eat smart new york extension
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This presentation was developed as a session at the Eat Smart New York Conference. http://blog.anneadrian.comTRANSCRIPT
Social Networking in Extension
March 3, 2010
Anne Mims Adrian, PhD
[email protected]/aafromaablog.anneadrian.comwww.slideshare.net/aafromaa
What is "social networking"?
Social networks builds on social relations among people who share common interests, goals, and/or activities. en.wikipedia.org/wiki/Social_networking
Social networks and media
Look at ourselves
What are we about?What are Cooperative Extension goals and mission?How do we immerse ourselves in communities—online and physical communities?
flickr.com/photos/ephramjames/1483706895/
Are we where the people are?
27% of US have heard of Cooperative Extension.
One to one (no scaling). Broadcast (one to many)Controlled publishingStatic Photo: flickr.com/photos/hugovk/16072296/
Old way
New Way
InteractiveRelevantScalableInclusiveResponsiveTimely
Photo: flickr.com/photos/yourdon/4049950966/
New way allows
flickr.com/photos/goldberg/1376718557/
Fast connections Easy publishing
Collaboration Going where the people are
Maintaining relationships with clients
Building & confirming reputations online
flickr.com/photos/yourdon/2715599454/
Think of new tools in news ways.
Not new tools in old ways.
400 million
175 million
75 million
60 million
96 million videos (March 2009)
People are here:
Mobile computing
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/
In 2009, smartphone ownership increased from 11% to 17% of mobile users. 3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%.
Be ready for fire hose effect
Photo: flickr.com/photos/theclaytaurus/4184188053/
Learn to look at online differently
Think of online social circles much like we think of face-to-face social circles. Photo: www.flickr.com/photos/carfagno/2449419610/
Transparency is whether you are online or not.
Photo: flickr.com/photos/einaros/3453909796/
Listen
Learn
Connect
SharePhoto: www.flickr.com/photos/jdawg/484678361/
Learn to be technically adept.
flickr.com/photos/liewcf/3547134847/
Extension Blog Examples
Eat, Save, and Be Healthy:Ohio State University Extension Family and Consumer Sciences osufcs.wordpress.com/
Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University
fcsedu-connector.blogspot.com/
Nutrition Blog Examples
Dr. Joel Fuhrman, MD’s blog serves as a forum to promote discussion on diet, fitness, health and green living. Dr. Fuhrman’s high-nutrient, vegetable-based diet style is the key to optimal health, increased longevity and disease prevention.
www.diseaseproof.com/
Nutrition Twitter Examples
Paul McConaughy (@minutrition)
twitter.com/minutrition
USDA Food Safety @USDAFoodSafety
twitter.com/USDAFoodSafety
Social Networks Examples
ACES Food Processors Network on Ryze http://www.ryze.com/networkindex.php?network=acesfoodsafety
Families, Food, and Fitness
eXtension CoP extension.org/families%20food%20fitness
Facebookfacebook.com/#!/pages/Families-Food-and-Fitness/134828792843?ref=ts
Twitter @FFFCoPtwitter.com/FFFCoP
What are some examples from other Extension professionals?
eXtension Peoplehttps://www.extension.org/people/colleagues/socialnetworks
A Cooperative Extension Twitter List http://twitter.com/aafromaa/cooperative-extension
Integrate Social Media: Andy Kleinschmidt’s
Agriculture in the Van Wert County Blog:agvanwert.wordpress.com/ Twitter: twitter.com/akleinschmidtFacebook:www.facebook.com/people/Andy-Kleinschmidt/1385565024Linkedin: www.linkedin.com/pub/4/b19/4FriendFeed: friendfeed.com/akleinschmidtPlaxo: plaxo.com/directory/profile/214749075448/c303a248/Andy/KleinschmidtOrkut: www.orkut.com Yammer www.yammer.com/users/kleinschmidt-5Community of Science Expertise profile: http://myprofile.cos.com/aklein_1
Resources
Extension Social Media Guide (beginners)collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/
Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension
Find Extension colleagues in social media people.extension.org
Ohio Farm Bureau Social Media Guideofbf.org/uploads/social-media-guide.pdf Social Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas
ResourcesCommon Craft Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmapglobalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on a work at www.slideshare.net/aafromaa
Anne Mims Adrian