early learners
DESCRIPTION
Early learners . Karla Garcia & Edgar Ferrer 11 th grade Ages 16 & 17. Mission Statement. Mission Statement To create a business that provides language classes for children at an early age Opportunity Our business is a service that offers language classes for kids at an early age - PowerPoint PPT PresentationTRANSCRIPT
EARLY LEARNERS Karla Garcia & Edgar Ferrer
11th gradeAges 16 & 17
MISSION STATEMENT Mission Statement
To create a business that provides language classes for children at an early age
Opportunity Our business is a service that offers language
classes for kids at an early age Kids get the benefit of learning early so they
will become more successful in the future Our business will be successful because
about 60% of kids are only speaking English at home
Business Profile Type of Business
Service Language classes for kids at early ages
Legal Structure Partnership We have selected this legal structure
because for our business it would be better, and it would make it easier to expand our business in the future
QUALIFICATIONS We’re qualified to run this business
because:
We are both fluent in Spanish and English
We have both experienced our target market’s future experienceWe have complete and entrepreneurship/ marketing course
Market AnalysisIndustry Name
Education & Training services
Industry Size $30 billion
Total Population
The state of Connecticut, Hartford county
Target Market
New parents and parents of small children from ages 0-5 with an annual salary of $60,000 and above
Potential Market
Children from different pre-k, kindergarten, and daycare programs in our target market. We would only need 4 children
3,574,097
200
169,696
Total Population
Target Market
Potential Market
7
TARGET MARKET SEGMENT Demographics
New parents and parents of small children from ages 1-5. with an annual income of $60,000 and above
Geographics Connecticut, Hartford
county
Psychographics Work School Other older children
Buying Patterns Parents will buy what is
necessary for their children to be successful.
COMPETITIVE ADVANTAGEDay Care
Everyday Talk at home
Early LearnersFactors
20$/week + extra fees
Quality of Product/Service
Price
Location
Reputation/Brands
Unique Factors/Knowledge
N/A $2o.00-45.00
Good Varies Excellent
They have many years
of experience
N/ALanguage class for children
Nearby/Far
Your home
Your ownhome
excellent none great
MARKETING MIX
People-Parents of children 0-5 years of age with a salary of $50,000 and above
-Word of mouth-Business cards-Flyers in schools
-In the Hartford County
-Spanish Classes for children at an early age
-$200.00 per child
PROMOTIONAL MIX
Advertising Business cards $1.00
Publicity Word of mouth, websites for local schools $0.00
Personal Selling Tell our customer’s relatives $0.00
Sales Promotion
An extra hour of classes for the same price for a week in the month of June ($33.00)
$2.75
Total Monthly Promotional Expense $3.75
Promotional Expense MonthlyAmount
COST OF MATERIALS/LABOR
Materials
Material Description Cost/Total Quantity Cost per Unit
Work books 20/$20 $.04
Total Material Cost per Unit $0.04
LaborLabor Cost per Hour Time (in Hours) to
Make One UnitLabor Cost per Unit
$8.25 8hrs $66.00Total Labor Cost per Unit $66.00
COGS (per Unit) $67.00
Description of One Unit of Sale: One on one language tutoring
1 wk. (6 hrs) Language lessons
ECONOMICS OF ONE UNIT
Selling Price (per Unit) $200.00
COGS (per Unit) $67.00
Other Variable Expenses (gas) $12.00
Total Variable Expenses (per Unit) $79.00
Contribution Margin (per Unit) $121.00
Description of One Unit of Sale:
1 wk. (6 hrs) Language lessons
AVERAGE MONTHLY FIXED EXPENSES
Fixed Expense Average Monthly Expense
Insurance (1 Million Liability) $150.00
Salary $80.00
Advertising $3.75
Depreciation (Computer, Cell phone, car) $74.37
Utilities/ Rent (Gas, Electric, Telephone) $30.00
Total Average Monthly Fixed Expenses $338.12
TIME-MANAGEMENT PLANSCHEDULE FOR A TYPICAL WEEK
Total Hours in a Week = 168
0 50 100
School
New Business
Free Time
52
20
96
Hours
MONTHLY SALES PROJECTIONSFIRST YEAR
0
5
10
15
20
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Uni
ts S
old
Total Units Sold
120
Monthly Break-Even Units
In an average month, the company will begin to make a profit after selling units.3
Monthly Fixed Expenses
Contribution Margin per Unit
= Monthly Break-Even Units
$338.12
$121.00= 3 Monthly Break-Even
Units
PROJECTED YEARLY INCOME STATEMENTFIRST YEAR
A Selling Price per Unit $200.00
B Number of Units Sold 120
C Total Sales $24,000
D Variable Expenses $9,480.00
E Contribution Margin $14,520.00
F Fixed Operating Expenses $4,057.44
G Pre-Tax Profit $10,462.56
H Taxes @ 15% $1,569.30
I Net Profit $8893.26
Start-Up InvestmentStart-Up Expenditures
Item Where Will I Buy This? Cost
Computer /Cell phone
Best buy/ AT&T Already owned
Car Dealership Already owned
Partnership Agreement
Weber & Myers, LLC$150.00
DBA Hartford, CT$10.00
Toys Various online$200.00
Coloring books Various online $50.00Coloring utensils Various online $30.00
Total Start-Up Expenditures$440.00Cash Reserves
Emergency Fund $220.00
Reserve for Fixed Expenses $415.37
$1,735.37Total Start-Up Investment
ROS & ROIROS: Return on Sales
For My Business: DollarEquivalent =
ROI: Return on Investment
For My Business: DollarEquivalent =
8,893.26 24,000.00X 100 = 37%
8,893.261,735.37 X 100 = 512%
$0.37
$5.12
FINANCING STRATEGY
Source Amount Debt Equity Gift
Personal Savings $750.00 X
Relatives/Friends $1,000.00 X
Totals $1,750.00
$1735.37Total Start-Up Investment
BUSINESS RESPONSIBILITY& PHILANTHROPY
Business ResponsibilityEarly Learners will donate 6% of net profits to the
charity Amigos de Las Américas.Philanthropy
We will show our support of their cause by including their logo and website on our business cards
BUSINESS & PERSONAL GOALS
We plan to have a successful first year.
Graduate from SMSA and get accepted and attend the university of our choice.
Business Personal
We plan to expand our business by adding languages.
Shor
t-Ter
mLo
ng-T
erm K: To graduate college
get accepted into medical school.
E: To graduate college and secure a career.
EARLY LEARNING, BECAUSE ONE IS NOT ENOUGH!
Thank you for your consideration
Early LearnersWebsite under construction