“eBusiness is an enabler that complements, but does not replace,

sound brick & mortar business fundamentals.” – Angelo Ford

Viral Whisper - eBusiness

Angelo Ford, MBA

Managing Partner

• About me - AngeloFord.com

• My latest venture – ViralWhisper.com

• How I came up with the idea to start Viral Whisper

• Personal passion for sharing information + shift in technology + shift in demographics

• Previous experience in business and education

• Studied the marketplace and identified a need

• How I came up with mission statement

• Result of strategic planning

• What, where, who, when, who and how

• Mission statement is my value proposition

“Vision without execution is hallucination."

introduction

• Marketing Viral Whisper on-line

– Tagged comments in related conversations across the internet

– Cast what Tim Callen calls “Marketing Nets”

• Branded website

• Linked In conversations

• Blog

• Facebook posts

• Twitter tweets

• YouTube channel

• Google Profile

• Flickr

• 99 Designs

overview

Is there a market for your idea | service | product?

What will be your exit strategy? Sell? Franchise? Liquidate?

How will we generate startup $$$? Friends, Family, Fools?

What will you name your new venture? WidgeMoto

Where will you host your eBusiness? See # 5

What effect will market forces have on your strategy?

How will we generate revenue? Product + Relationship

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Gize

exercise

Idea: An eBusiness that sells techie widgets for bicycles & motorcycles.

Sample social media marketing plan for WidgeMoto

TemplatesProgress chart – Upward arrow

Gize

summary

• Examine

• What are we going to do better than the competition?

• Where, when, why, who and how?

• Market research

• Establish

• Business & marketing | strategy map

• Adapt, overcome and evolve

• URL | usernames | physical name

• Brand development and maintenance

• Exit

• Sell

• Franchise

• Liquidate

TemplatesProgress chart – Upward arrow

Gize

exercise

Any Questions?Challenge: Create a LinkedIn Group

Viral Whisper.com - Presentation is for education use only

Net Image: gualtiero – Flickr

Map Image: Oran Viriyincy - Flickr

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