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Introduction

Online social lending service1

Launched in 2005 2

Provide low rate loan 3

Act as a middle man4

Destination site www.zopa.com5

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Features

Brick and mortar1

Buyer oriented 2

C2C buisness3

Auction ( commercial mechanism)4

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• C2C buisness model• Register first• Same bank process• Zopa loans start at £1,000 to £15,000.

• Affiliated revenue (commission based)• Payment insurance

Buisness Model

Revenue Model

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Zopa has a unique/different marketing strategy than the most of other online companies.•  Zopa has putt effort on the “word-of-mouth”

• Another important strategy is that Zopa uses Search-Engine-Marketing as its main onlinemarketing activity but it needs certainimprovements

Marketing Strategy

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SWOT

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• Low rates• No interest and credits• Reduced labour cost

• Commision based• Risk of defaulters• Lack of marketing

SWOT analysis

Strenght

Weakness

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• Craze of social connectivity• Large no. Of borrowers• Untapped market

• Social media• Less depositors• Aquisition threat

SWOT analysis

Oppertunities

Threats

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• Free formers

Target Market

Good QualityNot good Quality

Low Price

ChocBarDoughnut

JetsportFruittare

Duvall is quoted as saying: "it's a group that's growing really quickly. I

think in the 10 or 15 years time most people will work this way. It's

happening right across the developing world. We've been doing some

research in the US and we think there are some 30 or 40 million people

there with these attitudes and behaviours".

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Good QualityNot good Quality

Low Price

ChocBarDoughnut

JetsportFruittare

James Alexander says: 'I spend a lot of time talking to members and

have found enormous goodwill towards the idea, which is really like

lending to family members or within a community'. But he also says

that some of the lenders are simply entrepreneurs who have the funds,

understand portfolio diversification and risk and are lending on Zopa

alongside other investments.

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It allows consumers to directly buy goods or services from a seller over the internet using a web browser. Firebox.com is an e-commerce store based in London that was created in 1998 as hotbox.co.uk.

History

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• If we see in e-business type then firebox.com is consumer to consumer (c2c) site where consumer (seller) sell his product to consumer (buyer), And vice versa.

Firebox.com is a buyer oriented site in which buyer and seller meet with one another and later on the seller provide services for satisfaction of product and brand.

Type

Place for online representation

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Type of online intermiediaries

Search engines

Youtube

Portals

Facebook

“that help user to seek destination site

”

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• Over the years we’ve learned to manage our customers database like any other key business asset - we invest in it and we nurture it to generate the best possible ROI.

Marketing Strategy

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• The coolest thing you can buy has appointed its global fulfillment partner new phase of international growth.

• The five years partnership launches in july 2013 dispatch thousands of products to firebox customer globally.

1500 unique products

• Fire box achieve a more sophisticated e commerce fulfillment strategy to focus on its international growth.

Global supply chain

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QualityImageBrandingAvailability

Payment method: paypal, visa, American express.Discount :Discount rates are given with the products

Marketing mix

Product

price

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• Firebox is now a multi-channel retailer. It also introduce very sales promotion and it also give incentives to staff.

Sales promotionProduct promotionMarketing promotion

Marketing Mix

Place

promotion

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• Dotcom started from 1995.and this is about those web site that allowed to sell things via internet. (Amazon.com)(ebay.com) is the example of dotcom. And dotcom boom comes during 1995 to 2000. Dotcom boom is also known as the dotcom bubble, internet bubble etc. In the 1990s bills. there are a lot of online companies but there were no cash coming into the pay. They had high stock prices but nothing backup products. And in the end of decade most of the companies failed and dotcom bust. And In this decade firebox opened but they had all kind of strategies with these strategies firebox.com work properly in uk, usa and other countries..

Dot com phenomenon

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?Any questions around this topic?

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BY: KhadeejaThank you