Earin at IFA 2018 Press Kit Sound Redefined

Corporate Information, Executive Team Co-Founders Kiril Trajkovski, President

Per Sennstrom, Partner Olle Linden, Chief Technology Officer Sales & Marketing Sebastien Domingues, Director Sales and Business Development Jacqueline Nuwame, Director of Marketing 360PR+ Public Relations Agency Corporate Information, Background Earin creates audio products of extraordinary quality for people who love music. Following one of the most successful Kickstarter crowdfunding campaigns to date, the company was established in 2014 with a simple aim - to create high fidelity audio devices without compromise. Located in Malmö, Sweden, the dedicated team of audio technicians, engineers and industrial designers are continually exploring the potential of sound and technology. Earin wireless earphones are dedicated to sound like no other. From the incredible acoustic detail and clarity, to the breathtaking immersive audio experience, Earin sets a new standard for wireless audio.

IFA 2018 Show Highlights First to Market With the introduction of M-1, Earin was the first company in the world to deliver a True Wireless audio product. The product was revolutionary at the time – no other company had figured out how to incorporate the technology into what remains to this day, the smallest and lightest earphones on the market. The market has come a long way since 2015 but the company’s dedication to delivering cutting-edge technology in the smallest design form possible has remained a constant. Innovation: The Tech Inside A clear differentiating factor between our two products lies in the ability to take and receive calls – however, there is so much more “inside” M-2 that provides an enhanced user experience. M-2 has been uniquely designed with an all-new patented automatic left/right recognition technology. The accelerometer is configured to provide a signal indicative of an orientation, thus eliminates the need to mark each earphone with an R or an L, and accordingly eliminates the need for the user to look for such marks when inserting them into their ears. M-2 also features four integrated microphones with an industry-leading custom algorithm, and an exceptional audio experience with ultra-low power ear-to-ear communication from left to right earbuds using NXP® Semiconductor’s MiGLO™ technology with Near Field Magnetic Induction (NFMI) Hearables in 2018 Hearables (ear-based wearable devices) are here to stay. A new forecast from Jupiter Research suggest that within five years there will be 285 Million hearables in use, a growth rate of 46% a year. Earin, one of the first companies on the scene, remains a leader and will continue to innovate in 2018 and beyond.

IFA 2018 Announcements

EARIN RELAUNCHES BRAND AND RENOWNED M-2 EARPHONES M-2 Now Available Online, in Black & White Variances

Malmö, SWEDEN – August 30, 2018 - Earin today announced a reimagined vision for the Earin brand and the company’s renowned line of cutting-edge earphones. Harkening back to its entrepreneurial roots, with improved patented technology and all-new color variances mark a reset of the iconic earphones that launched the company and, to this day, remain the smallest and lightest earphones on the market. In addition, today marks the first time that Earin M-2 is now available in black and white versions in territories around the globe. Working hand-in-hand with Google, Earin has created an exclusive experience unique to M-2. With the Google Assistant built into the earphone, users can now access Google’s digital assistant simply with a long press of the earbud. This enhanced experience allows connectivity to every day uses at any time, such as voice search or adding appointments to Google calendar.

Currently available in black and white, a suite of hot new color variants including mint, rouge and light gold, will be available later this year. Engineered for sound, the M-2 earphones create a seamless user experience like no other – answering calls, playing/pausing music, and accessing digital assistants - all with a touch interface on the tip of the earbud. The magnetic docking capsule both stores and charges the earphones, offering up to 14 hours of battery life. “We are so pleased to finally be able to bring M-2 to market in regions around the globe, having worked tirelessly to develop a product that we feel delivers the best user experience out there,” said Kiril Trajkovski, co-founder and president, Earin. “We look forward to what the future holds and continuing to work with world-class partners and innovating with new technologies.” To accommodate busy everyday lives, the M-2 earphones were uniquely designed with an all-new patented automatic left/right recognition technology. The accelerometer is configured to provide a signal indicative of an orientation, thus eliminating the need to mark each earphone with an R or an L, and the need for users to look for such marks when inserting them into their ears. Once inserted, the earbuds automatically pair to the user’s smartphone or other Bluetooth device. Weighing in at only 4 grams, the M-2 packs a punch, providing exceptional audio experience with ultra-low power ear-to-ear communication from left to right earbuds using NXP® Semiconductor’s MiGLO™ technology with Near Field Magnetic Induction (NFMI). The technology enables radio signals to be transmitted across the human body instead of being absorbed like traditional Bluetooth technology.

“NXP is thrilled to have Earin embrace MIGLO technology and unleash a great user experience in the M-2 True Wireless earphones,” said Bart De Loore, vice president at NXP. “NXP’s MiGLO stands as a beacon of quality for consumers. MiGLO warrants uninterrupted and low latency wireless streaming of high quality audio and data. It features low SAR (Specific Absorption Rate) and power consumption. Both attributes are key to reduce size and weight of wireless earbuds, as demonstrated in the M-2 True Wireless earphones.”

With a unique shape that creates isolation from the outside world, four integrated microphones with an industry-leading custom algorithm that “catches the sound” where it sounds most natural – in your ear. A custom algorithm filters out unwanted sounds, such as being on a metro platform, or taking a call in a busy café - you can interact freely and communicate while talking with confidence.

Earin M-2 True Wireless Earphones are now available for purchase online in both white and black and will release at select retail partners in Europe later this year. Earin M-2 is also currently available at retail stores in China and Japan. The $249 USD/Euro retail price includes the earphones and charging capsule, custom ergonomic tips to ensure a perfect fit and high-quality audio, and a micro USB charging cable.

For more information visit www.Earin.com and follow us on Facebook, Twitter and Instagram. Additional press materials and product images can be downloaded here: https://earin.com/press/press-kit/.

ABOUT EARIN Earin creates audio products of extraordinary quality for people who love music. Following one of the most successful Kickstarter crowdfunding campaigns to date, the company was established in 2014 with a simple aim - to create high fidelity audio devices without compromise. Located in Malmö, Sweden, the dedicated team of audio technicians, engineers and industrial designers are continually exploring the potential of sound and technology. Earin wireless earphones are dedicated to sound like no other. From the incredible acoustic detail and clarity, to the breathtaking immersive audio experience, Earin sets a new standard for wireless audio. At IFA: https://www.virtualmarket.ifa-berlin.de/en/Earin,c354187

Hall 11.1 100

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MEDIA CONTACT Jacqueline Nuwame Earin AB, Marketing Director jacqueline@earin.com +46 (0) 72-3336019

Media Accolades, M-2 Previews

“…incredibly small”

“While plenty of companies are rushing to bring fully wireless earbuds to the market, the phenomenon is already old hat for Earin.”

“M-2 may be your go-to if you want Apple-like features without Apple design.”

“Earin’s M-2 Earbuds challenge Apple AirPods for wireless dominance”

“a better-looking answer to Apple's Airpods”

“The M-2’s are all about svelteness.”

“the first pair of truly wireless earbuds I’ve seen that are genuinely unobtrusive…”

“…small and remarkably lightweight” Media Accolades, M-1

We “were impressed with their simple, clean design and durable build”

“Here's a product that can compete with AirPods' highly portable, completely wireless nature”; “As small and as light as they get”

“If you're going to invest in truly wireless earbuds, we recommend this pair from Earin.”

“If you are looking for the smallest possible wireless

earbuds, look no further than the M-1’s from Earin.”

“…clear sound and minimal heft”

“…provide a complete immersion in your music”

“no [wireless Bluetooth earbuds] are as petite (and stylish) as these”; “They’re barely noticeable, but what’s more shocking is how large the sound signature is”

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