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Economic Development & The Comprehensive Plan
Presented October 21, 2009 by: Martin J. Briley, Executive DirectorDepartment of Economic Development
Ray Utz, Long Range PlanningPlanning Office
Rick Canizales, Transportation Planning Department of Transportation
Town Hall Meeting
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Prince William CountyEconomic Development
Strategic Plan Goal
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Prince William County Facts
• Population: 392,900* (2Q2009, PWC DOF) *estimate
• Labor force:
207,855 (August 2009, Virginia Employment Commission (VEC))
• At-place employment: 99,584 (1Q2009, VEC)
• Unemployment rate: 5.1% (August 2009, VEC)
• Median household income:$88,724 (Census Bureau, 2008 American Community
Survey)
• Adults with a college degree: 44% (Census Bureau, 2007 American Community Survey)
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• Attract and retain high-wage quality jobs for the County
• Increase commercial capital investment in the County
Strategic Plan Charge
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Services
• Market Prince William County advantages to targeted industries • Work one-on-one with clients to identify sites, buildings, workforce resources,
and state resources to meet location requirements• Assist existing businesses with expansion within the County• Serve as liaison with other County and state agencies and service providers
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Targeted Industries
• Information technology• Biotechnology • Corporate facilities• Micro-electronics• Other high-tech industries
– Applied research– Computer-based operations– Laboratory research & development
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Access to Workforce
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Commuting to Prince William County
15
30
4560
75% of Northern Virginia’s 1.2 million
workers live within a 30-minute rush
hour commute to the center of Prince
William County
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Expedited Commercial Development
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Department of Development Services
Created by Board of County Supervisors in July 2008 to promote a culture of partnership and to streamline commercial development. New process includes:
• Project manager to guide project from approval of initial site/building permits, through occupancy
• Expedited site & building permits allows construction and build-out to begin within 30 days of submitted plans for targeted industry commercial projects
• Expedited review & permit approval for small scale commercial projects under 7,500 sf enhances Prince William location for small-scale operations
• Electronic permit process allows developers/contractors to schedule inspections online
• Final Site/Subdivision Plan may be submitted immediately following BOCS approval of a Rezoning or SUP
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Development ServicesHighlighted Results
• Customer Survey Data• 96% of customers are “Very Satisfied” with the process• 2% of customers are “Somewhat satisfied”• 1% of customers are “Somewhat Dissatisfied”• 1% of customers are “Very Dissatisfied”
• Joint Occupancy Evaluation (JOE) Program• 71% of applications resolved via counter transaction and $50 fee. Previous process included $485 fee
and 15-30 days
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Quality of Life
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Quality Education
Prince William County Public Schools
• 2nd largest school system in VA
• All high schools rank in top 6% of Newsweek/Washington Post “Challenge Index”
• Specialized programs provide unique opportunities to students with aptitude and interest in concentrated area of study
Northern Virginia Community College
• One of the largest community college systems in the US with two campuses in PWC
• 50% of graduates transfer to 4-year institution
• Unique partnerships with local companies to provide certification and training programs for local workforce
George Mason University – Life Sciences Campus
• 30,000 students pursuing graduate and undergraduate degrees
• World-class research in biodefense, proteomics, genomics, and bioinformatics
• Community partnerships provide Freedom Center and Hylton Performing Arts Center, Regional Biomedical Laboratory
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Housing Options– Gated communities– Golf course communities– Marina communities– Rural living
Home Values– Affordability ratio of 2.6– Number of homes currently on the
market: less than 2,645 which is half the number of last year.
– Average list price is $268,534
Range of Housing Options
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Recreation
• Golf– 10 public golf courses – Robert Trent Jones Golf Club– Golf Styles magazine “Top 100 places to play golf”
• Parkland– 55 county parks– Occoquan Bay National Wildlife Refuge– Leesylvania State Park– Prince William National Forest– Manassas National Battlefield Park– Over 150 miles of hiking, biking and running trails– Equestrian friendly parks and trails
• Six Marinas – located along the Potomac and Occoquan rivers
• Youth Sports Leagues – Soccer Baseball/Softball – Football Lacrosse– Basketball Track & Field– Ice Hockey
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US Marine Corps Heritage Museum
Photo: Roger Snyder
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Hylton Performing Arts Center
State-of-the-art performance and rehearsal venues, along with support facilities, will showcase music,
dance, choral and theater productions, as well as visual arts exhibits, presented by community-based arts
groups. Multi-purpose meeting spaces will accommodate the conference, social and special event needs of
community, business, civic and service organizations, with formal banquet seating for 300+ and reception
space for over 600.
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Development Areas
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The Shops at Stonewall
Mixed-use area•Wegman’s anchors the retail component
•Golf-course residential community
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Madison Crescent
Retail
Office
Residential
43-Acre Mixed-use development to include:
• 242,000 sf office
• 120-room hotel & conference center
• 124,000 sf retail
• 144 residential townhomes
• 12 live/work residences
• 60 single family homes
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Heritage Hunt Corporate Park
Virginia Gateway
I-66
Hwy 29
28-Acre Class A Corporate Park:
• 125,000 sf office space
• 75,000 sf retail space
• 76,000 sf office condo space
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Virginia Gateway
Gateway Business CenterMixed-use development to include:
• 150,000 sf office
• 475 residential units planned
• Hotel & Conference Center
• 550,000 sf retail
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Assett Management
Zestron
FBI
Power Loft
Covance
Micron
ProgenyLogis-Tech
Buchanan
Comcast
ProLogic
George Mason University
Forensics Lab Biomedical
Research Lab
Innovation@Prince William Technology Park
MediaTech
ATCC
41 projects announced the intent to add:
• $768 million investment
• 4,236 jobs
Current developers include:• ARE• Buchanan Partners• Opus East• Power Loft Data Centers• Waterford
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Innovation@Prince William Technology Park
~76 acres
~66 acres
~35 acres
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George Mason University
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FBIMediaTech
Innovation Executive Center
(Waterford Development)
Alexandria R
eal Estate
Equities
Covance
Forensics Lab
NIH/GMU
BSL3 Lab
ATCC
Town Center Concept
Lee
Samis
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County Center
Mixed Use Development• 120,000 sf Class A office (60,000 complete)
• 19,000 sf retail complete
• 687 residential units
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Reid’s Prospect
80-acre mixed use project under development• 400,000 sq. feet of planned office (32,000 sf office building in place, 15,000 sf
office building under construction)
• 526 planned residential units
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Catons Crossing
30-acre mixed use project under development• 687 Residential Units
• 63,000 sf Class A office building currently home to:
• The Engineering Groupe Corporate Headquarters
• Casework Genetics Headquarters and Forensics Lab
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Bldg 4
Bldg 5
Bldg 7
Bldg 6
Bldg 9Bldg 1
Bldg 2Bldg 3
Bldg
11 Bldg
10
Prince William Commons
• Flex Buildings (bay size typically 40’ wide x 120’ deep)•Building 1* – 65,400 sf with 11,400 sf available at $24.50/sf•Building 2* – 50,200 sf with 9,700 sf available at $12.50/sf NNN•Building 3* – 36,000 sf fully leased•Building 4* – planned 80,700 sf with loading dock at $13.50/sf NNN•Building 5* – planned 50,400 sf with drive-in loading at $13.50/sf NNN•Building 10* – 50,600 sf with 39,258 sf available at $14.50 NNN•Building 11* – 62,900 sf with 22,977 sf available at $12.50 NNN
• Office Buildings (planned)•Building 6 & 7 – 75,000 sf•Building 9 – 85,000 sf
*as of 5/26/09
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Neabsco Common
Planned mixed-use development• 360 mulit-family units
• 200,000 sf office/retail
• Two hotels
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Leesylvania State Park
Occoquan Bay Wildlife Refuge
Prince William Forest National Park
Quantico National Cemetery Locust
Shade Park
Medal of Honor Golf Course
Roman’s Pub
Dixie Bones BBQ
Multiple Chain Restaurants
Thai Orchid
Taste of Tandoor
Potomac Town Center
Potomac Mills Mall
South Bridge
Quantico Gateway
Forest Greens Golf Course
Chain Restaurants
Tim’s River Shore
National Museum of the
Marine Corps
Ospreys atBelmont
Veteran’s MemorialPark
Potomac Communities
Dining
Golf
Hotel
VRE Station
Future VRE Station
Shopping
Rt. 1 Widening
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Belmont Bay
• Mixed use development with planned hotel, retail, and George Mason University Campus
• Waterfront site for 200,000 sf office
• Route 1/123 Interchange
• Marine Science Museum planned
• Adjacent to Dept. of Interior site
Rt. 1
Woodbridge VRE
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Potomac Town Center
New Town Center• I-95 Interchange• 600,000 sf Retail planned/under construction
•Wegman’s anchors retail center• 500,000 sf office• 500 residential units
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Quantico Center
Mixed-use development
• 200,000 sf Office•Building I – 52,000 sf fully leased to government contractors
•Building II – 52,000 sf with 9,700 sf available at $26/sf
•Building III – 100,000 sf with 75,000 sf available at $26/sf
• 52,000 sf Flex for sale at $265/sf or lease at $19.50/sf + electric
•Building A – 16,800 sf with 2,240 sf available•Building B – 17,400 sf with 9,700 sf available•Building C – 17,400 sf with 17,400 sf available
• 107 Room Hotel
• 70,000 sf Retail
Flex Buildings
Hotel
retail
Off
ice
Bu
ildin
gs
I-95
US Hwy 234
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Quantico Gateway
• Building I occupied by government contractor and federal agencies
• Building II partially occupied by United Mineworkers of America
• Pad site for Building III (40,000 sf office) is construction-ready
• Located 0.7 miles from Quantico Marine Corps Base’s front gate
Three office buildings totaling 120,000 sf
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Marine Corps Base Quantico
US Marine Corps• Marine Corps Intelligence Activity (MCIA)• Headquarters and Service Battalion• Marine Corps Officer Candidacy School
FBI• FBI Training Academy• FBI Forensic Laboratory
Drug Enforcement Administration• Training Academy
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Target Markets
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Life Sciences in Prince William County
Announced Projects (through Sep 2009):
– 14 announcements– $352.6 mm investment– 1,000,000 sf– 1,250 jobs– $90,000,000 annual payroll
Prince William Advantages– Life science cluster anchored by cutting-edge
research university– Forensic Science & Criminal Justice cluster
anchored by FBI Northern Virginia Resident Agency & Virginia Department of Forensic Science Northern Laboratory
– Access to highly skilled, highly educated workforce
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Data Center Market
Announced Projects (through Sep 2009):
– 7 announcements– $1.5 billion investment– 300 new jobs
Prince William Advantages– Tax savings
– Redundant power supply
– Multiple fiber providers
– Secure sites
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Federal Agencies & Contractors
Announced Projects (through Sep 2009):
– 70 announcements– $313 million investment– 3,000 new jobs
Prince William Advantages– Access to Federal facilities &
Prime contractors– Secure location– Expedited Commercial
Development– Access to employees
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Status of Announcements1997 - 2008
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Innovation 37
Not Innovation 268
Project Locations in County
• 12% of announced projects selected an Innovation location
• 88% of announced projects selected a PWC location outside of Innovation– Generated 79% of $3.2B in
investment– Created 81% of 14,097 jobs
305 Announced Projects to Date
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185
120
Project Analysis by Scale
60% of announcements were small-scale projects (25 jobs or fewer)
– Represents 28% of announced capital investment
– Represents 13% of announced jobs
Small Scale Projects
Large Scale Projects
$2,323
$913
1,831
12,266
Jobs ComparisonInvestment Comparison
Small Scale Projects
Large Scale Projects
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VEDP 2004-2008 Northern Virginia Counties Total Announced Investment
Fairfax26%
Loudoun12%
Stafford 2%
Arlington16%
PWC44%
During the five-year timeframe, VEDP recognized $2.5 billion announced investment in Northern Virginia Counties;
Prince William County announcements account for $1.1 billion of this $2.5 billion.
Benchmarking Regional Investment (2004-2008)
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Land Use
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Land Use Update Purpose – Smart Growth
– Mix land uses (with an emphasis on commercial development)
– Compact building design
– Range of housing opportunities and choices
– Walkable neighborhoods
– Distinctive, attractive communities with a strong sense of place
– Preserve open space, farmland, natural beauty, and critical environmental areas
– Direct development toward existing communities
– Variety of multi-modal transportation choices
– Development decisions predictable, fair, and cost effective
– Community and stakeholder collaboration
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Mixed Use Districts – REC, RCC, CEC
Existing LUAC PC/Staff
% Use Mix Constraints
No greater than 25% of the project area in retail, retail service and/or residential use
No greater than 40% of the project gross floor area in retail and/or residential use
No greater than 25% of the project gross floor area in residential use
Phasing Use Infrastructure PC – UseStaff – Infrastructure
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LUAC Staff PC
Terminology Centers of Commerce and Community
Centers of Commerce and Community
Mixed Use Designation Areas
Number / Location
26 centers / ½ mile from designated intersections
4 centers2 study areas/Per plan
63 areas/Existing mixed use designations
Effect on Residential
Potential increased capacity in centers
None None
Incentives Flexibility in mix of uses Flexibility in mix of uses per Centers Plan
Proffer Free ZonesUMU/VMU
Process Out of turn CPA Centers Analysis
Out of turn CPA Centers Analysis Centers plan w/citizen /stakeholder involvement
Designation of revitalization area
Centers of Commerce and Centers of Community
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LUAC Recommendations - Centers of Commerce
• North Woodbridge• Caton Hill• Potomac Mills• Quantico Creek• Wellington• Gainesville
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• Marumsco• Prince William
Commons• Dale City• Ashdale• Chinn Park Center• Mapledale• Staples Mill• Forest Park
• Signal Hill• Fairgrounds• Yorkshire• Bull Run• Portsmouth Station• Piedmont Station• Bristow/Broad Run• University Village• Hunter’s Ridge• Somerset Crossing• Lake Manassas
LUAC Recommendations - Centers of Community
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• Urban Mixed Use Areas– REC– RCC– UMU– MTN– 38 Areas, ~8,000 Acres
• Suburban Mixed Use Areas– CEC– VMU– 25 Areas, ~2,500 Acres
Mixed Use Designation Areas
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PC Recommendations – Revitalization Areas
• UMU / VMU designated areas to be used within revitalization areas as defined by the Board
• Outside Potomac Communities 100 acres minimum assemblage
• Monetary proffer free zones• No more than 25% residential gross floor
area
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Staff Recommendations - Centers
Center of Commerce• Innovation• North Woodbridge
Center of Commerce: Study Area• Wellington
Cetner of Community• Triangle• Potomac Town Center
Center of Community: Study Area• Yorkshire
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Staff Recommendations - Centers
Innovation
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Staff Recommendations - Centers
North Woodbridge
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Staff Recommendations - Centers
Wellington
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Staff Recommendations - Centers
Triangle
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Staff Recommendations - Centers
Potomac Town Center
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Staff Recommendations - Centers
Yorkshire
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Transportation Chapter
Overall Intent/Goal: Provide a multi-modal transportation network that allows for the
safe, integrated, and efficient movement of goods and people throughout the County and into surrounding jurisdictions.
Three distinct sections Roads Transit Non-motorized
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Roads
Includes policies and action strategies that support the land use concepts of walkable mixed-use centers (e.g. reduced LOS standards)
Recommends DCSM amendment for new urban cross-section Adds interchange location information Thoroughfare Plan
New RoadsStation St – from University Blvd to Balls Ford RdBattlefield Bypass – from 234 North Bypass to Fairfax County
Eliminated RoadsArtemus Rd
Modified RoadsBristow Rd – reduced from 4 to 2 lanesRoute 234 – increased to 6 lanesPW Parkway – increased to 6 lanes from Liberia to Hoadly
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Roads
Staff concerns regarding policy recommendations Changes to action strategies that
require a higher level of service for new development
LOS standards for roadways and intersections
LOS D rather than LOS C
Thoroughfare Plan issues HOT lanes included on I-95 (not supported by BOCS) Route 29 Alternate – new road recommended by Planning Commission Sudley Rd – reduced from 4 to 2 lanes from Rt. 15 to 234 Bypass North Vint Hill – reduced from 4 to 2 lanes from Rollins Ford to Fauquier Co
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Transit Improvement Plan
Transit improvement plan describes needed transit improvements to 2030 including VRE, PRTC, and Park and Ride Facilities
Future Transit Alternatives– Ferry Service Study – Occoquan– Metro to Potomac Mills and Gainesville– Bus Rapid Transit
• I-95 HOT Lane proposal with possible station near Opitz/I-95• Route 1• Prince William Parkway / 234 North Bypass• I-66
– VRE to Nokesville & Haymarket
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Transit Level of Service (LOS)
Three major components examined to determine transit LOS: Proximity to transit stops Transit corridor location Transit connectivity and
accessibility Three components
Monetary contributions Installation of transit
facilities/infrastructure Provide pedestrian amenities
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Non-Motorized Plan
• Technical updates• Still need to complete a
planning study to inventory existing facilities and identify gaps and opportunities
• Existing policy – Class I trail and sidewalk facilities on major roadways (ex. Linton Hall Road)
• Class II trails on some roads (Hoadly Road)
• Class III trail – on-road bike facility