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20+ Year Media Veteran
Talent, Production, Sales, Owner
Sales Director for America’s Direct Response Sales Titan Kevin
Trudeau
Entrepreneur Who Bootstrapped Two Companies and Led 2 Asset Transfers
Media Buying & Consultation
Marketing Strategy
Creative Design & Production
Sales Consultation, Processes, & Training
Recent RMG Projects
24/7 National Media Platform To Drive Patients To Holistic Docs
Broadcast + Digital Content Marketing
Call Center, Mobile, Digital Lead Aggregation, Automated Followup
SequencesSales, Production Team Training &
Deployment
Transition from a dormant Heritage B2B Print vehicle...
24/7 National Media Platform To Drive Patients To Holistic Docs
24/7 National Media Platform To Drive Patients To Holistic Docs
...to an all-digital interactive membership community.
2014 Areas of Review:
Metrics, Reporting, Tracking, and Analysis
Digital Integration Strategies
Strategies for Greater Vendor Accountability and Integration
Into Business Results
Client Retention, Lead Gen, and Conversion
Path & Plan for Dramatic $$$ Increase!
Marketing AnalysisPros
Significant Revenue Generation
Strong and Steady Branding Presence
Easily Scalable with Predictable Budgeting
Cons
Hard to Track As Currently Executed
Not Maximizing Radio’s Power: Emotional Connection and Trust-
Building
One-size Fits All Approach, Not taking advantage of Digital
Revolution
+++
Call, Email, Social Media, Web Performance
Tracking, Reporting, Analysis
Marketing Synthesis, Accountability, Growth
One of your current media partners using to do seven
figures a year in rev share with a singles company?
Kevin Trudeau’s email marketing had an open rate of 40%-75%? Q101‘s Key
Social Media Reach Doubled Within 12 months?
Increased Tracking Should Lead to Increased Market Segmentation, Dedicated Campaigns,
& Far Greater Efficiency = Higher Rev!
Radio is a powerful emotional tool. Spots rarely capture what live reads, contesting, and “reality radio” can!
Radio gives credibility, but digital channels bring sustainability and profitability. Goal:
Video, Mobile
Your Biggest & Best Sales Force Is Already In Place: Member Referral
Program
Next Steps: RMG Becomes E&A Media Strategist: Our team buys Q2 Media in (4) Lowest
Performing Markets At ’13 Budget Levels.
By Q3, RMG will have call & web tracking tools tested and
deployed.
Additionally, we’ll test market and demo-targeted creative. RMG will handle all
production.
Video and mobile initiatives can be in full swing by Q3.
Email & Social Media Management Can Be RMG-powered, too!
By Q1, ’15, you’ll either feel the results warrant RMG-expansion, or elect to take your marketing in-house. Either way the processes are transparent, you have the keys, and the tools and strategies are yours to
keep!
