eastern philosophies, mythical mindsets, and cultural … - devdutt pattanaik... · eastern...

ICCA 2010 Hyd Copenhagen-Denmark Lecture

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Eastern philosophies, mythical mindsets,and cultural creativity: what concrete lessonsdo they offer for business success?

Dr. Devdutt PattanaikChief Belief Officer

Future Group


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Description

• Devdutt Pattanaik, one of the star speakers at the TED India conference,

adviser to top multinational companies, and prolific author and

commentator, will change the way you think about the paths to business

success. Arguing that whilst the 20th century world was shaped by Western

philosophical approaches and US- and European-centric multinational

companies, the 21st century's business environment is exceptionally

relevant to Eastern concepts and ways of thinking. Companies and

individuals who learn to embrace these sometimes radical and seemingly

eccentric ideas will not only be better placed to do business with companies

and clients in China, India and beyond, but will transform their potential for

success in all markets and for all their staff and stakeholders. First-time

visitors to India frequently find that their thinking is utterly transformed by

what they experience: this year's Copenhagen Lecture hopes to achieve the

same thing for ICCA delegates' business philosophies!


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Olympian Gods


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Apollo


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Dionysus


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Return from India


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The Indian Bazaar


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The Indian Street


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An Indian Family


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Business with the Mad?


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Look Again


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Business

What?

Clarify meaning


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From an undesired state…


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… to the Promised Land


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Behavior Business

How?

Observable


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Rules


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Threats


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Compliance


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Would Alexander agree?


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HisBehavior

Business

How?

A different observation


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Defiance


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BehaviorHis

Business

What?

Not quite Promised Land


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From helplessness…


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….to control


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Different Approaches

“Follow the System.”

“I am the System.”


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Source of Difference

Belief Behavior Business

Why?


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Loving Father


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Cruel Father


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Opposing Beliefs


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Binary Thought


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Banks of the Indus


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Gymnosophist’s Choice


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The Indian Headshake


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A mad approach?

“Follow the System.”

“I am System.”

“Both. Either. Neither.”


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HisBelief

Behavior Business

Why?

A very different Belief


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Death is a full stop


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Death is a comma


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Life has a climax


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Life has no climax


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Nothing Lasts Forever


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Different Values

One Infinity


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Different Subjective Truths

Comply

DefyDepends

oncontext


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The Clash of Civilization

OurBelief

Behavior Business

TheirBelief


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300 years of Reason



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Reject Subjective Truth


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Triumph of Objective Truth


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Logic seeks Global Truth



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Culture is Local Truth


StoriesSymbolsRituals


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Logical or Cultural?


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One: Flesh matters


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Infinity: Flesh does not matter


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One: Linear & Sequential


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Infinity: Circular & Simultaneous


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One: Orchestra Conductor


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Infinity: Lone musician


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3B Model


How?


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History does not matter


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Opposites Coexist


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Not obsessed with Reality


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Everything is Organic


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Vast diversity


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High People Engagement


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Macrocosmic Chaos


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Microcosmic Order


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You way? Maybe!



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Point of Intervention?


1 2 3


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Think Smart



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Don’t Demand THE truth

• Objective Truth

• Standard

• Exactness

• Predictable

• Process

• Control

• Authority

• Efficiency


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Allow THEIR Truth

• Subjective Truth

• Context

• Approximation

• Uncertainty

• People

• Flow

• Empathy

• Effectiveness


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Drink Nectar Together


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For more information

• Website:

– devdutt.com

• Email:

– [email protected]

eastern philosophies, mythical mindsets, and cultural … - devdutt pattanaik... · eastern...

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