economie collaborative web inlorient
DESCRIPTION
Présentation à Web In Lorient 13 novembre 2013TRANSCRIPT
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Source : Simone Cicero (http://fr.slideshare.net/Meedabyte/the-sharing-economy-2-defen
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Source : Simone Cicero (http://fr.slideshare.net/Meedabyte/the-sharing-economy-2-defen
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Source : Simone Cicero (http://fr.slideshare.net/Meedabyte/the-sharing-economy-2-defen
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3 factors
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Consommation collaborative
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Valorisation >1 MdsUSD
10 M nuitées
38 000 utilisateurs / jour
Chiffres 2012
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Source : Simone Cicero (http://fr.slideshare.net/Meedabyte/the-sharing-economy-2-defen
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Financement participatif
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> 18 000 projets financés
> 300Musd investis
17 projets > 1Musd
Chiffres 2012
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Forte variété Contreparties vs Prêt vs Equity Culture vs business La communication au-delà du financement
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Production collaborative
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> 20 M articles
> 500 M visiteurs / mois
> 1 M contributeurs
Chiffres 2012
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Pas de capital
Conception et fabrication distribuées
20k€
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Les acteurs historiques
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« C’est une opportunité »
« Ils attaquent notre territoire »
Collaboration ?
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5 stratégies
1. Défendre la rente : utiliser la réglementation
2. Faire : rendre la chaîne de valeur collaborative
3. Acheter : acheter des acteurs de l’économie collaborative
4. Associer : co-opérer des services
5. Permettre : développer des services utiles à l’économie collaborative
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Stratégie
#1
Défendre la
rente
Utiliser l’arme
réglementaire
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Stratégie
#2
Faire
Mobiliser les clients dans
la chaîne de valeur
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Stratégie
#3
Acheter
Intégrer le nouvel entrant
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Stratégie
#4
Associer
Auchan + Quirky
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Stratégie
#5
Permettre
Fournir des services
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Les géants du digital
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Devenir la plateforme de la
consommation collaborative
Mine
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Devenir la plateforme de la production
collaborative
“I think 3D printing is super interesting but not yet for mass production.”
“It will be an exciting world, though, when it happens someday.”
L’impression 3D va-t-elle entraîner pour les
produits le même phénomène de numérisation qu’on a observé avec les livres ?
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Mobiliser l’économie collaborative
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3 possibilités
1. Créer une start-up de consommation collaborative : vers la fin du « AirBnB de XXX » ?
2. Utiliser les services de l’économique collaborative : crowdfunding + prototypage
3. Mobiliser les communautés dans son business model : crowdsourcing + open innovation
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Alors, Où est Clint Eastwood ?
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Une histoire inspirée par
Michel
Bauwens
Jeremiah
Owyang
Steve
Blank Rachel
Botsman
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Sources
• http://www.withoutmodel.com/louis-david-benyayer/collaborative-economies-and-legacies-friends-or-foes/
• http://p2pfoundation.net/Synthetic_Overview_of_the_Collaborative_Economy
• http://fr.slideshare.net/jeremiah_owyang/collaborative-economy-keynote-jeremiah-owyang
• http://www.atelier.net/trends/articles/open-innovation-crowdfunding-invite-chez-grands-groupes_422043
• http://www.telegraph.co.uk/travel/travelnews/10072651/Airbnb-ruled-illegal-in-New-York.html
• http://venturebeat.com/2013/03/20/first-glimmers-of-avis-zipcar-acquisition-appear-at-nyc-airports/
• http://www.open-electronics.org/thats-makerbot-value-in-stratasys-deal/
• http://www.geekwire.com/2013/jeff-bezosbacked-3dprinting-company-makerbot-sells-403m/
• http://fr.slideshare.net/Meedabyte/the-sharing-economy-2-defen
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