ecosystem innovation - how ecosystem innovations lead to sustained competitive advantage

8/13/2019 Ecosystem Innovation - How ecosystem innovations lead to sustained competitive advantage.

1/42

1

Porus Munshi


2/42

Porus Munshi


3/42

Porus Munshi


4/42

Porus Munshi


5/42

E-choupal,

Porus Munshi


6/42

The Purpose of Innovation is

not to do something new

It is to create transformational impact.

Porus Munshi


7/42

The innovation success

strike rate

1 in 3 successfulinnovations scale up

successfully.

Scale is

key to impact

Porus Munshi


8/42

What does it take to create

Transformational impact?

Porus Munshi


9/42

Mindsets

From Linearity toLeapfrog

RedefineResources

No Compromises,no trade-offs

Re-DesignEcosystem

Strategy

Innovation Scale Up

Porus Munshi


10/42

1stMindset:From Linearityto Leapfrog

Porus Munshi


11/42

You want to be a leader in thenewspaper industry because only

leaders really make money.

But its a long, hard route that takes atleast 5 years.

What do you do?

Porus Munshi


12/42

Biology


13/42

2,40,000 die in India every year ofpreventable disease: Hepatitis-B

Vaccines are available but cost Rs.750per dose and are out of reach for the

common man.

What do you do?

Porus Munshi


14/42

Shantha Biotech eliminate Hepatitis B From Rs.780 a dose to Rs.50

a dose.

From live with Hepatitis B to

Eliminate Hepatitis B

80,000 To 100 million vaccinations/year

Today Rs.15 a dose, 60% of WHO vaccines from Shantha Bio

Porus Munshi


15/42

Shantha BiotechEliminate Hepatitis B

From 80,000 To 10 crore vaccinations/year

Today at Rs.15 a dose,

60% of WHO vaccines from Shantha Bio

From Rs.750 a dose to

Rs.50 a dose.

From living with Hepatitis B

To Eliminate Hepatitis B

Porus Munshi


16/42

You want to put working children into

fulltime school.

But in what class do you put a 13 year

old child whos never had a day ofschooling in his life?

What do you do? #Porus Munshi


17/42

PhysicsPorus Munshi


18/42

You are in a plague ridden city

and its impossible to change the 350

year old culture.

!"#$!%&

What do you do?

Porus Munshi


19/42

Surat Municipal CorporationTransform the city in 3 months

HH incomes rise byRs.2,000/month

2nd cleanest city in 20

months

(From contributing 50%

of malarial deaths inGujarat to zero

deaths)

Health improves so much

that

60% of doctors migrate

from Surat

Legacy exists even after 16

years

Porus Munshi


20/42

Eliminate unnecessary blindnessEliminate Hepatitis-BMake the worlds slimmest water-resistant watchHelp save a million livesBe leaders from day-1LeapfrogChallenges not

incremental goals!!!Porus Munshi


21/42

But what about resources?

Porus Munshi


22/42

2ndMindset:RedefineResources

Porus Munshi


23/42

Trichy260 cops (1/10th of police force) transformed a city of 10.2 lakhs.Thats 1 cop for every 3,923 citizens!

Transformed:Crime down 40%Budding extremism and terrorism nippedRecovery of stolen property up from 41% to 90%Crime solution rate up from 74% to 95%

NO tougher laws, no new weapons/equipment, just a newway of thinking, strategizing and working.Seoul hotel

Porus Munshi


24/42

Tarun Bharat Sangh

From Registhan

TO Khetisthan


25/42

Tarun Bharat Sangh High technology

solution:

From water dark to Water white5 seasonal rivers became perennial

Migration stoppedIncome 10X

Girls in full time school


26/42

Porus Munshi


27/42

Aravind Eye 30-70-40Shantha Biotech Rs.50Surat 6 monthsMyshkin no anemia deaths across the worldIpca no malarial deathsThe boss

Porus Munshi


28/42

Porus Munshi


29/42

Youve taken on a leapfrog challenge,redefined resources and refused to

compromise.

But then your aspiration and idea that

seemed so good on paper hits the wallof reality.

And the paper crumbles.

What do you do?


30/42

30Porus Munshi


31/42

Leapfrog Strategy: Re-Design Ecosystem:

Redesign Ecosystem to overcome:

Vested Interests: Shantha Biotech, Surat, MVF,BSE, Ipca,

Lack of Resources/Technology: Trichy Police,Seoul Hotel, Tarun Bharat Sangh, Dainik, Apple

Build compelling competitive advantage: E-choupal, SAP Ganges

Porus Munshi


32/42

To Re-Design Ecosystem:

1. Bring in new entities (Shantha Biotech, BSE,Dainik, Apple, Seoul Hotel, Ipca)

2. Change roles and dynamics between existing

entities (Trichy Police, MVF, Surat, Tarun BharatSangh)

Porus Munshi


33/42


34/42

34Porus Munshi


35/42

REFLECTIONS Linearity to Leapfrog

Much more with Far Less

No Compromises

Bring in the ecosystem

Porus Munshi


36/42

Leapfrog Innovation Using the Ecosystem

1. What business impact do we want to create?2. What resource challenges do we have to overcome?3. What vested interests do we need to overcome?4. How can a shift in the ecosystem enable the above?5. Spotting Opportunities

1. Whats unchanged in our industry for a long time?2. What ecosystem shifts would help create a

competitive space? Vision Spring ToucHB (Myshkin) Porus Munshi


37/42

37

Porus Munshi

Every project in everydepartment has the

potential to change

the DNA of the

organization.


38/42

38 1


39/42

39


40/42

40Reflect


41/42

!"Porus Munshi


42/42

Porus Munshi

ecosystem innovation - how ecosystem innovations lead to sustained competitive advantage

Documents