e-sens electronic simple european networked services
DESCRIPTION
e-SENS Electronic Simple European Networked Services. WP2 kick off Berlin , Germany Apr 10 th 2013. Agenda. Introduction - Internal communication - deliverables in WP2 - WP2 tasks and objectives - work done and to do 2. Roles and responsibilieties 3. Stakeholders analysis - PowerPoint PPT PresentationTRANSCRIPT
e-SENSElectronic Simple European Networked Services
WP2 kick offBerlin, GermanyApr 10th 2013
Agenda1. Introduction
- Internal communication- deliverables in WP2- WP2 tasks and objectives- work done and to do
2. Roles and responsibilieties3. Stakeholders analysis4. Communication tools and marketing materials5. e-SENS website
6.1: e-Delivery & e-Interaction
6.2: Semantics, Processes and
Documents6.3: Identity,
Security and Trust 6.4: Conformance &
Tests
5.1: e-Procurement
WP1: Project Management (General Coordination, Administrative Management & Advocacy)
WP2: Communication & Marketing
WP3: Sustainability and long-term governance
WP4: Project Legal Expertise Centre
5.2: e-Health 5.3: e-Justice 5.4: Business life-cycle
5.5: New domain
WP5: Piloting
WP6: Building blocks ProvisionWP6: Building blocks Provision
e-SENS WP Structure
Internal communication within WP2
• WP2 mailing list - [email protected]• BSCW • Marketing space on e-SENS website• Reporting tool• Phone conferences• WP2 meetings
Marketing Strategy implementation
Pilot Marketing Stratrgy
WP2 milestonesDeliverables to prepare:D2.1 (Month 3): Project website / SM accounts + LOGOD2.2 (Month 3): Marketing and communication strategy Marketing and communication strategy
- - stakeholders & multipliers lists- marketing materials
D2.3 (Month 12): Report on communication and marketing actions n°1 D2.4 (Month 15): Detailed communication strategy for the pilots Detailed communication strategy for the pilots D2.5 (Month 24): Report on communication and marketing actions n°2 D2.6 (Month 36): Report on communication and marketing actions n°3
Year 1 Year 2 Year 3
Website
Marketing Strategy
Report Report Report
Pilot Marketing Strategy
WP 2 objective and tasksAim: to create sustainable community around e-SENSAim: to create sustainable community around e-SENS
general dissemination and awareness raising
stakeholders engagement:
- Member States
- IT industry
- end users
collecting feedback fromstakeholders
cooperation with LSPs
cooperation and support to other WPs
Relations to other WPsWP 1 coordination of external relations involvement of the European Council and Commission
WP 3 public consultations - to collect the necessary feedback from experts for each of the building
blocks and the overarching proposed interoperability architecture, as well as its market potential surveys -Task 3.4.3 Business model per country
WP 5 drive recruitment of new piloting domains, participants and sites identification and active engagement of pilot participants
WP s WP 2• Collect needs• Collect output• Disseminate ochievements of WPs• Handle logistics for events
Works done so farE-SENS logoLSP event „Build, connect, grow: Make Business
in the Digital Single Market” – presentation of e-SENS technical work packages– Proposal for Industrye-SENSE at CeBITPrimary websiteSocial media accountsPPT templatePress release
Tasks to do within first 3 months
• Press release
• Project website- Reporting tool- marketing tool kit
• Communication and Marketing Plan- Analysis of stakeholders - Mapping of stakeholders & multipliers- Preparation of marketing materials- Preparation of event lists- Define actions to be taken
e-SENSElectronic Simple European Networked Services
WP2 kick off – Roles & Responsibilities
Malgorzata Kirchner, Institute of Logistics and WarehousingApr 10th 2013, Berlin, Germany
Scope & responsibilities Actions:• National level• EU level• Active contributors
National level actionsAim: to promote the project among national stakeholders and
get their involvement Actions: stakeholders and multipliers mapping
presentations at events
publications (articles)
mailings to stakeholders
information on e-SENS related websites
website translation or seprerate national
websites in MS – to decide
translations into national languages
meetings with stakeholders
press conference???
promotion of pilots
Stakeholders and multipliers
Who is a stakeholder? Groups that can benefit from e-SENS– End Users (citizens, business)– Member States (public administration)– IT companies
Who is a multiplier? Any party that will further convey message to stakeholdersmedia, digital fans, 'digital champions' group, institutions on European and national level etc. that will further convey message to stakeholders
EU level actionsAim: to promote the project in EU
Actions: presentations at EU-level events
engagement of EC
cooperation with EU-level bodies
social media
project website
promotion outside the e-SENS project
promotion among potential other domains
and domains recruitment
Role of active contributors
Actions: support in domain related issues (matrix)
articles (general, domain related)
providing content to project website, information materials
support in deliverables
social media – do we have any social media funs?
verification of documents in English
dissemination to other LSP projects
Any other ideas?
Role of active contributors
• e-SENS active contributors
• Information campaigns outside e-SENS project:
1. Belgium2. Bulgaria3. Cyprus4. Finland5. Hungary6. Latvia7. Lithuania8. Malta9. United Kingdom
Good practices of LSPs
Cooperation with LSPs during whole duration of the project:- support to reach stakeholders- common marketing of LSP projects- advise on domain related issues- exhange of good practices