our customers

What factors do you feel have made CL Industries a leader in this industry

Our great products and customer service

Jeff Shortt is one of our most valued employees not only by our own team but also by our customers

Jeff has been with our team for sometime now and originally came to us as a drivertransporter Since

that time Jeff has grown into managing our transport and logistics department Jeff takes great pride

in knowing that his department directly impacts the cycle of distribution and he also enjoys his role in

helping our customers succeed in their jobs by delivering quality material in a timely manner We are

thrilled to share with you a Q amp A with the man responsible making sure our products arrive to distributors

and job sites around the globe on time

We sat down with Jeff to discuss his experience in the industry future trends and what he feels makes CL

Industries the leader in pool finishes

Jeff Shortt CL Industriesrsquo Logistics Manager

EmployeeSpotlight

What would you like to accomplish with the company in the future

To keep improving our sales and customer service

What trends do you feel the future of the industry holds

I hope to keep making new products and see our innovative ideas come to life

What is your favorite CL Industries finish or product line

My favorite finishes would be in the Sunstone Pearl line

Tell us a story about how you have delivered for a client in a big way when they had a job on the line (examples bad weather sourcing of materials transport shut down etc)

Irsquove turned around emergency shipments within hours of the order request so the homeowner and builder stay on schedule and remain happy

We had one homeowner up in Pennsylvania and he said no one else would help him because he only needed one bag of plaster to repair his pool He called me in Orlando directly and we took care

of him The customer said ldquoI really appreciate you going out of your way to personally ship one bag all the way across the country I canrsquot thank you enoughrdquo

Behnd the scenes with Jeff

wwwclindustriescom

To get updates from our team follow us on Facebook Twitter Youtube and Flickr

copy Copyright 2013 All Rights Reserved

Pool of Innovation with John Garner Pools

Our Fall Pool of Innovation comes to us from the

great folks at John Garner Pools in Jacksonville

FL John Garner Pools is a family owned and

operated company that has been in business for

over 30 years The company is headed up by John

Garner Sr who recently completed his third year as

President of the Northeast Chapter of the Florida

Swimming Pool Association (also serves on the

Executive Committee of the FSPA) John Sr started

building and designing pools 44 years ago and his

son John Jr is following in his fatherrsquos footsteps

They pride themselves on combining function and

artistry to create the ultimate backyard paradise for

their customers

John Garner Pools started using CL Industries

finishes exclusively 20 years ago We sat down

with John Garner Sr recently to get his take

on the design process and gain some insight

on this incredible newly constructed pool The

homeowners had a grand vision and the finished

product isnrsquot your typical backyard pool

Pool Highlights bull Located in Ponte Vedra Beach FL

bull 2200 sq ft

bull 100 ft long

bull 12 ft deep

bull 5 Pentair LED Laminar Jets

bull 4 Fire Bowls

bull 20 ft slide

bull Waterfall and hidden grotto

QampAWhat do you like most about designingbuilding pools

Where do you get your inspiration from in the design process

Where does the interior finish of the pool come into the equation

How important are water color and texture in the design process

What do you like most about the CL Industriesrsquo product lines

We love working with homeowners to develop their dreams

Inspiration comes from many places the landscape we are working with plays a big part but ultimately the customerrsquos visions and plans for the use of their pool

As the final step in the actual construction process the interior finish is the most visual It can make or break a project When meeting with a client to choose their tile and deck material we coordinate those choices with wide variety of colors available from CL Industries

Most customers have an idea of what color they want their water to be ndash deep blue lagoon look very light blue etc The color of the interior brings it all together It has to flow visually and not draw your eye to only 1 element of the entire project

The quality of product authorized installers warranty large variety of plaster products and textures

ldquoldquoldquoldquoldquo

ldquoldquoldquoldquoldquo

We recently sat down with owner John Garner Sr to get some insight into

the design process and his passion to set new standards of excellence

Explain the importance of the applicator in the pool construction process

How have the homeowners reacted to the finish product

For night time what kind of lighting did you use

What physical design elements did you incorporate to tie everything together in regard to water color

What finish did they select

In terms of water color what did the homeowner want and why

The entire CL Industriesrsquo team would like to thank John and John Garner Pools

for their submission and patronage

As a luxury custom pool builder it is imperative that you have a good relationship with your applicator and that you have the level of trust needed for completing your projects As mentioned the plaster can make or break the entire project

The homeowner is extremely pleased with the entire backyard paradise that has been created

5 Pentair Intellibrite color changing LED lights 5 Pentair LED laminar jets and 4 fire bowls

2x2 glass tile 1x1 glass tile on grotto wall silver travertine deck and coping

Crystal Stones Island Blue

This particular project is a little unusual for a residential setting as the pool is 100rsquo long and 12rsquo deep The homeowner wanted the deep blue look without being too dark since the pool is so deep

ldquo

ldquoldquoldquoldquoldquo

ldquo

ldquoldquo

ldquoldquo

ldquo

CL Industriesrsquo products are sold mainly through

a network of distributors Our largest distribution

partner is Pool Corp (and its subsidiaries SCP

Superior Pool Products and General Pool amp Spa

Supply) Every year in Dallas Texas Pool Corp

puts on its International Sales Conference which

functions essentially as an internal pool industry

product trade show This allows its vendors to

showcase their latest products all at once It also

provides the Pool Corp salesforce the education

necessary to successfully represent their vendors

Over 1000 Pool Corp employees attend the show

every year

CL Industries is a VIP Vendor and one of our

benefits is dedicated booth space at the show

We decided that this year would be a good year

to redesign our booth so that it reflects our

new visual branding Our goal was to create a

comfortable lounge like environment within our

booth Selling our products is all about creating

strong relationships and we wanted people

to feel relaxed when they visited our booth

We overhauled the entire booth adding new

couches branded pillows a coffee table with a

stainless steel tub (to fill with water and display

our product samples) high boy cocktail tables

flat screen TV custom rug and all new banners

We are pleased with the results and everyone

who visited the booth complimented us on the

redesign

The show is filled with activities great food

product demonstrations sales meetings awards

ceremonies and every evening is capped of

with a cocktail lsquohourrsquo On Monday and Tuesday

evenings Pool Corp dedicated one of the open

bars to be set up at our booth Two members of

Pool Corp Vendor Trade Show

our marketing team accompanied the sales staff

this year at our booth and they were able to get

the Monday Night football game (New Orleans

vs Miami) hooked up on our new TV With Pool

Corp being headquartered just outside of New

Orleans we had a pretty solid crowd at our

booth all night Overall this yearrsquos show was a big

success for us at CL Industries After undergoing

a complete brand reinvention it was important for

us to showcase our new messaging and image to

our biggest customer

How did you first get involved in the Pool Industry

I started out driving a truck for CL Industries and made job site deliveries

What is your position at CL Industries and what do you do in your role

I am the Orlando warehouse and transportation manager I maintain the warehouse to make sure we have the right stock of material to fulfill the orders I

also run the transportation department shipping the product and setting up the trucks for raw materials coming into CL Industries and material going out

How does your job impact the overall end productprocess (pool finish)

I complete the circle to make sure the end product gets to the end user

What do you like most about your job

The employees I work with and the relationship with our customers

What factors do you feel have made CL Industries a leader in this industry

Our great products and customer service

Jeff Shortt is one of our most valued employees not only by our own team but also by our customers

Jeff has been with our team for sometime now and originally came to us as a drivertransporter Since

that time Jeff has grown into managing our transport and logistics department Jeff takes great pride

in knowing that his department directly impacts the cycle of distribution and he also enjoys his role in

helping our customers succeed in their jobs by delivering quality material in a timely manner We are

thrilled to share with you a Q amp A with the man responsible making sure our products arrive to distributors

and job sites around the globe on time

We sat down with Jeff to discuss his experience in the industry future trends and what he feels makes CL

Industries the leader in pool finishes

Jeff Shortt CL Industriesrsquo Logistics Manager

EmployeeSpotlight

What would you like to accomplish with the company in the future

To keep improving our sales and customer service

What trends do you feel the future of the industry holds

I hope to keep making new products and see our innovative ideas come to life

What is your favorite CL Industries finish or product line

My favorite finishes would be in the Sunstone Pearl line

Tell us a story about how you have delivered for a client in a big way when they had a job on the line (examples bad weather sourcing of materials transport shut down etc)

Irsquove turned around emergency shipments within hours of the order request so the homeowner and builder stay on schedule and remain happy

We had one homeowner up in Pennsylvania and he said no one else would help him because he only needed one bag of plaster to repair his pool He called me in Orlando directly and we took care

of him The customer said ldquoI really appreciate you going out of your way to personally ship one bag all the way across the country I canrsquot thank you enoughrdquo

Behnd the scenes with Jeff

wwwclindustriescom

To get updates from our team follow us on Facebook Twitter Youtube and Flickr

copy Copyright 2013 All Rights Reserved

QampAWhat do you like most about designingbuilding pools

Where do you get your inspiration from in the design process

Where does the interior finish of the pool come into the equation

How important are water color and texture in the design process

What do you like most about the CL Industriesrsquo product lines

We love working with homeowners to develop their dreams

Inspiration comes from many places the landscape we are working with plays a big part but ultimately the customerrsquos visions and plans for the use of their pool

As the final step in the actual construction process the interior finish is the most visual It can make or break a project When meeting with a client to choose their tile and deck material we coordinate those choices with wide variety of colors available from CL Industries

Most customers have an idea of what color they want their water to be ndash deep blue lagoon look very light blue etc The color of the interior brings it all together It has to flow visually and not draw your eye to only 1 element of the entire project

The quality of product authorized installers warranty large variety of plaster products and textures

ldquoldquoldquoldquoldquo

ldquoldquoldquoldquoldquo

We recently sat down with owner John Garner Sr to get some insight into

the design process and his passion to set new standards of excellence

Explain the importance of the applicator in the pool construction process

How have the homeowners reacted to the finish product

For night time what kind of lighting did you use

What physical design elements did you incorporate to tie everything together in regard to water color

What finish did they select

In terms of water color what did the homeowner want and why

The entire CL Industriesrsquo team would like to thank John and John Garner Pools

for their submission and patronage

As a luxury custom pool builder it is imperative that you have a good relationship with your applicator and that you have the level of trust needed for completing your projects As mentioned the plaster can make or break the entire project

The homeowner is extremely pleased with the entire backyard paradise that has been created

5 Pentair Intellibrite color changing LED lights 5 Pentair LED laminar jets and 4 fire bowls

2x2 glass tile 1x1 glass tile on grotto wall silver travertine deck and coping

Crystal Stones Island Blue

This particular project is a little unusual for a residential setting as the pool is 100rsquo long and 12rsquo deep The homeowner wanted the deep blue look without being too dark since the pool is so deep

ldquo

ldquoldquoldquoldquoldquo

ldquo

ldquoldquo

ldquoldquo

ldquo

CL Industriesrsquo products are sold mainly through

a network of distributors Our largest distribution

partner is Pool Corp (and its subsidiaries SCP

Superior Pool Products and General Pool amp Spa

Supply) Every year in Dallas Texas Pool Corp

puts on its International Sales Conference which

functions essentially as an internal pool industry

product trade show This allows its vendors to

showcase their latest products all at once It also

provides the Pool Corp salesforce the education

necessary to successfully represent their vendors

Over 1000 Pool Corp employees attend the show

every year

CL Industries is a VIP Vendor and one of our

benefits is dedicated booth space at the show

We decided that this year would be a good year

to redesign our booth so that it reflects our

new visual branding Our goal was to create a

comfortable lounge like environment within our

booth Selling our products is all about creating

strong relationships and we wanted people

to feel relaxed when they visited our booth

We overhauled the entire booth adding new

couches branded pillows a coffee table with a

stainless steel tub (to fill with water and display

our product samples) high boy cocktail tables

flat screen TV custom rug and all new banners

We are pleased with the results and everyone

who visited the booth complimented us on the

redesign

The show is filled with activities great food

product demonstrations sales meetings awards

ceremonies and every evening is capped of

with a cocktail lsquohourrsquo On Monday and Tuesday

evenings Pool Corp dedicated one of the open

bars to be set up at our booth Two members of

Pool Corp Vendor Trade Show

our marketing team accompanied the sales staff

this year at our booth and they were able to get

the Monday Night football game (New Orleans

vs Miami) hooked up on our new TV With Pool

Corp being headquartered just outside of New

Orleans we had a pretty solid crowd at our

booth all night Overall this yearrsquos show was a big

success for us at CL Industries After undergoing

a complete brand reinvention it was important for

us to showcase our new messaging and image to

our biggest customer

How did you first get involved in the Pool Industry

I started out driving a truck for CL Industries and made job site deliveries

What is your position at CL Industries and what do you do in your role

I am the Orlando warehouse and transportation manager I maintain the warehouse to make sure we have the right stock of material to fulfill the orders I

also run the transportation department shipping the product and setting up the trucks for raw materials coming into CL Industries and material going out

How does your job impact the overall end productprocess (pool finish)

I complete the circle to make sure the end product gets to the end user

What do you like most about your job

The employees I work with and the relationship with our customers

What factors do you feel have made CL Industries a leader in this industry

Our great products and customer service

Jeff Shortt is one of our most valued employees not only by our own team but also by our customers

Jeff has been with our team for sometime now and originally came to us as a drivertransporter Since

that time Jeff has grown into managing our transport and logistics department Jeff takes great pride

in knowing that his department directly impacts the cycle of distribution and he also enjoys his role in

helping our customers succeed in their jobs by delivering quality material in a timely manner We are

thrilled to share with you a Q amp A with the man responsible making sure our products arrive to distributors

and job sites around the globe on time

We sat down with Jeff to discuss his experience in the industry future trends and what he feels makes CL

Industries the leader in pool finishes

Jeff Shortt CL Industriesrsquo Logistics Manager

EmployeeSpotlight

What would you like to accomplish with the company in the future

To keep improving our sales and customer service

What trends do you feel the future of the industry holds

I hope to keep making new products and see our innovative ideas come to life

What is your favorite CL Industries finish or product line

My favorite finishes would be in the Sunstone Pearl line

Tell us a story about how you have delivered for a client in a big way when they had a job on the line (examples bad weather sourcing of materials transport shut down etc)

Irsquove turned around emergency shipments within hours of the order request so the homeowner and builder stay on schedule and remain happy

We had one homeowner up in Pennsylvania and he said no one else would help him because he only needed one bag of plaster to repair his pool He called me in Orlando directly and we took care

of him The customer said ldquoI really appreciate you going out of your way to personally ship one bag all the way across the country I canrsquot thank you enoughrdquo

Behnd the scenes with Jeff

wwwclindustriescom

To get updates from our team follow us on Facebook Twitter Youtube and Flickr

copy Copyright 2013 All Rights Reserved

Explain the importance of the applicator in the pool construction process

How have the homeowners reacted to the finish product

For night time what kind of lighting did you use

What physical design elements did you incorporate to tie everything together in regard to water color

What finish did they select

In terms of water color what did the homeowner want and why

The entire CL Industriesrsquo team would like to thank John and John Garner Pools

for their submission and patronage

As a luxury custom pool builder it is imperative that you have a good relationship with your applicator and that you have the level of trust needed for completing your projects As mentioned the plaster can make or break the entire project

The homeowner is extremely pleased with the entire backyard paradise that has been created

5 Pentair Intellibrite color changing LED lights 5 Pentair LED laminar jets and 4 fire bowls

2x2 glass tile 1x1 glass tile on grotto wall silver travertine deck and coping

Crystal Stones Island Blue

This particular project is a little unusual for a residential setting as the pool is 100rsquo long and 12rsquo deep The homeowner wanted the deep blue look without being too dark since the pool is so deep

ldquo

ldquoldquoldquoldquoldquo

ldquo

ldquoldquo

ldquoldquo

ldquo

CL Industriesrsquo products are sold mainly through

a network of distributors Our largest distribution

partner is Pool Corp (and its subsidiaries SCP

Superior Pool Products and General Pool amp Spa

Supply) Every year in Dallas Texas Pool Corp

puts on its International Sales Conference which

functions essentially as an internal pool industry

product trade show This allows its vendors to

showcase their latest products all at once It also

provides the Pool Corp salesforce the education

necessary to successfully represent their vendors

Over 1000 Pool Corp employees attend the show

every year

CL Industries is a VIP Vendor and one of our

benefits is dedicated booth space at the show

We decided that this year would be a good year

to redesign our booth so that it reflects our

new visual branding Our goal was to create a

comfortable lounge like environment within our

booth Selling our products is all about creating

strong relationships and we wanted people

to feel relaxed when they visited our booth

We overhauled the entire booth adding new

couches branded pillows a coffee table with a

stainless steel tub (to fill with water and display

our product samples) high boy cocktail tables

flat screen TV custom rug and all new banners

We are pleased with the results and everyone

who visited the booth complimented us on the

redesign

The show is filled with activities great food

product demonstrations sales meetings awards

ceremonies and every evening is capped of

with a cocktail lsquohourrsquo On Monday and Tuesday

evenings Pool Corp dedicated one of the open

bars to be set up at our booth Two members of

Pool Corp Vendor Trade Show

our marketing team accompanied the sales staff

this year at our booth and they were able to get

the Monday Night football game (New Orleans

vs Miami) hooked up on our new TV With Pool

Corp being headquartered just outside of New

Orleans we had a pretty solid crowd at our

booth all night Overall this yearrsquos show was a big

success for us at CL Industries After undergoing

a complete brand reinvention it was important for

us to showcase our new messaging and image to

our biggest customer

How did you first get involved in the Pool Industry

I started out driving a truck for CL Industries and made job site deliveries

What is your position at CL Industries and what do you do in your role

I am the Orlando warehouse and transportation manager I maintain the warehouse to make sure we have the right stock of material to fulfill the orders I

also run the transportation department shipping the product and setting up the trucks for raw materials coming into CL Industries and material going out

How does your job impact the overall end productprocess (pool finish)

I complete the circle to make sure the end product gets to the end user

What do you like most about your job

The employees I work with and the relationship with our customers

What factors do you feel have made CL Industries a leader in this industry

Our great products and customer service

Jeff Shortt is one of our most valued employees not only by our own team but also by our customers

Jeff has been with our team for sometime now and originally came to us as a drivertransporter Since

that time Jeff has grown into managing our transport and logistics department Jeff takes great pride

in knowing that his department directly impacts the cycle of distribution and he also enjoys his role in

helping our customers succeed in their jobs by delivering quality material in a timely manner We are

thrilled to share with you a Q amp A with the man responsible making sure our products arrive to distributors

and job sites around the globe on time

We sat down with Jeff to discuss his experience in the industry future trends and what he feels makes CL

Industries the leader in pool finishes

Jeff Shortt CL Industriesrsquo Logistics Manager

EmployeeSpotlight

What would you like to accomplish with the company in the future

To keep improving our sales and customer service

What trends do you feel the future of the industry holds

I hope to keep making new products and see our innovative ideas come to life

What is your favorite CL Industries finish or product line

My favorite finishes would be in the Sunstone Pearl line

Tell us a story about how you have delivered for a client in a big way when they had a job on the line (examples bad weather sourcing of materials transport shut down etc)

Irsquove turned around emergency shipments within hours of the order request so the homeowner and builder stay on schedule and remain happy

We had one homeowner up in Pennsylvania and he said no one else would help him because he only needed one bag of plaster to repair his pool He called me in Orlando directly and we took care

of him The customer said ldquoI really appreciate you going out of your way to personally ship one bag all the way across the country I canrsquot thank you enoughrdquo

Behnd the scenes with Jeff

wwwclindustriescom

To get updates from our team follow us on Facebook Twitter Youtube and Flickr

copy Copyright 2013 All Rights Reserved

CL Industriesrsquo products are sold mainly through

a network of distributors Our largest distribution

partner is Pool Corp (and its subsidiaries SCP

Superior Pool Products and General Pool amp Spa

Supply) Every year in Dallas Texas Pool Corp

puts on its International Sales Conference which

functions essentially as an internal pool industry

product trade show This allows its vendors to

showcase their latest products all at once It also

provides the Pool Corp salesforce the education

necessary to successfully represent their vendors

Over 1000 Pool Corp employees attend the show

every year

CL Industries is a VIP Vendor and one of our

benefits is dedicated booth space at the show

We decided that this year would be a good year

to redesign our booth so that it reflects our

new visual branding Our goal was to create a

comfortable lounge like environment within our

booth Selling our products is all about creating

strong relationships and we wanted people

to feel relaxed when they visited our booth

We overhauled the entire booth adding new

couches branded pillows a coffee table with a

stainless steel tub (to fill with water and display

our product samples) high boy cocktail tables

flat screen TV custom rug and all new banners

We are pleased with the results and everyone

who visited the booth complimented us on the

redesign

The show is filled with activities great food

product demonstrations sales meetings awards

ceremonies and every evening is capped of

with a cocktail lsquohourrsquo On Monday and Tuesday

evenings Pool Corp dedicated one of the open

bars to be set up at our booth Two members of

Pool Corp Vendor Trade Show

our marketing team accompanied the sales staff

this year at our booth and they were able to get

the Monday Night football game (New Orleans

vs Miami) hooked up on our new TV With Pool

Corp being headquartered just outside of New

Orleans we had a pretty solid crowd at our

booth all night Overall this yearrsquos show was a big

success for us at CL Industries After undergoing

a complete brand reinvention it was important for

us to showcase our new messaging and image to

our biggest customer

How did you first get involved in the Pool Industry

I started out driving a truck for CL Industries and made job site deliveries

What is your position at CL Industries and what do you do in your role

I am the Orlando warehouse and transportation manager I maintain the warehouse to make sure we have the right stock of material to fulfill the orders I

also run the transportation department shipping the product and setting up the trucks for raw materials coming into CL Industries and material going out

How does your job impact the overall end productprocess (pool finish)

I complete the circle to make sure the end product gets to the end user

What do you like most about your job

The employees I work with and the relationship with our customers

What factors do you feel have made CL Industries a leader in this industry

Our great products and customer service

Jeff Shortt is one of our most valued employees not only by our own team but also by our customers

Jeff has been with our team for sometime now and originally came to us as a drivertransporter Since

that time Jeff has grown into managing our transport and logistics department Jeff takes great pride

in knowing that his department directly impacts the cycle of distribution and he also enjoys his role in

helping our customers succeed in their jobs by delivering quality material in a timely manner We are

thrilled to share with you a Q amp A with the man responsible making sure our products arrive to distributors

and job sites around the globe on time

We sat down with Jeff to discuss his experience in the industry future trends and what he feels makes CL

Industries the leader in pool finishes

Jeff Shortt CL Industriesrsquo Logistics Manager

EmployeeSpotlight

What would you like to accomplish with the company in the future

To keep improving our sales and customer service

What trends do you feel the future of the industry holds

I hope to keep making new products and see our innovative ideas come to life

What is your favorite CL Industries finish or product line

My favorite finishes would be in the Sunstone Pearl line

Tell us a story about how you have delivered for a client in a big way when they had a job on the line (examples bad weather sourcing of materials transport shut down etc)

Irsquove turned around emergency shipments within hours of the order request so the homeowner and builder stay on schedule and remain happy

We had one homeowner up in Pennsylvania and he said no one else would help him because he only needed one bag of plaster to repair his pool He called me in Orlando directly and we took care

of him The customer said ldquoI really appreciate you going out of your way to personally ship one bag all the way across the country I canrsquot thank you enoughrdquo

Behnd the scenes with Jeff

wwwclindustriescom

To get updates from our team follow us on Facebook Twitter Youtube and Flickr

copy Copyright 2013 All Rights Reserved

our marketing team accompanied the sales staff

this year at our booth and they were able to get

the Monday Night football game (New Orleans

vs Miami) hooked up on our new TV With Pool

Corp being headquartered just outside of New

Orleans we had a pretty solid crowd at our

booth all night Overall this yearrsquos show was a big

success for us at CL Industries After undergoing

a complete brand reinvention it was important for

us to showcase our new messaging and image to

our biggest customer

How did you first get involved in the Pool Industry

I started out driving a truck for CL Industries and made job site deliveries

What is your position at CL Industries and what do you do in your role

I am the Orlando warehouse and transportation manager I maintain the warehouse to make sure we have the right stock of material to fulfill the orders I

also run the transportation department shipping the product and setting up the trucks for raw materials coming into CL Industries and material going out

How does your job impact the overall end productprocess (pool finish)

I complete the circle to make sure the end product gets to the end user

What do you like most about your job

The employees I work with and the relationship with our customers

What factors do you feel have made CL Industries a leader in this industry

Our great products and customer service

Jeff Shortt is one of our most valued employees not only by our own team but also by our customers

Jeff has been with our team for sometime now and originally came to us as a drivertransporter Since

that time Jeff has grown into managing our transport and logistics department Jeff takes great pride

in knowing that his department directly impacts the cycle of distribution and he also enjoys his role in

helping our customers succeed in their jobs by delivering quality material in a timely manner We are

thrilled to share with you a Q amp A with the man responsible making sure our products arrive to distributors

and job sites around the globe on time

We sat down with Jeff to discuss his experience in the industry future trends and what he feels makes CL

Industries the leader in pool finishes

Jeff Shortt CL Industriesrsquo Logistics Manager

EmployeeSpotlight

What would you like to accomplish with the company in the future

To keep improving our sales and customer service

What trends do you feel the future of the industry holds

I hope to keep making new products and see our innovative ideas come to life

What is your favorite CL Industries finish or product line

My favorite finishes would be in the Sunstone Pearl line

Tell us a story about how you have delivered for a client in a big way when they had a job on the line (examples bad weather sourcing of materials transport shut down etc)

Irsquove turned around emergency shipments within hours of the order request so the homeowner and builder stay on schedule and remain happy

We had one homeowner up in Pennsylvania and he said no one else would help him because he only needed one bag of plaster to repair his pool He called me in Orlando directly and we took care

of him The customer said ldquoI really appreciate you going out of your way to personally ship one bag all the way across the country I canrsquot thank you enoughrdquo

Behnd the scenes with Jeff

wwwclindustriescom

To get updates from our team follow us on Facebook Twitter Youtube and Flickr

copy Copyright 2013 All Rights Reserved

How did you first get involved in the Pool Industry

I started out driving a truck for CL Industries and made job site deliveries

What is your position at CL Industries and what do you do in your role

I am the Orlando warehouse and transportation manager I maintain the warehouse to make sure we have the right stock of material to fulfill the orders I

also run the transportation department shipping the product and setting up the trucks for raw materials coming into CL Industries and material going out

How does your job impact the overall end productprocess (pool finish)

I complete the circle to make sure the end product gets to the end user

What do you like most about your job

The employees I work with and the relationship with our customers

What factors do you feel have made CL Industries a leader in this industry

Our great products and customer service

Jeff Shortt is one of our most valued employees not only by our own team but also by our customers

Jeff has been with our team for sometime now and originally came to us as a drivertransporter Since

that time Jeff has grown into managing our transport and logistics department Jeff takes great pride

in knowing that his department directly impacts the cycle of distribution and he also enjoys his role in

helping our customers succeed in their jobs by delivering quality material in a timely manner We are

thrilled to share with you a Q amp A with the man responsible making sure our products arrive to distributors

and job sites around the globe on time

We sat down with Jeff to discuss his experience in the industry future trends and what he feels makes CL

Industries the leader in pool finishes

Jeff Shortt CL Industriesrsquo Logistics Manager

EmployeeSpotlight

What would you like to accomplish with the company in the future

To keep improving our sales and customer service

What trends do you feel the future of the industry holds

I hope to keep making new products and see our innovative ideas come to life

What is your favorite CL Industries finish or product line

My favorite finishes would be in the Sunstone Pearl line

Tell us a story about how you have delivered for a client in a big way when they had a job on the line (examples bad weather sourcing of materials transport shut down etc)

Irsquove turned around emergency shipments within hours of the order request so the homeowner and builder stay on schedule and remain happy

We had one homeowner up in Pennsylvania and he said no one else would help him because he only needed one bag of plaster to repair his pool He called me in Orlando directly and we took care

of him The customer said ldquoI really appreciate you going out of your way to personally ship one bag all the way across the country I canrsquot thank you enoughrdquo

Behnd the scenes with Jeff

wwwclindustriescom

To get updates from our team follow us on Facebook Twitter Youtube and Flickr

copy Copyright 2013 All Rights Reserved

What would you like to accomplish with the company in the future

To keep improving our sales and customer service

What trends do you feel the future of the industry holds

I hope to keep making new products and see our innovative ideas come to life

What is your favorite CL Industries finish or product line

My favorite finishes would be in the Sunstone Pearl line

Tell us a story about how you have delivered for a client in a big way when they had a job on the line (examples bad weather sourcing of materials transport shut down etc)

Irsquove turned around emergency shipments within hours of the order request so the homeowner and builder stay on schedule and remain happy

We had one homeowner up in Pennsylvania and he said no one else would help him because he only needed one bag of plaster to repair his pool He called me in Orlando directly and we took care

of him The customer said ldquoI really appreciate you going out of your way to personally ship one bag all the way across the country I canrsquot thank you enoughrdquo

Behnd the scenes with Jeff

wwwclindustriescom

To get updates from our team follow us on Facebook Twitter Youtube and Flickr

copy Copyright 2013 All Rights Reserved

wwwclindustriescom

To get updates from our team follow us on Facebook Twitter Youtube and Flickr

copy Copyright 2013 All Rights Reserved