ebay presentation
TRANSCRIPT
Education Qualification: Btech
Business Administration Skills: SEO, SMO, SEM.
EBAY/FASHION OUTLET
eBay Inc., (stylized as ebay), is an American multinational
corporation and e-commerce company, providing consumer-to-
consumer& business-to-consumer sales services via Internet.
It is headquartered in San Jose, California, United States
eBay was founded by Pierre Omidyar in 1995, and became a
notable success story of the dot-com bubble; it is a multi-billion
dollar business with operations localized in over thirty countries.
eBay.com is not a free website, rather it charges users an invoice
seller fee on the basis of if they have sold or listed any items.
eBay
Mobile and
accessories
Tablets and
laptopsFashion entertainm
ent
Home and Living
Data Storage
Jewellery cameras
TARGET AUDIENCE
Age: 16+
Gender: Male and Female
Location: All the Countries
COMPETITORS
DIGITAL MARKETING STRATEGY
smo
seo
smm
sem
SEARCH ENGINE OPTIMIZATION
SEO IMPLEMENTATION
WEBSITE ANALYSIS/WEB POSITION ANALYSIS
Page RANK 6
Indexed Pages 12,400,000
Internal links 107
External Links 107
Age N/A
TARGETED KEYWORDS
Buy shoes online
Online shopping
Shopping online
Men's wear online
Best camera online store
Electronics online shopping
Buy LED TV online
ON PAGE ACTIVITIES
URL: www.ebay.in
TITLE: eBay: Electronics, Cars, Fashion, Collectibles, Coupons.
DISCRIPTION: Buy and sell electronics, cars, fashion apparel,
collectibles, sporting goods, digital cameras, baby items, coupons,
and everything else on eBay, the world's.
Keywords: Shopping Online, online shopping, buy watches online.
COMPETITION ANALYSIS
SCREEN SHOTS OF ADS FROM GOOGLE AD
WORDS ACCOUNT
SEARCH ENGINE MARKETING
SOCIAL MEDIA IMPLEMENTATION
EBAY ON FACEBOOK
SUGGESTIONS HOW TO PROMOTE ON FACEBOOK
Follow 80/20 rule.
Building like for page by pull and push marketing.
Posting with latest updates and images.
Run contests.
Post more number of photos and videos.
EBAY ON TWITTER
SUGGESTIONS HOW TO PROMOTE ON TWITTER
Should Run the Contests by using # tags, @, retweet,
favourite.
Follow 80/20 Rule.
Keep posting photos and videos.
EBAY ON GOOGLE+
SUGGESTIONS HOW TO PROMOTE ON GOOGLE+
Follow 80/20 rule.
Building like for page by pull and push marketing.
Through Google Hangouts we should maintain
Customer Relationship Management
Post pictures and videos regularly.
INSTAGRAM PROMOTION
Have good following
Keep posting pictures and videos.
Run contests.
RECOMMENDATIONS IF I’M A DIGITAL
MARKETING MANAGER
80/20 rule should be followed in social media marketing.
Giving importance on weightage to SEO and SMO.
Need to target in LinkedIn for professional look,
social media for Marketing purpose.
