e u r o p e
DESCRIPTION
e u r o p e. JULY 16TH, 2001. STATEMENT. Invented For Clients. Who want : Global access/ressources via their local agency Consistent and involved agency management Deep understanding of local markets Integrated communications services Faster response times. STATEMENT. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/1.jpg)
e u r o p e
JULY 16TH, 2001
![Page 2: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/2.jpg)
STATEMENT
Invented For Clients
Who want :
• Global access/ressources via their local agency
• Consistent and involved agency management
• Deep understanding of local markets
• Integrated communications services
• Faster response times
![Page 3: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/3.jpg)
STATEMENT
THE ICOM IDEA
• Use what is best of the multinationals• Keep what is best about being independent
• •
multinationalsindependents
ICOM
![Page 4: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/4.jpg)
STATEMENT
PART 1 :
ICOM CREDENTIALS
![Page 5: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/5.jpg)
CREDENTIALS
ICOM IS• INDEPENDENT
• INTERNATIONAL
• INTEGRATED
• INTERACTING
• INTERACTIVE
• INTERCONNECTED
![Page 6: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/6.jpg)
CREDENTIALS
ICOM IS INDEPENDENT
• Founded in 1950 as independent network• Agencies owned and operated locally• Owner respected/connected locally• Multi-local, not multi-national• Members own the network• Cooperation is high• Overhead is low
![Page 7: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/7.jpg)
CREDENTIALS
ICOM IS INTERNATIONAL
• Most balanced independent network• Covers 90% of world’s markets• Total billings exceed $3 billion • 64 member agencies• 2,300 employees• 41 countries
![Page 8: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/8.jpg)
CREDENTIALS
ICOM regions
• North America ($1.7b) Kansas City HQ• Latin America ($300m) San Juan HQ• Asia ($600m) Manilla HQ• Europe ($400m) Paris HQ• Middle East ($60m) Dubai HQ
![Page 9: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/9.jpg)
CREDENTIALS
THE ICOM BOARD
• The four Regional Directors• Four at-large Directors (1 from each region)• The Executive Director• The Manager of Administration
![Page 10: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/10.jpg)
CREDENTIALS
ICOM COVERAGE
![Page 11: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/11.jpg)
EUROPEAN OFFICES
AUSTRIA
BELGIUM
DENMARK
FINLAND
FRANCE
GERMANY
IRELAND
ITALY
ISRAEL
NETHERLANDS
NORWAY
SPAIN
SWEDEN
SWITZERLAND
UK
YUGOSLAVIA
![Page 12: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/12.jpg)
CREDENTIALS
INTERNATIONAL CLIENTSServed in more than three countries:
• JI Case - earth moving equipment• US Potato Board - frozen foods• Metsae Tissue - paper products• Sanford - writing instruments• Mars/Elby - pasta products• Gallo - California wines• Algoflash -plant food• Toshiba - copiers• Ross Systems - software
![Page 13: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/13.jpg)
LEAD ICOM EUROPE AGENCIES
EXPERIENCE
CREDENTIALS
Case, Bayer AG, Primagaz
CONSUMER
B2B
Motorola, Zenith Data System, Activisu, Ross Systems
TECHNOLOGY
Mars, Lesieur, E&J Gallo, Yoplait, Ikea
![Page 14: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/14.jpg)
CREDENTIALS
INTERNATIONAL STANDARDSICOM agencies apply common international standards to move ideas and information globally:
• Strategy Selection Outline• Creative Work Plan• Media Planning Models and Plans• Competitive Analysis Summary• Mutual Assistance Requests
![Page 15: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/15.jpg)
CREDENTIALS
ICOM IS INTEGRATED90% of members do more advertising
• Strategic Planning• Public Relations• Direct Marketing• Sales Promotion• Event Management• Design & Identity• Interactive Development
![Page 16: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/16.jpg)
CREDENTIALS
ICOM IS INTERACTING
• Spring Global meeting of all members• Fall Regional meetings :
• North American• Latin American• Europe/Middle East/Africa
• Public Relations Professionals meeting• Interactive/Internet meeting
![Page 17: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/17.jpg)
CREDENTIALS
ICOM IS INTERACTIVE
• Hangar-18 is ICOM’s international interactive “network within a network”
• Another integrated tool for clients
• Nine Development agencies on four continents serving 56 Marketing agencies
• Web site : www.h-18.com
![Page 18: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/18.jpg)
CREDENTIALS
ICOM IS INTERCONNECTED www.icomagencies.com
• Public side :• General network information• Agency roster with samples of work
• Members Only side (protected)• Moves ideas & info instantly• Library of cases, speeches, presentations• Newsletter & Bulletin Boards• Clients list data base• Events registration
![Page 19: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/19.jpg)
PRESENTING OUR
COORDINATION SYSTEM
![Page 20: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/20.jpg)
COORDINATION
Our strategy with CASE CE
• Global look/Global message• International Styling• International control of graphics• European positioning• European pool of advertising subjects• Draw of artwork/trans/etc from central source• Local execution and study
A casestudy
![Page 21: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/21.jpg)
Local Production
• General Products
• Corporate
• Vertical Markets
• Specific Products
•Corporate
COORDINATION
![Page 22: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/22.jpg)
Our system with Case CE
CASEU.S HQ
CASEEurope
AgencyGlobalCo-ordinator
AgencyGlobalCo-ordinator
COUNTRIES
COORDINATION
![Page 23: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/23.jpg)
COORDINATION
CASE Procedures
• Monthly Country status report• For agency group meetings a year• Standard creative brief per main ad• Local executions - all proofs cleared through CASE Europe and Agency
Procedures
![Page 24: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/24.jpg)
COORDINATION
CASE CE Europe
• CD Rom’s all amin product photography• All local ads circulated within network• Bi-annual competitive analysis• Pan-European Global Image + Attitude study• Annual update
Agency Europe
![Page 25: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/25.jpg)
FRENCH CREATIVE
![Page 26: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/26.jpg)
FRENCH CREATIVE
![Page 27: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/27.jpg)
ENGLISH CREATIVE
![Page 28: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/28.jpg)
SPANISH CREATIVE
![Page 29: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/29.jpg)
SPANISH CREATIVE
![Page 30: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/30.jpg)
ENGLISH CREATIVE
![Page 31: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/31.jpg)
ENGLISH CREATIVE
![Page 32: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/32.jpg)
GERMAN CREATIVE
![Page 33: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/33.jpg)
GERMAN CREATIVE
![Page 34: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/34.jpg)
ITALIAN CREATIVE
![Page 35: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/35.jpg)
ITALIAN CREATIVE
![Page 36: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/36.jpg)
CASE EUROPE
I N T E R A C T I V E
![Page 37: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/37.jpg)
CASE EUROPE
I N T E R A C T I V E
![Page 38: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/38.jpg)
CASE EUROPE
I N T E R A C T I V E
![Page 39: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/39.jpg)
CASE EUROPE
I N T E R A C T I V E
![Page 40: e u r o p e](https://reader036.vdocument.in/reader036/viewer/2022062500/56815352550346895dc1638b/html5/thumbnails/40.jpg)
CASE EUROPE
I N T E R A C T I V E