Would you sell your name?

The value consumers place on their personally identifying information

and the economic ramifications

50%

= $12

90%

CONSUMERSURPLUS

PRODUCERSURPLUS

PRICE

QUANTITY

(Data Brokers)

(People / Shoppers)

CONSUMER SURPLUS

PRODUCERSURPLUS

PRICE = $2

QUANTITYSUPPLIED

QUANTITYDEMANDED

50%----SHORTAGE----90%

CONSUMER SURPLUS

PRODUCERSURPLUS

PRICE = $2

QUANTITYSUPPLIED

QUANTITYDEMANDED

CONSUMER SURPLUS

PRODUCERSURPLUS

PRICE = $2

QUANTITYSUPPLIED

QUANTITYDEMANDED