OpenRice – A Local Brand Created for HK People

Alfred Tsoi

CEO, JDB Holdings LimitedJune 4th, 2013

Have you heard about

Review

Information

Community

Eatery

Restaurant Comments

(Collective Wisdom)

Comprehensive Dining Guide

Dining Experience Sharing

Link-up Eateries with Gourmets

To provide a comprehensive, unbiased and user-friendly platform

for people to access and share dining information & experience in Asia.

Trustworthy

Collective Wisdom

Gourmet Community

Comprehensive InformationSharing Platform

Uniqueness behind our Brand

How does collective wisdom work?

Dynamic Contents Up-to-date Information Influential Power Trustworthy Industry Improvement

Advantages of User Generated Content

What do people think about OpenRice?

70%used OpenRice to look for

dining and restaurantinformation*

67%regarded OpenRice as

their favorite channel*

75%agreed that OpenRice provides the mostcredible restaurants reviews*

84%agreed that OpenRice has influential

role in their choice of restaurant*

*Nielsen Telebus Survey 2013

What is the impact of online review?

** 2011 CONE Online Influence Trend Tracker

87%of consumers say positive reviews online have reinforced their decision to purchase a product or service recommended to them**

Reviews

Reviews

80%of consumers say negative reviews online have made them change their mind about purchasing a product or service recommended to them**

64%of consumers search for online reviews before making purchase decisions**

As a restaurant owner,what can I do with online review?

Follow up with customers(CRM)Make your shop outstanding Respond to the reviewsMonitor your online reputation Post up-to-date information Promote with special offers

How can I make use of review website?

Restaurant Management System- a platform to connect restaurants & customers

Highlight your speciality

Increase exposure

Instant information update

Connect with potential customers

Restaurant Management System- Change your brand’s perception

Reviews RMS

Dining/Purchasing

Refine your brand statement tochange users’ perception

Respond to complaints

Convey brand statement

Listen to different customers’ voices

Monitor online reviews

Define strength and weakness

User engagement

Brand evolution

What’s more?

Relationship between RMS & TMS

Search a restaurant

Read reviews or collect word- of-mouth comments

Decision

Book a restaurant

Enjoy a meal

Share in social networkingwebsite

Post a review

Restaurant Management System Table Management System

Table Management System- A new way of reservation

Reduce operation cost

Access to target customers

Improve customer service Booking record analysis & management

24 x 7 available

Table Management System- Anytime, Anywhere

Thank you!