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GROUP MEMBERSGROUP MEMBERS

SHWETA SHETTY (51)MINAL BANE (05)PRATHAMESH PATKI(33)MONA KHAN (20)ASHWIN SHETTY(50)

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� Introduction of international routes inIndia

� Father of Indian aviation

� Effects of world war

� Air corporations bill

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� Announcement of open sky policy in1990

� Criticism of the policy

� Efforts taken by government to deal withproblem

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� Liberalizing air transport industry

� Services of private air taxis

� Crowded skies

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1.EAST-WEST AIRLINES

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ATOAttribute

Owner Damania

East-

West

Jet

AirwaysModiluft

No. ofAircraft

Boeing737-200s(2)BeechCraft (1)

Fokker F-27s (2)Boeing737-200s(8)

Boeing737-200s(4)

Boeing737-200s(3)

Capacityand seat

12712Eco class

53127Ecoclass

11420Businessclass94 Eco

8 F class42 J class57 Y class

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ATOAttribute

Owner Damania

East-

West

Jet

Airways

Modiluf

RoutesOperated

Mumbai-kolkata,Goa,DelhiPune,

Indore

24 hoursdestinationAcrossthe

country

MumbaiAhmedabad,Kochi,Delihi,

ChennaiHyderabad

MumbaiBangalor DelhiKolkataGoa

JammuChennaiJammu-

kolkata

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ATOAttributeOwner

Damania East-West

Jet

Airways

Modiluft

Meals,Drinks,Refreshment

Taj Air Caterer Veg/N VegCompDrinks

Taj Air CaterersAmbassador flightKitchen

Taj Air Caterer sVeg / NVeg

Taj Air CaterersVeg/N VegComp.

DrinksLiquor for FclassBeer for Y&Jclass

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ATOAttributeOwner

Damania East-West

JetAirways Modilu

ft

SpecialServices

Some GiftsDiscount

couponsWithboardingpassSchedulesAreavailable

On fax

Novel in-flight

EntertainmentLuckydrawsFrequentfiler programmes

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ATOAttributeOwner Damania

East-West

JetAirways

Modiluft

Break

Even 65% 65% 65% 60%

Loadfactor

90% 75-80% 97% 80%

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CONDUCTED IN BANGALORE� The hub of operation for East ² West� Sample Size ² 75� The five point likert scale was used in

collecting information regarding ground

and in - flight services

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Indian Railways36%

Others12%

East- West2%

Modiluft15%

Damania35%

Indian RailwaysDamaniaModiluftEast- WestOthers

CHOICE OF AIRLINE

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Damania38%

Others37%

East- West3%

IndianAirlines

22%

Damania

OthersEast- West

Indian Airlines

Best service prior to boarding

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� DamaniaBeverages , Drinks , Quality of food

� ModiluftCheck in system and in-flight service

� East ² WestRating was either fair or rarely goodmuch below than the market leader

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� Rumours no proper disclosure ofownership

� The assassination of managing director Thakiyudeen Wahid

� Change in customers belief .

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� No proper - Prior boarding and in flightservices.

� Failure to improve on various fronts1. Maintain customer relation

2. Crisis management3. Rebranding

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� TAGLINE- ́ COME EXPERIENCE HEAVENµ

� PUBLIC RELATIONS

� CEM ( Customer experience management)

� Customers=Guests

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� Two types of travelers

-BUSINESS

-LEISURE

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� RADIO

� SPONSOR SHIP

� ADS

� TIE-UPS

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� Range of seats

� Food variety

� Cordial relationship

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� Free air tickets gifts

� Hotel discounts

� Entertainment shows

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EAST WEST AIRLINES RETURNING TOTHE SKIES

BACK IN ACTIONBACK IN ACTION

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WE MAKE THE GOOD TIMES POSSIBLE

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