economic outlook and business confidence€¦ · economic outlook and business confidence. q1. a)...

Economic outlook and business confidence

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Economic outlook and business confidenceQ1. A) Where we refer to ‘your country’ in this section, please consider the country where your company is headquartered. In terms of growth prospects, please indicate your level of confidence in the following over the next 12 months.

Growth prospects for your country over the next 12 months

45%

28% 26%

0% 0%

74%

0%

30%

49%

15%

6%0%

79%

6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Very confident Confident Neutral Not very confident Not at allconfident

Overall confident Not confident

Netherlands Core


Economic outlook and business confidenceQ1. A) Where we refer to ‘your country’ in this section, please consider the country where your company is headquartered. In terms of growth prospects, please indicate your level of confidence in the following over the next 12 months.

11%

49%

40%

0% 0%

60%

0%

18%

50%

25%

8%

0%

67%

8%

0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

Growth prospects for the global economy over the next 12 months



49%

13%

38%

0% 0%

62%

0%

28%

42%

28%

2% 0%

71%

2%0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

Growth prospects for your industry over the next 12 months

Q1. A) Where we refer to ‘your country’ in this section, please consider the country where your company is headquartered. In terms of growth prospects, please indicate your level of confidence in the following over the next 12 months.



25%

57%

19%

0% 0%

81%

0%

40% 42%

17%

1% 0%

83%

1%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%



Netherlands Core

Growth prospects for your company over the next 12 months

Q1. A) Where we refer to ‘your country’ in this section, please consider the country where your company is headquartered. In terms of growth prospects, please indicate your level of confidence in the following over the next 12 months.



36%

23%

40%

2% 0%

58%

2%

41%37%

18%

4%0%

77%

4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%



Netherlands Core

Growth prospects for your country over the next 3 years

Q1. B) Where we refer to ‘your country’ in this section, please consider the country where your company is headquartered. In terms of growth prospects, please indicate your level of confidence in the following over the next 3 years.



6%

49%43%

2% 0%

55%

2%

22%

44%

27%

8%

0%

65%

8%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

Growth prospects for the global economy over the next 3 years




51%

25% 25%

0% 0%

75%

0%

30%

39%

29%

3%0%

69%

3%

0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

Growth prospects for your industry over the next 3 years




34%

51%

15%

0% 0%

85%

0%

47%

37%

16%

0% 0%

83%

0%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%



Netherlands Core

Growth prospects for your company over the next 3 years



Economic outlook and business confidenceQ2. What is your organization’s outlook for top-line growth over the next 3 years?

0% 0%

32%

68%

0% 0% 0% 0% 0%2% 5%

41%51%

1% 0% 0% 0% 0%0%

10%20%30%40%50%60%70%80%90%

100%

Netherlands Core


0% 0%

9%

25%

66%

0% 0% 0% 0%0% 1%

19%

39% 40%

0% 0% 0% 0%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Netherlands Core

Economic outlook and business confidenceQ3. A) How do you expect your organization’s headcount will change over the next 12 months?


0%6%

23%

68%

4% 0% 0% 0% 0%0%5%

42%48%

5%0% 0% 0% 0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Netherlands Core

Economic outlook and business confidenceQ3. B) How do you expect your organization’s headcount will change over the next 3 years?

Business environment and policy


6%

0%

19%

40%

0%4%

0%

6%

21%

8%

13%

0%4%

6%8%

51%

14%

10%

18%

30%

13%10%

5%

12%

31%

39%

23%

5%2%

15%

21%

0%0%

10%

20%

30%

40%

50%

60%

Netherlands Core

Business environment and policyQ4. Which countries/regions are you prioritizing for new market growth over the next 3 years?


Business environment and policyQ5. Which of the following do you expect to have the biggest impact on the growth of your organization over the next 3 years?

8%

3%

2%

6%

7%

9%

13%

8%

0%

2%

9%

8%

9%

11%

0% 2% 4% 6% 8% 10% 12% 14%

New competitors/disruptors

Sector convergence

Lost market share due to competition

Cost of doing business

Geopolitical factors (elections, social unrest/instability)

Domestic economic factors

Global economic factors

Netherlands Core


Business environment and policy (contd.)Q5. Which of the following do you expect to have the biggest impact on the growth of your organization over the next 3 years?

5%

10%

7%

10%

5%

11%

1%

4%

9%

9%

6%

9%

6%

6%

4%

4%

0% 2% 4% 6% 8% 10% 12%

Tax reform

Regulatory changes

Changing customer expectations

New technology

Access to talent

Reputational/brand risk

Climate change

Corporate social responsibility expectations

Netherlands Core


Business environment and policyQ6. Over the next 3 years, how do you expect the following to change in your country?

85%

15%

0%

64%

33%

4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Increase Stay the same Decline

Netherlands Core

Pace of globalization (international flow of labor, ideas, capital and trade)

13%

81%

6%

31%

51%

17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%


Netherlands Core

Adoption of protectionist policies



36%

42%

23%

37%

52%

11%

0%

10%

20%

30%

40%

50%

60%


Netherlands Core

Immigration levels

43%

28% 28%

35%

45%

20%

0%

10%

20%

30%

40%

50%


Netherlands Core

Public trust in businesses



72%

26%

2%

51%

39%

10%

0%

10%

20%

30%

40%

50%

60%

70%

80%


Netherlands Core

Inflation

77%

15%8%

53%

40%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%


Netherlands Core

Interest rates



79%

21%

0%

67%

30%

3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%


Netherlands Core

Tax rates

Investments and market share


Investments and market shareQ7. A) Which of the statements best describes your organization’s level of investment in the following areas over the past 12 months?

0%

47%

13%

40%

47%

53%

0%

45%

30%

24%

45%

55%

0%

10%

20%

30%

40%

50%

60%

We have decreasedinvestment in this

area

No new investment —

except for maintaining current

business needs

Incremental investment — we

are gradually increasing

investment in this area

Significant investment — we have launched a

major new investment program

in this area

No/decreasinginvestment

High investment

Netherlands Core

Innovation, including new products/services and ways of doing business



0%

70%

21%

9%

70%

30%

1%

48%

32%

20%

48%52%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



business needs






in this area


High investment

Netherlands Core

Recruitment



0%

36%

53%

11%

36%

64%

1%

32%

42%

25%

33%

67%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



business needs






in this area


High investment

Netherlands Core

Workforce training



0%

34% 36%30%

34%

66%

1%

30%35% 34%

31%

69%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



business needs






in this area


High investment

Netherlands Core

Regulatory compliance



0%

38%

25%

38% 38%

62%

1%

27%

38%34%

28%

72%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



business needs






in this area


High investment

Netherlands Core

Digital infrastructure



0%

40% 40%

21%

40%

60%

1%

27%

40%

32%28%

72%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



business needs






in this area


High investment

Netherlands Core

Physical infrastructure



0%

40%34%

26%

40%

60%

1%

30%

42%

27%31%

69%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



business needs






in this area


High investment

Netherlands Core

Governance and risk



0%

26%32%

42%

26%

74%

0%

28%

40%

32%28%

72%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



business needs






in this area


High investment

Netherlands Core

Cyber security


Investments and market shareQ7. A) Which of the following best describes your organization’s level of investment in the following areas over the past 12 months?

0%

51%

30%

19%

51% 49%

0%

50%

31%

20%

50% 50%

0%

10%

20%

30%

40%

50%

60%


area



business needs






in this area


High investment

Netherlands Core

Emerging technologies


Investments and market shareQ7. B) What is your primary objective for this/these investment(s)?

59%

31%

39%

44%

13%

35%

52%

53%

55%

32%

70%

17%

17%

23%

28%

9%

51%

47%

34%

34%

34%

55%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Transforming the business and operating model

Protecting existing assets

Creating new products and services

Improving speed to market

Reducing headcount

Reducing operating costs

Increasing productivity

Strengthening organizational resilience

Getting closer to our customers/improving customer engagement

Disrupting competitors

Improving bottom-line growth

Netherlands Core


Business environment and policyQ8. What do you expect your level of investment in the following areas to be in 3 years’ time?

0%

58%

23%19%

58%

42%

0%

47%

29%

24%

47%

53%

0%

10%

20%

30%

40%

50%

60%

70%

We will decreaseinvestment in

this area


except for maintaining

current business needs

Incremental investment —

we will gradually increase investment

in this area

Significant investment —we will launch a major new

investment program in this area


High investment

Netherlands Core

Innovation, including new products/services and ways of doing business


Investments and market shareQ8. What do you expect your level of investment in the following areas to be in 3 years’ time?

0%4%

79%

17%

4%

96%

0%

24%

51%

24% 25%

75%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

110%


this area






in this area




High investment

Netherlands Core

Recruitment



0%

57%

34%

9%

57%

43%

0%

36% 36%

27%

37%

63%

0%

10%

20%

30%

40%

50%

60%

70%


this area






in this area




High investment

Netherlands Core

Workforce training



0%

66%

15%19%

66%

34%

0%

40%

30% 29%

40%

60%

0%

10%

20%

30%

40%

50%

60%

70%


this area






in this area




High investment

Netherlands Core

Regulatory compliance



0%

49%

25% 26%

49% 51%

0%

32% 33% 35%32%

68%

0%

10%

20%

30%

40%

50%

60%

70%


this area






in this area




High investment

Netherlands Core

Digital infrastructure



0%

68%

13%19%

68%

32%

1%

37%32% 30%

37%

63%

0%

10%

20%

30%

40%

50%

60%

70%

80%


this area






in this area




High investment

Netherlands Core

Physical infrastructure



0%

64%

30%

6%

64%

36%

1%

42%

35%

23%

42%

58%

0%

10%

20%

30%

40%

50%

60%

70%


this area






in this area




High investment

Netherlands Core

Governance and risk



0%

68%

8%

25%

68%

32%

0%

33%36%

31%34%

66%

0%

10%

20%

30%

40%

50%

60%

70%


this area






in this area




High investment

Netherlands Core

Cyber security



0%

55%

23% 23%

55%

45%

0%

51%

25% 24%

51%49%

0%

10%

20%

30%

40%

50%

60%


this area






in this area




High investment

Netherlands Core

Emerging technologies


Investments and market shareQ9. B) Please indicate your level of agreement with the following statements.

19%

11%15%

49%

6%

30%

55%

8%

30%

19%

25%

18%

38%

43%

0%

10%

20%

30%

40%

50%

60%

Strongly agree Agree Neither agree nordisagree

Disagree Strongly disagree Overall agree Overall disagree

Netherlands Core

I am concerned that our organization cannot increase its market share.



8% 9%13%

45%

25%

17%

70%

8%

22% 21%

34%

14%

31%

48%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

I am concerned that increased regulation will inhibit our growth.



9% 11% 13%

32% 34%

21%

66%

10%

18%

24%

35%

14%

28%

48%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

I am concerned that we don’t have an effective strategy in place to counter sector convergence.



8%

70%

19%

4%0%

77%

4%

23%

38%

20% 17%

3%

61%

20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%



Netherlands Core

Building greater trust among external stakeholders and customers is among the top three priorities of my organization today.


Investment and market shareQ9. B) Please indicate your level of agreement with the following statements.

45% 43%

6%0%

6%

89%

6%

21%

45%

25%

7%3%

66%

10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%



Netherlands Core

Increases in inflation mean we will pass on increased costs to our customers.

Growth plans


Growth plansQ25. A) What level of priority will your organization give to the following initiatives in its strategy for growth over the next 3 years?

55%

36%

9%

36%

43%

21%

0%

10%

20%

30%

40%

50%

60%

Not a priority Somewhat of apriority

High priority

Netherlands Core

Expanding into new geographical markets

8%

36%

57%

7%

40%

53%

0%

10%

20%

30%

40%

50%

60%


High priority

Netherlands Core

Increasing penetration in existing markets



70%

17%13%

37%31% 32%

0%

10%

20%

30%

40%

50%

60%

70%

80%


High priority

Netherlands Core

Penetrating new verticals

15%

60%

25%

14%

39%

47%

0%

10%

20%

30%

40%

50%

60%

70%


High priority

Netherlands Core

Focusing on innovation, including new products/services and ways of doing business



30%

53%

17%18%

61%

21%

0%

10%

20%

30%

40%

50%

60%

70%

Not a priority Somewhat of a priority High priority

Netherlands Core

Vertically integrating with supply chain


Growth plansQ25. B) How will you execute your strategy for growth?

Netherlands Core41 1092

20% 17%

78%

32%

21%

31%

72%

33%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Merger and/or acquisition Collaborative partnerships/joint ventures

Scaling up our own businessoperations and processes

Large-scale business modeltransformation

Netherlands Core

Geopolitics


GeopoliticsQ9. A) Please indicate your level of agreement with the following statements.

13%

23%

0%

64%

0%

36%

64%

17%

35%

14%

27%

7%

52%

34%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

The uncertainty of the current political landscape has had a greater impact on my organization than I have seen for many years.



11%8%

21%

53%

8%

19%

60%

14%

29%

22%26%

8%

43%

35%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

As a result of the changing pace of globalization and protectionism, we are reassessing our global footprint.



13%

70%

13%

4%0%

83%

4%

29%

39%

24%

8%

0%

69%

8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%



Netherlands Core

We are recruiting new skills/specialists into the management team to better understand geopolitical risk.



74%

17%9%

0% 0%

91%

0%

27%

48%

21%

4%0%

75%

4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%



Netherlands Core

We are spending much more time on scenario planning as a result of an uncertain geopolitical climate.


GeopoliticsQ10. What impact do you believe the new US administration will have on the following areas over the next 3 years?

89%

8%4%

51%

30%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Positive effect No effect Negative effect

Netherlands Core

US economic growth

15%

79%

6%

33%

43%

24%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%


Netherlands Core

Global economic growth


GeopoliticsQ10. What impact do you believe the new US administration will have on the following areas over the next 3 years?

23%

74%

4%

41%47%

12%

0%

10%

20%

30%

40%

50%

60%

70%

80%


Netherlands Core

Growth in my industry

26%

72%

2%

52%

45%

3%

0%

10%

20%

30%

40%

50%

60%

70%

80%


Netherlands Core

My organization’s growth


GeopoliticsQ11. What impact do you believe Britain’s exit from the EU will have on the likelihood of the following for your organization over the next 3 years?

34% 36%

30%30%

53%

16%

0%

10%

20%

30%

40%

50%

60%


Netherlands Core

Conducting R&D in the UK

21%

49%

30%25%

48%

27%

0%

10%

20%

30%

40%

50%

60%


Netherlands Core

Hiring new talent in the UK


GeopoliticsQ11. What impact do you believe Britain’s exit from the EU will have on the likelihood of the following for your organization over the next 3 years?

43%

51%

6%

28%

49%

24%

0%

10%

20%

30%

40%

50%

60%


Netherlands Core

Making inbound investment in the UK

51% 49%

0%

35%

56%

9%

0%

10%

20%

30%

40%

50%

60%


Netherlands Core

Locating HQ or operations in the UK

Risk concerns


Risk concernsQ12. Which of the following risks are you currently most concerned about?

32%30%

28%26% 26%

25% 25%

21%

17%

28%27%

24%22%

32%

10%

25%

0%

5%

10%

15%

20%

25%

30%

35%

Netherlands Core


CyberQ19. Please indicate your level of agreement with the following statements.

19%

9%

57%

2%

13%

28%

15%14%

32%27%

11%15%

47%

26%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

Human capital is the biggest challenge in tackling cyber security for my organization.



9%15% 15%

6%

55%

25%

60%

14%

27% 27%

18%13%

42%

31%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

We must do more to combat cyber security ‘fatigue’ within our organization.



9%11%

36%

28%

15%

21%

43%

15%

27%25% 24%

9%

42%

33%

0%

10%

20%

30%

40%

50%



Netherlands Core

We need to be smarter in tracking the impact of our investment in cyber security.



9% 8%

28%

19%

36%

17%

55%

17%

25% 25% 24%

10%

41%

34%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

Data sovereignty (i.e. when data is subject to the laws of the country in which it is located) is a growing board-level issue.



13%9%

23%

42%

13%

23%

55%

20%

33%

22%19%

5%

53%

25%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

We believe that security prompts innovation in products and services.



55%

25%

9% 8%4%

79%

11%

36% 35%

15%12%

2%

71%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%



Netherlands Core

We see investment in cyber security as an opportunity to find new revenue streams and innovate, rather than as an overhead cost.



36%42%

15%

8%

0%

77%

8%

33%39%

24%

2% 2%

72%

4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%



Netherlands Core

I am personally comfortable with the degree to which mitigating cyber risk is now part of my leadership role.


CyberQ20. How prepared is your company for a cyber event?

40%

60%

0% 0%

40%

60%

42%

56%

1% 0%

42%

57%

0%

10%

20%

30%

40%

50%

60%

70%

Fully prepared Somewhat prepared Not where weneed to be

Unsure Fully prepared Not fully prepared

Netherlands Core


CyberQ21. How would you rate your organization’s ability to deal with the following cyber-related threats?

47% 49%

4%0%

47%53%

38%

55%

7%

0%

38%

62%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

Distributed denial-of-service attacks



36%

58%

6%0%

36%

64%

44% 45%

10%

1%

44%

55%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

Ransomware



40%

58%

2% 0%

40%

60%

49%

41%

9%

0%

49% 51%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

Customer data theft



42%

51%

8%

0%

42%

58%

47%

41%

11%

0%

47%52%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

Business data theft (IP theft, etc.)



34%

57%

9%

0%

34%

66%

42%46%

11%

0%

42%

57%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

Social media hacking



36%

55%

9%

0%

36%

64%

45% 46%

9%

0%

45%

55%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

Employee-led data breach (intentional or due to neglect)



45%

55%

0% 0%

45%

55%50%

47%

3%0%

50% 50%

0%

10%

20%

30%

40%

50%

60%

Fully prepared Somewhat prepared Not wherewe need to be


Netherlands Core

Equipment/software attack

Tech disruption


Tech disruption13.A) Which of the statements best describes your organization’s level of investment in the following technologies over the past 12 months?

0%

66%

19%15%

66%

34%

1%

58%

28%

13%

58%

42%

0%

10%

20%

30%

40%

50%

60%

70%


area

No new investment — except

for maintaining current business

needs


have been gradually increasing




in this area


High investment

Netherlands Core

Robotic process automation



0%

34%38%

28%34%

66%

1%

25%

45%

30%26%

74%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



needs






in this area


High investment

Netherlands Core

Cognitive technologies (including artificial intelligence and machine learning)



0%

49%

34%

17%

49% 51%

1%

38%34%

27%

39%

61%

0%

10%

20%

30%

40%

50%

60%

70%


area



needs






in this area


High investment

Netherlands Core

Cognitive automation



0%

45%

15%

40%45%

55%

1%

23%

38% 39%

23%

77%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


area



needs






in this area


High investment

Netherlands Core

Internet of Things



0%

21%

43%36%

21%

79%

1%

13%

52%

34%

14%

86%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


area



needs






in this area


High investment

Netherlands Core

Data analytics tools



0%

30%

42%

28% 30%

70%

1%

46%

32%

21%

47%53%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



needs






in this area


High investment

Netherlands Core

Blockchain


Tech disruptionQ13.B) What do you expect your level of investment will be in 3 years’ time?

0%

70%

26%

4%

70%

30%

1%

56%

30%

14%

56%

44%

0%

10%

20%

30%

40%

50%

60%

70%

80%

We will decreaseinvestment in this

area



needs


will gradually increase investment

in this area

Significant investment — we

will launch a major new investment

program in this area


High investment

Netherlands Core

Robotic process automation



0%

57%

28%

15%

57%

43%

0%

33%37%

30%33%

67%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



needs


will gradually increase investment

in this area

Significant investment — we

will launch a major new investment

program in this area


High investment

Netherlands Core

Cognitive technologies (including artificial intelligence, machine learning)



0%

72%

6%

23%

72%

28%

1%

39%

31% 29%

40%

60%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



needs






in this area


High investment

Netherlands Core

Cognitive automation



0%

57%

21% 23%

57%

43%

1%

33%30%

36%34%

66%

0%

10%

20%

30%

40%

50%

60%

70%


area



needs






in this area


High investment

Netherlands Core

Internet of Things


Technology and its impact on disruptionQ13.B) What do you expect your level of investment will be in 3 years’ time?

0%

62%

21%17%

62%

38%

0%

28%34%

38%

28%

72%

0%

10%

20%

30%

40%

50%

60%

70%

80%


area



needs






in this area


High investment

Netherlands Core

Data analytics tools



0%

62%

23%

15%

62%

38%

0%

51%

31%

18%

51% 49%

0%

10%

20%

30%

40%

50%

60%

70%


area



needs






in this area


High investment

Netherlands Core

Blockchain


Tech disruptionQ14. What will be the single biggest barrier to implementing new technologies in your organization over the next 3 years?

25%

15%13%

11% 11%

15%

24%

6%

10% 10%

0%

5%

10%

15%

20%

25%

30%

Lack of internalskills/knowledge

Complexity ofimplementation

Cultural barriers Lack of budget availablefor new technologies

Lack of long-term strategy

Netherlands Core


Tech disruptionQ15. Which of the following will pose the biggest technology-related challenge to your organization over the next 3 years?

11% 11%

9% 9% 9%

8% 8% 8%9%

12%

8%

14%

7%

5%

9%

15%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Reskilling thecurrent workforce

Piloting emergingtechnologies

Building datacollectioncapability

Integratingcognitive

technologies

Benchmarkingourselves against

the technologyuse of our

competitors

Trusting thequality of our

data

Optimal use ofdata analyticsand predictivetechnologies

Attracting newstrategic talent

Netherlands Core


Tech disruptionQ16. Please indicate your level of agreement with the following statements.

15%

9%

57%

0%

19%

25%

19%

7%

30% 29%

15%18%

37%33%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

My organization is struggling to keep pace with the rate of technological innovation in our sector.



8%

21%

13%

8%

51%

28%

58%

13%

21%23% 21% 22%

33%

44%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

As CEO, it is difficult for me to get timely insight and advice on the strategic impact of new technologies.



9% 9%

28%

36%

17% 19%

53%

13%18%

22%

31%

15%

31%

47%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

My organization is not ready to adopt advanced artificial intelligence technology.



6%

11%

26%

15%

42%

17%

57%

15%

22%

27%25%

12%

36% 37%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

We can’t base important business decisions on our data until we significantly invest in improving its quality.



17%

9%

25%

30%

19%

26%

49%

22%

29%

21% 21%

8%

50%

29%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

We are using the power of data analysis to predict where our next skill shortage will come from.



62%

15%

8%

15%

0%

77%

15%22%

29%

18%24%

8%

50%

32%

0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

I am concerned our organization does not have the sensory capabilities and innovative processes to respond to rapid disruption.



45%

25% 26%

4%0%

70%

4%

25%

39%

30%

3% 2%

64%

5%

0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

We are effective at sensing market signals.


Tech disruptionQ17. Thinking about disruption in your sector, please indicate your level of agreement with the following statements.

23%

2%

43%

6%

26% 25%

32%

14%

34%

24%

10%

17%

48%

28%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

We expect major disruption in our sector in the coming 3 years as a result of technological innovation.



2%

19%

26% 26% 26%

21%

53%

11%

26% 26% 27%

9%

38% 36%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

Disruption in our sector will weaken/and or eliminate some of the traditional leaders.



9%15% 15%

43%

17%

25%

60%

13%

26%23%

29%

9%

39% 38%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

The impact of disruption on my organization is most likely to be situational (affecting some functional areas only) rather than wide-reaching (impacting the whole business).



40%

21% 19% 17%

4%

60%

21%

32% 33%

19%

13%

3%

65%

16%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

We see technological disruption as more of an opportunity than a threat.



57%

32%

9%2% 0%

89%

2%

35%39%

15%9%

3%

74%

11%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%



Netherlands Core

Rather than waiting to be disrupted by competitors, my organization is actively disrupting the sector in which we operate.



11% 13%17%

28% 30%

25%

58%

13%

33%

15%18%

20%

47%

38%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

About whether our organization is keeping current with new technologies.



9%

17%21%

43%

9%

26%

53%

11%

27% 26% 26%

9%

38% 36%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

That we’re not leveraging digital means to connect to our customers as effectively as possible.



30%

15%

26%

19%

9%

45%

28%

22%

30%

23%18%

7%

52%

25%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

About having to consider the integration of basic automated business processes with artificial intelligence and cognitive processes.



38%32%

13%8% 9%

70%

17%

24%

31%26%

12%7%

56%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

About the integrity of the data I’m basing my decisions on.

Digital labor/ cognitive/ artificial intelligence


Digital labor/cognitive/artificial intelligenceQ22. How will emerging cognitive technology (robotic process automation, cognitive computing and cognitive automation) impact your headcount over the next 3 years in the following areas?

36%

17%

47%

0% 0% 0%

53%

0%

21%

30%

48%

1% 0% 0%

52%

1%0%

10%

20%

30%

40%

50%

60%

Significantincrease

Slight increase No change Slight decrease Significantdecrease

N/A Overallincrease

Overalldecrease

Netherlands Core

Senior management



40%34%

26%

0% 0% 0%

74%

0%

26%

38%

32%

4%0% 0%

64%

4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Significantincrease


N/A Overallincrease

Overalldecrease

Netherlands Core

Middle management



26%

36% 36%

2% 0% 0%

62%

2%

27%30%

37%

6%

0% 0%

56%

7%

0%

10%

20%

30%

40%

50%

60%

70%

Significantincrease


N/A Overallincrease

Overalldecrease

Netherlands Core

Production/service floor



34%

21%

45%

0% 0% 0%

55%

0%

32%29%

32%

7%

0% 0%

61%

7%

0%

10%

20%

30%

40%

50%

60%

70%

Significantincrease


N/A Overallincrease

Overalldecrease

Netherlands Core

Research and development



32% 32% 34%

2% 0% 0%

64%

2%

23%

34% 36%

6%

0% 0%

57%

7%

0%

10%

20%

30%

40%

50%

60%

70%

Significantincrease


N/A Overallincrease

Overalldecrease

Netherlands Core

Customer service



26% 28%

45%

0% 0% 0%

55%

0%

25% 27%

42%

6%

0% 0%

52%

6%

0%

10%

20%

30%

40%

50%

60%

Significantincrease


N/A Overallincrease

Overalldecrease

Netherlands Core

HR



23%

32%

43%

2% 0% 0%

55%

2%

23%

32%

38%

6%

0% 0%

56%

6%

0%

10%

20%

30%

40%

50%

60%

Significantincrease


N/A Overallincrease

Overalldecrease

Netherlands Core

Finance



34%40%

26%

0% 0% 0%

74%

0%

34% 35%28%

3%0% 0%

69%

3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Significantincrease


N/A Overallincrease

Overalldecrease

Netherlands Core

IT



28% 28%

43%

0% 0% 0%

57%

0%

31%28%

40%

1% 0% 0%

59%

1%0%

10%

20%

30%

40%

50%

60%

70%

Significantincrease


N/A Overallincrease

Overalldecrease

Netherlands Core

Marketing and communications



32%

13%

55%

0% 0% 0%

45%

0%

21%

37%41%

1% 0% 0%

58%

1%0%

10%

20%

30%

40%

50%

60%

70%

Significantincrease


N/A Overallincrease

Overalldecrease

Netherlands Core

Sales

Customer


CustomerQ23. From the following list, please select the single biggest challenge to your customer relationships. Our inability to…

16%

16%

21%

10%

20%

11%

7%

15%

21%

25%

6%

17%

9%

8%

0% 5% 10% 15% 20% 25% 30%

Target Millennials who want to interact with brands in different ways

Transition to digital sales and servicing models

Target growth segments/demographic groups in home markets

Target growth segments/demographic groups overseas

Maintain/ build customer base due to disruptive competitors

Address high customer expectations for personalized services

Adapt to the changing needs of customers

Netherlands Core


CustomerQ24. To what extent do you agree with the following statements?

21%

6%

68%

0%6%

26%

6%

13%

32% 32%

11% 11%

45%

22%

0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

The depth of our customer insight is hindered by a lack of quality customer data.



8%13% 11%

6%

62%

21%

68%

23%27%

23%

12%16%

49%

28%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

Every employee in our organization is able to articulate our value proposition to the customer in the same clear way.



11% 11%

21%

26%30%

23%

57%

18%21%

28%23%

11%

38%34%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

Incentives for senior managers are linked to customer satisfaction metrics.



8% 9%

34%

17%

32%

17%

49%

18%

26%22% 23%

11%

44%

34%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

Any new investment, change or venture is always evaluated for its impact on the customer.



11%8%

26%

32%

23%19%

55%

17%

23% 23% 24%

13%

40%37%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

My organization struggles to evaluate the return on investment from customer-focused programs.



17% 15%

23%

34%

11%

32%

45%

24%

30%

23%

15%

7%

55%

22%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

We have aligned our middle- and back-office processes to reflect a more customer-centric approach to our front-office operations.



60%

15%9% 9%

6%

75%

15%

31%35%

20%

10%5%

66%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

We are able to confidently articulate how we create value for our customers.



47%

25% 23%

4% 2%

72%

6%

31%

39%

24%

3% 3%

70%

6%

0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

As CEO, I feel a growing responsibility to represent the best interests of my customers.

Strategy and transformation


Strategy and transformationQ26. Are you currently pursuing any of the following business model transformations as a route to growth?

0%

0%

20%

40%

24%

53%

53%

35%

35%

34%

31%

0%

0%

4%

40%

36%

38%

42%

32%

32%

51%

45%

0% 10% 20% 30% 40% 50% 60%

None of the above

Other

Transformation resulting from market or competitive reactions

Regulatory — induced transformation

M&A — driven transformation

Innovation — lead transformation

Customer — focused transformation

Collaborative — making cooperation with customers, private and public sector players a core business aim

Modular — creating smaller, more flexible operating units

Agile — a methodology for delivering change programs at speed

Platform — turning your core proposition into a platform on which to build new services and offerings

Netherlands Core


Strategy and transformationQ27. Please indicate your level of agreement with the following statements. I am concerned…

13% 15%

8%

34%30% 28%

64%

16%

30%

16% 17%21%

45%

39%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

About whether our organization is staying on top of what’s next in services/products.



8%

19% 17%

36%

21%

26%

57%

12%

30%

23%

28%

8%

41%36%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

About our competitors’ ability to take business away from our organization.



11%

23%

11%

40%

15%

34%

55%

17%

31%

22% 21%

8%

48%

30%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

New entrants are disrupting our business model by a company not currently perceived as a competitor.



32%

45%

17%

4% 2%

77%

6%

26%

36%

20%

13%

6%

61%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

That our organization is not disrupting business models in the industry.


Strategy and transformationQ28. Of the following, what are the top 3 strategic priorities for your organization over the next 3 years?

14%17%

16%

16%

9%12%

10%20%

10%

14%

13%

23%

16%

19%

5%19%

21%

27%

9%11%

15%

19%

15%

13%

4%

9%

8%

19%19%

21%

23%

23%15%

9%

4%21%

21%

26%6%

11%

0% 5% 10% 15% 20% 25% 30%

Building public trustResponding effectively to regulatory changeLimiting brand risk in an age of transparency

Minimizing cyber security riskEnsuring our KPIs are fit for purpose and accurately measured

Improving the relevance of our reporting to investorsManaging our ecosystem of partners/alliances

Becoming more data-drivenDiversity/inclusion

Talent development/managementArticulating our vision/culture/purpose

Fostering innovationStronger client focus (or to better meet customer needs)

Stronger marketing, branding and communicationsAcquisition, merger or joint-venture

Digitization of your business (i.e., technology transformation)Implementing disruptive technology

Greater speed-to-marketDiversifying into a new business area

Geographic expansion

Netherlands Core


Strategy and transformationQ29. Looking at the next 3 years, what statement best describes the company you lead?

94%

6%

74%

26%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

We will be largely the same firm we are today We are likely to be transformed into a significantly different entity

Netherlands Core


0%

33%

0% 0% 0% 0% 0%

67%

0%

31%

15%

3% 1% 1%

17% 16%8% 7%

0%

10%

20%

30%

40%

50%

60%

70%

Netherlands Core

Strategy and transformationQ29.B) What do you believe is most likely to cause transformation in your company?


Short-termism


Short-termismQ30. Please indicate your level of agreement with the following statements

51%

15%

30%

2% 2%

66%

4%

39%35%

22%

3%0%

75%

3%

0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

My organization has a track record of successfully balancing both short-term financial goals and long-term growth plans.


Short-termismQ30. Please indicate your level of agreement with the following statements

17%

53%

28%

0% 2%

70%

2%

21%

33%27%

17%

2%

54%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

A culture of short-termism has had a negative impact on our long-term strategic objectives.


Short-termismQ30. Please indicate your level of agreement with the following statements.

58%

23%17%

2% 0%

81%

2%

35% 38%

20%

7%0%

73%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%



Netherlands Core

Our shareholders/board place(s) equal importance on long-term and short-term performance objectives.



15%

49%

32%

4%0%

64%

4%

26%

35%

23%

13%

3%

61%

16%

0%

10%

20%

30%

40%

50%

60%

70%



Netherlands Core

We see our objective to become more socially responsible as incompatible with short-term performance objectives.



45% 43%

11%

0% 0%

89%

0%

33%41%

21%

6%0%

74%

6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%



Netherlands Core

Our organization is placing greater importance on trust, values and culture in order to sustain its long-term future.



32%

43%

25%

0% 0%

75%

0%

33%39%

26%

2% 0%

72%

2%0%

10%

20%

30%

40%

50%

60%

70%

80%



Netherlands Core

We correlate being a more empathetic organization with higher earnings.

Personalizing the CEO


Personalizing the CEOQ31. Please indicate your level of agreement with the following statements.

21%

2%

30%

6%

42%

23%

47%

11%

26% 25%

13%

25%

37%39%

0%

10%

20%

30%

40%

50%



Netherlands Core

I am concerned about the number of additional mission-critical issues that I have not grown up with/experienced previously in my career that I need to take a leadership position on.



2%

25%28%

34%

11%

26%

45%

12%

20%

28% 27%

14%

32%

41%

0%

10%

20%

30%

40%

50%



Netherlands Core

I don’t need to understand the technical side of my business in order to do my job well.



15%

9%

23% 23%

30%

25%

53%

16%

29%25%

20%

10%

45%

30%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

As a CEO today, my emotional intelligence is just as important as my technical skills.



4%

13%

26%

40%

17% 17%

57%

24%28%

23%

18%

7%

52%

25%

0%

10%

20%

30%

40%

50%

60%



Netherlands Core

Understanding my own personality and its limitations has been crucial to success in my position.



57%

25%

9%4% 6%

81%

9%

31%37%

15% 14%

3%

68%

17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%



Netherlands Core

I have been on a course or studied for a qualification in the past 12 months in order to disrupt/challenge my role.



32%

45%

17%

6%0%

77%

6%

28%

42%

23%

3% 4%

70%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%



Netherlands Core

I am more open to new influences and new collaborations than I was at any other point in my career.

Screener and demographic questions


43%

32%

25%25%

42%

33%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

$500 million to $999 million $1 billion to $9.9 billion $10 billion or more

Netherlands Core

Screener questionsS2. What were your firm’s revenues in US dollars in its most recent fiscal year?


100%

0% 0%

41%47%

13%

0%

20%

40%

60%

80%

100%

120%

Commercialbanking

Retail banking Capital markets/Investment

banking

Netherlands Core

6%

7%

14%

13%

10%

7%

9%

8%

10%

10%

8%

8%

11%

19%

9%

4%

4%

11%

6%

13%

8%

8%

Telecom

Technology

Consumer and Retail

Manufacturing

Life Sciences

Investment Management

Insurance

Infrastructure

Energy

Banking

Automotive

0% 10% 20%

Netherlands Core

Screener questionsS3. Which of the following best describes your industry?

S3b. In which specific sector(s) of the Banking industry does your firm operate?



43%

57%

41%

59%

0%

10%

20%

30%

40%

50%

60%

Oil and gas Power and utilities

Netherlands Core

Screener questionsS3c. In which specific sector(s) of the Energy industry does your firm operate?

S3e. In which specific sector(s) of the Insurance industry does your firm operate?

33%

17% 17%

33%

43%

33%

17%

6%

0%

10%

20%

30%

40%

50%

60%

Lifeinsurance

Auto, home,property, and

casualtyinsurance

Reinsurance Broker

Netherlands Core




0%

50%

0% 0% 0% 0%

50%

24%

31%

0%

7%5% 4%

31%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Broker, financialadvisor

Wealthmanagement

Hedge fund Mutual fund Real estate Alternativeinvestments

Assetmanagement

Netherlands Core

Screener questionsS3f. In which specific sector(s) of the Investment Management industry does your firm operate?



Screener questionsS3g. In which specific sector(s) of the Life Sciences industry does your firm operate?


0% 0% 0%

50% 50%

0% 0%

56%

15%20%

5%2%

0% 2%0%

10%

20%

30%

40%

50%

60%

Pharmaceuticals Biotechnology Medical devices Medical researchand testing

Nutraceuticals Plant sciences Distribution

Netherlands Core


Screener questionsS3h. In which specific sector(s) of the Manufacturing industry does your firm operate?

0%

100%

0% 0%7%

69%

9%15%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Aerospace and defenseproducts

Engineering and industrialproducts

Metals and aggregates Conglomerates (a companythat has multiple productsacross different sectors)

Netherlands Core



Demographic questionsD1. How long have you been the CEO of your current firm?

0%

55%

26%

17%

2%4%

53%

22%

12%9%

0%

10%

20%

30%

40%

50%

60%

Less than 1 year 1–5 years 6–9 years 10–14 years 15 years or more

Netherlands Core


Demographic questionsD2. How long have you been with the organization?

0%

19%

36%34%

11%

1%

22%25%

22%

30%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Less than 1 year 1–5 years 6–9 years 10–14 years 15 years or more

Netherlands Core


Demographic questionsD3. A) Who is your likely successor?

49%

26%

4%

21%

0%

27%

40%

4%

24%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

CFO COO CHRO CIO Other

Netherlands Core


Demographic questionsD3. B) Is your likely successor male or female?

98%

2%

91%

9%

0%

20%

40%

60%

80%

100%

120%

Male Female

Netherlands Core


Demographic questionsD4. What has been your organization’s average growth/decline rate over the past 3 fiscal years in terms of revenue?

0% 0%

100%

0% 0% 0% 0% 0%1%9%

88%

1% 2% 0% 0% 0%0%

20%

40%

60%

80%

100%

120%

20%+ increase 11 to 19%increase

0.01 to 10%increase

0% -0.01 to -10%decrease

-11 to -19%decrease

-20%+decrease

Not sure/do notwish to divulge

Netherlands Core


Demographic questionsD5. Is your firm public or private?

81%

19%

88%

12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Public Private

Netherlands Core


Demographic questionsD6. What is your gender?

100%

0%

97%

3%0%

20%

40%

60%

80%

100%

120%

Male Female

Netherlands Core

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