economics general business - cengagecollege.cengage.com/business/baecon_2008/econ_2008.pdfmanagerial...

10
Principles of Economics NEW EDITION! Economics, 6/e Taylor Weerapana >> 45 NEW EDITION! Principles of Macroeconomics, 6/e Taylor Weerapana >> 45 NEW EDITION! Principles of Microeconomics, 6/e Taylor Weerapana >> 45 NEW EDITION! Economics, 7/e Boyes Melvin >> 46 NEW EDITION! Macroeconomics, 7/e Boyes Melvin >> 46 NEW EDITION! Microeconomics, 7/e Boyes Melvin >> 46 Survey of Economics NEW EDITION! Fundamentals of Economics, 4/e Boyes Melvin >> 47 Managerial Economics The New Managerial Economics Boyes >> 48 Money and Banking Money and Banking Croushore >> 49 Research Doing Economics Greenlaw >> 49 Environmental Economics Environmental and Natural Resource Economics Harris >> 50 General Resources NEW EDITION! Economics for Life, 2/e Madariaga >> 50 Economics Resources Economics Resources >> 51 NEW! HM EconSPACE >> 52 NEW! HM EconSPACE with Eduspace >> 53 Principles of Economics 45 Survey of Economics 47 Managerial Economics 47 Money and Banking 49 Research 49 Environmental Economics 50 General Resources 50 Additional Resources 51 44 Economics Faculty Services Center: 800-733-1717 x4017 44 GENERAL BUSINESS MANAGEMENT MARKETING ECONOMICS ACCOUNTING

Upload: lydat

Post on 10-May-2018

219 views

Category:

Documents


1 download

TRANSCRIPT

Principles of Economics

NEW ED IT ION! Economics, 6/eTaylor • Weerapana >> 45

NEW ED IT ION! Principles ofMacroeconomics, 6/eTaylor • Weerapana >> 45

NEW ED IT ION! Principles ofMicroeconomics, 6/eTaylor • Weerapana >> 45

NEW ED IT ION! Economics, 7/e Boyes • Melvin >> 46

NEW ED IT ION! Macroeconomics, 7/e Boyes • Melvin >> 46

NEW ED IT ION! Microeconomics, 7/e Boyes • Melvin >> 46

Survey of Economics

NEW ED IT ION! Fundamentals ofEconomics, 4/e Boyes • Melvin >> 47

Managerial Economics

The New Managerial Economics Boyes >> 48

Money and Banking

Money and Banking Croushore >> 49

Research

Doing Economics Greenlaw >> 49

Environmental Economics

Environmental and Natural ResourceEconomicsHarris >> 50

General Resources

NEW ED IT ION! Economics for Life, 2/e Madariaga >> 50

Economics Resources

Economics Resources >> 51

NEW! HM EconSPACE >> 52

NEW! HM EconSPACE with Eduspace >> 53

Principles of Economics 45

Survey of Economics 47

Managerial Economics 47

Money and Banking 49

Research 49

Environmental Economics 50

General Resources 50

Additional Resources 51

44

Economics

Faculty Services Center: 800-733-1717 x401744

GEN

ERA

L B

USI

NES

SM

AN

AG

EMEN

TM

AR

KET

ING

ECO

NO

MIC

SAC

COU

NTI

NG

45

GEN

ERA

L BU

SINESS

MA

NA

GEM

ENT

MA

RK

ETING

ECON

OM

ICSACCO

UN

TING

EconomicsSixth Edition

John Taylor, Stanford University

Akila Weerapana, Wellesley College

©2009 • 880 Pages • Hardcover • 978-0-618-96761-2

ALSO AVAILABLE

Principles of MacroeconomicsSixth Edition

©2009 • 544 Pages • Paperback • 978-0-618-96763-6

Principles of MicroeconomicsSixth Edition

©2009 • 576 Pages • Paperback • 978-0-618-96765-0

college.hmco.com/pic/taylor6e

Popular for its coverage of modern policy issues, this clearly writtentext was the first to discuss long-run (macro) fundamentals beforeexploring short-term economic fluctuations. The Sixth Editionmaintains the text’s modern approach of concise yet thoroughcoverage of current economic theories. New co-author AkilaWeerapana responds to the needs of today’s students with thoroughlyrefreshed examples, applications, and end-of-chapter problemsthroughout the text. Streamlined content and pedagogy, incombination with the simplification of advanced topics, make thematerial more accessible. For example, Chapter 3 now focuses solelyon supply, demand, and market equilibrium, and throughout the textboxed features have been realigned to maximize accessibility.

John B. Taylor’s recent service as Undersecretary of the Treasury forInternational Affairs enabled him to strengthen the text’s focus onpolicy issues and the international sector. Proven pedagogy includesTaylor’s trademark Conversation boxes, which provide students withsuccinct step-by-step guidance through particularly difficult concepts.

• Over 65 percent of the Economics in the News boxes are new, andmany of the Economics in Action boxes have been revised, in bothcases providing instructors and students with fresh applications to discuss.

• A new threaded example—the fluctuating price of gasoline—hasbeen added to Chapter 2 to describe an economic event, includingthe contributing factors and how an economic event affectsconsumer behavior.

• The section on macroeconomics ha been updated to address theeconomic developments of the last 25 years, including both therapid growth of China and India and the growth and stabilization ofthe U.S. economy.

• Fully-updated domestic policy discussions cover the growing U.S.budget deficit, the ongoing economic impact of the VolckerDisinflation of the 1980s, and the challenges faced by fiscal policydue to rapid growth of unfunded entitlements, such as SocialSecurity and Medicare.

• New examples have been added that draw on Taylor’s experienceas Undersecretary of the Treasury for International Affairs,including discussions of the history of money and of the newMillennium Challenge Corporation (MCC) program, through withthe U.S. gives assistance to less developed countries.

• Chapter 31, Transition Economies, has been eliminated andChapter 30, International Trade Policy, is the new capstone chapter.

SupplementsHM EconSPACE Instructor Website • Instructor’s Resource Manual •PowerPoint Slides • Classroom Response System Content • Transparencies• HM EconSPACE with Eduspace • HM EconSPACE with Blackboard/WebCTCartridge • HM Testing (Powered by Diploma™) • Aplia Online LearningPlatform • HM EconSPACE Student Website • SMARTHINKING • StudyGuides (Print)

Brief Contents

I. Introduction to EconomicsThe Central Idea • Observing and Explaining the Economy • Appendix:Reading, Understanding, and Creating Graphs • The Supply and DemandModel • Subtleties of the Supply and Demand Model: Price Floor, PriceCeilings, and Elasticity

II. Principles of MicroeconomicsThe Demand Curve and the Behavior of Consumers • Appendix: ConsumerTheory with Indifference Curves • The Supply Curve and the Behavior ofFirms • The Interaction of People in Markets

III. The Economics of the FirmCosts and the Changes at Firms over Time • Appendix: Producer Theorywith Isoquants • The Rise and Fall of Industries • Monopoly • ProductDifferentiation, Monopolistic Competition, and Oligopoly • Antitrust Policyand Regulation

IV. Markets, Income Distribution, and Public GoodsLabor Markets • Taxes, Transfers, and Income Distribution • Public Goods,Externalities, and Government, Behavior • Capital Markets • Appendix:Present Discounted Value

V. Principles of MacroeconomicsMacroeconomics: The Big Picture • Appendix: The Miracle of CompoundedGrowth • Measuring the Production, Income, and Spending of Nations • TheSpending Allocation Model • Unemployment and Employment • Productivityand Economic Growth • Appendix: Deriving the Growth Accounting Formula• Money and Inflation

VI. Economic Fluctuations and Macroeconomic PolicyThe Nature and Causes of Economic Fluctuations • Appendix: Deriving theFormula for the Keynesian Multiplier and Forward-Looking ConsumptionModel • The Economic Fluctuations Model • Using the EconomicFluctuations Model • Fiscal Policy • Monetary Policy

VII. Trade and Global MarketsEconomic Growth and Globalization • The Gains from International Trade •International Trade Policy

P r i n c i p l e s o f E c o n o m i c s

NE W ED IT ION!

For complete tables of contents and supplement descriptions, visit economics.college.hmco.com

Faculty Services Center: 800-733-1717 x40174646

GEN

ERA

L B

USI

NES

SM

AN

AG

EMEN

TM

AR

KET

ING

ECO

NO

MIC

SAC

COU

NTI

NG

EconomicsSeventh Edition

William Boyes, Arizona State University

Michael Melvin, Arizona State University

©2008 • 849 Pages • Hardcover • 978-0-618-76125-8

ALSO AVAILABLE :

MacroeconomicsSeventh Edition

©2008 • 576 Pages • Paperback • 978-0-618-76127-2

MicroeconomicsSeventh Edition

©2008 • 576 Pages • Paperback • 978-0-618-76126-5

college.hmco.com/pic/boyes7e

The Seventh Edition of Economics by William Boyes and MichaelMelvin maintains its hallmark features and engages students byproviding a framework to understand a globally developing economicworld. The proven pedagogy and accessible writing style motivatesstudents, emphasizes clarity, simplifies review, and fosters dynamiccritical thinking.

The new edition fully integrates text, supplements, and technology toprovide a complete program that clearly illustrates the connectionbetween the study of economics and the world of business. Thecontent has been thoroughly updated to include coverage of timelyevents including the economic effects of the war in Iraq, thedevastation of New Orleans by the Gulf Coast Hurricanes, and China’semergence as an economic power.

• Global Insight boxes presented throughout the Seventh Edition linkbusiness events and developments around the world to theeconomic concepts discussed in the chapters.

• Updated Economic Insight boxes focus students’ attention on real-world applications and help them to consider a wide range oftopics from an economic perspective.

• The text features a unique pedagogical framework built to improvestudent comprehension and performance. Fundamental Questionsfocus readers on the key issues in each chapter; these topics arereinforced in chapter-ending Summaries and in the supplements.The in-text referencing system—also keyed to the supplements—provides an opportunity for easy review of topics.

• In Microeconomics, the Elasticity chapter has been streamlined withcalculations of arc and point elasticities reassigned to a chapterappendix—coverage of behavioral economics and neuroeconomicshas been added.

• In Macroeconomics, the Seventh Edition provides a more focuseddiscussion of the balance of payment; an updated description ofthe money supply, which reflects the Federal Reserve’s decision tostop publishing M3 data; and a new discussion on the reduction inoutput volatility.

SupplementsInstructor Website • Instructor’s Resource Manual • Premium PowerPointSlides • CRS Content • Eduspace • HM Testing (Powered by Diploma™) •Aplia Online Learning Platform • Nightly Business Report Videos • TestBank (Print) • Student Website • Premium Online Content •SMARTHINKING™ • Study Guide (Print)

Brief Contents

I. Introduction to the Price System Economics: The World Around You • Appendix: Working with Graphs •Choice, Opportunity Costs, and Specialization • Markets, Demand andSupply, and the Price System • The Market System and the Private Sector •The Public Sector

II. Macroeconomic Basics National Income Accounting • An Introduction to the Foreign ExchangeMarket and the Balance of Payments • Unemployment and Inflation •Macroeconomic Equilibrium: Aggregate Demand and Supply • AggregateExpenditures • Appendix: An Algebraic Model of Aggregate Expenditures •Income and Expenditures Equilibrium • Appendix: An Algebraic Model ofIncome and Expenditures Equilibrium

III. Macroeconomic Policy Fiscal Policy • Appendix: An Algebraic Examination of the Balanced-BudgetChange in Fiscal Policy • Money and Banking • Monetary Policy •Macroeconomic Policy: Tradeoffs, Expectations, Credibility, and Sources ofBusiness Cycles • Macroeconomic Viewpoints: New Keynesian, Monetarist,and New Classical

IV. Economic Growth and Development Economic Growth • Development Economics • Globalization

V. Product Market Basics Elasticity: Demand and Supply • Consumer Choice • Appendix: IndifferenceAnalysis • Supply: The Costs of Doing Business

VI. Product Markets Profit Maximization • Perfect Competition • Monopoly • MonopolisticCompetition and Oligopoly • Antitrust and Regulation • Government andMarket Failure

VII. Resource Markets Resource Markets • The Labor Market • Financial Markets: Institutions andRecent Events • The Land Market and Natural Resources • Aging, SocialSecurity, and Health Care • Income Distribution, Poverty, and GovernmentPolicy

VIII. Issues in International Trade and Finance World Trade Equilibrium • International Trade Restrictions • Exchange Ratesand Financial Links Between Countries

NE W ED IT ION!

P r i n c i p l e s o f E c o n o m i c s

For complete tables of contents and supplement descriptions, visit economics.college.hmco.com 4747

GEN

ERA

L BU

SINESS

MA

NA

GEM

ENT

MA

RK

ETING

ECON

OM

ICSACCO

UN

TING

Fundamentals of EconomicsFourth Edition

William Boyes, Arizona State University

Michael Melvin, Arizona State University

©2009 • 464 Pages • Paperback • 978-0-618-99267-6

college.hmco.com/pic/boyesfund4e

Fundamentals of Economics is a concise but thorough survey ofeconomics for instructors desiring a brief, practical text for a one-semester course. Each chapter focuses on core economic conceptsand provides a link between theory and real-world relevance—emphasizing domestic and international applications and policyissues—making the content more meaningful for students.

The Fourth Edition provides a convenient, integrated learningexperience by including a Study Guide after each chapter, which allowsstudents to review key concepts and practice new skills before they goon to read the next chapter. Fundamental Questions at the beginning ofeach chapter preview key points, reappear next to the relevant in-textdiscussion, and form the basis of chapter-ending Summary sections.The design highlights these Fundamental Questions, making themeasier to find within a chapter. Economic Insight and Global BusinessInsight boxes focus on the policies of today’s leaders and the businessdecisions of real companies and governments around the world,adding real-world relevance to the material.

• Examples in each chapter focus on the business decisions ofactual, headline-making companies and discuss the economicpolicies of today’s world leaders. These examples are selected todemonstrate the relevance of the material to students’ lives.

• The supportive pedagogical framework that guides studentsthrough each chapter includes Fundamental Questions; end-of-chapter Summary sections; Now You Try It checkpoint questions;Recaps to break material into manageable segments; and end-of-chapter exercises that serve as self-checks for students and ashomework assignment options for instructors.

• Online exercises provide students with opportunities to extend theirunderstanding of the major concepts from each chapter. Theseexercises link students to real data and resources that help makethe text more relevant to everyday life. Examples of these

applications include a look at the Federal Trade Commission andthe Equal Employment Opportunity Commission’s role inoverseeing U.S. antidiscrimination laws.

• New! Principle content updates include a new focus on marketsand market allocation in Chapter 2; discussion of such issues aschanging tastes, illegal immigration, price floors, price ceilings,quotas, and bans in Chapter 3, “Applications of Demand andSupply”; a focus on the interactions of business, society, and thegovernment rather than individual strategy in Chapter 7; andapplication of the issues from Chapter 7 to global warming andnatural resources, illicit drugs, and discrimination in Chapter 8,“Social Issues.”

SupplementsHM EconSPACE Instructor Website • HM Testing (Powered by Diploma™) •HM EconSPACE Student Website • SMARTHINKING

Brief Contents

I. The Price System Economics and the World Around You • Appendix: Working with Graphs •Markets and the Market Process • Applications of Demand and Supply

II. Consumers, Firms, and Social Issues The Firm and the Consumer • Costs and Profit Maximization • Competition• Business, Society, and the Government • Social Issues

III. The National and Global Economies An Overview of the National and International Economies • MacroeconomicMeasures • Unemployment, Inflation, and Business Cycles • MacroeconomicEquilibrium: Aggregate Demand and Supply • Fiscal Policy • Money andBanking

IV. Macroeconomic Policy Monetary Policy • Macroeconomic Policy, Business Cycles, and Growth •Issues in International Trade and Finance • Globalization

S u r v e y o f E c o n o m i c s

NE W ED IT ION!

Faculty Services Center: 800-733-1717 x40174848

GEN

ERA

L B

USI

NES

SM

AN

AG

EMEN

TM

AR

KET

ING

ECO

NO

MIC

SAC

COU

NTI

NG

The New Managerial Economics William Boyes, Arizona State University

©2004 • 363 Pages • Hardcover • 978-0-395-82835-9

Boyes introduces non-majors to the power of economics in businessdecision making. The text’s intuitive approach clearly highlights howeconomics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory,Managerial Economics examines organizational behavior, strategicmanagement, human resource management, and emerging issuessuch as game theory, TQM, and information economics.

SupplementsInstructor Website • HM ClassPrep with HM Testing CD • Student Website •SMARTHINKING • Instructor’s Resource Manual (Print) • Test Bank (Print) •Study Guide (Print)

Brief Contents

I. Introduction and FoundationEconomics and Management • Exchange, Efficiency, and Markets •Performance • Appendix: Calculating Economic Profit

II. Seeking Competitive AdvantageDemand • Appendix: Consumer Behavior • Appendix: Market Research •Costs • Appendix: Costs and Production • Profit Maximization: SeekingCompetitive Advantage • Appendix: Profit Maximization

III. Sustaining Competitive AdvantageCreating Barriers to Entry • Price Strategies • Appendix: Pricing Problems •The New Economy: Technological Change and Innovation • The Firm’sArchitecture: Organization and Corporate Culture • Personnel andCompensation • Appendix: Productivity and Employee Compensation

IV. Analytic Problem-Solving ToolsCapital Allocation: Real Options • Strategic Behavior: The Theory of Games

V. Looking Outside the FirmGlobalization • Government and Business

VI. Putting It All TogetherStrategy and Management

M a n a g e r i a l E c o n o m i c s

For complete tables of contents and supplement descriptions, visit economics.college.hmco.com 4949

GEN

ERA

L BU

SINESS

MA

NA

GEM

ENT

MA

RK

ETING

ECON

OM

ICSACCO

UN

TING

Money and Banking: A Policy-Oriented ApproachDean Croushore, University of Richmond

©2007 • 588 Pages • Hardcover • 978-0-618-16125-6 • Downloadable

eBook: 978-0-618-73916-5

college.hmco.com/pic/croushore1e

Combining a concise writing style with real-world applications, thisinnovative text takes a new approach to the money and bankingcourse. Money and Banking examines the role the banking systemplays in individual financial activities and considers the monetarypolicymaking that shapes the world’s financial system.

The text’s shorter, more focused approach addresses the modernframework of today’s financial system, in which both financial marketsand banks play important roles. Designed to appeal to a range oflearners, the pedagogical features include over 130 figures and 20full-color photos and cartoons.

• The text’s focus on policy issues and data appeals to students whowant to see how theories about money and financial markets playout in the real world—both in their own financial activities and on alarger, societal scale.

• As a former macroeconomics expert with the Philadelphia FederalReserve, Croushore brings an insider’s perspective to the material,helping students understand the real-world complexities ofeconomic policy.

• Carefully selected and tested by the author, the end-of-chapterproblems include review, numerical, and analytical exercises.

SupplementsInstructor Website • Online Instructor’s Resource Manual • PowerPointSlides • Classroom Response System Content • Eduspace •Blackboard/WebCT Cartridge • HM ClassPrep CD with HM Testing • NightlyBusiness Report Videos • Test Bank • Student Website • Study Guide

Brief ContentsIntroduction to Money and Banking • Money and the Financial System •The Financial System and the Economy • Money and Payments • PresentValue • The Structure of Interest Rates • Real Interest Rates • Stocks andOther Assets • Fundamentals of Banking • How Banks Work • Government’sRole in Banking • Macroeconomics • Economic Growth and Business Cycles• Modeling Money • The Aggregate-Demand/Aggregate-Supply Model •Modern Macroeconomic Models • Economic Interdependence • MonetaryPolicy • The Federal Reserve System • Monetary Control • Monetary Policy:Goals and Tradeoffs • Rules for Monetary Policy

Doing Economics: A Guide toUnderstanding and Carrying OutEconomic ResearchSteven A. Greenlaw, University of Mary Washington

©2006 • 290 Pages • Spiralbound • 978-0-618-37983-5

This handy reference text provides undergraduate students with apractical introduction to research methodology. Doing Economicsmakes students aware of what experienced researchers knowimplicitly: research is fundamentally a process of constructingpersuasive arguments supported by theory and empirical evidence.As a result, students learn how to implement critical-reading, writing,and online research skills to produce valid and reliable research.

• Numerous examples (including scholarly writing and student samples) help to highlight what does and does not work in research.

• Boxes feature tips and guidelines for novice researchers on avariety of topics, including how to read research critically.

• End-of-chapter exercises provide unique activities andopportunities for students to apply what they have learned.

SupplementsInstructor Website • Student Website

Brief ContentsWhat Is Research? • Overview of the Research Process • Surveying theExisting Knowledge about a Topic • Using Writing as a Tool for EconomicResearch • Economic Writing/Writing as a Product • Critical Reading orHow to Understand Published Research • Conceptualizing the Model •Locating and Collecting Economic Data • Putting Together Your Data Set •A First Look at Empirical Testing: Creating a Valid Research Design •Introduction to Econometrics • Communicating the Results of EconomicResearch

M o n e y a n d B a n k i n g R e s e a rc h

Faculty Services Center: 800-733-1717 x40175050

GEN

ERA

L B

USI

NES

SM

AN

AG

EMEN

TM

AR

KET

ING

ECO

NO

MIC

SAC

COU

NTI

NG

Environmental and Natural ResourceEconomics: A Contemporary ApproachSecond Edition

Jonathan M. Harris, Tufts University

©2006 • 503 Pages • Hardcover • 978-0-618-49633-4

Environmental and Natural Resource Economics engages students instandard economic theory through the lens of environmental issuessuch as global climate change and overpopulation. This broad,balanced approach combines traditional microeconomic analysis witha detailed examination of macro-level ecological problems that requirelocal, national, and global policy solutions.

The Second Edition includes new appendices, updated case studies,and the inclusion of current economic data. Numerous examples,graphs, key terms, and end-of-chapter questions help students reviewand assimilate core concepts.

SupplementsInstructor Website • Student Website

Brief ContentsIntroduction: The Economy and the Environment • Changing Perspectiveson the Environment • Resources, Environment, and Economic Development• Economic Analysis of Environmental Issues • The Theory ofEnvironmental Externalities • Common-Property Resources and PublicGoods • Resource Allocation Over Time • Valuing the Environment •Ecological Economics and Environmental Accounting • EcologicalEconomics: Basic Concepts • National Income and EnvironmentalAccounting • Modeling Economic and Ecological Systems • Population,Agriculture, and the Environment • Population and the Environment •Agriculture, Food, and Environment • Energy and Resources •Nonrenewable Resources: Scarcity and Abundance • Energy: The GreatTransition • Renewable Resource Use: Fisheries • Ecosystem Management:Forest and Water Systems • Pollution: Impacts and Policy Responses •Pollution: Analysis and Policy • Industrial Ecology • Global Climate Change •Environment, Trade, and Development • World Trade and the Environment• Institutions for Sustainable Development

Economics for Life: 101 Lessons You Can Use Every Day!Second Edition

Bruce Madariaga, Montgomery College

©2008 • 154 Pages • Paperback • 978-0-618-99298-0

In addition to applications, this student-friendly text contains critiquesof common economic fallacies, paradoxical economic results, andsolutions to economic mysteries that are sure to interest students.Economics for Life helps students use economic concepts to betterunderstand the world around them.

Brief Contents

I. Using Economics to Make Better DecisionsMake Better Personal Decisions Make Better Business Decisions

II. Using Economics to Understand the WorldDispel Myths and Detect Bologna: Common Fallacies That Need Debunking Solve Riddles and Mysteries: Why the World Is As It Is

III. Evaluate Public Policies: In Pursuit of a Happier World Amazing Economic Statistics!

IV. Economics for Life: Final Thoughts and Next Steps

Appendices

E n v i ro n m e n ta l E c o n o m i c s G e n e ra l R e f e re n c e

NE W ED IT ION!

Classroom Response System (Cl icker) ContentUsing state-of-the-art wireless technology and text-specific content, a Classroom Response System(CRS) provides a convenient and inexpensive wayto gauge student comprehension, deliver quizzesor exams, and provide “on-the-spot” assessment.Ideal for any classroom, this customizablehandheld response system complements anyteaching style. As a testing platform, as anassessment tool, or simply as a way to increaseinteractivity in the classroom, a CRS systemprovides the technology instructors need totransform a lecture into a dynamic learningenvironment.

Blackboard / WebCT Cartr idge These course management tools are ideal forinstructors who want to create and customizeonline materials for use in distance learning or as asupplement to traditional classes.

HM Testing (Powered by Diploma™) HM Testing provides instructors with all the toolsthey need to create, author/edit, customize, anddeliver multiple types of tests. Instructors canimport questions directly from the test bank, createtheir own questions, or edit existing questions, allwithin Diploma’s powerful electronic platform.

Apl ia Onl ine Learning PlatformFounded in 2000 by Economist and professor PaulRomer in an effort to improve his own economicscourse, Aplia promotes teaching and learning byproviding a rich online experience that getsstudents involved and provides instructors with thetools and support they need.

Nightly Business Report VideosThe Nightly Business Report video clips—offeredin both DVD and VHS formats—provide instructorswith a library of over 20 clips from the nightly newsbroadcast. These clips offer a dose of the realworld that can enrich lectures or jump-start livelystudent discussions. Each segment ranges fromtwo to four minutes in length, and covers suchtopics as business cycles and recessions, the Euroand exchange rates, the effects of a tax cut, supplyand demand in the natural gas market, andglobalization.

SMARTHINKING™ Onl ine Tutoring Houghton Mifflin’s unique partnership withSMARTHINKING brings Eduspace users real-time,online tutorial support when they need it most. Thispartnership offers students a range of tutorialservices exclusively for students using HoughtonMifflin texts. Students interact and communicatewith “e-structors” via state-of-the-art whiteboardtechnology and feedback tools. These speciallytrained tutors guide students through the learningand problem-solving process without providinganswers or rewriting a student’s work.

■ Live Tutorial Help provides real-time, one-on-oneinstruction.

■ Questions Any Time allows students to e-mailquestions to a tutor outside of the scheduledtutorial sessions and receive a reply, usuallywithin 24 hours.

* Limits apply; terms and hours of SMARTHINKING service are subject to change.

For complete tables of contents and supplement descriptions, visit economics.college.hmco.com 5151

GEN

ERA

L BU

SINESS

MA

NA

GEM

ENT

MA

RK

ETING

ECON

OM

ICSACCO

UN

TING

E c o n o m i c s R e s o u rc e s

R e ta i l i n g

HM EconSPACE™ encompasses the interactive online products and

services integrated with Houghton Mifflin textbook programs. Students

and instructors can access HM EconSPACE content through text-specific

Student and Instructor Websites and via online learning platforms,

including Eduspace, Houghton Mifflin’s online Course management

System, and Blackboard/WebCT cartridges.

For InstructorsInstructors can access HM EconSPACE content at any

time via the Internet. Resources include:

■ PowerPoint slides

■ Overhead Transparency masters

■ Instructor’s Resource Manuals and Transition Guides

■ Classroom Response System (CRS) Content

For StudentsStudents can access HM EconSPACE content at any time

via the Internet. Students benefit from tools that help them

prepare for class, study for quizzes and exams, and

improve their grades. Resources include:

■ Chapter overviews and summaries

■ MP3 chapter review files

■ ACE self-quizzing and ACE+ study questions

■ Flash interactive tutorial reviews of key economic models

and concepts. The chapter tutorials provide students with

another opportunity to review and test themselves on what

they’ve learned. A simulation section includes more than

60 years of data on more than 20 key economic indicators,

allowing students to plot data, compare various

measurement instruments, and print out their results.

■ Interactive games

■ Electronic flashcards

■ Internet Exercises and Economics W.I.R.E.D.

(Web-Intensive Research Exercises and Discussions)

web-based projects

■ Electronic glossaries

■ Research links

■ Additional topic coverage

Some material may be passkey-protected.

Some resources may be text-specific.

52

GEN

ERA

L B

USI

NES

SM

AN

AG

EMEN

TM

AR

KET

ING

ECO

NO

MIC

SAC

COU

NTI

NG

E c o n o m i c s R e s o u rc e s

Faculty Services Center: 800-733-1717 x4017

In addition to HM EconSPACE Instructor Website content, instructors using Eduspacecan access: ■ Tools to deploy auto-graded exercises, homework, quizzes,

and tests

■ Solutions to end-of-chapter problems, Multimedia

Homework, Internet Exercises, and Economics W.I.R.E.D.

■ Test Banks

■ Premium PowerPoint lecture slides

■ Eduspace’s powerful gradebook

In addit ion to the HM EconSPACE StudentWebsite content, students using Eduspace can access:■ Multimedia eBooks

■ Flash tutorial reviews of graphical models and concepts

■ Text-specific figures and tables

■ Double Oral Auction video and text

■ Additional homework problems

■ Multimedia homework, including HM Interactives and

HM video clips

■ SMARTHINKING® live, online tutoring

HM EconSPACE with Eduspace, Houghton Mifflin’s Course

Management System, offers instructors a flexible, interactive online

platform to help communicate with students, organize material,

evaluate student work, and track results.

NE W!

53

GEN

ERA

L BU

SINESS

MA

NA

GEM

ENT

MA

RK

ETING

ECON

OM

ICSACCO

UN

TING

For complete tables of contents and supplement descriptions, visit economics.college.hmco.com

E c o n o m i c s R e s o u rc e s