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Personally Designed Phone Cases

• Description

• Target Audience

• Sales

• Cost Analysis

• SWOT-Analysis

• Competition

Agenda:

• Personally Designed Phone Cases (PDPC) aims to make, plain and transparent phone cases into simply decorated phone cases according to how the consumer wishes it to be decorated.

• Plain and transparent phone cases are used to be decorated using a different amount of decorations like: jewels, beads, studs, stickers etc…

Main Idea:

• A new phone case normally lasts for about a year. Either because it’s out of fashion or maybe because it’s thorn or its colour has faded away. A normal phone case usually costs quite an amount of money, if it isn’t a fake replica.

• All persons who have a phone are consumers to this product.

• Costs for “personally designing” phone cases will be around € -according to the consumer’s wants.

Approach:

• Transparent Phone Cases by Etsy or Ebay are the easiest and most preferred to be designed.

• Others that are already coloured may be a little harder to design because of the consumer’s demands.

Best preferred phone cases:

• Description

• Target Audience

• Sales

• Cost Analysis

• SWOT-Analysis

• Competition

Agenda:

• All people of different ages are to be targeted

• We will later choose to target other people from schools and offices

Target Audience:

• Description

• Target Audience

• Sales

• Cost Analysis

• SWOT-Analysis

• Competition

Agenda:

• To show the different designs we can make we will present flyers to the consumers that are interested in buying a case.

• We will also try to be present at school fairs, bazaars and exhibitions.

How to approach customers:

• Description

• Target Audience

• Sales

• Cost Analysis

• SWOT-Analysis

• Competition

Agenda:

• Phone Case and Costs: Phone case+Shipping+Jewels=€7-€16 according to the customers wants

• Labor/Wage: €8.50 per hour

• Phone case: 1 Phone case=5 Minutes so in an hour 12 phone cases will be produced

Cost Analysis:

• Description

• Target Audience

• Sales

• Cost Analysis

• SWOT-Analysis

• Competition

Agenda:

Strenghts:

-No rent is to be paid

-Smart idea and ideal to all those

with a phone

Weaknesses:

-No experience in designing phone cases

-Not a good product for those with no

phone

Opportunities:

-Could become very popular easily

-Easy to make and cheap

Threats:

-People buying the product might do it

themselves

-Design demanded may not be accurate

SWOT-Analysis

• Description

• Target Audience

• Sales

• Cost Analysis

• SWOT-Analysis

• Competition

Agenda:

• Cheap phone cases that are very attractive

• Ships worldwide for a low price or for free

Competitor 1: Aliexpress

• Cheap and affordable phone cases

• May take long to ship but worth it

Competitor 2: Lightinthebox