eco tourism
DESCRIPTION
Presentation,about greenwashin,and,eco,tourismTRANSCRIPT
Eco-tourism
Aicha
The Conscientious Tourist
The Conscientious Tourist Tourism is developing
more and more
Types of Ethical Tourism More and more tourists are interested in non-typical tourist
experiences :
Ecotourism
Geotourism
Nature-based tourism
Responsible tourism
Sustainable toursim
Ecotrousim What?
Geotourism What?
Nature-based tourism What?
Pro-poor tourism What?
Responsible tourism What?
Sustainable tourism What?
The Conscientious Tourist What is the reason of this growing trend?
increase of international travel < low-cost travel
But low-cost travel has bad consequences
Impacts?
Low-cost travel?
The Conscientious Tourist Consequences ethical adventure?
Need of certifications?
The Conscientious Tourist
A lot of tourists donate to various causes in the places where they go on holidays.
Greenwashing
What?
Greenwashing “organizations that attempt to show that they are
adopting practices beneficial to the environment”
Why?
Changing buying patterns in consumer markets
Green = a new sort of ‘good manners’
Green = fashionable, delivers social status
Greenwashing existence means something positive but…
People lose confidence in real green products
Solution!
Companies:
Green marketing = not about making normal things seem green (greenwashing), but about making green stuff seem normal!
Consumers
Look out for the signs!
10 signs
Example 1
Over the top image
Fluffy language
No data, specifics, certified labels
Obvious lies
Not product relevant
Example 2
Lots of specific details
A recognised third-party label
Significant and major commitments
product relevant
Gives an honest feeling
Eco- or egotourism ?
What• More and more people :
-> Ecotourism
• But is it so “green” ? NO!
• They only think they’re doing an ecological good thing
So what is it ??
A marketing concept
How come? Novelty-seeking and snobbery
Their travel acts as a marker of social position: separates them from conventional tourists. not the same impact as that of the mass tourists.
No reflection on the environmental impact of the construction of hotel, the use of airplanes, … .
Positive argument Personal developpement
Trying to be “eco” is better than doing nothing
Economy for local people
Financial sources
Chance to survive
EGOtourism
Differences between eco -and egotourism
ECOtourism
Genuinely care about the environment
Integrate in the local community
enjoy the experience without bragging about it
Makes people believe that you want to do something for the environment
Shock the local community by your behavior and modern devices (e.g. camera)
Bragging , don't stop talking about the fact that YOU had an eco-vacation
Conclusion Eco-tourism:
Not as “green” as people think
Stimulates the local economy
Great advantages but also great disadvantages
“The only good tourist is the one who stays home!”
Opinion on Eco-tourism
Eco-travelling Hype : Keep innovative!
Stay at home: NO
Personal
Economical
Thank you for your attention!