E-Opportunity

The Domains of E-Opportunity

E-Operations-Opportunity

The Shape of the E-Operations-Opportunity

Automation of Administrative Processes.

Supply Chain Reconfiguration and Integration.

Re-engineering of Primary Infrastructure.

Intensified Competitive Procurement.

Increased Parenting Value.

The E-Operations-Opportunity Model

E-Marketing-Opportunity-Marketing

Three Categories of E-Marketing-

Opportunity

Enhancing the selling processEnhancing the customer’s buying experienceEnhancing the customer’s usage experience

Enhancing the selling process

Customer input(Ex.Ford)Customer targeting(Ex.Amazon)Customer aggregation(Ex.e-hobbies)Benefit selling(Ex. 電影網路訂票 )Achievement selling(Ex.Amazon)

Solution-Specifier proposition(Ex.Dell)One-Stop shopping proposition(Ex.EZ Fly)System-Design proposition(Ex. 網路婚禮服務 )Fastest-Source proposition(Ex.Amazon)Product-Specifier propositionTailored-Product proposition(Ex.chipshot.com)

Enhancing the consumer’s buying

experience

Added service proposition(Ex.PC-cillin)Tailored support proposition(Ex.Dell)

Enhancing the customer’s usage

experience

Identify E-Marketing

a. 產品知覺差異性 High- 銷售流程 Low- 購買經驗與使用經驗b. 購買頻率 High- 交易成本極小化 Low- 資訊需求量大

The E-Marketing-Opportunity Model

Conclusion

E-Service-Opportunity

Understanding of customers’ needs

Knowledge of all relevant providers

The Shape of the E-Service-Opportunity

Define the target market space

Decide the form of market space

Identifying E-Service

The E-Service-Opportunity Model

Sustainability of E-Opportunity Initiatives

The Sustainability Model