echo open innovation masterclass 19th may 2015
TRANSCRIPT
100%Open 2015
Innovation AcceleratorEcho Workshop 19/5/15
April 15, 2023 1
100%Open 2015April 15, 2023 2Workshop Behaviours
100%Open 2015April 15, 2023 3Workshop Behaviours
100%Open 2015April 15, 2023 4Workshop Behaviours
100%Open 2015April 15, 2023 5Workshop Behaviours
100%Open 2015April 15, 2023 6Chatham House Rule
Participants are advised not to share anything
confidential, and so are free to use any information
received, but neither the identity nor the affiliation
of any other participant, may be revealed.
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Before we continue…
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Questions or Clarifications?
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Introductions
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Constellations
April 15, 2023 9© 100%Open 2015The Birthday Paradox
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What are the chances that two people in
this room share the same birthday?
April 15, 2023 10100%Open 2015
Birthday Paradox
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The probability of 2 people sharing the
same birthday is over 50% with just 23
people in a group, and 99% in a group
of just 57 people.
© 100%Open 200915/04/2023 11
3 minute JV
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“A new idea is nothing more
or less than the combination
of old elements.”
James Webb Young
100%Open 2015
3 Minute Joint Venture
1. Turn to somebody you don’t know.
2. Introduce yourselves to each other.
3. Find something you could do together.
4. Give your joint venture a name.
3 Minute JV
© 100%Open 2015Give > Get
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1415/04/2023
“Connect on your similarities, and benefit
from your differences.” Valdis Krebs
April 15, 2023 15© 100%Open 2012Defining Innovation
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Innovation is… ?
© 100%Open 2010
Defining Innovation
Innovation =
a. ideas + impact
b. problem x solution x execution
c. the successful exploitation of new ideas
d. the design, invention, development and/or implementation of new or altered products, services, processes, systems, organizational structures, or business models for the purpose of creating new value for customers and financial returns for the firm
e. not an end in itself but a byproduct of productive and engaged networks Click icon to add picture
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April 15, 2023 17© 100%Open 2015Open Innovation is…
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Innovating with partners
by sharing the risks
and the rewards.
© 100%Open 201515 April 2023 18100%Open Innovation Process
BARCLAYS
Co-created a new open innovation
strategy that was approved by CMO and currently in process of
implementation and training.
P&G
100’s of consumer insights
identified based on analysing and coding
10,000’s social media
comments from 6 countries.
E.ON
Sourced and co-created new
£10m ideas with 5000 customers
including an E.ON electric
vehicle breakdown recovery service.
LEGO
New online platform with
500,000 customers leading to
several of the most profitable recent product
launches.
OXFAM
Flexible giving app co-created and prototyped
with Oxfam donors and
customers and now in the
process of being built.
CARLSBERG
Successfully launched
Somersby Cider reaching 20% of
the Swiss population
without traditional
media.
IDEATE
with your crowd
in response
to insights
LISTEN
& extract
insights from
consumers
FRAME
& design
focused
challenge
TEST
ideas &
design
concepts
REFINE
the best
concepts
pre-launch
LAUNCH
& evaluate
your product
or service
© 100%Open 2015Case Study – The LEGO Group
We helped LEGO create their open innovation strategy and develop an ideas platform rolled out to all employees and to an external community of 1 million people.
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April 15, 2023 20100%Open 2015
2 degrees of Separation
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"There are more smart people outside
your company, than within it. It’s the
law of numbers. Be adaptive.”
Reid Hoffman
April 15, 2023 21100%Open 2015
Case Study – Unilever
New Proposition Development
Global search of 250,000+ high growth companies globally and secure development of opportunities through an “Innovation
Airlock” leading to £8.5m in new partnerships.
Unilever Foundry – sourcing and vetting new ideas partners and partnersOnline Collaboration
100%Open 2015
Open Innovation Principles
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April 15, 2023 22
“Nearly every problem has been solved
by someone, somewhere. The challenge
of the 21st century is to find out what
works
and scale it up.”Bill Clinton
© 100%Open 2014Case Study - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to design a new innovation toolkit an award winning internal innovation platform.
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April 15, 2023 24100%Open 2015
Explore > Extract > Exploit
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“Innovation is a
U-Shaped Process.”Paul Vanags
April 15, 2023 25100%Open 2015
Case Study – Interface
Interface are a $1bn carpet company driven by environmental sustainability and helped them develope a new carpet tile made
out of recycled discarded fishing nets.
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3 + 1
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1.What three things could we take from these case studies?
2.What one thing does not apply from these case studies and why?
100%Open 2015
1. Setting the innovation strategy – Vectors, Co-Lab Test
2. Finding unmet needs – Personas, Unmet Needs, Blueprint
3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd
4. Building prototypes – Prototyping Techniques, Prototype Evaluator
5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates
6. Making business models – Open Innovation Metrics, Business Model Canvas
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100%Open Toolkit
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www.toolkit.100open.com
April 15, 2023 30100%Open 2014
Toolkit
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1. Co-Lab Test
31100%Open 2014April 15, 2023Co-lab Roles
Activators
CultivatorsInfluencersExplorers
ProducersConnectors
April 15, 2023 32100%Open 2015
Co-Lab Roles
Explorers
You're great at:
• Being creative and inquisitive
• Original thinking & testing different concepts
• Spotting insights
But watch out:
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Co-Lab Roles
Connectors
You're great at:
• Spotting similarities or differences
• Brokering new opportunities
• Taking interest in others
But watch out:
• Can be distracted and unaccountable
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April 15, 2023 34100%Open 2015
Co-Lab Roles
Producers
You're great at:
• Understanding everyone's diverse motivations
• Navigating challenges
• Communicating with sensitivity
But watch out:
• More interested in the process than results Insert cropped logo white/grey logo
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Co-Lab Roles
Activators
You're great at:
• Leading by example
• Mobilizing others
• Communicating with authority
But watch out:
• Can stifle innovation by jumping into solution mode too quickly
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Co-Lab Roles
Cultivators
You're great at:
• Empathy
• Intuition
• Inspiring others
But watch out:
• Can blend into the background and lack confidence
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April 15, 2023 37100%Open 2015
Co-Lab Roles
Influencers
You're great at:
• Being creative and inquisitive
• Original thinking & testing different concepts
• Spotting insights
But watch out:
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38100%Open 2014April 15, 2023Collaborative Innovation Landscape
I n n o v a t i o n
Co
ll
ab
or
at
io
n
Ideas Implementation
1 to 1
1 to Many
Reference: 100%Open, SPM Model, Cranfield University
39100%Open 2014April 15, 2023Co-Lab6 Social Collaboration Archetypes
I n n o v a t i o n
Co
ll
ab
or
at
io
n
Ideas Implementation
1 to 1
1 to Many
Activator
CultivatorInfluencers
Explorer
Connector Producer
Reference: Jankel Collaboration IQ
40100%Open 2014April 15, 2023Co-Lab Test
April 15, 2023 41100%Open 2015
Co-Drawing
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1. Draw one line at a time
2. No talking whilst drawing
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Co-Drawing
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April 15, 2023 42
1. Leave room for other people’s
contribution and interpretation.
2. Respond well to the unexpected
actions of your partner.
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2. Personas & Unmet Needs
April 15, 2023 43Toolkit
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Personas & Unmet Needs
1. Who are we innovating for?
2. Who are we innovating with?
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2 Degrees of Separation
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Is there anyone in particular that it
would help you to meet at
the moment?
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Personas & Unmet Needs
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3. Innovation Airlock
April 15, 2023 47Toolkit
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Innovation Airlock
The Innovation Airlock’s job is to encourage and facilitate collaboration between two organisations by providing:
1. Insulation - For confidential information in both directions – entering into NDAs, receiving confidential information without communicating anything inappropriate or too early
2. Coaching – Helping both Challenge Holders and Innovation Partners to compellingly represent their needs and offers to each other in a common language
3. Simplicity – Reducing the administrative and logistical challenges of the many separate dialogues with other Innovation Partners
4. Process facilitation – Leading the dialogues through a defined series of steps over a defined time period towards their intended conclusion
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April 15, 2023 49100%Open 2014
Innovation Airlock
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4. Network Builder
April 15, 2023 50Toolkit
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April 15, 2023 51© 100%Open 2015Networking Not Working
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“Networking is only one letter away from
not working.”
Chris Powell
100%Open 2015
10,000 hours
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“Networking is index linked to
productivity.”
Julia Hobsbawm
April 15, 2023 53100%Open 2015
The Net Works
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The Dunbar Number
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April 15, 2023 54
“The number of people with whom we
can maintain stable social
relationships is no
more than 150.”
Robin Dunbar
April 15, 2023 55© 100%Open 2015Your Core Network
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“Trust is the glue that holds a network
together, which at any point in time is
more powerful than
any authority”
Karen Stephenson
April 15, 2023 56100%Open 2015
Your Innovation Network
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“You don’t own your
reputation. It lives and
breathes in those that
interact with you.”
Ron Burt
April 15, 2023 57100%Open 2015
Physical Telephone
1. Form a line and all face in one direction
2. When someone behind you taps you on the shoulder, turn around and see what they do.
3. Watch what they do, then turn around and tap the next person on the shoulder and show them.
Objective: To send a message down the line without speakingAudience: Watch carefully what
happens and report back
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© 100%Open 2015Perception Is Reality
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5815/04/2023
“Connect on your similarities, and benefit
from your differences.”
Valdis Krebs
April 15, 2023 59100%Open 2015
Network Builder Basics
1. Talk to somebody you don’t know
2. Ask questions and listen carefully
3. Find common ground that interests you both
4. Share your ideas, opinions & enthusiasm
5. Try to be helpful quickly and easily
6. Ask for help and/or introductions
7. Be clear what might be in it for them
8. Keep in touch just enough
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Using Social Media – The 5:3:2 Rule
For every 10 status updates…
• 5 should be content from others, relevant to your audience
• 3 should be content from you, relevant to your audience (and not directly selling)
• 2 should be personal, something non-work related
Source: TA MaCann from Gist.com
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April 15, 2023 61100%Open 2015
2 Degrees of Separation
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Is there anyone in particular that it
would help you to meet at
the moment?
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100%Open NetworksApril 15, 2023 62
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100%Open Union Network Members
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3i, 3M, Abercrombie & Fitch, ABTA, AgeUK, AHL Man Group, Altran, Amazon, American Express, Anglian Water, Arts and Business, ARUP, ASDA, Associated
British Foods, Asthma UK, Asus, Atkins, Avanade, Aviva, Bacardi Martini, BAE Systems, Bank of America, Barclaycard, Barclays Bank, BAT, BBC, BCS, BG Group,
Big Society Network, Boots, BP, British Gas, British Library, British Museum, Broadcom, BskyB, BT Group, Cadbury's, Cambridge University, Cambridge Wireless,
Campbells Soup, Cancer Research UK, Canon, Capital One, Catapult Venture Managers, Centrica, Charities Aid Foundation, Children's Society, Cisco Systems,
Citigroup, Clorox, Comic Relief, Coventry University, Crown Estates, Crown Packaging, Danone, Deloitte, DCLG, Design Council, Detica, Deutsche Telekom,
Diageo, Discovery Channel, Dow Corning Ltd, Dyson, E.ON, EDF Energy, England & Wales Cricket Board, Ericsson, Everything Everywhere, Faber & Faber,
Filtrona, Financial, Times, Findus Group, Finmeccanica, France Telecom, Fujitsu, GE, General Mills, Givaudan Flavours, Goodyear, Google, GroupAMA, GSK,
Haier, Herman Miller, Home Retail Group, Honeywell, HP Labs, IBM, Infineum, Infosys, Institution of Civil Engineers, Intel, Interface, Invensys, IPSO Ventures,
JWT London, Kimberly-Clark, KPMG, Kraft Foods, lastminute.com, LEGO, Lilly, Linde, Lloyds Banking Group, Logica, Lombard, London Business School, LSE,
Lufthansa, M&G Investments, Marie Curie, Marks & Spencer, MARS, MBDA, McLaren Applied Technologies, Media Trust, Mencap, Merism Capital, Merlin
Entertainments Group, Microsoft, Mind, Mobile VCE, MOD Centre for Defence Enterprise, Mozilla, MTI Partners, National Express, National Theatre, National
Trust, NATS, Natwest, NEC Europe Ltd, NESTA, Nestle, News International, NHS, Nike, Nokia, Northgate, Novartis, NSPCC, O2, Octopus Ventures, Orange,
Ordnance Survey, Organix, Oxfam, Oxford Technology, PACE, Pay Pal, Pearson, Pepsi Co, Pera, Pernod Ricard, Pfizer, Philips, Premier Foods, Prince's Trust,
Procter & Gamble, Productiv, PWC, Qinetiq, Qualcomm, Random House, Reckitt Benckiser, Rethink, Riverside, RNIB, Rolls-Royce Group, Royal Bank of Scotland
Group, Royal Mail, Royal Pharmaceutical Society, RSA, SABIC, Samsung Electronics, Save the Children, Scottish Water, Seraphim Capital, Severn Trent, Siemens,
Sony, Sport England, Swisscom, Tate & Lyle, Taylor Wimpey, Technology Strategy Board, Tesco, THT, UK Green Building Council, UKTI, UKTV, Unilever, Unipart,
United Response, United Utilities, University College London, University of Exeter, UnLtd, Virgin Group, Virgin Atlantic, Vocalink, Vodafone, Wireless Innovation,
WRVS, WWF, Zurich Insurance.
April 15, 2023 64100%Open 2014
Network Builder
1. Visualise your current core innovation
network
2. Make the most of your current network
3. Identify your new open innovation
partners
4. Search, share and scan
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Networks Builder
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We Are More Connected Than We Think…
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April 15, 2023 66
We are just one conversation away from
pretty much anything and everything…
April 15, 2023 67100%Open 2014
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© 100%Open 2012
“The future reveals itself through the
peripheral.”
J.G. Ballard
April 15, 2023 68Unlocking Opportunities
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100%Open 2014
Thank You
April 15, 2023 69
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Roland Harwood
Co-Founder & Managing Partner
100%Open | Somerset House | London | WC2R 1LA | UK
Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435
Email: [email protected]
Web: www.100Open.com
Twitter: @rolandharwood @100Open