SME DEVELOPMENT

PLATFORMDharma Bhakti Astra Foundation

Shared by : Henry C. Widjaja

Chairman of Dharma Bhakti Astra Foundation For Future SME Conference 2019

Putrajaya International Convention Centre (PICC)October 15th 2019

7 LINES OF

BUSINESS

226.834 Employees in 234 Companies(as per August 2019)

PROPERTY

HEAVY EQUIPMENT, MINING, CONSTRUCTION & ENERGY

SME’s BASIC MENTALITY

1. Change Spirit2. Compassion to help other3. Commitment4. Consistency

Becoming Supplier, Customer and Brand Ambassador for Each Other

Self-Reliance Development

FOSTER FATHER SYNERGY

1. QCDI Standard2. Supply Chain3. Retirees4. Competent Employee5. Training Center

ASTRA’s ASSETS FOR SHARED

1.SME= Survivor in Limitation.2.YDBA installs Astra’s

Mentality and Management System.

3.Aim : To ensure SME’s skills fit to big industry standard.

4.Foundation: CARE Operating Values.

MINDSET

1.Training & Mentoring2.Marketing Facilitation3.Financing Facilitation4.Self-Reliance Assessment5.Leading Sector Program

METHOD

1.Website & E-Catalog2.Educational Videos3.Blog & News4.Integrated Progress

Information System

DIGITAL ECOSYSTEM

1.YDBA Gallery2.Branches

INFRASTRUCTURE

1.ASTRA Executive (Speakers)2.ASTRA Employee (Instructor)3.ASTRA Retirees (Mentor)4.Young Empowerer

RESOURCE PERSON

1.Ministries2.Private Companies3.International Organization4.Education Institution

NETWORK

Prosper With The

Nation

SME DEVELOPMENT ECOSYSTEMA

stra

’s In

vest

me

nt

at Y

DB

AY

DB

A’s

NET

WO

RK

LEVEL UP & SUSTAINED

SME

LEADING SECTOR CRITERIA

1. Related to Astra’s

competencies.

2. Market continuity.

3. Marketing area.

4. Result achievement

period.

5. Workforce absorption.

6. Pilot SME.

7. Foster Father

8. Informal Leader

9. Raw material

availability.

10. Businesses Lifetime.

11. Applied Technology.

12. Number of SME

LEADING SECTOR SME DEVELOPMENT

BLUEPRINT

Step 2ProspectingFoster Father

Step 3Pilot SMEDevelopment

Step 4Member Addition

Step 5Establishment ofCooperative

Step 6Self RelianceProcess

STEPS

Step 1Leading SectorProposal

6months

DURATION

6months

9months

6months

3months

3months

(MAX. 3 YEARS)

Establishing Sharing Economy

Cooperative provides common process and facilities, such as branding, procurement, logistics, digital marketing, etc.

Cooperative as independent business unit.

1. Role : Change Agent, Role Model, Trainer2. Foster Father QCD Standard3. Apprenticeship with Foster Father4. Training for Trainer (ToT)

Programs’ Aim 1. General Management2, Foster Fathers’ QCD Standard Fulfillment

3. Community Values Internalization (such as honesty, mutual prosperity, openness.)

Status

Defining QCD

StandardExpert

Potential Buyer

Foster Father √ √ √

Consultant √ √ -

Big Customer √ - √

LEADING SECTOR MAP

2015Palembang – South SumateraPalembang Woven Fabric

2016Muara Enim – South SumateraOyster Mushroom

2016JakartaAssociation of Automotive Service Station

2019Tarikolot – West JavaMetal Industry

2017Tegal – Central JavaMetal Industry

2017Semarang – Central JavaOrganic Fertilizer

2019Solo – Central JavaMetal Industry

2017Yogyakarta - DIYAssociation of Automotive Service Station

2015Yogyakarta - DIYAluminium Industry

2018Klaten – Central JavaMetal Industry

2017Mataram – West Nusa TenggaraCulinary

2015Sidoarjo – East JavaMetal Industry

2018Sidoarjo – Esst JavaAssociation of Automotive Service Station

2016Tapin – South KalimantanHorticulture

2018Tabalong – South KalimantanPalm Sugar

2019Paser – East KalimantanPalm Oil

2017Bontang – East KalimantanOrganic Rice

2016Sangatta – East KalimantanFishery

Project DoneTotal: 18 Leading Sectors

HRD1. KPI & PDCA Review 2. Training 3. Wage System4. Company Policy5. Recruitment6. Succession Planning7. Performance

Evaluation System8. Termination

Production1. Cost Calculation 2. Rejection Rate3. On Time Delivery4. Shop Floor Control5. Loading vs Capacity6. Line Stop Control

System7. Productivity8. Technical Competence9. Kaizen10.Certification

Finance1. Financial Statements

(Balance Sheet, P/L)2. Taxation3. Financial

Administration4. Budgeting System5. Profit before

Interests & Taxes6. Net Profit7. Bankable,

Debt/Equity Ratio (D/E)

EHS & CSR1. License Documents2. Protection & Safety

Equipment3. Personal Safety Gears4. Hazardouz & Toxic

Substance Management5. Waste Management

System6. Fire Protection

Equipment7. CSR8. Subcontractor/Supplier

Development

Marketing1. Promotion &

Exhibition2. Sales Growth3. Number and

Types of Customers

4. Customer Retention (CSI)

BEGINNER INTERMEDIATE UPPER INTERMEDIATE SELF-RELIANT

Standard Quality

Improvement

Improvement for

Competency & CapabilityOperational Excellence

Pillars of Self-Reliance SMEs

Self-Reliance Assessment Criteria

Level

Theme

GOAL : Transforming traditional industry cluster into sustainable modern industry center(Modern = Self-Reliant, Level Up, Sustained, Updated, Go Global).

THE UNDERLYING VALUES

SMALLCASE LETTERSBeing low-profile to adaptto various conditions.

RED & WHITEIndonesia nation’s interest

HEARTHaving compassion, sincere and deep empathy, as well as willingness to develop others.

INFINITY Responsible to sustain the development.

GREY COLOURContinuous improvement for excellence.

1. To be an asset to the nation2. To provide the best service to

customers3. To respect the individual and

develop teamwork4. To continually strive for

excellence

CORPORATE PHILOSOPHY

PLATFORM

CompleteFosterFather

Big Customer

Astra Network

Non- Astra

Astra Network

Non-Astra

Technical Expert

Astra Network

Non- Astra

LeadingSector’s

Supporter

Astra Group

Financial Institution

YDBA’sMember

LeadingSector

General

Individual Start Up

Certification

FosterFather

FromFosterFather

LeadingSectorTech.

Expert

General

LeadingSector’s

Cooperation

Retirees

Employee

Astra Network

Non-Astra

Astra Network

Non-Astra

1. Consultant

2. Gov. Training Center

3. Other MSME

4. Product Designer

Young Empowerer

Astra Network

Non-Astra

Entrepreneur

Academics

Professional

FosterFather

Mentor

Commercial

Sponsor

MSME

Astra Network

Non-Astra Ministries

ProvinceGov. /

Regency Gov.

Village-owned

enterprises

Dharma Bhakti Astra FoundationJl. Gaya Motor 1 No. 10

Sunter II Jakarta Utara 14330Telp: +62 21-65310146

www.ydba.astra.co.idwww.hebatnyaukm.org

Yayasan Dharma Bhakti Astra

@ydba_astra