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Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November, Tuesday 4th 1 1 PEng. PhD. Francesco Rogo PATENT EXPLOITATION - EXERCISE TEMPLATE [email protected] Info, Help, Support… Use this e- address to contact me during the exercise period

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Page 1: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

Economia dei Sistemi Industriali

Modulo di:

INTELLECTUAL PROPERTYVALUE MANAGEMENT

(Frosinone ott-dic 2014, 8 hours – 1 CFU)

IPV-M (FR) @ 2014

2014 November, Tuesday 4th 1

1

PEng. PhD. Francesco Rogo

PATENT EXPLOITATION - EXERCISE TEMPLATE

[email protected]

Info, Help, Support…Use this e-address to contact me during the exercise period

Page 2: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

Owning Company

History

Company in the Group

Page 3: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

The Patent – Legal Status

Priority Datexx.yy.zzzz

Filing Datexx.yy.zzzz

Granting Datexx.yy.zzzz

Expiring Datexx.yy.zzzz

Title: Publication number: Inventor: Applicant:

Priority Date:

Legal Status: Designated States:

The objective

Remaning time: X years

Bibliography

Y years

Page 4: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

The Patent – Key Data

Description

Advantages Cited PatentsCiting Patents

Page 5: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

Detection

Patents Portfolio – Related Patents

Page 6: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

Competitors Technologies

SAMSUNG

HITACHI

Page 7: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

BAE Systems

Competitors Technologies

EADS

Page 8: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

Where the Portfolio could be applied?

Internal Application

External Application

Page 9: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

Related European Programmes

……

……

…….

Page 10: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

Internal Applications

Applic.2

Applic.1

Applic.3

Page 11: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

External Application – “Automotive”

Technology

Technology available

Seeking improvement over existing technology

Strategic

Competition

Not a competitor

No potential loss

Market value

Financially affordable

Strengthen position in detection system

High

Next generation of cars

Page 12: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

External Application – “Aeronautics”

Technology

Substitute technology available

Strategic

Competition

Direct competitor

Potentially losing competitive edge

Market value

Financially affordable

Low

Page 13: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

External Application – “Manufacturing”

Technology

Technology not use in this sector

Strategic

Competition

Not a competitor

No potential loss

Market value

Financially affordable

High

Improvement in efficiency

Page 14: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

External Application – “Medical”

Technology

No existing technology available

Strategic

Competition

Not a competitor

No potential loss

Market value

Financially affordable

Strengthen market positioning

Low to Medium

Searching for improvement in wheelchair system

Page 15: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

Proposed Exploitation Strategy

Licensing Internal use

Support the value proposition of FNM products portfolio to the market

Be aligned with market trends across sectors

Complementary assets available to support our patent portfolio

Competitive advantage

Could be cash flow to generate revenues

Raise company value and recognition

Licensing to: ……….

Licensing back Use limitation (Markets) No sub-licensing

Page 16: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

BACK UP DATA TO BE COLLECTED

Page 17: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

Patents Portfolio

Page 18: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

patent #1

Publication number:

Inventor:

Applicant:

Priority Date:

Legal Status:

Designated States: Description:

Main features:•

Page 19: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

Cited Patents

Page 20: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

Competitors Patents

Page 21: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

EADS - CASSIDIANPatent 1

Patent 3

Patent 2

Patent 4

Page 22: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

THALESPatent 1

Name: Radar with High Angular Accuracy, Notably for the Obstacle Sensing and Avoidance Function Number :US2011248881Granted On :2011-10-13Countries : France , EP

Patent 3 Patent 4

Patent 2

Page 23: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

BOEING - HITACHI

Patent 1

Patent 1

Page 24: Economia dei Sistemi Industriali Modulo di: INTELLECTUAL PROPERTY VALUE MANAGEMENT (Frosinone ott-dic 2014, 8 hours – 1 CFU) IPV-M (FR) @ 2014 2014 November,

DASSAULT – NORTHROP GRUMMAN

Patent 1

Patent 1