eaton channel partner graphic guidelines...stationery, vehicles and signage 33.21–23 examples of...

Eaton Corporate Identity Standards — 10/11/2019

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33.1 Channel Partners

Contents

Eaton Channel Partner identifier basics

33.2 Overview33.3 Eaton Authorized

Relationship identifiers overview

33.4 Eaton Authorized Online Distributor identifier overview 33.5 Product series designations33.6 Authorized marks and

Collection marks33.7 Examples of marks33.8 Using the Authorized

mark33.9 Backgrounds33.10 The Eaton Authorized

Relationship in text33.11 The Eaton Logomark

and product series signatures

33.12 Using the Eaton Logomark

33.13 Using the Eaton Logomark in black or white

33.14 Product series signature33.15 Legacy logos33.16 Incorrect usage

Co-Branding Eaton materials with a Channel Partner’s logo

33.17–19 Adding Channel Partner logos to Eaton literature

33.20 Adding Channel Partner logos to Eaton collateral and apparel

Identifying Eaton Authorized Relationships on Channel Partner stationery, vehicles and signage

33.21–23 Examples of stationery33.24 Examples of vehicles33.25 Examples of signage

Identifying Eaton Authorized Relationships on Channel Partner produced communications

33.26-27 Overview33.28 Websites33.29 Online advertising33.30 Print literature

and collateral33.31–32 In-store and

tradeshow display33.33 Examples of

promotional merchandise

At Eaton we value our relationships with our authorized Channel Partners. When you display your Eaton Authorized identification with pride and care, both businesses profit.

Visit the Eaton Authorized Graphics Resource through My.Eaton.com or by visiting es.eaton.com/graphicsresource to download art files for individual marks and to create custom Eaton collection marks that list the product categories you are authorized to sell.

Use and display of Eaton Authorized Partner Relationship identifiers is intended solely and exclusively for Eaton’s legally authorized Channel Partners, representatives or resellers who have executed agreements with Eaton or its affiliates.

In accordance with the terms of executed agreements the use of these identifiers may not be transferred or assigned.

The right to display these identifiers is limited to the promotion of Eaton’s products and/or Eaton’s authorized services only.

Eaton’s granting of the use of its Authorized Partner Relationship identifiers is limited to the proper use of Eaton’s trademarks and the terms of the distributor, rep or reseller agreements.

In the event of improper usage or termination or expiration of your agreement with Eaton, you must immediately cease and desist from all use of these identifiers on any marketing communication materials, including but not limited to: websites, advertising and promotional items, catalogues, tradeshow booths, signs, displays and vehicles.


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OverviewChannel Partners enjoy a special relationship with Eaton as valued business partners. These standards explain and demonstrate how distributors, resellers, service partners and others may properly and effectively display their relationship with Eaton in their brand and marketing communications, advertising, promotions and signage. These standards include all Channel Partner relationships including:• Distributors• Resellers• Manufacturing Representatives• Power Advantage Partners• Service Providers• Systems Integrators• Panelbuilders• Authorized Online DistributorsThe most important purpose of these standards is to protect and advance the reputations of Eaton and our Channel Partners. By adhering to these standards, a strong and consistent visual message is communicated.

Customers recognize and trust you. Your graphic identity is an important part of that recognition. The same is true for us. Eaton has a strong visual identity and reputation that inspires confidence and respect around the world. These standards explain how to link our global reputation with your reputation to benefit both our companies.

1Eaton Channel Partner identifier basics

This section provides important information about Eaton Authorized Relationship identifiers and how to use them.


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Eaton Authorized Relationship identifiers overview

Communicating a Channel Partner relationship can occur in three areas:

• On Eaton-produced materials imprinted with a Channel Partner logo

• On Channel Partner-produced stationery, vehicles and signage

• On Channel Partner-produced marketing materials featuring Eaton products or services

The examples, at right, summarize how and where to show a Channel Partner relationship.

The Eaton Authorized Online Distributor component applies to an approved group of distributors that meet the program guidelines. Guidance of this component can be found on the next page.

Channel Partner logo Channel Partners may add their logo to Eaton-produced marketing materials.

See page 17–19 for examples

Authorized marks A Channel Partner can represent their authorized relationship with Eaton through the authorized mark, authorized product series mark or an authorized product category mark.

Display the Eaton Authorized mark on Channel Partner-produced stationery, vehicles and signage.


Custom collection marks can also be created to show multiple series/product categories.

YourLogo

Program components and where to use them

Product Listing

What’s important to you?

YourLogo

YourLogo

New.Improved.Ask a SalesRepresentative!

32 Aztec DriveLogan, NM 88426575.555.1212Richard MaysDirector of Sales

Eaton Authorized Representative

YourLogo

Eaton Authorized mark

Eaton Authorized product series mark

Eaton Authorized product category mark

Use on Channel Partner-produced materials including:

Business cards

Letterhead

Vehicles

Store signage

The Eaton Logomark Use the Eaton Logomark on Channel Partner-produced marketing materials that promote Eaton products, either exclusively or together with products from other manufacturers.

Product series signatures If you need to indicate specific ‘product series’ in a line card or website, you may display one, or several, series signatures on Channel Partner-produced marketing materials to promote these categories of products either exclusively or together with the products or logos from other manufacturers.


Use the Eaton Logomark or product series signatures on Channel Partner materials such as:

Websites

Online advertising

Print advertising

Print literature and collateral

Digital presentations

In-store and tradeshow display

Promotional merchandise

Promotional event banners

Distributor Training

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• Doluptatias nim corat

• Chicidi autem

• Adebisqu atisit mollanis

YourLogo


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EATON AUTHORIZED ONLINE DISTRIBUTOR

For use by approved distributors. Eaton Authorized Online Distributor mark For distributors who have been authorized to sell Eaton’s products through their respective websites, this mark should be used to communicate an authorized online relationship and can be used on your:

• Website

• Stationary/Collateral

• Digital Marketing Content (i.e. banner ads, eNewsletters, etc.)

This mark should not be utilized on signage and should only be used when referencing a distributor’s status as an authorized ONLINE distributor. For distributors who are not authorized to sell Eaton’s products online or wish to promote their status as a traditional, counter sales only, the standard Eaton authorized mark and/or collection mark should be used.

Non-online activities, such as collateral, vehicle signage, print

signage, etc, should use the traditional Eaton Authorized

Distributor mark. See applicable pages for appropriate use.

Note: You can however use the Eaton Authorized Online

Distributor mark in collateral or stationary when referencing

your online selling activities with Eaton.

Website

http://www.yourlogo.com/differentials/

Search

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About Us

Find Our Stores

Parts

Service

Chat with one of Our Experts


YourLogo

Online marketing/advertising

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YourLogo

The Eaton Authorized Online Distributor Clear Area

X

1/2X

1/2X

1/2X 1/2XX = height of “EATON”

Minimum sizes

7pt

Using the Eaton Authorized Online Distributor mark Clear Area

A clear area should be maintained on all sides of an Eaton authorized online distributor mark by maintaining a proper “X” spacing. As shown in the layout at right, the “X” spacing is determined by the height of the blue bar in the mark.

UsageThe Eaton authorized online distributor mark can be used in place of the standard Eaton logo on websites, stationary/collateral, and/or digital marketing content.

ColorThe Eaton authorized online distributor mark must be displayed in a three-color version (Eaton blue, green, and black). The preferred usage is against a white background.


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Product series designations

Product series designations connect Eaton’s legacy names to the Eaton brand. Product series are not brands or Eaton organizations. They simply describe a category or set of products.

Use series signatures on marketing materials, and websites. In copy, typeset the series designation.

Some product series are used globally, while others are specific to certain regions. Please contact [email protected] if you have questions about use.

Designated product series

B-Line series

Bussmann series

Cooper Power series

Crouse-Hinds series

Cutler-Hammer series

Holec series

MEM series

Moeller series

Powerware series

It is Eaton’s brand strategy to build its competencies under one brand. As brands are acquired, it is necessary to continue over time to transfer equity to Eaton.

The product series designations aim to:

• Continue to build the bridge between legacy/acquired names and the Eaton brand

• Maintain any positive equity and associate it strongly with the Eaton brand

• Afford Eaton global trademark protections


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Authorized marks and Collection marks

These marks are designed to communicate authorized relationships on your • stationery • vehicles • signage

Use individual marks to communicate an authorized relationship with one specific series or product category.

Use collection marks to show the range of Eaton products that you are authorized to sell.

Note: Authorized Online Distributors can still use the marks to the left for stationary, vehicles and signage.


Individual marks

Collection marks

Eaton Authorized mark Product series Authorized marks Product category Authorized marks


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Examples of marks

At right are a few examples of available Authorized marks for global use.


Eaton employees: If you need to create a new mark when a new designation is needed, please reach out to [email protected] to discuss.

Portuguese

Chinese

Czech

Dutch

French

German

Italian

Russian

Spanish

Thai

A selection of Authorized marks available for various markets


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Using the Authorized mark

Clear AreaA Clear Area should be maintained on all sides of an Eaton Authorized mark or Collection mark by maintaining a proper “X” spacing. As shown in the layouts at right, the “X” spacing is determined by the height of the blue bar in the mark.

SizeThe Eaton Authorized marks and Collection marks may not be reduced to a size where the height of the blue bar is less than 8 points in height.

ColorAuthorized marks must be displayed in a two-color version (Eaton Blue and black) . Minimum size

Color

8pt 8pt8pt

Eaton Blue and black on white

Apply the Clear Area to an Authorized mark or Collection mark using “X” as shown here.

X

X

X

X X

X

X

X

X

X


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Backgrounds

The preferred usage of an Eaton Authorized mark or Collection mark is against a white background.

When necessary, the mark may be displayed against a colored, photographic, textured or patterned background.

Whenever the mark is displayed, it should appear as a white rectangle bordered with a black rule. This is true even on black or very dark backgrounds. Backgrounds may abut the rule but may never appear inside the rule.


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3M

AAccuformACME TransformersA-D Technologies (ARNCO)Advantage Marketing Assoc.Aearo SafetyAEMCAetna Insulated WireAFC Cable SystemsAIW (American Insulated Wire)Alcan CableAllied Tube & ConduitAlpine Valley American Allsafe/SMC/Jackson

American InnotekAmes True TemperAmerCableAmetekAMPAnamet ElectricalAppletonArlington IndustriesASC Industries

BBattery CenterBay WireBest Glove

Bradley Corp.Bright StarBroanBryant

CCantexCarhartt

FFCI-BURNDYFederal SignalFerraz ShawmutFluke Corp.

GGALCO ElectronicsGardner BenderGatoradeGE Consumer & IndustrialGeneracGeneral CableGenlyte ThomasGerberGreenlee Textron

HHerculockHeritage PlasticsHoffmanHoneywellHouston Wire & CableHubbell LightingHubbell Wiring Device-Kellems

IIDEAL IndustriesILSCOIndalex AluminumIngersoll RandIntermaticIpex/Scepter

JJacobsJamesonJM EagleJuno Lighting

KKaf-TechKalas Mfg.KD ToolsKimberly ClarkKing Wire & CableKlein ToolsKrylon

LLaCrosseLakeland IndustriesLEM Products, Inc.Lenox (American Saw & Mfg.)LevitonLift-AllLift-ItLightolierLiquifixLithonia LightingLittle Mule/CM HoistLPSLutron

MMag-LiteMakitaMaple ChaseMarleyMarsh/BelloframMasterlockMcGillMCR SafetyMechanix WearMetallicsMilbankMilwaukee ToolsMinerallacMoeller ElectricMolexMoltanMSA

NNascoNational MarkerNeerNexans Energy USANorth SafetyNoshokNuTone

OOasis-Ebco Mfg. Co.OberonOlympic Optical - S&WOmni CableOmniglow/CyalumeOmron ElectronicsOsborn InternationalO-Z/Gedney

PPaker/Gold RingPANDUITPass & Seymour/LegrandPelicanPenn Union (Teledyne)Philips AdvancePhilips LightingPicoma (Beck)Plymouth RubberPrime ConduitPriority Wire & CablePrysmian Cables & Systems

QQ-MarkQueen City Plastics

RRABRadiansRayovacRepublic ConduitRepublic WireRolatape/CST Burger/ David White

Rust-Oleum

SSaalfeld RedistributionSaf-T-LokSalisburyService WireSiemensSnap-On ToolSola/Hevi-DutySOR Inc.Sorbent Products/BradySouthern Pipe, Inc.Southwire Co.Speed SystemsSperianSqwincherStandard AbrasivesStreamlight

TTappan Wire & CableTechSprayTennesee Mat - WearwellthermOweldThomas & BettsTingley RubberTork/NSITPI Corp.Tyco Electronics

UUnderwater KineticsUnited Copper IndustriesUniversal Lighting TechnologiesUSA Wire and CableUSI Electric

VVEOLIA Environmental Services

WWattstopper/Legrand WeilerWerner LadderWesco Industrial ProductsWest ChesterWest Penn WireWestern Tube & ConduitWheatland TubeWhite Rubber Co./SalisburyWideLiteWiegmannWIHAWilson BohannanWiremold/LegrandWireXpressWoodhead

YYoungstown Equipment

B-Line series (Eaton)

Bussmann series (Eaton)

CraftsmanCrescent Stonco

CullyCutler-Hammer series (Eaton)

Crouse-Hinds series (Eaton)

DDanaher ToolDay-Brite GroupDBI/Sala (Capital Safety)DeWaltDottieDuracell

EEagle Mfg.EatonEaton’s B-Line seriesEaton’s Crouse-Hinds seriesEiKO Ltd.Electrical SouthElectromodeEncore Wire Ltd.Energizer

EPCOErgodyneErico (Eritech, Caddy, Cadweld)Ericson Mfg. Co.ExitronixE-Z Holster



The Eaton Authorized Relationship in text

When typesetting the Authorized Relationship in headlines and text, make sure that the wording matches the wording of the mark. Never change or transpose words or add to the language of the Authorized Relationship mark.

Product series in text:

Use this style when describing Eaton’s relationship to its product series:

Eaton’s B-Line series

Eaton’s Bussmann series

Eaton’s Cooper Power Systems series

Eaton’s Crouse-Hinds series

A noun must follow use of the product series, i.e. Eaton’s Bussmann series fuses. The only exception is on line cards or in website listings where it is not feasible. The series are representative of product categories and are not companies, brands or divisions.

Examples of correct use of the Authorized Partner Relationship in text

We are an Eaton Authorized Distributor.

Our company is the only Eaton Authorized Distributor in the region.

Our company is your local Eaton Authorized Distributor.

One or several product categoriesOur company is an Authorized Distributor for Eaton’s B-Line series lighting and Crouse-Hinds series products.

We are an Authorized Distributor of Eaton’s Bussmann series and Cooper Power series solutions.

We are an Authorized Distributor for Eaton’s Bussmann series products.

We are an Authorized Distributor for Eaton products, including Bussmann series fuses.

We are an Authorized Distributor for Eaton’s notification products.

We are the region’s largest Authorized Distributor for Eaton’s fire systems solutions.

Our company is an Eaton Authorized Distributor and one of the world’s leading suppliers of premium products and systems to aerospace and other industries that demand the utmost in perfor-mance while maintain-ing low life cycle costs. We also support our products with organic MR&O capabilities that assure repaired products perform “like new” or better.

Realtime responsive-ness is available worldwide through our website and Customer Connect Portal.As an Eaton Authorized Distributor, Your Logo & Co. offers a unique partnership in “Total Care” for aircraft and engine OEMs sup-ported by a worldwide quick response Channel Partner organization. Logo & Co. is a leader in delivering global uptime products and services.Learn more at www.eaton.com or www.yourcompany.net

YourLogo

Introducing Eaton’s Bussmann series fuses to new markets


YourLogo

Cablofil (4)Cantex (9)Carlon (123)Carson (26)Christy Concrete (26)Crouse-Hinds series (Eaton) (4)Dottie (2)Eaton (Crouse-Hinds series)Edwards (1)EGS (368)Erico Caddy (25)Erico (25)Federal Signal (1)

Authorized Relationship in text Product series designations in text

Product identification on a website menu

Product series identified in text on a line card or website


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The Eaton Logomark and product series signatures

Use the Eaton Logomark or product series signatures on • Channel Partner websites • online advertising • print advertising • print literature and collateral • digital presentations • in-store and tradeshow displays • promotional merchandise.

The Eaton Logomark may be used to represent all of your Eaton offerings.

The product series signatures may be used by Channel Partners who sell a specific product category when use of the Eaton brand alone is not sufficient.

Note: In the instance where Eaton products are used in a product manufactured by the channel partner, please contact [email protected] for further direction on brand usage.Visit the Eaton Authorized Graphics Resource through My.Eaton.com or by visiting es.eaton.com/graphicsresource to download art files for individual marks and to create custom Eaton collection marks that list the product categories you are authorized to sell.

The Eaton Logomark

Product series signatures


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Using the Eaton Logomark

Use the information at the right for guidance when using the Eaton Logomark. The Logomark must not be redrawn or recreated. The correct reproduction of the logomark can only be achieved by using the official master artwork files.

Clear AreaMaintain a Clear Area around the Logomark—a zone where no other type, art or other design element may appear. The Clear Area is a 1/2X margin surrounding the Logomark with “X” represented by the cap height of the letters in the name Eaton.

SizeThe Logomark may be enlarged to any size required.

The Logomark may not be reduced to less than 7 points high. For smaller sizes, set “EATON” in Univers 55, all caps.

ColorThe Logomark should appear in Eaton Blue on a white background. When that is not possible, the Logomark may be used in solid black or in white (reversed) on another color background.

White (reversed)

The Eaton Logomark Clear Area

X

1/2X

1/2X

1/2X 1/2X

Minimum sizes

7pt

X = height of “EATON”

In sizes smaller than 7 points, set the name “EATON” in Univers 55, all caps.

EATON

Black on white

Auxiliary color usage


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Using the Eaton Logomark in black or white

When applying the Eaton Logomark to a background, the gray scale value of the background must be determined in order to select the correct Logomark, either black or white. Backgrounds include printed or applied color and imagery.

The Eaton Logomark must always appear in white on backgrounds that fall above 40% on the gray scale, and must always appear in black on backgrounds that fall below 40% on the gray scale.

Compare a background color’s relative gray value to the gray scale chart at right when determining black or white use of the Logomark. If necessary, refer to Pantone (PMS) S325-6 as an accurate gray value benchmark for a 40% gray.

Gray scale comparison chartUse a white Logomark for backgrounds with a relative gray scale value above 40%.

Use a black Logomark for backgrounds with a relative gray scale value below 40%.

90% 30%

80% 20%

70% 10%

60%

50%

40%


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Product series signature

Use the information at the right when using any product series signature or product series signature collection mark.

Throughout this document, anytime only one product series signature is used as an example to illustrate standards, the same standards apply to all other product series signatures.

Clear Area

The Clear Area is a zone where no other type, art or other design element may appear. Maintain a Clear Area around all product series signatures using the “X” measure.

The “X” measure can be calculated by using the cap height of the product name line.

Size

The product series signature or product series signature collection mark may be enlarged to any size required.

The Eaton Logomark in the signature may not be reduced to less than 12 points high.

Eaton Blue and black

Primary color usage

Product series signature Product series signature collection mark

X

X

X

X

X

X

X

X X XX

Minimum sizes

X = height of the series X = height of the series

12pt

Black


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Legacy logos

Use of legacy/acquired logos is no longer permitted. Please discontinue use of all such artwork.

In addition, please remove any of these logos from your signage and marketing communications and work with your sales team and Eaton’s channel marketing team to plan for disposal of promotional merchandise or displays that use unapproved marks.

This is not an exhaustive list of all the legacy logos that are no longer permitted for widespread use. Discontinue use of any logo that is not approved.

Examples of incorrect legacy and acquired logos


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Cutler-Hammer



Incorrect usage

Eaton Authorized marks and Collection marks must not be redrawn or recreated from separate graphic or type elements. Their correct reproduction can be achieved only by using the official master artwork files.

• Never alter the color or content of the artwork. Do not change fonts, place colors in the background or add drop shadows.

• Never distort or redraw the artwork. Never scale, skew, shear, rotate or otherwise change the proportions of the mark.

• Never place artwork within the black border or violate the Clear Area of the mark. Cartoons or illustrations may not be used with the mark.


YourLogo

Never alter colors or fonts

Never add unauthorized brands or tag lines

Never distort or redraw

Respect the Clear Area. Do not add other artwork.

We care for you

B-LineBussmannCircuit breakersCooper LightingCrouse-Hinds Industrial controlPower distributionPower qualityWiring devices

YourLogo


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Co-branding Eaton materials with a Channel Partner’s logo

2Co-branding Eaton materials with a Channel Partner’s logo

This section explains how to add a Channel Partner logo to Eaton-produced marketing materials.


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Adding Channel Partner logos to Eaton literature

The Eaton Brand Signature is the visual expression of our brand. It consists of two components—the Eaton Logomark and the competency line “Powering Business Worldwide.”

Eaton literature may be co-branded with the Channel Partner’s logo. The Channel Partner logo should visually appear to be about 80% of the size of the Brand Signature.

The Channel Partner logo should be located at the lower right corner of the Eaton material. It should be placed 2p2 from the right trim edge and base aligned with the competency line “Powering Business Worldwide” in the Eaton Brand Signature.

Optionally, Channel Partners may also place their logo on the outside back cover of Eaton-produced literature. The Channel Partner logo should be placed 2p2 from the lower right trim edge, and base aligned with the competency line “Powering Business Worldwide” in the Eaton Brand Signature.

Medium Voltage Generator Vacuum Circuit Breakers

Improve Uptime, Reliability and Safety with Eaton’s Power Generation Protection

Channel Partner logo applied to Eaton literature cover Back cover usage

Eaton Brand Signature

YourLogo

Channel Partner logo should be sized to appear approximately 80% the size of the Eaton Brand Signature.

YourLogo

2p2 (9mm) (3/8”)

Base align

Base alignYourLogo

© 2008 Eaton CorporationAll Rights ReservedPrinted in USAForm No. XX-XXXJuly 2008

Eaton Corporation1111Superior Ave.Cleveland, OH 44114

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Adding Channel Partner logos to Eaton literature

Eaton literature has a distinctive Eaton Brand look and style. At right are examples with a Channel Partner logo applied. Please note that the Channel Partner logo should be sized to appear to be approximately 80% of the size of the Eaton Brand Signature featured in the lower lefthand corner of the material.

Brochures Print ads

Technical information

Model 731Model 751Model 731

Model 751 Model 731Model 751Lorem ipsum dolorProduct Guide

UL 489 and UL 1077 DIN Rail Miniature Circuit Breakers

YourLogo

YourLogo

YourLogo

CROUSE-HINDSSERIES

B-LINESERIES

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Adding Channel Partner logos to Eaton collateral and apparel

At right are examples of Eaton-produced marketing collateral with a Channel Partner logo applied. Please note that the Channel Partner logo should visually appear to be about 80% of the size of the Eaton Brand Signature.

On Eaton-produced, Eaton-branded apparel, the Channel Partner logo may be added to either the right front of the garment or the right sleeve.

Success story

Direct mail

Line card

Success Story: CompanyMarkets ServedMarkets Served Subhead

Headline textLocation Details:City, State

Segment Details:Details subhead

Problem:Mauris eu eros tempus maultricies lorem ipsum.

Solution:Eros tempus ultricies, lorem ipsum dolor amet tortor ac enim eget portal.

Results:Tempus ultricies, lorem ipsum dolor amet act mac lorem enim eget portal.

Secondary copy head

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• Vestibulum ut nulla sit amet mi sodales tristique.

• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent arcu.

Overview/Callout. Curab dignissim, lorem vel inter-dum cus, neque nibh ven-enatis arcu, eu nonummy metus urna ut erat. Integer bibendum lorem a mau-ris. Duis in mauris eu eros tempus ultricies. Curabitur nisl. Nunc sodales risus non lacus. Sed ullamcor

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Background

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Challenges

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Solution

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• Bullet Point Copy.

• Bullet Point Copy enean adipiscing tortor ac enim.

• Bullet Point Copy ipsum dolo.

• Bullet Point Copy.

Results

Body Copy. Lorem ipsum dolor sit amet, consectetuer adipi-scing elit. Curabitur ullamcor-per justo nec purus. imperdiet, justo. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed pulvitempus a, rutrum eget, convallis eget, odio. Vivamus nisl nisl, sodales ac, posuere eget, porta at, nisl.

Pull quote. Duis in mauris eu eros tempus ultricies. Curabitur nisl. Nunc sodales risus non lacus. Sed ullamcorper. Fusce ut leo. Proin sit amet arcu et risus

Industrial Control—A Complete Product Offering

Capacitive Proximity Sensors• Tubular—Smooth or

Threaded

Combination Motor Controllers• UL 508 Type F• Non-Reversing and

Reversing• Rotary Type to 65A

Combination Starters• IEC and NEMA• Circuit Breaker or Fusible• UL 508 Type F Combination

Motor Controllers

Connectivity• Micro, Nano/Pico and Mini

Connector Cables• Multi-Connector Junction

Boxes• Field Wireable Accessories

Contactors—IEC• Miniature Controls to

8.8A (AC3)• FVNR to 1600A (AC3)• FVR to 150A (AC3)

Contactors—NEMA• FVNR and FVR to Size 8

(900 hp)• 4- and 5-Pole to Size 2 (25 hp)

Control Stations• General Purpose and

Heavy Duty• Fixed Element or Modular• 22.5 mm and 30.5 mm Devices

Counters• Can Counters• Preset Counters• Stroke or Revolution

Counters

Defi nite Purpose Control• 1-, 2-, and 4-Pole to 40A;

3-Pole to 360A• Reversing Contactors to 75A• Starters to 60A—Bimetallic

and Electronic Overloads• NEMA Type 1 Enclosed

Digital Panel Meters

Encoders

Enclosed Control• Non-Combination Starters• Combination Starters• Manual Motor Starters• Reduced Voltage Soft Starters• Adjustable Frequency Drives• Lighting Controls

Enclosures, Control Stations• 1 to 9 Holes for 22.5 mm • 1 to 3 Holes for 30.5 mm • Polycarbonate, Die Cast,

Stainless Steel and Polyester Types

E-Stop Switches• 22.5 mm and 30.5 mm Devices• Push-Pull, Keyed, Illuminated

and Non-Illuminated Twist-to-Release

Fiber Optic Cables• Glass or Plastic

Hour Meters

Integrated Machine Controllers

Key Switches• 22.5 mm or 30.5 mm

Devices

Joysticks• 22.5 mm or 30.5 mm Devices• 2- and 4-Position• Momentary, Maintained and

Latched

Key Interlock Switches• DIN or NEMA Style

LEDs• BA9 and BA15 Base

Lighting Contactors• Electrically or Mechanically

Held • Magnetically Latched

Limit Switches• Precision Switches• Compact, DIN and NEMA Style • Modular and Factory Sealed • Heavy Duty, Special Purpose

and Hazardous Location

Manual Motor Controllers• Rotary Type to 65A

Manual Motor Protectors• Pushbutton Type to 25A• Rotary Type to 65A

Enclosures, Global and North American

Aftermarket• Genuine Motor Control Parts • Drives and Operator Interface

Service and Support• Technology Upgrades

Adjustable Frequency Drives, Enclosed• HVAC Drives, 3/4 to 800 hp• Industrial and Clean Power

Drives, 1 to 1200 hp

Adjustable FrequencyDrives, Panel• Machinery Drives, 1/4 to 25 hp• HVAC Drives, 1 to 250 hp• Industrial Drives, 1 to 2000 hp• High-Performance Drives,

1 to 3000 hp

Current Sensors• Self Powered• Analog and Discrete Outputs• Solid or Split Core Housings

Inductive Proximity Sensors• Tubular, Rectangular, Limit

Switch or Pancake Styles• Metal Face, Extended

Range, Analog and Programmable Types

DC Contactors• DP Rated 1250 to 3000A

(1000 to 2000 Vdc)• NEMA Rated 5 to 1800A

(600 Vdc)

Electronic Products• Electronic Interface to Vehicle’s

Communication Network• Customizable Laser-Etched

Legends and Icons• Standard Cutout with Low Rear

Profi le and Less Wiring

YourLogo

YourLogo

Apparel

YourLogo

YourLogo


21

3Identifying Eaton Authorized relationships on Channel Partner stationery, vehicles and signage


Identifying Eaton Authorized relationships on Channel Partner stationery, vehicles and signage

This section explains how to display the Authorized marks and the Collection marks on Channel Partner materials.

Business cardsLetterheadVehiclesStore Signage


22



Examples of stationery

Channel Partners may use Authorized marks and Collection marks on business cards, letterheads, envelopes and other stationery.

Always respect the Clear Area and the 12mm (0.5”) minimum width of the mark.

The Eaton Authorized Partner Relationship may also be typeset.


Richard MaysDirector of Sales32 Aztec DriveLogan, NM 88426575.555.1212

An Eaton Authorized Distributor

Business card with individual Eaton Authorized mark

Business card with typeset Authorized Partner Relationship

Letterhead with individual Eaton Authorized mark


Dear Sirs,

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Lorro vero ventius eati accuptatem ipsuntio. Ut et optatque restium excese-quas rere porese net acepe natem fugit dolupta pra dus.

Videlendam dit quiatur resequaspe omnihitas soluptint estrum faces sam aut ant erum sitiate des sam, cuptae veris am que perent, quidicat eos andam is nullupi cienihit est, cum fugiae voluptate lab imus necersp erumquam exeribusam in porrum, nost, optatur ibeatis sum faccus, sae mintis demolup-tati re pratur? Qui officipidus se velignim que esci a voles dolentem accae doloresciet fuga. Igenem rere con nienda culpa volumquate et moluptas ne dolor sum re nus, quam fuga. Itas aut quis modit hit fuga. Em hillandae. Itaerum velecae sendand erumqui totatur iandest et voluptam et perum dolectem ipsunto tatiisi receatem comni tectios dolo min cuptas veliatem. In restiis et et fuga. Endigent que non reribus cusdam enecupta que plaboris ut aborror esequibus et que eatibus.

Sincerely,Richard Mays


YourLogo


YourLogo


YourLogo

Always respect the Clear Area around the mark

On front of card

On front of card

12mm


23



Examples of stationery

Use the Eaton Logomark or product series signatures on business cards, letterhead, envelopes when displayed with brands of other manufacturers in a line card-type fashion.

When displayed with the brands of other manufacturers, the Eaton Logomark should have the same visual weight as the other brands listed.

Richard MaysDirector of Sales32 Aztec DriveLogan, NM 88426575.555.1212

Business card with Eaton Logomark Letterhead with product series signature


Dear Sirs,

Menditione velecte dolupta con eatur, omnimus, sed esciis estectem est, que iur. Ecatemp orecae et resto bea volorita cum quo verro eatione scien-dendit, officium rem re, senduci assime se voloreicita abo. At labo. Itassim ipsapel ea quiaecese sae dolent aut eum sunt. Faccae eosti dolumque vent. Ommolor iorporibus aditata nes inctur temporem inciis aut fugias eos et ullorun tiatem incid que alitate ius, que quiam iderum quia voluptur.

Lorro vero ventius eati accuptatem ipsuntio. Ut et optatque restium excese-quas rere porese net acepe natem fugit dolupta pra dus.

Videlendam dit quiatur resequaspe omnihitas soluptint estrum faces sam aut ant erum sitiate des sam, cuptae veris am que perent, quidicat eos andam is nullupi cienihit est, cum fugiae voluptate lab imus necersp erumquam exeribusam in porrum, nost, optatur ibeatis sum faccus, sae mintis demolup-tati re pratur? Qui officipidus se velignim que esci a voles dolentem accae doloresciet fuga. Igenem rere con nienda culpa volumquate et moluptas ne dolor sum re nus, quam fuga. Itas aut quis modit hit fuga. Em hillandae. Itaerum velecae sendand erumqui totatur iandest et voluptam et perum dolectem ipsunto tatiisi receatem comni tectios dolo min cuptas veliatem. In restiis et et fuga. Endigent que non reribus cusdam enecupta que plaboris ut aborror esequibus et que eatibus.

Sincerely,Richard Mays

YourLogo Your

Logo

On front of card


24



Examples of vehicles

Individual marks and Collection marks may be used on vehicles. Channel Partner vehicles should not be represented as Eaton vehicles. Place the mark where it can be seen clearly: tailgates, side panels and cab doors are ideal.

• Marks may be applied to the body of the vehicle or adhered as decals to windows.

• Window decals have a minimum display size of 3” and a maximum of 6”.

Sprinter van showing alternative placements of various marks


YourLogo


YourLogo


YourLogo


YourLogo


YourLogo


YourLogo


25



Examples of signage

Individual marks and Collection marks may be used on exterior or interior signs. The marks may also be applied to doors or windows as a decal.

Use the Graphics Resource tool, accessible through MyEaton or at es.eaton.com/graphicsresource, to download your customized graphic for local printing.

Store facade


YourLogo


YourLogo


YourLogo


YourLogo

Decal applied to window


26


Identifying Eaton Authorized relationships on Channel Partner-produced communications

4Identifying Eaton Authorized relationships on Channel Partner-produced communications

This section explains how to display the Eaton Logomark and product series signatures on Channel Partner communications

WebsitesOnline advertisingPrint advertisingPrint literature and collateralDigital presentationsIn-store and tradeshow displayPromotional merchandisePromotional event banners


27



Overview

Channel Partner-produced communications are organized into five categories.

Websites

See page 28.

Online advertising

See page 29.


See page 30.


See pages 31–32.

Promotional merchandise

See page 33.

Technical information Print ad

Online marketing

Website Menu

Website

An Eaton Authorized Representative

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Features:

• Corionse peratas expel

• Simus, eos aliquia

• Um sectemporem

• Aque repe volut laut

• Eaciandis iuntur aut hilit

• Tomnimpore laute

• Aquosapiendae niendan

• Aperatas expel

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Applications

• Um sectemporem

• Aque repe volut laut

• Eaciandis iuntur aut hilit

• Tomnimpore laute

• Aquosapiendae niendan

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AMPGARD

Eaton’s Crouse-Hinds series

PRE-formance™

Giving you the convenience of a pre-fabricated product - plus the flexibility to accommodate job-site requirements


YourLogo

Main Identifierlorem ipsum

YOUR CORPORATION Lorem Ipsum Dolor27

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YOUR CORPORATION Lorem Ipsum Dolor 27

Body Copy Head lorem

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Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur ullamcorper justo nec purus.


Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur ullamcorper justo nec purus. Lorem ipsum dolor semper doned. Lorem ipsum

dolor. Donec semp dosten. Donec semper, tellus at iaculis imperdiet, magna arcu gravida wisi, eget hendrerit mi enim ac metus. Aenean adipiscing tortor ac enim. Nulla facilisi. Sed eget justo. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed pulvinar odio quis sapien. Donec elit tellus, tempus allis eget, odio. Nisl nis.


Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur ullamcorper dolor sit amet, consectetueing elit. Sed pulvinar odio quis sapien.

Table Main Head A B C D E F G H I J K L

Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456

Table Head:Table Subhead B 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456






YourLogo


Search

current sensors

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About Us

Find Our Stores

Parts

Service



YourLogo



YourLogo



28



Websites

You may place the Eaton Logomark wherever it best suits your website design.

The Eaton Logomark or product series signature should have the same visual weight as other brands listed.

When Eaton products are displayed, the Eaton Logomark or product series signature should accompany them.

The company should always be represented as Eaton.

When the website lists a product series, it is okay to have a page dedicated to that product series using the product series signature, as long as the content indicates Eaton as the company and brand and the series in relation to the category of products, i.e. Eaton’s Crouse-Hinds series explosionproof solutions.

Company section of a Channel Partner website

Channel Partner website showing Eaton and other manufacturers’ products

About Us

Find Our Stores

Parts

Service




YourLogo

Eaton is a power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power.

Eaton’s electrical business is a global leader with expertise in power distribution and circuit protection; backup power protection; control and automation; lighting and security; structural solutions and wiring devices; solutions for harsh and hazardous environments; and engineering services. Eaton is positioned through its global solutions to answer today’s most critical electrical power management challenges.

For more information, visit www.eaton.com.

YourLogo

Eaton is a power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power.

Eaton’s electrical business is a global leader with expertise in power distribution and circuit protection; backup power protection; control and automation; lighting and security; structural solutions and wiring devices; solutions for harsh and hazardous environments; and engineering services. Eaton is positioned through its global solutions to answer today’s most critical electrical power management challenges.

For more information, visit Eaton.com.

Standard copy to use to describe Eaton

Search

electrical components

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Website Menu


Online marketing



YourLogo

Approved Eaton Authorized Online Distributors can switch out the Eaton logo mark with mark to the right.


29



Online advertising

If your company uses online advertising to drive traffic to your site, the Eaton Logomark or product series signatures may be used to promote interest.

The Eaton Logomark and product series signatures should have the same visual weight as other brands listed.

Vertical banner

Vertical banner withEaton and other manufacturers’ products and logos

Rectangle banner

Horizontal banner

Horizontal banner showing Eaton and other manufacturers’ products and logos

yourlogo.com

An Eaton Authorized Distributor.We carry and maintain the full line of Eaton power supplies.Click here to see an interactive tour of our new store.


YourLogo

We carry and maintain a full line of power supplies.Click here to see an interactive tour of our new store.

YourLogoBussmann series fuses

Ut wisi enim ad minim venim, quis nostrud exerci tationar ullamcorper suscipit lobortis nisl ut aliquip ex eaconsequat.


YourLogo

yourlogo.comEaton Authorized Representative

YourLogo

We carry B-Line series structural supports for your building infrastructure needs.

yourlogo.com

YourLogo

We carry and maintain a full line of utility-grade power solutions.

Approved Eaton Authorized Online Distributors can switch out the Eaton logo mark with mark to the right.


30




Always maintain proper Clear Areas and size the various brands so they have the same visual weight.

The Authorized Partner relationship may also be typeset.

Channel Partner catalog showing Eaton and other manufacturers’ logos

Channel Partner line card showing Eaton and other manufacturers’ products and logos

Tools, Safety & MRO Consumable Products

Abrasives &Cutting Tools3MLenox & Irwin ToolsOsbornInternational

Standard AbrasivesWeiler Corp.

Adhesives,Chemicals, Paint &Tapes3MCRCKrylonRustoleumSaf-T-LokSpray-On

Cable & ConduitEquipment3MArncoEatonIDEAL IndustriesKlein ToolsThomas & Betts

Fasteners &HardwareASCCully/MinerallacDottieFCI-BurndyGreenleeIDEAL IndustriesKlein ToolsMetallics

HVACBroan/NutoneElectromodeMarley ElectricHeating

TPI Corp.

InstrumentationIntermaticMarsh/BelloframNoShockPac StainlessParker Skinner/Gold Ring

SORTork

Janitorial &Sanitation3MCloroxGeorgia PacificKimberly ClarkRubbermaidWest Chester Glove

RepairEatonGalcoPLC Center/Speck

Safety & SecurityBattery CenterAccuform SignsAlpine Valley WaterBacou-DallozBestBradyBright Star BRK/First AlertBullardCarharttCrewsDBI/SalaDuracell Eagle MfgErgodyneEveready/Energizer

Whether it’s Safety Products or Hand Tools, Maintenance Supplies or Instrumentation,WESCO’s complete line of MRO and Consumable products are sure to meet your needs.With an extensive network of nationwide Branch locations, WESCO provides fast andreliable service delivering the products you need, when you need them. Rely on WESCOto deliver the finest products from the best suppliers!

FendallGatoradeHercules LocksHoward LeightKiddeLaCrosseLakeland IndustriesLift-All-CompanyMagliteMaple Chase/Firex/Invensys

MCR SafetyMechanix WearMemphis GloveMSA North SafetyOberonOmni-Glow/Cyalume

PelicanRayovac SalisburySorbent ProductsSqwincherStreamlightTennessee MatTingley RubberUvexWerner LadderWest Chester GloveWilson Bohannan

Our SuppliersTest EquipmentAEMCAmprobeEaton

ToolsHand ToolsAmes True TemperCembreCementexChannellockCooper ToolsCraftsmanDanaherE-Z HolsterGreenleeIDEAL IndustriesJamesonKlein ToolsLenoxRolatapeWIHA ToolsPower &PneumaticToolsChicago PneumaticDeWaltFCI-BurndyGreenlee/FairmontMakitaMilwaukee

Main Identifierlorem ipsum

EATON CORPORATION Lorem Ipsum Dolor30

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EATON CORPORATION Lorem Ipsum Dolor 30


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Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur ullam-corper justo nec purus. Lorem ipsum dolor semper doned. Lorem ipsum dolor. Donec semp dosten. Donec semper, tellus at iaculis imperdiet, magna arcu gravida wisi, eget hendrerit mi enim ac metus.


Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur ulla-mcorper justo nec pur ipsum dolor sit amet, consectetuer adipiscing elit. Sed pulvinar odio quis sapien.


Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur ulla-mcorper justo nec pur ipsum dolor sit amet, consectetuer adipiscing elit. Sed pulvinar odio quis sapien.

Table Main Head A B C D E F G H I J K L





Table Head:Table Subhead B 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456





YourLogo

YourLogo

Catalog


YourLogo


YourLogo


31




Use the Eaton Logomark on ceiling danglers. Use the Logomark or product series signatures on product displays, installations and shelf or counter signs where Eaton products are featured.

The Eaton Logomark and product series signatures should have the same visual weight as other brands listed.

Ceiling danglerPanel display featuring only Eaton products

yourlogo.com

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt.

Amet VEAmet V


Amet V++

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Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmipsod tempor invidunt ut.

Amet DF

Ipsum DF


YourLogo


Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut lab.

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Amet ER

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Amet VEAmet V

Amet E

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Amet DF

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Sit DFLorem DF

Ipsum DF

Tabletop display featuring Eaton or “by Eaton” products together with those of other brands

YourLogo

Top BrandsNew andIn Stock

Ask a SalesRepresentative!

YourLogo


32




For promotional event banners, the Eaton Logomark should represent company sponsorship. To showcase all the product categories the Channel Partner sells, an Authorized Distributor collection mark may be used.

Promotional event banner

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YourLogo


33



Examples of promotional merchandise

Channel Partner-branded promotional merchandise may feature the Eaton Logomark. Baseball caps, polo shirts, t-shirts, pens, tote bags, mugs and umbrellas are just a few items that may be used to remind customers of an Eaton Authorized relationship.

The Authorized relationship may also be typeset.

YourLogo

YourLogo

Coffee mugs (front and back)

Pens

YourLogoAn Eaton Authorized Distributor

Embroidered cap

YourLogo

Polo shirt with optional placements on either arm or breast pocket

YourLogo

T-shirt front T-shirt back

eaton channel partner graphic guidelines...stationery, vehicles and signage 33.21–23 examples of...

Documents