ATTRACT CHILDREN TO YOUR PROGRAMS WITH FUN ANDEASY MARKETING TIPS!Presented By:

East Baton Rouge Parish Library

AGENDA

Importance of Marketing Why? How?

Traditional Media Posters Displays Word of Mouth Program Calendars, Newsletters, Flyers,

Brochures Technology and Digital Media

Social Media Digital Displays QR Codes

IMPORTANCE OF MARKETINGWhys and Hows

WHY IS MARKETING IMPORTANT?

“You can build a nurturing library environment but patrons won’t come unless you tell them it’s available” (Mates, 2004).

Marketing can “imprint a key idea about what the library does in the minds of your stakeholders” (Your Tag, Your Brand, Your Program).

Marketing can “increase your library's perceived value, as well as library usage and support.” (Bohrer, 2005)

Marketing can build momentum & excitement (Bohrer, 2005)

HOW TO MARKET SUCCESSFULLY

Target your demographic Use accessible formats

Language Legibility Contrast Attractiveness

Find ways to get the word out Word Of Mouth Community Partners Traditional and Technological Methods

TRADITIONAL MEDIA

TYPES OF TRADITIONAL MEDIA

Posters

Displays

Word of Mouth

Program Calendars, Newsletters, Flyers, Brochures

POSTERS

POSTERS

POSTERS

POSTERS

POSTERS

POSTERS

DISPLAYS

DISPLAYS Once posters are made– they need to be displayed!

Samples of projects can be displayed in special ways

Stuffed animals or other characters can display information

Special signs which can be changed frequently may be used sandwich board signs dry-erase boards

Pictures of previous programs may generate interest in future programs

DISPLAYS

DISPLAYS

DISPLAYS

DISPLAYS

DISPLAYS

DISPLAYS

WORD OF MOUTH

WORD OF MOUTH “Using word-of-mouth marketing can increase your library's

perceived value, as well as library usage and support” (Bohrer, 2005).

Tell your patrons about upcoming programs

Announce programs at storytimes

On the day of the program, make announcements over the PA system; invite children who are already in the children’s area

Call registrants to remind them they have signed up

Encourage patrons to tell others about programs of interest and their experiences

PROGRAM CALENDARS, NEWSLETTERS, FLYERS, BROCHURES

PROGRAM CALENDARS, NEWSLETTERS, FLYERS, BROCHURES Make sure your branch and contact information are clearly

visible

List the day, date, time of the program

Include the appropriate age group, whether registration is required, and whether latecomers will be allowed to participate

May want to include a “tagline” or library slogan (see "Your Tag, Your Brand, Your Program” article)

Distribute to local business or community partners

Have them readily available to pass out to patrons & actively hand them out

PROGRAM CALENDARS, NEWSLETTERS, FLYERS, BROCHURES

TECHNOLOGY AND DIGITAL MEDIA

TYPES OF TECHNOLOGY AND DIGITAL MEDIA

Social Media

Digital Displays

QR Codes

SOCIAL MEDIA

SOCIAL MEDIA “Social media creates the opportunity for libraries and

businesses to connect, share, and become visible.” Tips for success with social media:

Listening Relevance Patience Accountability A personal element

Benefits of social media use: Low cost Ability to gauge usage Ability to solicit and obtain feedback Ability to update information quickly

2011. "The Business of Social Media: How to Plunder the Treasure Trove." Reference & User Services Quarterly 51, no. 2: 127-132.

SOCIAL MEDIA Facebook

Twitter

Pinterest

Instagram

Blogs

YouTube

ListServes

DIGITAL DISPLAYS

DIGITAL DISPLAYS

Make use of your library website to list programs and post your calendars online

Display photos of previous programs using a digital picture frame

Use a TV screen stationed in the library and have a digital display of upcoming programs

DIGITAL DISPLAYS

DIGITAL DISPLAYS

DIGITAL DISPLAYS

OTHER TECHNOLOGY

QR CODES Can be created for free Can be included on posters,

displays, examples, flyers, social media, etc.

Can be read with a free app from a smart phone

Can be linked to online registration or further information on a website

Links patrons directly to information without them having to write it down

Know your users: Will they know what QR codes are and have the technology to access them?

DISCUSSION

BIBLIOGRAPHY 2011. "The Business of Social Media: How to Plunder the Treasure Trove." Reference &

User Services Quarterly 51, no. 2: 127-132. Academic Search Complete, EBSCOhost (accessed February 14, 2013). http://web.ebscohost.com/ehost/detail?sid=2fb13cb4-b8cc-41ac-a66e-49876873cf9d%40sessionmgr15&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=69858660

2011. "Your Tag, Your Brand, Your Program." School Librarian's Workshop 31, no. 4: 10-11. Library, Information Science & Technology Abstracts, EBSCOhost (accessed February 14, 2013). http://web.ebscohost.com/ehost/detail?sid=435a74d0-0d48-4074-a37f-808644306382%40sessionmgr4&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=lxh&AN=57997793

Barry, Peggy L. 2009. "Top 10 Marketing Tips for Communication and Outreach." ILA Reporter 27, no. 1: 8. Library, Information Science & Technology Abstracts, EBSCOhost (accessed December 28, 2012). http://web.ebscohost.com/ehost/detail?sid=ec771eb4-b2b2-4cb1-a15a-9a051b7f78db%40sessionmgr12&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=lxh&AN=36333924

Bohrer, Clara N. 2005. "Listen to This!." Public Libraries 44, no. 2: 63. Library, Information Science & Technology Abstracts, EBSCOhost (accessed February 14, 2013). http://web.ebscohost.com/ehost/detail?sid=3c4cb478-89a1-49bf-ab34-6418e022f73f%40sessionmgr14&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=lxh&AN=16726647

Brady, D. 1990. "Selling your summer program." School Library Journal 36, no. 3: 158. Academic Search Complete, EBSCOhost (accessed December 28, 2012). http://web.ebscohost.com/ehost/detail?sid=3cc5bc69-80ee-484e-934e-65cf382886a4%40sessionmgr15&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=9004091763

BIBLIOGRAPHY Fletcher, Jon. 2010. "Marketing for the QRious: the beginner's guide to using QR codes for

library promotions and resources." Multimedia Information & Technology 36, no. 3: 26-27. Library, Information Science & Technology Abstracts, EBSCOhost (accessed February 14, 2013). http://web.ebscohost.com/ehost/detail?sid=88a1307f-a480-4f30-a440-f965292c2b53%40sessionmgr13&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=lxh&AN=53899400

Jennings, Eric, and Kathryn Tvaruzka. 2010. "Quick and Dirty Library Promotions That Really Work." Journal Of Library Innovation 1, no. 2: 6-14. Library, Information Science & Technology Abstracts, EBSCOhost (accessed December 28, 2012). http://web.ebscohost.com/ehost/detail?sid=3e9878d0-0b58-4954-a7cc-5dbb714ef9e5%40sessionmgr13&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=lxh&AN=65541433

Mates, Barbara T. 2004. "ANNOUNCING THE NEW VENTURE." Library Technology Reports 40, no. 3: 65-70. Academic Search Complete, EBSCOhost (accessed December 28, 2012). http://web.ebscohost.com/ehost/detail?sid=f47f13a7-4e04-4397-851e-5b5bc7e8a17d%40sessionmgr13&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=13620516

  Steele, Victoria. 1995. "Pictures from our exhibition: Publishing publicity posters utilizing

technology." American Libraries 26, no. 3: 260. Academic Search Complete, EBSCOhost (accessed December 28, 2012). http://web.ebscohost.com/ehost/detail?sid=469fbdd1-ec4b-49ec-b9d6-79b154ffe982%40sessionmgr10&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=9503207548

Struckmeyer, Amanda Moss. 2012. "Reaching Tweens." Children & Libraries: The Journal Of The Association For Library Service To Children 10, no. 2: 36-38. Academic Search Complete, EBSCOhost (accessed February 14, 2013). http://web.ebscohost.com/ehost/detail?sid=5012a8d3-7b1a-453d-8e47-62a575d43307%40sessionmgr10&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=79201332

CONTACT INFORMATION

Children's ServicesEast Baton Rouge Parish Public Library

7711 Goodwood BlvdBaton Rouge, LA 70806

225-231-3760