ebusiness intelligence
DESCRIPTION
synera ePack TM Product Overview. eBusiness Intelligence. eBusiness Context Product Overview. eBusiness Context. Unique opportunities for eBusiness. Basic eBusiness System Architecture. Visitors. WEB SERVICE. Other company systems -ERP - CRM - POS. WEB SERVICE. INTERNET. WEB - PowerPoint PPT PresentationTRANSCRIPT
synera- www.synerasystems.com1 synera ePackTM Product Overview
eBusinessIntelligenc
e
eBusinessIntelligenc
e
synera- www.synerasystems.com2
eBusiness Context
Product Overview
eBusiness Context
Product Overview
- www.synerasystems.com3
WEBSERVICEWEB
SERVICE
The weblog provides a rich source of information about the company’s interactions with customers, suppliers, partners
and employees
The weblog provides a rich source of information about the company’s interactions with customers, suppliers, partners
and employees
eBusiness ContexteBusiness ContextUnique opportunities for eBusiness
Unique opportunities for eBusiness
Basic eBusiness System Architecture
INTERNET
WEB
SERVER
Visitors
APPLICATION SERVERS
Other company systems
-ERP- CRM- POS
--------------------------------
Weblog
All Web interactions are handled by the web server
The weblog tracks every event on the web server
The weblog contains a rich repository of data on visitors behavior detail
Other sites
- www.synerasystems.com4
What is synera ePack?What is synera ePack?Product OverviewProduct Overview
syneraePack
synera ePack adds “eBusiness intelligence” to Synera’s Intelligent Exploration suite
synera Explorer
Data MiningModule
Data MiningModule
Query and AnalysisModule
Query and AnalysisModule
SecurityModuleSecurityModule
DataLoadingModule
DataLoadingModule
syneraEngine
synera Discovery
synera Users
synera Configurator
synera Loader
Configuration Module
Configuration Module
eBusiness IntelligenceModule
eBusiness IntelligenceModule
Intelligent
Exploration
suite
- www.synerasystems.com5
synera ePacksynera ePack value propositionsynera ePacksynera ePack value proposition
synera ePack enables eBusinesses to indentify and meet customer needs in a single integrated environment.
synera ePack enables eBusinesses to indentify and meet customer needs in a single integrated environment.
Measurement ofkey performance
metrics
Visitor return rates, sessions per member, page views per visit, ...
ROI of marketing campaigns and value per customer
Converting visitors to customers
Locating the main barriers to conversion Measuring effects of pro-active communication
Opportunity and problem
identification
Identifying where visitors come from / where they abandon site
Determining which promotions are effective
Profiling and segmenting
Identifying potential “high value” customers Targeting visitor / customer groups
One-to-one marketing and personalization
Identifying and meeting the unique needs of each visitor
Increasing customer loyalty
Product OverviewProduct Overview
- www.synerasystems.com6
synera ePack drives decision making
synera ePack drives decision making
Hits
Views
Sections
Visits
Users
User Behavio
r
Depth of Analysis
Business Value
Strategic decision driversTactical decision
drivers
synera delivers high business value by enabling both tactical and strategic thinking through unparalleled depth
of analysis.
synera delivers high business value by enabling both tactical and strategic thinking through unparalleled depth
of analysis.
Product OverviewProduct Overview