e3 allison kupietzky_fashionforward
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Eva / Minerva, Jerusalem November 2014
Fashion Forward
Results of the collaboration between Europeana Fashion and the Israel Museum, Jerusalem Dr. Allison Kupietzky Collections Database Manager and Head of the Information Center for Israeli Art The Israel Museum, Jerusalem
The Israel Museum, Jerusalem
The Israel Museum, Jerusalem
The Israel Museum, Jerusalem
The Israel Museum, Jerusalem
The Israel Museum, Jerusalem
Dress Codes: Revealing the Jewish wardrobe
The Israel Museum, Jerusalem
Dress Codes: Revealing the Jewish wardrobe
The Israel Museum, Jerusalem
Dress Codes: Revealing the Jewish wardrobe
The Israel Museum, Jerusalem
Dress Codes: Revealing the Jewish wardrobe
The Israel Museum, Jerusalem
Dress Codes: Revealing the Jewish wardrobe VIRTUAL EXHIBITION
The Israel Museum, Jerusalem
Number of visitors in person: ~ 100,000 Number of virtual visitors : ~ 30,000 These virtual visitors arrived via- 50% Direct link to or via museum’s site 10% News sites 9% Google 20% Facebook • IMJ 0.5% • Europeana 0.5% • Others 99%
10% Private blogs (half from one blog) 0.5% Europeana 0.5% Wikipedia
The Israel Museum, Jerusalem: Reaching
Real and Virtual Visitors
Dress Codes: Revealing the Jewish wardrobe Real and virtual exhibition visitors
Sources of virtual visitors:
Europeana Fashion (Tumblr)
Sources of virtual visitors:
Europeana Fashion (Tumblr)
Sources of virtual visitors:
Europeana Fashion (Tumblr)
Sources of virtual visitors:
Europeana Fashion (Pinterest)
Sources of virtual visitors:
Europeana Fashion (future portal)
Sources of virtual visitors:
Europeana Fashion to YouTube to IMJ
…and back to Europeana Fashion
Sources of virtual visitors:
Europeana Fashion to YouTube to IMJ
…and back to Europeana Fashion
Sources of virtual visitors: Blogs
Sources of virtual visitors: Blogs
Sources of virtual visitors: Facebook (EurFash)
Sources of virtual visitors: Facebook (IMJ)
Fashion related Wikipedia articles that link to the IMJ center Since November 2013 Fashion Wiki edit-a-thon in Israel Links added to Ikat (technique) Tzniyut (topic) Bukharan Jews
The Israel Museum, Jerusalem: Reaching
Real and Virtual Visitors
Wikipedia articles and images Virtual visitors
Articles Wiki views % of IMJ views referred from Wikipedia (avg. 10 views/month)
Lola Beer: 700 views 30% first month…now 0%
Baruch Agadati: 3600 views 20% first month…now 30%
The Israel Museum, Jerusalem:
updating Wiki articles - Ikat (technique)
The Israel Museum, Jerusalem:
updating Wiki articles – Lola Beer Ebner
The Israel Museum, Jerusalem:
updating Wiki articles – Baruch Agadati
Staff that worked on these projects: Curators Researchers Internet staff Copyright staff Editors Translators Bezalel Fashion students University students as summer interns
The Israel Museum, Jerusalem:
Active outreach measures
Europeana Fashion: Multilingual connection via semantics Wikipedia: Research for articles and images
The Israel Museum, Jerusalem:
Active outreach measures Europeana Fashion: Multilingual connection via semantics
The Israel Museum, Jerusalem:
Active outreach measures Wikipedia: Research for articles and images
Yes we gained exposure Yes we reached our main goal of enabling long term visits. In real numbers the virtual exhibition will outlive the real exhibition and so visitors will continue to “come” Yes the museum needed to be dedicated to this experience Added value: Our collections are better researched and catalogued
The Israel Museum, Jerusalem:
Conclusions
Short and Long Term Results
Doug & Mike Starn: Big Bambu
Thank you
Dr. Allison Kupietzky [email protected]
Collections Database Manager and Head of the Information Center for
Israeli Art
The Israel Museum, Jerusalem
"Dress Code" exhibition curator: Efrat Assaf-Shapira
Special thanks to Gila Brand and Yair Talmor
Photos: © The Israel Museum, Jerusalem, by Elie Posner
Web site: Dr. Susan Hazan