Economic Development & The Comprehensive Plan

Presented October 21, 2009 by: Martin J. Briley, Executive DirectorDepartment of Economic Development

Ray Utz, Long Range PlanningPlanning Office

Rick Canizales, Transportation Planning Department of Transportation

Town Hall Meeting

Prince William CountyEconomic Development

Strategic Plan Goal

Prince William County Facts

• Population: 392,900* (2Q2009, PWC DOF) *estimate

• Labor force:

207,855 (August 2009, Virginia Employment Commission (VEC))

• At-place employment: 99,584 (1Q2009, VEC)

• Unemployment rate: 5.1% (August 2009, VEC)

• Median household income:$88,724 (Census Bureau, 2008 American Community

Survey)

• Adults with a college degree: 44% (Census Bureau, 2007 American Community Survey)

• Attract and retain high-wage quality jobs for the County

• Increase commercial capital investment in the County

Strategic Plan Charge

Services

• Market Prince William County advantages to targeted industries • Work one-on-one with clients to identify sites, buildings, workforce resources,

and state resources to meet location requirements• Assist existing businesses with expansion within the County• Serve as liaison with other County and state agencies and service providers

Targeted Industries

• Information technology• Biotechnology • Corporate facilities• Micro-electronics• Other high-tech industries

– Applied research– Computer-based operations– Laboratory research & development

Access to Workforce

Commuting to Prince William County

15

30

4560

75% of Northern Virginia’s 1.2 million

workers live within a 30-minute rush

hour commute to the center of Prince

William County

Expedited Commercial Development

Department of Development Services

Created by Board of County Supervisors in July 2008 to promote a culture of partnership and to streamline commercial development. New process includes:

• Project manager to guide project from approval of initial site/building permits, through occupancy

• Expedited site & building permits allows construction and build-out to begin within 30 days of submitted plans for targeted industry commercial projects

• Expedited review & permit approval for small scale commercial projects under 7,500 sf enhances Prince William location for small-scale operations

• Electronic permit process allows developers/contractors to schedule inspections online

• Final Site/Subdivision Plan may be submitted immediately following BOCS approval of a Rezoning or SUP

Development ServicesHighlighted Results

• Customer Survey Data• 96% of customers are “Very Satisfied” with the process• 2% of customers are “Somewhat satisfied”• 1% of customers are “Somewhat Dissatisfied”• 1% of customers are “Very Dissatisfied”

• Joint Occupancy Evaluation (JOE) Program• 71% of applications resolved via counter transaction and $50 fee. Previous process included $485 fee

and 15-30 days

Quality of Life

Quality Education

Prince William County Public Schools

• 2nd largest school system in VA

• All high schools rank in top 6% of Newsweek/Washington Post “Challenge Index”

• Specialized programs provide unique opportunities to students with aptitude and interest in concentrated area of study

Northern Virginia Community College

• One of the largest community college systems in the US with two campuses in PWC

• 50% of graduates transfer to 4-year institution

• Unique partnerships with local companies to provide certification and training programs for local workforce

George Mason University – Life Sciences Campus

• 30,000 students pursuing graduate and undergraduate degrees

• World-class research in biodefense, proteomics, genomics, and bioinformatics

• Community partnerships provide Freedom Center and Hylton Performing Arts Center, Regional Biomedical Laboratory

Housing Options– Gated communities– Golf course communities– Marina communities– Rural living

Home Values– Affordability ratio of 2.6– Number of homes currently on the

market: less than 2,645 which is half the number of last year.

– Average list price is $268,534

Range of Housing Options

Recreation

• Golf– 10 public golf courses – Robert Trent Jones Golf Club– Golf Styles magazine “Top 100 places to play golf”

• Parkland– 55 county parks– Occoquan Bay National Wildlife Refuge– Leesylvania State Park– Prince William National Forest– Manassas National Battlefield Park– Over 150 miles of hiking, biking and running trails– Equestrian friendly parks and trails

• Six Marinas – located along the Potomac and Occoquan rivers

• Youth Sports Leagues – Soccer Baseball/Softball – Football Lacrosse– Basketball Track & Field– Ice Hockey

US Marine Corps Heritage Museum

Photo: Roger Snyder

Hylton Performing Arts Center

State-of-the-art performance and rehearsal venues, along with support facilities, will showcase music,

dance, choral and theater productions, as well as visual arts exhibits, presented by community-based arts

groups. Multi-purpose meeting spaces will accommodate the conference, social and special event needs of

community, business, civic and service organizations, with formal banquet seating for 300+ and reception

space for over 600. 

Development Areas

The Shops at Stonewall

Mixed-use area•Wegman’s anchors the retail component

•Golf-course residential community

Madison Crescent

Retail

Office

Residential

43-Acre Mixed-use development to include:

• 242,000 sf office

• 120-room hotel & conference center

• 124,000 sf retail

• 144 residential townhomes

• 12 live/work residences

• 60 single family homes

Heritage Hunt Corporate Park

Virginia Gateway

I-66

Hwy 29

28-Acre Class A Corporate Park:

• 125,000 sf office space

• 75,000 sf retail space

• 76,000 sf office condo space

Virginia Gateway

Gateway Business CenterMixed-use development to include:

• 150,000 sf office

• 475 residential units planned

• Hotel & Conference Center

• 550,000 sf retail

Assett Management

Zestron

FBI

Power Loft

Covance

Micron

ProgenyLogis-Tech

Buchanan

Comcast

ProLogic

George Mason University

Forensics Lab Biomedical

Research Lab

Innovation@Prince William Technology Park

MediaTech

ATCC

41 projects announced the intent to add:

• $768 million investment

• 4,236 jobs

Current developers include:• ARE• Buchanan Partners• Opus East• Power Loft Data Centers• Waterford

Innovation@Prince William Technology Park

~76 acres

~66 acres

~35 acres

George Mason University

FBIMediaTech

Innovation Executive Center

(Waterford Development)

Alexandria R

eal Estate

Equities

Covance

Forensics Lab

NIH/GMU

BSL3 Lab

ATCC

Town Center Concept

Lee

Samis

County Center

Mixed Use Development• 120,000 sf Class A office (60,000 complete)

• 19,000 sf retail complete

• 687 residential units

Reid’s Prospect

80-acre mixed use project under development• 400,000 sq. feet of planned office (32,000 sf office building in place, 15,000 sf

office building under construction)

• 526 planned residential units

Catons Crossing

30-acre mixed use project under development• 687 Residential Units

• 63,000 sf Class A office building currently home to:

• The Engineering Groupe Corporate Headquarters

• Casework Genetics Headquarters and Forensics Lab

Bldg 4

Bldg 5

Bldg 7

Bldg 6

Bldg 9Bldg 1

Bldg 2Bldg 3

Bldg

11 Bldg

10

Prince William Commons

• Flex Buildings (bay size typically 40’ wide x 120’ deep)•Building 1* – 65,400 sf with 11,400 sf available at $24.50/sf•Building 2* – 50,200 sf with 9,700 sf available at $12.50/sf NNN•Building 3* – 36,000 sf fully leased•Building 4* – planned 80,700 sf with loading dock at $13.50/sf NNN•Building 5* – planned 50,400 sf with drive-in loading at $13.50/sf NNN•Building 10* – 50,600 sf with 39,258 sf available at $14.50 NNN•Building 11* – 62,900 sf with 22,977 sf available at $12.50 NNN

• Office Buildings (planned)•Building 6 & 7 – 75,000 sf•Building 9 – 85,000 sf

*as of 5/26/09

Neabsco Common

Planned mixed-use development• 360 mulit-family units

• 200,000 sf office/retail

• Two hotels

Leesylvania State Park

Occoquan Bay Wildlife Refuge

Prince William Forest National Park

Quantico National Cemetery Locust

Shade Park

Medal of Honor Golf Course

Roman’s Pub

Dixie Bones BBQ

Multiple Chain Restaurants

Thai Orchid

Taste of Tandoor

Potomac Town Center

Potomac Mills Mall

South Bridge

Quantico Gateway

Forest Greens Golf Course

Chain Restaurants

Tim’s River Shore

National Museum of the

Marine Corps

Ospreys atBelmont

Veteran’s MemorialPark

Potomac Communities

Dining

Golf

Hotel

VRE Station

Future VRE Station

Shopping

Rt. 1 Widening

Belmont Bay

• Mixed use development with planned hotel, retail, and George Mason University Campus

• Waterfront site for 200,000 sf office

• Route 1/123 Interchange

• Marine Science Museum planned

• Adjacent to Dept. of Interior site

Rt. 1

Woodbridge VRE

Potomac Town Center

New Town Center• I-95 Interchange• 600,000 sf Retail planned/under construction

•Wegman’s anchors retail center• 500,000 sf office• 500 residential units

Quantico Center

Mixed-use development

• 200,000 sf Office•Building I – 52,000 sf fully leased to government contractors

•Building II – 52,000 sf with 9,700 sf available at $26/sf

•Building III – 100,000 sf with 75,000 sf available at $26/sf

• 52,000 sf Flex for sale at $265/sf or lease at $19.50/sf + electric

•Building A – 16,800 sf with 2,240 sf available•Building B – 17,400 sf with 9,700 sf available•Building C – 17,400 sf with 17,400 sf available

• 107 Room Hotel

• 70,000 sf Retail

Flex Buildings

Hotel

retail

Off

ice

Bu

ildin

gs

I-95

US Hwy 234

Quantico Gateway

• Building I occupied by government contractor and federal agencies

• Building II partially occupied by United Mineworkers of America

• Pad site for Building III (40,000 sf office) is construction-ready

• Located 0.7 miles from Quantico Marine Corps Base’s front gate

Three office buildings totaling 120,000 sf

Marine Corps Base Quantico

US Marine Corps• Marine Corps Intelligence Activity (MCIA)• Headquarters and Service Battalion• Marine Corps Officer Candidacy School

FBI• FBI Training Academy• FBI Forensic Laboratory

Drug Enforcement Administration• Training Academy

Target Markets

Life Sciences in Prince William County

Announced Projects (through Sep 2009):

– 14 announcements– $352.6 mm investment– 1,000,000 sf– 1,250 jobs– $90,000,000 annual payroll

Prince William Advantages– Life science cluster anchored by cutting-edge

research university– Forensic Science & Criminal Justice cluster

anchored by FBI Northern Virginia Resident Agency & Virginia Department of Forensic Science Northern Laboratory

– Access to highly skilled, highly educated workforce

Data Center Market

Announced Projects (through Sep 2009):

– 7 announcements– $1.5 billion investment– 300 new jobs

Prince William Advantages– Tax savings

– Redundant power supply

– Multiple fiber providers

– Secure sites

Federal Agencies & Contractors

Announced Projects (through Sep 2009):

– 70 announcements– $313 million investment– 3,000 new jobs

Prince William Advantages– Access to Federal facilities &

Prime contractors– Secure location– Expedited Commercial

Development– Access to employees

Status of Announcements1997 - 2008

Innovation 37

Not Innovation 268

Project Locations in County

• 12% of announced projects selected an Innovation location

• 88% of announced projects selected a PWC location outside of Innovation– Generated 79% of $3.2B in

investment– Created 81% of 14,097 jobs

305 Announced Projects to Date

185

120

Project Analysis by Scale

60% of announcements were small-scale projects (25 jobs or fewer)

– Represents 28% of announced capital investment

– Represents 13% of announced jobs

Small Scale Projects

Large Scale Projects

$2,323

$913

1,831

12,266

Jobs ComparisonInvestment Comparison

Small Scale Projects

Large Scale Projects

VEDP 2004-2008 Northern Virginia Counties Total Announced Investment

Fairfax26%

Loudoun12%

Stafford 2%

Arlington16%

PWC44%

During the five-year timeframe, VEDP recognized $2.5 billion announced investment in Northern Virginia Counties;

Prince William County announcements account for $1.1 billion of this $2.5 billion.

Benchmarking Regional Investment (2004-2008)

Land Use

Land Use Update Purpose – Smart Growth

– Mix land uses (with an emphasis on commercial development)

– Compact building design

– Range of housing opportunities and choices

– Walkable neighborhoods

– Distinctive, attractive communities with a strong sense of place

– Preserve open space, farmland, natural beauty, and critical environmental areas

– Direct development toward existing communities

– Variety of multi-modal transportation choices

– Development decisions predictable, fair, and cost effective

– Community and stakeholder collaboration

Mixed Use Districts – REC, RCC, CEC

Existing LUAC PC/Staff

% Use Mix Constraints

No greater than 25% of the project area in retail, retail service and/or residential use

No greater than 40% of the project gross floor area in retail and/or residential use

No greater than 25% of the project gross floor area in residential use

Phasing Use Infrastructure PC – UseStaff – Infrastructure

LUAC Staff PC

Terminology Centers of Commerce and Community

Centers of Commerce and Community

Mixed Use Designation Areas

Number / Location

26 centers / ½ mile from designated intersections

4 centers2 study areas/Per plan

63 areas/Existing mixed use designations

Effect on Residential

Potential increased capacity in centers

None None

Incentives Flexibility in mix of uses Flexibility in mix of uses per Centers Plan

Proffer Free ZonesUMU/VMU

Process Out of turn CPA Centers Analysis

Out of turn CPA Centers Analysis Centers plan w/citizen /stakeholder involvement

Designation of revitalization area

Centers of Commerce and Centers of Community

LUAC Recommendations - Centers of Commerce

• North Woodbridge• Caton Hill• Potomac Mills• Quantico Creek• Wellington• Gainesville

• Marumsco• Prince William

Commons• Dale City• Ashdale• Chinn Park Center• Mapledale• Staples Mill• Forest Park

• Signal Hill• Fairgrounds• Yorkshire• Bull Run• Portsmouth Station• Piedmont Station• Bristow/Broad Run• University Village• Hunter’s Ridge• Somerset Crossing• Lake Manassas

LUAC Recommendations - Centers of Community

• Urban Mixed Use Areas– REC– RCC– UMU– MTN– 38 Areas, ~8,000 Acres

• Suburban Mixed Use Areas– CEC– VMU– 25 Areas, ~2,500 Acres

Mixed Use Designation Areas

PC Recommendations – Revitalization Areas

• UMU / VMU designated areas to be used within revitalization areas as defined by the Board

• Outside Potomac Communities 100 acres minimum assemblage

• Monetary proffer free zones• No more than 25% residential gross floor

area

Staff Recommendations - Centers

Center of Commerce• Innovation• North Woodbridge

Center of Commerce: Study Area• Wellington

Cetner of Community• Triangle• Potomac Town Center

Center of Community: Study Area• Yorkshire

Staff Recommendations - Centers

Innovation

Staff Recommendations - Centers

North Woodbridge

Staff Recommendations - Centers

Wellington

Staff Recommendations - Centers

Triangle

Staff Recommendations - Centers

Potomac Town Center

Staff Recommendations - Centers

Yorkshire

Transportation Chapter

Overall Intent/Goal: Provide a multi-modal transportation network that allows for the

safe, integrated, and efficient movement of goods and people throughout the County and into surrounding jurisdictions.

Three distinct sections Roads Transit Non-motorized

Roads

Includes policies and action strategies that support the land use concepts of walkable mixed-use centers (e.g. reduced LOS standards)

Recommends DCSM amendment for new urban cross-section Adds interchange location information Thoroughfare Plan

New RoadsStation St – from University Blvd to Balls Ford RdBattlefield Bypass – from 234 North Bypass to Fairfax County

Eliminated RoadsArtemus Rd

Modified RoadsBristow Rd – reduced from 4 to 2 lanesRoute 234 – increased to 6 lanesPW Parkway – increased to 6 lanes from Liberia to Hoadly

Roads

Staff concerns regarding policy recommendations Changes to action strategies that

require a higher level of service for new development

LOS standards for roadways and intersections

LOS D rather than LOS C

Thoroughfare Plan issues HOT lanes included on I-95 (not supported by BOCS) Route 29 Alternate – new road recommended by Planning Commission Sudley Rd – reduced from 4 to 2 lanes from Rt. 15 to 234 Bypass North Vint Hill – reduced from 4 to 2 lanes from Rollins Ford to Fauquier Co

Transit Improvement Plan

Transit improvement plan describes needed transit improvements to 2030 including VRE, PRTC, and Park and Ride Facilities

Future Transit Alternatives– Ferry Service Study – Occoquan– Metro to Potomac Mills and Gainesville– Bus Rapid Transit

• I-95 HOT Lane proposal with possible station near Opitz/I-95• Route 1• Prince William Parkway / 234 North Bypass• I-66

– VRE to Nokesville & Haymarket

Transit Level of Service (LOS)

Three major components examined to determine transit LOS: Proximity to transit stops Transit corridor location Transit connectivity and

accessibility Three components

Monetary contributions Installation of transit

facilities/infrastructure Provide pedestrian amenities

Non-Motorized Plan

• Technical updates• Still need to complete a

planning study to inventory existing facilities and identify gaps and opportunities

• Existing policy – Class I trail and sidewalk facilities on major roadways (ex. Linton Hall Road)

• Class II trails on some roads (Hoadly Road)

• Class III trail – on-road bike facility