ecr europe board epcglobal update epcglobal - a gs1 company chris adcock president epcglobal inc. 18...

ECR Europe Board

EPCglobal UpdateEPCglobal - A GS1 Company

Chris Adcock

President EPCglobal Inc.

18th March 2005

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2©2005 EPCglobal Inc

Agenda

• EPCglobal Purpose and Organization

• EPCglobal 2004 Review

• Standards and Technology

• Public Policy

• EPCglobal – 2005 Imperatives

• EPCglobal and ECR Europe

• Summary


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EPCglobal Purpose

Take a global leadership role in developing and promoting multi-industry, user driven standards for collaborative commerce and supply chain management utilising EPC

User driven organisation delivering added value to our customers and stakeholders through our activities

Drive the global, multi-industry adoption of EPC


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EPCglobal Inc. Organisation Chart

TechnologySteering Committee

Public PolicySteering CommitteeAuto-ID Labs

Business ActionGroup - CP

Business SteeringCommittee

President,EPCglobal

GS1 GS1 USEPCglobal Boardof Governors

StaffArchitecturalReview Committee

Work Groups

Hardware ActionGroup

Software ActionGroup

Work Groups

Work Groups

Business ActionGroup - HLS

Work Groups

Virtual organization > 1500 people


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EPCglobal Board of Governors

EPCglobal Boardof Governors

UCC Board ofGovernors

EAN ManagementBoard

EAN.UCC End Users (4)

Trans/Logistics (1)DHL

Healthcare (2)J&J

Novartis

Public Sector (1)DoD

Technology (2)

HPCisco

Member Organizations (3)

President, EPCglobal (1)

MIT (1)

Gillette (Board Chairman)Metro

Procter & GambleWal*Mart

Latin AmericaEuropeFar East


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GS1 Member Organisations – the Local EPCglobal Representatives

......

in Germany in Brazilin Australia


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GS1 Europe

• GS1 Europe represents European Member Organsations

• The objective of GS1 Europe is the harmonised implementation of GS1 standards and solutions across Europe.


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Projects GS1 Europe 2005

o European EPCglobal Project (EEP)o Traceabilityo European Healthcare Initiative

o Promotion (+ ECR Europe Conference)o Lobby EUo GSMP co-ordinationo Remove divergencies (EDI messages, Pallet label, Produce)o Toolkit introduction Euro


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EPCglobal – European Structure

Europe

EPCglobalEuropean Coordinator


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EAPEuropean Adoption

Programme

BAGBusiness Action

Group

Europe



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EEPEuropean EPC

Programme

Europe



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EEPEuropean EPC

Programme

CoordinationGS1 UK

EAPEuropean Adoption

Programme

BAGBusiness Action

Group

Europe



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EEP Objectives (GS1 Europe)

• Common product and service portfolio

• Harmonised pricing model

• User orientated – coordination with EAP

• Input to EPCglobal technical and application

development

• Coordinated marketing campaign

• Joint development of information material


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What is the EAP?

• Working group of the EPCglobal FMCG BAG– European focus to EPCglobal

• Co Chairs– Gerd Wolfram - Metro Group

– Juup Willemse - Unilever

• Co Chairs Group– Retailers and manufacturers only

– Ahold, Carrefour, Metro, Tesco, Nestle, Unilever, Kraft, P&G, Gillette

• 3 Full time support staff committed by GS1/EPCglobal

• EPCglobal European Regional Manager– Tony Taylor, seconded for 12 month from ASDA


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EAP Objective

• To help European business to extract maximum

business benefit from the use of EPCglobal

technology as quickly as possible and with

minimum problems and without duplicating the

work of other EPCglobal or GS1 work groups


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Europe and US – EAP view

• Some similarities– Consumer first: OOS improvement as ultimate measure– Global standard commitment (UHF Gen 2)

• Some differences– No one dominant retailer across Europe– No retailer mandates on RFID adoption– Careful approach, less hype (interoperability need)– Emphasis on environment (returnables item) – Emphasis on migrating from current EDI – Revised European Radio Regulations

• Agreed September 2004• EU Member States plus others (exceptions Italy, Turkey, Sweden)• 90% of the US read the range, lower data rate

– Different national regulations and customs• Mixed pallets, DSD, returnables

EPCglobal Membership


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Global Membership ReportDecember 2004

EndUsers

SolutionProviders Total Global %

Europe AsiaAustria 0 3 3 Australia 1 0 1Denmark 1 1 2 Japan 7 14 21Belgium 0 2 2 China 0 1 1France 4 6 10 Singapore 2 2 4Finland 0 2 2 Taiwan 0 9 9Germany 11 12 23 India 1 6 7Ireland 0 1 1 Hong Kong 0 17 17Italy 0 2 2 New Zealand 1 0 1Netherlands 2 2 4 Sth Korea 1 11 12Russia 1 0 1 13 60 73 16.3% Spain 0 3 3Sweden 2 0 2 Middle East AfricaSwitzerland 2 0 2 Israel 0 1 1UK 11 9 20 South Africa 0 2 2

34 42 76 17.0% 0 3 3 0.7%

Latin AmericaBrazil 1 1 2 Nth AmericaColombia 1 0 1 Canada 2 6 8

2 1 3 0.7% US 138 148 286140 154 294 65.5%

End Users Soln.Prov. Total

Total: 189 261 450

EndUsers

SolutionProviders Total Global %


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Membership Jun-Dec 2004

0 50 100 150 200 250 300

Dec 04

June 04

End Users Solution Providers


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Membership – Jun ‘04 vs Mar ‘05

Jun 2004 Mar 2005 % change Jun 2004 Mar 2005 % change

Asia 7 20 286% 14 77 550%

North America 48 158 329% 84 167 199%

Europe 10 35 350% 26 47 181%

ME and Africa 0 0 - 2 3 150%

Latin America 0 2 - 0 1 -

Total 65 215 331% 126 295 234%


End Users Soln.Prov. Total

Total: 215 295 510March 2005


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0

100

200

300

400

500

600

1 2

# M

emb

ers

Asia North America Europe ME and Africa Latin America

0%

20%

40%

60%

80%

100%

1 2

% o

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mem

ber

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Membership – Jun ‘04 vs Mar ‘05

June 2004 March 2005

June 2004 March 2005

191

510 + 267% • Rapid growth and momentum continues

• 267% growth in membership

• European membership growth +127% since June ’04

• Asia now has more members than Europe and is showing fastest growth

• 70% of growth during last 6 months from End Users

• End Users now represent over 42% of membership

• Rapid growth and momentum continues

• 267% growth in membership

• European membership growth +127% since June ’04

• Asia now has more members than Europe and is showing fastest growth

• 70% of growth during last 6 months from End Users

• End Users now represent over 42% of membership


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82 Members in Europe and growing fast!

Sinel Systems SA Danone Reckitt Benckiser

MD Soluciones de Identifcacion SA L"Oreal Glaxo Smith Kline

Ahold ST Micrelectronics Cadbury Scweppes

Philips Bayer Astra Zeneca

BT (British Telecommunications) DHL Novartis

Tesco Henkel Nestle

CHEP Metro Siemens

Alien Technologies SCA Hygiene SAP

Carrefour Unilever

Sinel Systems SA Danone Reckitt Benckiser

MD Soluciones de Identifcacion SA L"Oreal Glaxo Smith Kline

Ahold ST Micrelectronics Cadbury Scweppes

Philips Bayer Astra Zeneca

BT (British Telecommunications) DHL Novartis

Tesco Henkel Nestle

CHEP Metro Siemens

Alien Technologies SCA Hygiene SAP

Carrefour Unilever

• Company becomes a member at head office location only• Most companies operate with European and Global Supply Chains

Aida Center


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Agenda




• Public Policy



• Summary


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EPCglobal 2004 Review

• Key achievements

– Multiple launch meetings and industry momentum

– User driven action group objectives established

– Key “position papers” published

– Rapid progress in developing global regulatory infrastructure

– Greater control of public policy

– Redefined relationship with Auto ID Labs

– Certification partner identified

– More balanced regional focus

– Improved planning process – 2005 and beyond

– And…….


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EPCglobal 2004 review

“Gen2….

A ratified standard!”

…..From preparation to implementation


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Agenda




• Public Policy



• Summary


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Gen 2 Features

The Network


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Network standards (Overseen by ARC)

Search and Discovery

Event Registries

GEN 2 AIPGEN 2 AIP

ALE F&CALE F&C

Tag Data StandardsTag Data Standards

Tag Data TranslationReader ManagementReader Protocols

Tag Data TranslationReader ManagementReader Protocols

Event RegistryEvent Registry

Application ProgramInterface (API)Application ProgramInterface (API)

Security SpecificationsSecurity Specifications

EPCIS protocolsEPCIS protocols

Regulatory Infrastructure


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Regulatory infrastructure

• Spectrum allocation to allow use of Gen2

• UHF spectrum (860-960 MHz) and power regulations (2w erp/4w eirp)

• Significant progress made:

Europe USA AustraliaCEPT Canada New ZealandSouth Africa Central America JapanIsrael South America South Korea

SingaporeHong KongChinaTaiwanMalaysiaIndia

3Asia

ITU Region

1EU and Africa

2Americas

Europe – ETSI working group


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Agenda




• Public Policy



• Summary


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Privacy Guidelines

• Privacy

– Guidelines update completed Q4 2004

– “Responsible basis for the use of EPC tags on consumer items”

• Consumer notice

• Consumer choice

• Consumer education

• Record use, retention and security

– Guidelines Q & A - published February 2005

– “Technical Solutions to Privacy” PPSC group established to focus on

potential tech solutions to consumers’ concerns


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Public Policy – 2005 Outlook

• Issues are broadening beyond privacy alone

– Environment

– Health and Safety

– Employment

– Anti trust

• Public Policy Steering Committees

– USA – established and effective

– Europe – established Q4 ‘04, issues identified, starting work

– Asia – potential establishment during ‘05


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European PPSC

• Co chairs– Paul Newman Gillette

– Antonia Voerste Metro

• Expert group including:– Carrefour

– Ahold

– Tesco

– Procter and Gamble

– Metro

– Gillette

– ERRT

– …..• Members include (e.g.):


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Article 29 Data Protection paper

• Key points in paper:– Must make a link to personal data before EU Privacy Directive

applies– Digital traces as personal identification (PI)– Do not say more legislation is needed– Interest in making RFID activity visible to consumer– Recognizes EPCglobal

• EPCglobal response written by Europe Working Group (EWG) team– Led by Dirk Heyman, Gillette, with support from Deutsche Post,

ERRT, P&G, Phillips, EPCglobal, St. Gallen and The Centre


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• Key points in response:

– Current law adequate

– EPC tag contains no personal identification information

– Focus on capability today, not speculation

– Positive aspects of real business applications

– Ongoing effort of EPCglobal to address privacy concerns

– Companies focused on positive relationship with customer

– EPCglobal interest in participating more as a consultation

partner going forward


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• Timeframe

– PPSC review draft March 14-15

– Draft finalized March 17, send to EU MO’s for review

– Final due March 31


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Public Policy Outlook:Privacy

EUROPE

• Next steps for Article 29 Working Party not clear

• Potential Information Society DG green paper on RFID, may be less formal communication

• Critical for GS1 MO’s to be aware of issues and respond to national developments


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Public Policy Outlook: Health and Safety

• Electro Magnetic Frequency (EMF) exposure concerns resurfacing due to increased use of wireless devices

• Questions in France, Switzerland Parliaments

• EU Commission asked Scientific Committee for EMF update

• Issue raised in EU Directorate General for Information Society

• WHO raised issue

• Recent media reports on mobile phones


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Health and Safety: PPSC Action

• EWG forming subgroup to address EMF

• Review research to date, mobile phone industry experience

• Define issue for EPCglobal

• Prepare position statement (for media use if needed) Health and Safety


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Public Policy Outlook: Environment

• Question on WEEE- EU Waste Directive for Electrical Appliances– EPC tag on packaging –Packaging Waste Directive applies– EPC embedded or attached to product, does WEEE apply?

• PPSC Action: Too early to request a formal position– Requesting meetings to distinguish passive from active tags


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Quote of the Week

“Protect exciting new technologies from premature regulation or legislation in search of a problem. RFID holds tremendous promise for our economy, including military logistics and commercial inventory efficiencies, and should not be saddled prematurely with regulation.”

US Senate Republican High Tech Task Force 2005 Platform


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Agenda




• Public Policy



• Summary


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It all starts with the purpose…


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EPCglobal Purpose

Take a global leadership role in developing and promoting multi-industry, user driven standardsfor collaborative commerce and supply chain management utilising EPC

User driven organisation delivering added value to our customers and stakeholders through our activities

Drive the global, multi-industry adoption of EPC


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Work Plan 2005 – 7 Imperatives

1) Standards and Technology• “The Year of the Network”

• Facilitate technology adoption

• Enable EPC usage across target industries


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Critical Initiatives

Strategic Imperatives

Measures & Goals

Standards & Technology

Develop global standards and facilitate technology adoption to enable EPC across target industries

•Agreed standards to support user requirements for 2005

•Hardware Standards•HF LCWD standard published•Updated tag data standards published •UHF Tag enhancements published•Numbering systems agreed•ISO ratification of Gen 2•Synchronized use of bar codes and EPC’s defined and published

•HLS Standards Development•HLS Pedigree and and other use case requirements published

•Certification program operative•Performance guidelines

published•UHF frequencies agreed globally•EPC Network designed and implemented

•Security recommendation made

•Search / Discovery defined•EPCIS global standard

ratified

AREA # INITIATIVE DATE RESP STATUS

HARDWARE STANDARDS

ST 1.1 High Frequency Tag Standard – 13.56. Publish LCWD 1-Sep-05 HAG

ST 1.2 Updated Tag Data Standard

1-Jul-05 TDS BAG

ST 1.3 Identify / deliver enhancements to UHF (class 1 gen 2) tag standards

1-Jul-05 HAG

ST 1.4 Number system agreement and communication

27-Feb-05 BAG – TDS

ST 1.5 Submit Class 1 Gen 2 standard to ISO

15-Jan-05 EPCglobal

ST 1.6 Updates to Software Specifications from ratified Class 1 Gen 2 Standard (including Reader protocol, Reader management, ALE – Filtering and Collection, and ONS)

30-May-05Read Prot, ALE

SAGs

ST 1.7 Evaluate and subsequently recommend usage of (existing) bar codes and EPC tags together

1-Oct-05EPCglobal,

UCC

ST 1.8 Tag Data Translation capability defined

TDT SAG

ST 1.9 Item level tagging requirements defined

1-Jul-05CPG / HLSJoint WG

HLS STANDARDS DEVELOPMENT

ST 2.1 Pedigree Use case for HLS - requirements published10-May-05

HLS BAG

ST 2.2 Item level tagging in hospitals - requirements published

HLS BAG

ST 2.3 Medical device supply chain - requirements published

HLS BAG

ST 2.4 Cold chain (i.e low temperature scenarios) - requirements and guidelines published

HLS BAG

ST 2.5 Sterilization of tags in hospitals - requirements and guidelines published

HLS BAG

CERTIFICATION

ST 3.1 Deliver Hardware Conformance testing

30-Mar-05EPCglobal /Met

Labs

ST 3.2 Deliver Hardware Interoperability testing

25-May-05EPCglobal /MetLabs

ST 3.3 Publish Hardware Performance Guidelines and accredit labs

31-Jul-05 EPCglobal

ST 3.4 Deliver Software Conformance testing – Reader Protocol and ALE EPCIS

15-Jun-0530-Nov-05 EPCglobal

GLOBAL REG ALIGNMENT

ST 4.1 Monitor and lobby for harmonized UHF frequency usage globally

1-May-05 EPCglobal

NETWORK

ST 5.1 Finalize Network Framework and publish to community

28-Feb-05 ARC

ST 5.2 Recommend solution for security within Network

15-Mar-05Security SAG,

ARC

ST 5.3 Recommendation of design of Search/Discovery capability

30-Jul-05 ARC

ST 5.4 EPCIS global standard ratification

31-Aug-05 EPCIS


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1) Standards and Technology• “The Year of the Network”

• Facilitate technology adoption

• Enable EPC usage across target industries

2) Public Policy• Address issues effectively across the world

• Provide input to regulatory bodies

3) Auto ID Labs• Enhanced organization

• Alignment of activity with user needs

4) User Adoption• Drive increased adoption of EPC standards

• Contribute to subscriber base growth


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5) Regional Balance• Balance of focus and activity across the world

• Enhanced support for GS1 member organisations

• Industry development globally

6) Long term planning• Clear processes, measures and control

• Development of 3 year plan - July

• Development of 2006 plan - September

7) Community harmonization• Alignment within GS1, particularly GDSN and GSMP

• Review of subscription model

• Outreach to trade associations and other standards bodies


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Agenda




• Public Policy



• Summary


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EPCglobal and ECR Europe – much common ground

• EPCglobal initiatives link directly to “Enablers” and “Integrators”

• Supply chain effectiveness and meeting consumer’s needs – impact “Demand Management” “Supply Chain”


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What can ECR Europe do to support EPC global

1. Ensure EPCglobal is a central theme of conferences / events

– Relate it to ECR initiatives (National and European)

2. Link the benefits of Global Standards and EPCglobal

initiatives within publications

3. Encourage ECR members to communicate business case

benefits and ROIs to EPCglobal

– Vision and transformation sceanrios are well known

– Generic business case studies have limited value

– Specific and identifiable success data will drive adoption

– Increased adoption drives down costs


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Agenda




• Public Policy



• Summary


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Summary

• Momentum continues to build rapidly

– regionally and across industries

• From preparation to implementation

• 2005 – “The year of the network”

• Extending global scope of activities

• Clearly focused, prioritized planning

• Need to develop more “public” facts about benefits.

• Gen2 a great success…..but a long way to go!

ECR Europe Board

EPCglobal UpdateEPCglobal - A GS1 Company

Chris Adcock

President EPCglobal Inc.

18th March 2005

ecr europe board epcglobal update epcglobal - a gs1 company chris adcock president epcglobal inc. 18...

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