Easy RiderAction Bronson

https://www.youtube.com/watch?v=58RSC7HO9aUDirected by Tom Gould

The opening shot establishes the adult themes and violent nature of the song/video that follows. This is a theme consistent with other songs by the artist that feature heavy drug reference, so this opening also helps to establish these themes and ideas about the artist as well as the humour of the image.

Shot with the name of the song is used to associate the name with a journey, the rider aspect refers to him on his motorbike going in search of his guitar. Also the fact that the video has such a comical narrative furthers the comedy seen in his other videos.

For this song, there are no featured artists, this makes Action Bronson the only important actor in the video.

The only woman who is majorly featured in the video is very sexualised. Demonstrating that women, in general, are very sexualised within the mind of the singer and possibly even director.

Costuming is used in order to conduct the narrative. He starts at a military hospital, later escapes then changes into veteran style clothing.

The clothing of the other two mainly featured characters is used to make the woman seem more sexy and appealing. But for the Native American, his costume is chosen to better the narrative as he is a spirit guide for Action Bronson to get to his guitar.

The narrative aspect of the video comes to a close when the character is eventually reunited with his guitar, this then fades to a somewhat majestic shot of him playing the guitar on some rocks in the desert. This fades back and forth a few times until settling on him in the desert.

The drug reference and violence that is established at the start of the video is continued through other scenes of the video such as the bar fight and when he is seen taking drugs in the motel room. The effects of these drugs are demonstrated through visual effect of distorting the images captured by the camera.