Have you thought of publishing an e-newsletter

for your small business, but aren’t sure the time,

effort and money will be worth it?

Here are 7 re

asons why y

ou should.

Reasons Why You ShouldPublish an E-Newsletter

1Your mailing list will be thoseyou already have a relationship with.A newsletter is a great way to build up your in-house email list—one of your most valuable business assets.

You’re going to them instead of waiting for them to come to you. Having permission to get into peoples’ personalspace—their inbox—is special. And you can use that to invite them back to your online space too.

Regular opportunity to establish yourexpertise. If you follow the suggestion of theexperts who say 80-90% of your content should

focus on your reader (not your company), you’ll behanding your customers great content every time you publish.

Newsletter content can be re-purposedfor social media, blog posts and more.You can pull a sentence or two out for a Tweet or

Facebook post. Update your blog with the same content. Postit as an article on LinkedIn. And don’t forget to point all of

those back to your website.

Collect the best of your newsletter content into an e-book orspecial report. Use it as a bait piece for new visitors. Use it as marketing collatoral for serious prospects. Sell it as an information product. The longer you publish, the more possibilities you have.

It helps build trust. Solid relationships are built on trust — inbusiness as well as our personal lives. And trust isn’t built as a one-shot, but over time. Especially important if you’re business is online.

It keeps your name and business in frontof them. Because they’ve continued to hear fromyou, when they’re ready to buy what you offer,they’ll remember you.

It gives you content for your website. Google and theother search engines place a higher value on sites that continuallypost new and valuable content over those that don’t. Archiving yournewsletter on your website adds to your quality content.

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BONUS

(first published as an e-newsletter, then posted here)

© 2016 Sharon Brodin • www.sharonbodin.com

So there you have it…7 8 reasons why you should

publish an e-newsletter.X

Want help starting yours? More info? Click here.