THE KELLEY BLUE BOOK® TRUSTED ADVISOR PROGRAM

EARN MORE CONFIDENCE. CLOSE MORE DEALS.

ONLINE TO YOUR SHOWROOM

ON YOUR SITEON OUR SITESConnecting KBB.com and

Autotrader shoppers to your website and dealership

Enhancing your website for a more comprehensive online shopping experience

Bridging the online experience to easy in-store conversations

From online to in-showroom, the Trusted Advisor Program streamlines the vehicle trade-in and purchase process delivering the fast, easy and more enjoyable experience dealers and consumers deserve.

KELLEY BLUE BOOK TRUSTED ADVISOR PROGRAM

ON OUR SITESConnecting KBB.com & Autotrader shoppers to your website and dealership

DEALER DIFFERENTIATORDealer Differentiator sets your listings apart from other dealer listings by making shoppers aware that you use pricing transparency for trade-in and purchase price.

Badging on your KBB.com and Autotrader listings indicates your participation in the Trusted Advisor Program.

Search Results Page link takes the shopper to “Why Consider This Dealer” pop-up message that describes to consumers how they can benefit from your pricing transparency.

SEARCH RESULTS PAGE

SEARCH RESULTS PAGE POP-UP WINDOWVEHICLE DETAILS PAGE

3 4 KBB.com and Autotrader shoppers buy within 6 months1

outOF

KELLEY BLUE BOOK® PRICE ADVISOR Designed to ease price negotiations Having the Price Advisor directly on your website can quickly put your online and in-store customers on the same page as your sales team when it comes to new and used vehicle pricing.

This in turn helps your sales team focus more on customer needs, vehicle features and options plus things that differentiate your dealership — all helping the conversation become faster, more informational and more enjoyable.

LEADDRIVER™ Trusted Blue Book® Trade-in Values Helps you capture a lead and support a two-fold transaction: trade-in and purchase. Quickly shows your customers the Kelley Blue Book® Trade-In Value and Trade-In Range for their current vehicle.

KBB.COM RATINGS, REVIEWS AND AWARDS CONTENTKeep consumers engaged on your website Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards can help increase consumer engagement on your site and help turn your website into a one-stop shopping experience.

You can select from and customize different views of Expert Ratings, Expert Reviews, Consumer Ratings and Consumer Reviews from KBB.com, plus highlight Kelley Blue Book Annual Awards.

69% of all consumers who trade in or sell their vehicle use Kelley Blue Book to determine the value.2

ON YOUR SITE

LeadDriver or/and Instant Cash Offer are required to participate in the Trusted Advisor Program and require a separate contract with a separate monthly subscription.

1-3 2018 Cox Automotive Car Buyer Journey Study | *Program terms and conditions apply.

Enhancing your website for a more comprehensive online shopping experience

KELLEY BLUE BOOKSM INSTANT CASH OFFER Puts the trust back into trade-in and sell-for-cash discussions When visiting your website, customers answer a series of questions that generates an Instant Cash Offer for their vehicle applicable toward a trade-in, or to redeem for cash. You decide whether to resell the trade-in on your lot, sell it at auction or sell it to us for the Instant Cash Offer amount.*

KELLEY BLUE BOOK PRICE ADVISOR REPORTConfidence in vehicles, dealership and deal A comprehensive report that includes valuable information about your dealership as well as relevant details that affect the value of new and used vehicles on your lot. Available across web-enabled devices and printable in a summary or complete version.

This configurable product allows you to display trusted content about your vehicles and dealership, including: vehicle history reports, crash test ratings, customer reviews/ratings and social media feeds about your dealership.

24%

26%

19

NEGOTIATING A PURCHASE PRICE

FILLING OUT PAPERWORK

FINDING THE BEST DEAL

VALUING A TRADE-IN 13%

%

THE MOST FRUSTRATING ASPECTS OF CAR SHOPPING FOR CONSUMERS3

Kelley Blue Book winner of the Harris Award 2018 Brand of the Year Online Auto Shopping

INVENTORY ANALYSIS REPORT Analysis of how your overall inventory compares to the Kelley Blue Book® Fair Market Range

TRAININGProduct information and training to help ease your sales team’s conversations with customers

eLearning courses

On-site training

Showroom tool

Tutorials

Ongoing support from an Implementation Consultant

Bridging the online experience to easy in-store conversations

MARKETINGTemplatized, co-branded marketing materials help integrate and streamline your marketing efforts through our marketing assets portal

POS welcome kit

Co-branded POS assets

Co-branded website assets

Print advertising templates

Logos and trademarks

Call-to-action website buttons

ONLINE TOYOUR SHOWROOM 

CHOOSE THE LEVEL THAT’S RIGHT FOR YOULarge franchise or small independent, you’ll find a package that works to help increase sales velocity and improve customer satisfaction.

Choose from three program levels with unique benefits. All enable you to take advantage of the Trusted Advisor Program products and associated Kelley Blue Book branding

TRUSTED ADVISOR PROGRAM PACKAGES LITE PLUS PREMIERKelley Blue Book® Price Advisor (New & Used/CPO)

Marketing Capability (online & offline)

Price Advisor Report

KBB.com Editorial Content & Awards

Dealer Differentiator (KBB.com & Autotrader)

Inventory Analysis Report

Dealer Training (online & in-store)

Complimentary POS Welcome Kit

Marketing Assets Web Portal

Implementation Consultant

LeadDriver™

Instant Cash Offer℠

LeadDriver or/and Instant Cash Offer are required to participate in the Trusted Advisor Program and require a separate contract with a separate monthly subscription.

VISIT: B2B.KBB.COM/CONTACT | CALL: 866-926-0138 | EMAIL: KBB.ICO@COXAUTOINC.COM© 2018 Kelley Blue Book Co., Inc. All rights reserved. Kelley Blue Book, the Kelley Blue Book logo and KBB.com are registered trademarks of Kelley Blue Book Co., Inc.

THE POWER OF KELLEY BLUE BOOK